The BMW i4 is up to a record 4th place in Finland in July.

The Finnish new car market is up a splendid +11.9% year-on-year in July to 5,915 units, leading to a YTD volume up 1.5% to 42,502. Toyota (+51.4%) surges to 23.4% share, its highest since hitting 23.5% in January 2024. Volkswagen (+13%) is up one spot on last month to #2 with 11.3% share while BMW (+60.7%) surges to #3 vs. #7 so far this year. Volvo (-11.8%), Kia (-12.5%) and most strikingly Skoda (-46.6%) all crater. In contrast Cupra (+248.8%) breaks into the Finnish Top 10 for the first time at #10, with BYD (+253.1%), Polestar (+80%), Mercedes (+75.6%) and Audi (+44.6%) also impressive.

As for models, the Toyota Yaris Cross (+240.9%) more than triples its sales year-on-year to 7.3% share, which is double the #2 and best since last November. It grabs the YTD top spot in the process, dislodging the Tesla Model Y (+44.7%) down to #11 for the month. Toyota monopolises the podium with the Yaris (+82.1%) and bZ4X (+933.3%) both also in outstanding shape. BMW brilliantly places the i4 (+351.3%) and iX3 inside the Top 5. Other great performers include the VW ID.7 (+64%), Mercedes CLA (+1160%), VW T-Roc (+214.3%), Audi Q6 (+157.1%) and Mercedes GLC (+122.2%).

Previous month: Finland June 2026: Toyota bZ4X and BMW iX3 break records

One year ago: Finland July 2025: Toyota RAV4, Skoda Enyaq and Elroq on top

Full July 2026 Top 30 brands and Top 20 models below.

Note: These rankings feature the Top 30 brands and models year-to-date ordered based on their July volume and may therefore not be 100% accurate.

Finland July 2026 – brands:

PosBrandJul-26%/25Jun2026%/25PosFY251Toyota1,38523.4%+ 51.4%17,67318.1%+ 21.3%112Volkswagen66811.3%+ 13.0%34,35810.3%– 15.1%223BMW4748.0%+ 60.7%62,4235.7%+ 19.1%764Volvo4287.2%– 11.8%73,2207.6%– 11.6%445Skoda3946.7%– 46.6%23,9659.3%– 1.0%336Kia3656.2%– 12.5%82,5366.0%– 29.2%657Mercedes3465.8%+ 75.6%42,5746.1%+ 35.4%578Audi2924.9%+ 44.6%92,0594.8%+ 14.5%989Ford1763.0%– 27.3%101,4733.5%– 13.9%10910Cupra1432.4%+ 248.8%155251.2%+ 69.4%172311Tesla1252.1%+ 17.9%52,3095.4%+ 111.4%81012BYD1131.9%+ 253.1%167101.7%+ 243.0%141813Nissan1021.7%– 23.9%139962.3%– 37.1%111114Hyundai911.5%– 21.6%178732.1%– 40.0%121215Polestar721.2%+ 80.0%117271.7%– 19.4%131316Dacia681.1%– 17.1%223390.8%– 25.8%231517Citroen591.0%– 31.4%273690.9%– 17.4%211918Renault560.9%– 24.3%126661.6%– 30.8%151419Opel530.9%+ 23.3%234561.1%+ 72.7%202520MG520.9%+ 23.8%203310.8%+ 11.1%242221Peugeot520.9%+ 15.6%244741.1%– 13.0%181622Porsche510.9%+ 37.8%262300.5%– 16.4%282723Suzuki470.8%+ 123.8%293410.8%– 3.9%222124Smart450.8%+ 40.6%185261.2%+ 275.7%162425Mazda410.7%– 22.6%194591.1%+ 2.0%191726Subaru400.7%+ 42.9%283130.7%+ 29.9%262827Mitsubishi310.5%– 18.4%253270.8%– 23.1%252028Lexus300.5%+ 3.4%213120.7%+ 20.0%272629Land Rover200.3%+ 17.6%301740.4%– 17.9%3029n/aSeat60.1%– 14.3%141840.4%– 31.3%2930

Finland July 2026 – models:

PosModelJul-26%/25Jun2026%/25PosFY251Toyota Yaris Cross4337.3%+ 240.9%51,9424.6%+ 33.6%112Toyota Yaris3065.2%+ 82.1%21,5053.5%+ 13.1%323Toyota bZ4x2484.2%+ 933.3%31,4133.3%+ 271.8%4n/a4BMW i41763.0%+ 351.3%136381.5%+ 83.3%15265BMW iX31542.6%n/a104161.0%+ 3100.0%28n/a6VW ID.71462.5%+ 64.0%n/a5661.3%– 31.1%18137Toyota C-HR1312.2%– 22.9%61,0042.4%+ 28.1%7128VW ID.41312.2%– 8.4%n/a8692.0%– 12.6%1289Volvo XC601272.1%– 13.0%209462.2%– 11.8%9710Mercedes CLA1262.1%+ 1160.0%71,0602.5%+ 881.5%6n/a11Tesla Model Y1232.1%+ 44.7%41,6984.0%+ 133.9%2512Toyota Corolla1141.9%– 40.0%11,3303.1%+ 15.8%5313VW T-Roc1101.9%+ 214.3%99212.2%+ 360.5%11n/a14Skoda Enyaq1031.7%– 47.2%189422.2%– 9.0%10615Skoda Elroq961.6%– 50.0%129822.3%+ 28.7%81116Audi Q6901.5%+ 157.1%n/a4881.1%+ 41.9%21n/a17Mercedes GLC801.4%+ 122.2%174571.1%+ 38.1%24n/a18Volvo EX30801.4%+ 66.7%n/a4501.1%+ 55.2%263019Kia EV3791.3%+ 38.6%n/a4871.1%– 17.6%221420Volvo EX40711.2%– 15.5%n/a6791.6%+ 33.7%1416n/aVW Golf681.1%+ 47.8%145141.2%– 9.2%1921n/aVW Tiguan651.1%– 5.8%n/a4441.0%– 31.8%2717n/aSkoda Octavia591.0%– 42.2%116231.5%+ 5.6%1615n/aKia Stonic550.9%– 24.7%n/a4961.2%+ 6.2%2023n/aPolestar 4520.9%+ 160.0%164521.1%– 2.4%2520n/aNissan Qashqai490.8%– 25.8%n/a7121.7%– 30.0%139n/aAudi Q4480.8%– 21.3%n/a4030.9%– 20.2%2919n/aSkoda Fabia430.7%+ 104.8%153810.9%+ 65.7%30n/an/aSmart #5330.6%+ 135.7%n/a4691.1%+ 2133.3%23n/an/aTesla Model 310.0%– 95.3%85991.4%+ 68.3%1724

Source: AUT