The BYD Atto 2 scores its first Italian podium.

New car sales in Italy are up a robust +10.6% year-on-year in June to 146,423 units, leading to a H1 tally up 9.6% to 936,783. However remember June 2025 was off -17.4% on the year prior. Private sales outpace the market at +17.3% to 79,568 and 53.7% share vs. 50.8% a year ago (+12.1% to 52.7% share YTD). Self registrations drop -12.3% to 16,848 and 11.4% share vs. 14.4% in June 2025 (+7.9% to 10% share YTD), long term leases edge up 0.1% to 31,813 and 21.5% share vs. 23.8% last year (-2.7% to 21.3% share YTD), short term rentals surge 78.3% to 11,611 and 7.8% share vs. 4.9% a year ago (+38.8% to 10.7% share YTD) and company sales are up 2.1% to 8,284 and 5.6% share vs. 6.1% in June 2025 (+0.5% to 5.2% share YTD).

HEV sales shoot up 17.9% to 68,363 and 46.1% share vs. 43.4% last year, including 23,726 full hybrids (+38.5%) and 44,627 mild hybrids (+9.3%). PHEVs soar 61.9% to 15,723 and 10.6% share vs. 7.3% in June 2025 and BEVs surge 87.1% to 14,894 and 10.1% share vs. 6% a year ago. As a result rechargeable vehicles are up 73.3% to 30,617 and 20.7% share vs. 13.3% last year. Over H1, BEVs are up 77.5% to 79,613 and 8.4% share vs. 5.2% over the same period in 2025. 

In the brands ranking, Fiat (+27.2%) is up significantly year-on-year but delivers its lowest market share so far this year at 9.6%. In fact, its share has gone down month-on-month since January (13.5%). Toyota (-0.7%) and Dacia (+20.6%) leapfrog past Volkswagen (-2.7%) while Peugeot (+34.1%) shoots up to #5, outselling fellow French Renault (-6.1%). Audi (+10.8%) is down two spots on last month to #7 and matches the market. Once again the hero of the month is BYD, tripling its sales YoY (+217%), repeating at an all-time high #9 and reaches a record volume (6,057) and share (4.1%). Below, Leapmotor (+932.5%) and Omoda+Jaecoo (+215.5%) stand out.

Model-wise, the Fiat Panda (+10.2%) drops to 5.6% share vs. 6.7% so far this year. The Dacia Sandero (+20.1%) has regained its shine and repeats at #2, however it still ranks #4 year-to-date. Massive event in third place: the BYD Atto 2 (+7614.3%) is up two spots on May to sign its first ever Italian podium ranking. It replaces the Leapmotor T03 (+927.7%) down to #10 after spending three straight months in third place. Note 96% of Atto 2 sales are from its PHEV variant (3,637 units), dominating the segment ahead of the VW Tiguan (956). The Fiat Grande Panda (+309.8%) is back up five ranks on last month to #4, its highest ranking since last February (#3). The Citroen C3 (+49%) and Peugeot 208 (+36.4%) are also very solid below.

Previous month: Italy May 2026: Leapmotor T03 threepeats at #3, BYD Atto 2 up to #5

One year ago: Italy June 2025: Devastated market (-17.4%), Dacia places two models on podium for the first time

Full June 2026 Top 58 All brands and Top 50 models below.

Italy June 2026 – brands:

PosBrandJun-26%/25May2026%/25PosFY251Fiat14,0169.6%+ 27.2%1106,69311.4%+ 29.4%112Toyota9,9916.8%– 0.7%364,9686.9%– 1.0%223Dacia9,5496.5%+ 20.6%449,1365.2%– 10.0%444Volkswagen9,3616.4%– 2.7%263,2326.7%+ 1.6%335Peugeot7,8285.3%+ 34.1%645,6484.9%– 6.6%556Renault7,1974.9%– 6.1%744,5044.8%+ 3.0%667Audi7,1694.9%+ 10.8%543,8024.7%+ 17.0%788BMW6,4314.4%– 3.8%840,6794.3%+ 2.4%879BYD6,0574.1%+ 217.0%929,5023.1%+ 210.2%132110Mercedes4,8033.3%– 9.1%1430,3973.2%+ 3.5%121211Citroen4,6293.2%+ 20.3%1133,5793.6%+ 0.6%101112Kia4,4643.0%+ 19.8%1526,9262.9%+ 16.5%151513Ford4,3433.0%– 24.2%1629,1363.1%– 23.3%141014MG4,2952.9%+ 3.6%1031,1553.3%+ 6.4%111315Jeep4,1332.8%– 12.0%1235,0673.7%– 5.0%9916Omoda+Jaecoo4,0862.8%+ 215.5%1720,9062.2%+ 295.9%192517Opel3,4712.4%+ 13.1%1823,6732.5%+ 7.7%171718Leapmotor3,3662.3%+ 932.5%1324,2742.6%+ 1449.1%163219Skoda2,9602.0%– 4.2%1921,4642.3%+ 8.2%181620Suzuki2,8461.9%– 11.7%2016,7161.8%– 6.7%221921Hyundai2,7801.9%– 36.3%2118,5262.0%– 27.0%211422Tesla2,4231.7%+ 42.8%317,9180.8%+ 22.4%262723Nissan2,3821.6%– 17.0%2319,8782.1%– 1.8%201824Cupra1,7791.2%– 18.5%2212,3281.3%+ 6.5%242225DR Motor1,6171.1%– 7.5%286,6740.7%– 26.4%302326Mini1,5721.1%+ 17.6%259,7261.0%+ 25.6%252427Alfa Romeo1,5261.0%– 40.7%2412,8891.4%– 23.5%232028EVO1,1660.8%+ 122.1%384,2700.5%+ 27.2%333529Volvo1,0870.7%– 15.3%267,7980.8%+ 4.2%272630Honda1,0650.7%+ 29.1%276,8460.7%+ 43.4%292931Mazda9300.6%+ 1.3%297,1740.8%+ 26.2%282832Seat7740.5%+ 57.6%324,6790.5%– 3.0%323133Lexus7100.5%+ 29.1%333,5630.4%+ 3.2%353634Lancia5980.4%– 16.8%375,2620.6%– 2.0%313035Geely5840.4%new362,5970.3%new38 –36Porsche5790.4%– 7.7%353,1650.3%– 11.0%363337Land Rover4880.3%– 25.9%343,6600.4%– 11.7%343438DS4740.3%+ 9.0%402,2570.2%– 22.3%393739EMC4740.3%+ 69.3%303,1270.3%+ 124.8%373840DFSK4060.3%+ 366.7%391,7480.2%+ 212.7%404341Ich-X2730.2%+ 1606.3%418350.1%+ 601.7%45n/a42Subaru2030.1%– 35.4%421,4320.2%+ 3.8%413943KGM2010.1%+ 246.6%431,1700.1%+ 701.4%435044Lynk & Co1700.1%+ 750.0%441,0340.1%+ 427.6%444545Maserati1660.1%– 30.5%476240.1%– 38.6%474146Ferrari1150.1%+ 53.3%485850.1%+ 29.4%484447Polestar1110.1%+ 26.1%513850.0%+ 57.8%514948Sportequipe960.1%– 51.8%451,3890.1%+ 28.8%424049Mitsubishi860.1%– 64.9%493500.0%– 64.2%524250Deepal790.1%newn/a2490.0%new54 –51Lamborghini760.1%– 6.2%504190.0%+ 27.0%504852SWM600.0%+ 9.1%466380.1%+ 118.5%46n/a53Alpine510.0%+ 50.0%522510.0%+ 56.9%53n/a54Smart440.0%– 58.5%532060.0%– 55.0%554655Tiger300.0%– 90.1%545160.1%+ 20.8%49n/a56Aston Martin130.0%+ 18.2%56710.0%+ 7.6%575357Lotus120.0%– 45.5%55920.0%– 36.1%565158Jaguar20.0%+ 0.0%5770.0%– 96.2%585259Mahindra00.0%– 100.0% –10.0%– 99.8%5947 –Others2260.2%+ 0.4% –9670.1%+ 6.5% – –

Italy June 2026 – models:

PosModelJun-26%/25May2026%/25PosFY251Fiat Panda8,2555.6%+ 10.2%162,8526.7%+ 0.9%112Dacia Sandero4,3403.0%+ 20.1%222,1632.4%– 20.0%423BYD Atto 23,7802.6%+ 7614.3%513,4281.4%+ 6450.2%18n/a4Fiat Grande Panda3,1392.1%+ 309.8%923,0112.5%+ 1313.4%3375Peugeot 2083,1302.1%+ 36.4%617,8401.9%– 16.4%986Citroen C33,0792.1%+ 49.0%720,7952.2%– 18.3%647Jeep Avenger3,0012.0%– 3.7%427,7673.0%+ 0.9%238Toyota Yaris Cross2,9832.0%+ 7.1%818,5942.0%– 0.8%759Toyota Yaris2,9452.0%+ 5.2%1316,0721.7%– 16.7%12610Leapmotor T032,7441.9%+ 927.7%321,8412.3%+ 1651.5%5n/a11Renault Captur2,6721.8%+ 25.3%1115,9691.7%+ 13.0%131312Renault Clio2,6361.8%– 17.7%1417,2301.8%+ 5.0%10913Peugeot 30082,5661.8%+ 97.8%4010,9611.2%+ 19.7%252314Dacia Duster2,4911.7%– 23.6%1715,3641.6%– 24.8%15715Toyota Aygo X2,3851.6%– 8.3%1018,2591.9%+ 46.5%81416MG ZS2,3171.6%– 8.1%1516,4071.8%– 4.6%111017Audi Q32,2181.5%+ 111.8%1812,6131.3%+ 93.0%224018VW T-Roc2,1621.5%+ 4.2%1215,4071.6%+ 10.3%141119Kia Sportage2,0861.4%+ 42.7%2012,6611.4%+ 23.4%212020VW Tiguan2,0801.4%– 5.2%2312,8611.4%– 0.2%201521Ford Puma2,0251.4%– 12.6%2113,6201.5%– 9.7%171222VW T-Cross1,9401.3%+ 0.1%1613,7641.5%+ 12.2%161723Opel Corsa1,9071.3%+ 24.1%2512,9541.4%– 5.7%191824Dacia Spring1,8021.2%+ 858.5%275,3000.6%+ 98.1%n/an/a25BMW X11,6481.1%– 28.8%2412,3751.3%+ 3.4%231626Omoda 51,5631.1%+ 204.1%308,4690.9%+ 270.8%31n/a27Suzuki Swift1,5561.1%+ 32.1%317,9390.8%+ 35.2%343528Fiat 5001,5511.1%+ 887.9%199,3731.0%+ 782.6%29n/a29Tesla Model 31,5431.1%+ 94.6%n/a3,6980.4%+ 8.9%n/an/a30Nissan Qashqai1,4111.0%– 25.5%3611,8551.3%+ 9.0%242231Peugeot 20081,3230.9%– 9.3%2610,6161.1%– 12.8%262132Audi Q51,2460.9%+ 126.1%385,4550.6%+ 61.3%50n/a33Mercedes GLA1,2380.8%– 2.5%356,8000.7%– 1.2%403334DR 51,2080.8%+ 91.4%n/a1,2080.1%– 75.8%n/a4935Audi A31,2010.8%– 15.5%286,8220.7%– 20.8%392536Toyota C-HR1,1700.8%+ 7.9%338,7040.9%– 5.4%302437Jeep Compass1,1490.8%+ 42.6%436,9240.7%+ 46.7%38n/a38VW Golf1,0860.7%+ 0.6%298,0040.9%– 0.8%332939Kia Picanto1,0690.7%– 21.7%328,0670.9%+ 13.8%323040Hyundai Tucson1,0650.7%+ 20.3%347,8500.8%+ 13.0%353241MG 31,0490.7%+ 15.1%229,4221.0%+ 13.4%283142Hyundai i209680.7%+ 0.6%49n/an/an/an/an/a43Jaecoo 78980.6%n/a44n/an/an/an/an/a44BMW X38960.6%– 19.6%395,7660.6%+ 25.9%464745Mercedes GLC8920.6%+ 19.6%n/a5,4610.6%+ 28.4%49n/a46Suzuki Vitara8850.6%+ 6.0%455,7780.6%+ 0.7%454147Ford Kuga8740.6%– 1.4%n/a5,9040.6%– 6.2%444348Tesla Model Y8630.6%– 4.3%n/a4,1600.4%+ 36.2%n/an/a49Renault Symbioz8180.6%– 18.1%n/an/an/an/an/an/a50Citroen C3 Aircross8170.6%n/a377,4600.8%n/a37n/an/aNissan Juke7860.5%– 4.4%n/a6,1420.7%– 15.9%4234n/aSkoda Fabia7570.5%+ 5.4%416,1150.7%+ 5.5%4336n/aSkoda Kamiq7200.5%– 3.7%n/a5,4690.6%– 3.2%4838n/aFiat 6006890.5%– 65.6%489,4581.0%– 31.6%2719n/aBYD Seal U6620.5%– 54.2%n/a7,6360.8%+ 7.2%3626n/aAudi A15600.4%– 41.5%n/a5,6040.6%+ 6.7%4746n/aAlfa Romeo Junior5350.4%– 52.6%n/a6,5060.7%– 23.0%4128

Source: UNRAE