South Korea June 2026: BYD smashes records
The BYD Dolphin is the 2nd best-selling foreign model in South Korea in June.
The South Korean new light vehicle market is up by a robust 9.5% year-on-year in June to 159,348 units. This is divided into 121,289 units (+3%) for local carmakers and 38,059 (+37%) for foreigners. The H1 2026 tally is up 2.5% to 845,356, including 661,343 domestic brands (-3.7%) and 184,013 foreigners (+33.2%). Kia (+18.7%) has now been the #1 brand at home for 6 straight months, having established its dominance over sister brand Hyundai (-2.5%) in difficulty again. Kia is almost 27,000 units ahead of Hyundai YTD, which should ensure a Full Year victory. In third place for the 5th straight month, Tesla continues to shine with sales up 74.4% to 7% share and above the 10,000 unit-mark for the 4th month in a row. BYD (+2014.5%) smashes its records to #7 with 4,652 sales and 2.9% share (Previous best was reached last April at #9 with 2,023 sales and 1.3% share).
In the local models ranking, the Hyundai Grandeur (+80.4%) soars to pole position for the first time this year, dislodging the Kia Sorento (+8.1%) which remains the faraway YTD leader. The Kia Seltos (+31.1%) is up seven spots on May to #3, the nameplate’s first podium finish after 84 months in market. Its previous best was #4 hit in September 2019 and October 2024. The Carnival (-6.7%) and Sportage (-2.9%) ensure there are four Kia models in the Top 5. The Kia EV5 is the most popular recent launch and repeats at a record #13. The Tesla Model Y (+49.1%) once again obliterates the foreign models charts with over 9,000 sales. The event of the month is the arrival at #2 of the BYD Dolphin (+35 spots on last month), with the BMW 5 Series (+0.5%), Mercedes E Class (-18.5%) and GLC (-20.8%) rounding out the Top 5. BYD also places the Sealion 7 at #6 and the Atto 3 at #14.
Previous month: South Korea May 2026: Tesla Model Y first foreign model to top charts outright
One year ago: South Korea June 2025: Kia Sorento and Hyundai Avante on top
Full June 2026 Top 30 All brands, Top 52 All local models and Top 50 foreign models below.
South Korea June 2026 – brands:
PosBrandJun-26%/25May2026%/25PosFY251Kia54,98134.5%+ 18.7%1296,47935.1%+ 7.0%122Hyundai50,29631.6%– 2.5%2269,68931.9%– 8.2%213Tesla11,1197.0%+ 74.4%356,1396.6%+ 192.2%364Genesis7,9365.0%– 24.1%547,0245.6%– 23.1%435BMW6,5694.1%+ 0.2%439,1504.6%+ 2.3%546Mercedes5,5653.5%– 7.8%629,7763.5%– 8.6%657BYD4,6522.9%+ 2014.5%1211,6751.4%+ 807.9%9168KGM3,6372.3%+ 19.6%721,8072.6%+ 19.0%789Renault Korea3,4002.1%– 32.2%821,1872.5%– 24.5%8710Audi1,7721.1%+ 70.1%97,3370.9%+ 49.4%121211Lexus1,6941.1%+ 37.7%107,8190.9%+ 3.0%101012Volvo1,6791.1%+ 57.4%117,4700.9%+ 10.4%11913Toyota1,4010.9%+ 73.2%145,1870.6%+ 15.3%131414GM Korea1,0390.7%– 17.8%155,1570.6%– 35.7%141115Mini8360.5%+ 7.9%164,0910.5%+ 19.7%161516Porsche7160.4%– 32.2%134,3220.5%– 25.0%151317Volkswagen6020.4%– 16.0%172,8040.3%+ 4.5%171818Polestar4330.3%+ 65.9%192,4120.3%+ 74.0%192019Land Rover4260.3%– 15.6%182,4600.3%– 1.8%181720Ford740.0%– 78.1%273350.0%– 87.3%231921Jeep720.0%– 71.4%245470.1%– 41.1%202122GMC670.0%+ 458.3%234770.1%+ 300.8%213023Peugeot650.0%– 31.6%263280.0%– 26.9%242424Lamborghini640.0%+ 28.0%222150.0%+ 3.4%282625Lincoln590.0%– 37.2%203220.0%– 54.2%252326Bentley580.0%+ 141.7%282270.0%+ 95.7%272727Cadillac520.0%– 18.8%253180.0%– 2.8%262528Honda470.0%– 66.9%213990.0%– 65.4%222229Ferrari200.0%– 23.1%291150.0%– 37.5%292830Rolls-Royce150.0%+ 15.4%30860.0%– 13.1%3031 –Total local manufacturers121,28976.1%+ 3.0% –661,34378.2%– 3.7% – – –Total foreign manufacturers38,05923.9%+ 37.0% –184,01321.8%+ 33.2% – – –Total market159,348100.0%+ 9.5% –845,356100.0%+ 2.5% – –
South Korea June 2026 – local models:
PosModelJun-26/25May2026/25PosFY251Hyundai Grandeur10,062+ 80.4%238,390+ 14.1%252Kia Sorento8,561+ 8.1%155,426+ 8.4%113Kia Seltos6,685+ 31.1%923,545– 18.6%994Kia Carnival6,267– 6.7%430,202– 28.9%535Kia Sportage6,176– 2.9%331,263– 17.9%346Hyundai Sonata5,102+ 21.0%630,339+ 17.4%4117Hyundai Avante4,316– 42.3%528,668– 27.6%628Hyundai Palisade4,211– 23.0%2319,667– 36.1%1269Kia Ray4,159– 2.4%724,380– 3.5%81210Hyundai Santa Fe4,068– 25.3%1120,511– 36.4%10711Hyundai Porter3,828– 12.0%825,955– 8.5%7812Hyundai Tucson3,285– 26.2%2020,482– 23.2%111013Kia EV53,192new1315,965new174914Kia K53,150+ 9.6%1615,747– 9.7%181615Hyundai Kona3,077+ 16.7%2117,874+ 23.1%141916Hyundai Staria3,035– 20.1%2214,892– 25.6%201517Genesis G802,944– 16.9%1816,928– 23.8%151318Kia EV32,838+ 50.6%1018,431+ 47.2%132219Kia Bongo2,531– 12.7%1216,415– 8.6%161720Genesis GV702,428– 19.1%2414,067– 17.9%211821Hyundai Bus/Truck2,375+ 54.4%1910,532+ 31.9%262322Kia PV52,349new1515,000new194523Kia K81,981– 18.2%2510,965– 27.3%252124Kia Morning1,919+ 59.4%1711,995+ 82.1%222525Kia Niro1,880+ 86.7%298,461+ 27.5%292726Genesis GV801,840– 37.7%2611,693– 29.1%242027Hyundai Ioniq 51,694+ 13.8%1411,894+ 73.2%232628Hyundai Casper1,485+ 23.2%278,266+ 8.9%302429KGM Musso1,333+ 209.3%337,975+ 373.6%314430Renault Korea Filante1,324new319,624new27 –31Hyundai Ioniq 91,318+ 71.8%287,239+ 100.6%333332Renault Korea Grand Koleos1,313– 68.0%308,519– 63.1%281433Hyundai Venue1,123+ 3.4%365,578+ 12.1%342834Kia EV41,019– 5.0%327,726+ 135.8%323435Chevrolet Trax Crossover842– 16.1%394,206– 34.0%382936Kia EV6820+ 12.8%355,297+ 10.2%353037Hyundai Ioniq 6773+ 14.7%344,975+ 68.4%364238Renault Korea Arkana763+ 56.7%422,686+ 17.4%434039KGM Torres624– 4.6%472,381– 48.1%443140Kia Bus/Special603+ 424.3%372,019+ 184.8%454641KGM Musso EV578+ 2.7%384,296+ 44.4%373742KGM Actyon528+ 99.2%413,335+ 78.9%393543Hyundai Nexo459+ 818.0%442,815+ 288.3%403944Kia EV9392+ 246.9%451,552+ 102.1%475345KGM Tivoli372– 1.8%402,694+ 13.6%424146Genesis G90361– 46.0%432,808– 28.6%413647Kia Tasman320– 75.4%461,976– 50.5%463248Genesis G70228+ 10.7%55785– 21.3%495049Chevrolet Trailblazer174– 28.7%48909– 38.2%484850Kia K9139+ 51.1%49734– 14.8%505451Genesis GV60135+ 68.8%51586+ 61.9%525852Hyundai ST185+ 10.4%50717+ 15.1%5155
South Korea June 2026 – foreign models:
PosModelJun-26/25May2026/25PosFY251Tesla Model Y9,188+ 49.1%143,359+ 181.2%112BYD Dolphin2,828new374,505new6 –3BMW 5 Series2,266+ 0.5%211,837– 1.0%334Mercedes E Class2,114– 18.5%411,929– 12.0%225Mercedes GLC1,221+ 20.8%94,691+ 10.1%546BYD Sealion 71,117new64,477new7257Tesla Model X1,027+ 51250.0%122,646+ 26360.0%15n/a8Toyota RAV4674+ 171.8%n/a993+ 0.1%37309Mercedes GLE634+ 4.8%133,680+ 20.2%9610Volvo EX30624+ 494.3%211,309+ 43.5%294711BMW X3619+ 13.8%54,027+ 23.3%8812Lexus ES545+ 16.7%82,672– 18.8%14713Lexus NX530+ 34.5%142,793+ 20.2%121814BYD Atto 3503+ 135.0%n/a1,781+ 39.1%232215BMW X5495+ 34.1%103,437+ 13.6%101016Audi A6455n/a71,136+ 18.3%335017BMW 3 Series448– 22.0%113,218+ 13.9%11918Audi Q4 e-Tron438+ 26.2%161,785+ 18.1%222319Polestar 4433+ 266.9%182,410+ 125.2%172620Audi Q5427+ 4170.0%201,791+ 17810.0%21n/a21BMW 7 Series427+ 6.8%152,675+ 5.0%131322Tesla Model 3414+ 97.1%38,861+ 144.0%4523Tesla Model S394+ 13033.3%351,005+ 4468.2%36n/a24Mini Cooper Hatch389+ 16.1%251,993+ 16.9%191525Volvo XC60366– 1.9%192,446– 5.6%161126Mercedes G Class327+ 34.0%221,344– 26.0%272127Volvo EX30 CC322newn/a346newn/a –28BMW X7305– 17.3%172,241– 7.4%181429BMW i5300+ 78.6%261,681+ 103.0%243630Mercedes S Class292– 19.1%291,839– 14.1%201231Lexus RX288+ 32.7%301,314+ 29.5%283332VW ID.4249+ 12.2%281,251+ 9.6%304333Mercedes CLE242– 22.2%271,598– 11.4%262034BMW X6221– 23.8%241,604– 17.8%251935Toyota Camry214+ 20.2%331,227+ 3.1%313136Mercedes C Class206– 44.8%n/a441– 74.2%n/a2737BYD Seal204+ 3300.0%44906+ 15000.0%41n/a38VW Golf198+ 34.7%39826+ 161.4%43n/a39Porsche Taycan196+ 43.1%471,195+ 33.2%323540Toyota Alphard186+ 60.3%32911+ 34.6%394241BMW X1176– 16.6%341,079– 15.3%342842Lexus UX165+ 126.0%n/a216– 6.9%n/an/a43Porsche Cayenne158– 57.8%231,066– 53.0%351744Mini Countryman157+ 31.9%49157– 81.7%n/a4045BMW 4 Series154– 28.0%43878– 18.8%423246Mercedes GLS145+ 52.6%46459– 40.2%n/a3747Range Rover Sport138– 11.5%n/a614– 7.4%474548Porsche Panamera137+ 9.6%n/a689– 44.7%453449Mini Electric134– 22.1%n/a540+ 191.9%n/an/a50Porsche Macan EV123– 34.2%31123– 80.5%n/a41
Source: KAIDA
