The Tesla Model Y holds 24.2% of the Norwegian market in March.

After two month handicapped by an increase in the VAT for BEVs, the Norwegian new car market is back to its splendid self in March at +32.9% year-on-year to 17,685 units. The Q1 result is down -14% to 27,175. BEV sales are up 55.5% to 17,406 units and 98.4% share, a new record eclipsing the previous best of 98.3% hit in September 2025. The March 2025 BEV share was 84.1%. Over Q1 BEVs account for 97.9% of the market, up from 90.6% a year ago. Meanwhile PHEVs drop -89.6% to 126 and 0.7% share, diesel is also at 0.7% share vs. 1.8% in March 2025, petrol is at 0.1% vs. 0.8% and HEVs at 0.03% vs. 0.4%.

Tesla surges 178.2% to 34.8% share, its highest since March 2023 (40.8%) which is still a record. Volvo (+38.7%) leapfrogs past Toyota (+32.2%) and a struggling Volkswagen (-18.1%) to rank #2 for the month and ascends to #3 year-to-date. Skoda (+93.9%), BYD (+139.1%), Xpeng (+62.5%) and Peugeot (+62.1%) all soar. Meanwhile Zeekr (+388.9%) breaks all its records at #12 with 308 sales and 1.7% share.

Model-wise, Tesla manages a 1-2 for the first time since last November, with the Model Y (+135.3%) in the lead at 24.2% share, its highest since September 2025, followed by the Model 3 (+381.9%) at 10.5% share, its highest since last November. The Volvo EX40 (+436.3%) repeats at #3 ahead of the Toyota bZ4X (+68.2%) and Volvo EX30 (+72.2%). The BYD Sealion 7 (+211.1%) is up 29 spots on February to #7, the new Toyota Urban Cruiser is down four to #8, the Skoda Elroq (+2383.3%) ranks #9 and the BMW iX3 (+2587.5%) is at #10.

Previous month: Norway February 2026: Tesla and Model Y back in charge, Xpeng G9 up to #5

One year ago: Norway March 2025: Market up 36.5%, Tesla Model Y at 16.6% share

Full March 2026 Top 53 All brands and Top 180 All models below.

Norway March 2026 – brands:

PosBrandMar-26%/25Feb2026%/25PosFY251Tesla6,15034.8%+ 178.2%17,44327.4%+ 95.0%112Volvo  1,78910.1%+ 38.7%42,4499.0%+ 2.1%333Toyota  1,4928.4%+ 32.2%22,72810.0%– 15.6%244Volkswagen1,2647.1%– 18.1%32,3318.6%– 51.1%425Skoda  8264.7%+ 93.9%51,4325.3%+ 33.7%566BYD7824.4%+ 139.1%159583.5%+ 29.3%7107BMW7654.3%+ 21.4%111,0563.9%– 40.1%658XPeng4602.6%+ 62.5%68883.3%+ 32.1%8149Audi3572.0%– 27.7%145312.0%– 60.8%13710Peugeot3552.0%+ 62.1%77012.6%+ 2.5%91711Hyundai3512.0%– 26.6%86992.6%– 35.8%101112Zeekr3081.7%+ 388.9%164481.6%+ 239.4%162313Nissan2931.7%– 51.3%174731.7%– 73.5%151314Polestar2671.5%+ 20.3%125161.9%– 11.5%141515Ford2501.4%– 39.0%105682.1%– 40.1%11816Kia2281.3%– 19.1%243001.1%– 66.4%191617Mercedes2271.3%– 63.3%214121.5%– 71.7%17918MG2101.2%– 50.2%95432.0%– 24.7%121219Mazda 1731.0%+ 43.0%232671.0%– 37.8%231920Changan Deepal1600.9%new133921.4%new183421Lexus1520.9%+ 6.3%182731.0%– 29.8%221822Opel1470.8%– 0.7%202781.0%– 26.6%212223Citroen1230.7%+ 36.7%192851.0%+ 73.8%202524Renault850.5%+ 57.4%271790.7%+ 36.6%242025Porsche740.4%– 44.8%251510.6%– 51.3%252126Mini600.3%– 57.4%281140.4%– 64.9%282427Suzuki560.3%– 47.7%221390.5%– 2.8%262728JAC470.3%+ 327.3%311140.4%+ 185.0%273829Subaru430.2%– 44.2%261010.4%– 15.1%293030Voyah310.2%– 3.1%37400.1%+ 0.0%342931Dongfeng280.2%– 58.2%32570.2%– 65.0%313232Fiat250.1%+ 400.0%30510.2%+ 466.7%324433NIO250.1%– 43.2%33500.2%– 52.4%332834Smart190.1%+ 58.3%29610.2%+ 190.5%303635Land Rover120.1%– 61.3%35260.1%– 43.5%364136Cupra90.1%+ 350.0%40130.0%+ 8.3%383537Lotus70.0%+ 250.0% –100.0%+ 66.7%394638Jeep60.0%– 53.8%34260.1%– 38.1%354239KGM/Ssangyong40.0%– 42.9%3880.0%– 66.7%404040Lamborghini40.0%#DIV/0! –50.0%+ 66.7%425241Maxus40.0%– 60.0%36250.1%+ 19.0%373942Alfa Romeo30.0%+ 200.0% –40.0%+ 33.3%434743Amatør Bil30.0%n/a –30.0%n/a445844Bentley20.0%– 50.0% –20.0%– 60.0%515545Aston Martin10.0%– 50.0% –20.0%– 33.3%455746Dacia10.0%– 66.7% –10.0%– 75.0%565047Exlantix10.0%new –10.0%new574348Ferrari10.0%– 50.0% –10.0%– 50.0%585149Honda10.0%– 98.0% –50.0%– 95.8%412650Hongqi10.0%– 97.0% –10.0%– 98.9%593151Man10.0%n/a –20.0%n/a474852Maserati10.0%n/a –20.0%+ 0.0%485453Sprintcar10.0%n/a4220.0%+ 0.0%5045

Norway March 2026 – models:

PosModelMar-26%/25Feb2026%/25PosFY251Tesla Model Y4,28824.2%+ 135.3%15,42320.0%+ 94.6%112Tesla Model 31,86010.5%+ 381.9%162,0107.4%+ 96.9%253Volvo EX409015.1%+ 436.3%31,3685.0%+ 214.5%474Toyota bZ4X8835.0%+ 68.2%21,5815.8%– 30.9%335Volvo EX307304.1%+ 72.2%248313.1%– 7.5%686VW ID.44882.8%– 11.4%87852.9%– 58.5%827BYD Sealion 74762.7%+ 211.1%365462.0%+ 89.6%12118Toyota Urban Cruiser4762.7%new49783.6%new51829Skoda Elroq4472.5%+ 2383.3%77572.8%+ 1141.0%91310BMW iX34302.4%+ 2587.5%1104351.6%+ 504.2%1411211Skoda Enyaq3522.0%+ 8.3%66342.3%– 12.2%10912Xpeng G93411.9%+ 348.7%56042.2%+ 208.2%113113VW ID.33381.9%+ 9.4%98283.0%– 29.9%7614VW ID.72861.6%– 48.2%144761.8%– 66.7%13415Zeekr 7×2661.5%new193761.4%new164516BYD EVO 4*42381.3%newn/a2400.9%new25 –17Nissan Ariya2311.3%– 59.4%482761.0%– 84.1%211018Mazda6e1670.9%new292540.9%new233719Ford Explorer1620.9%– 23.2%113381.2%– 37.2%171220Audi Q6 e-tron1580.9%– 2.5%442170.8%– 62.1%261521Deepal S051560.9%new103881.4%new158922Audi Q4 e-Tron1470.8%– 15.0%202460.9%– 55.2%241623Hyundai Ioniq 51360.8%– 6.8%302070.8%– 44.9%272124BMW ix11310.7%– 31.1%132891.1%– 43.6%181425VW ID.Buzz1310.7%+ 11.0%332030.7%+ 0.0%282226Kia EV31300.7%– 31.2%491600.6%– 72.4%372027Toyota C-HR+1290.7%new –1290.5%new45 –28Hyundai Kona1280.7%– 35.7%381960.7%– 60.7%302529Polestar 41270.7%– 9.3%182611.0%– 17.1%222330Peugeot 50081260.7%+ 72.6%122831.0%+ 6.0%203431Xpeng G61190.7%– 39.3%152841.0%– 37.4%191832Peugeot 20081170.7%+ 116.7%341910.7%+ 25.7%324833Mercedes EQA970.5%– 33.6%501260.5%– 63.7%472734Lexus RZ960.5%+ 52.4%281660.6%– 32.5%353835Polestar 2870.5%+ 81.3%461360.5%+ 1.5%414036MG 4740.4%– 59.3%251960.7%– 57.1%311937BMW i4730.4%– 69.6%421280.5%– 80.0%461738Mercedes Vito730.4%– 5.2%511620.6%– 11.0%365739Opel Grandland X710.4%+ 73.2%53970.4%– 17.1%555640MG S5700.4%+ 268.4%401320.5%+ 594.7%433041BMW iX670.4%+ 19.6%52950.3%– 45.4%572842Citroen e-C3 Aircross640.4%+ 6300.0%311420.5%+ 14100.0%399843Opel Frontera640.4%new321460.5%new387544Nissan Micra620.4%new231970.7%new2918945Hyundai Inster590.3%– 44.9%271860.7%+ 3.9%344646Lexus UX560.3%– 30.0%451070.4%– 25.2%524147Suzuki e Vitara550.3%new211370.5%new406548Volvo EC40550.3%+ 71.9%391150.4%+ 4.5%505849Peugeot 3008540.3%+ 10.2%221350.5%– 15.6%424250Renault 5540.3%+ 2600.0%541250.5%+ 3025.0%484351Polestar 3530.3%+ 55.9%351190.4%– 11.2%493952Audi A6 (e-Tron)510.3%– 66.0%71660.2%– 69.2%603553Peugeot 208510.3%+ 75.9%56830.3%+ 22.1%588054MG S6480.3%new171900.7%new3312355Porsche Macan480.3%– 47.8%471060.4%– 58.1%543356Volvo XC90470.3%– 84.2%109520.2%– 85.6%686957JAC E30X460.3%+ 557.1%651130.4%+ 352.0%519758Subaru Solterra390.2%– 49.4%43970.4%– 18.5%566759Kia EV9370.2%– 9.8%58610.2%– 48.7%656460Volvo XC60330.2%– 85.5%79430.2%– 85.7%726261Ford Puma310.2%n/a261290.5%n/a447364Mini Aceman300.2%– 51.6%81500.2%– 68.9%694965Voyah Courage300.2%new127380.1%new757766BYD Dolphin290.2%– 59.7%411060.4%– 39.8%535467Dongfeng Nammi Box280.2%– 56.9%64570.2%– 64.6%667068Kia EV6280.2%– 40.4%62450.2%– 75.9%634469Kia PV5280.2%new –280.1%new85 –70Zeekr X280.2%– 6.7%78440.2%– 30.2%717662BMW iX2270.2%– 35.7%69460.2%– 68.7%703663Citroen e-C5 Aircross270.2%n/a73390.1%+ 3800.0%7412271Ford Capri270.2%– 63.5%57550.2%– 62.8%672972Skoda Enyaq Coupe270.2%+ 58.8%63410.2%– 76.7%736673Mercedes Sprinter230.1%– 11.5%60650.2%– 14.5%649074BMW i5220.1%– 51.1%98300.1%– 80.3%825975Fiat Grande Panda210.1%new74370.1%new7617476BYD Seal200.1%– 35.5%115230.1%– 75.5%898477Hyundai Ioniq 9180.1%new59450.2%new627878Citroen e-C3170.1%– 67.3%55680.3%– 26.1%595579VW Crafter170.1%+ 1600.0%77340.1%+ 78.9%8111180BYD Seal U150.1%– 58.3%67340.1%– 68.5%806881Mini Cooper150.1%– 59.5%76290.1%– 54.0%838782Mini Countryman150.1%– 64.3%66350.1%– 65.3%787183NIO EL6140.1%– 46.2%72350.1%– 32.7%799384Zeekr 001140.1%– 57.6%80280.1%– 59.4%868585Volvo ES90130.1%new85200.1%new9216086Citroen e-C4110.1%– 62.1%94280.1%– 48.1%848687Ford Mustang Mach-E110.1%– 66.7%95180.1%– 82.2%947288Porsche Taycan110.1%– 38.9%147150.1%– 34.8%9610789Renault Scenic110.1%– 75.0%83210.1%– 81.3%906190Hyundai Ioniq 6100.1%– 61.5%37650.2%+ 91.2%617491MG IM5100.1%new –100.0%new11010892Renault 4100.1%new148130.0%new10310393Renault Megane100.1%+ 42.9%92200.1%+ 53.8%9110094Volvo EX90100.1%– 89.7%75200.1%– 91.8%932695Cupra Tavascan90.1%+ 800.0%135120.0%+ 50.0%1048896Ford Tourneo Custom90.1%– 25.0%117110.0%– 50.0%10510997Mercedes CLA90.1%n/a –90.0%n/a11413398NIO Firefly90.1%new96130.0%new10112599Smart #190.1%n/a61370.1%+ 516.7%77126100MG IM680.0%new89140.1%new10079101Opel Corsa80.0%– 38.5%82250.1%– 72.5%8894102Peugeot Traveller70.0%+ 0.0%12390.0%– 62.5%115131103Porsche 91170.0%– 12.5%90130.0%+ 30.0%102132104Smart #370.0%– 41.7%84170.1%+ 13.3%95150105BMW X560.0%– 68.4%112140.1%– 39.1%98113106Jeep Avenger60.0%– 45.5%70260.1%– 35.0%87106107Lotus Eletre60.0%n/a –80.0%+ 100.0%119175108Mercedes E Class60.0%+ 200.0%102110.0%+ 450.0%106110109Range Rover 60.0%+ 0.0%107100.0%+ 42.9%111157110Ford Transit Custom50.0%+ 150.0%88100.0%– 16.7%108155111Kia EV450.0%new –50.0%new128138112Porsche Panamera50.0%+ 0.0%10690.0%+ 80.0%116192113BYD Tang40.0%– 86.7%9990.0%– 86.2%11395114Deepal S0740.0%new –40.0%new134148115Fiat 600e40.0%+ 0.0%11680.0%+ 0.0%117135116KGM Torres EVX40.0%– 33.3%11980.0%– 55.6%118121117Lamborghini Urus40.0%n/a –50.0%+ 66.7%129200118Mazda CX-3040.0%– 20.0%10070.0%– 50.0%120161119Mercedes EQE SUV40.0%– 94.9%12060.0%– 97.5%12551120Range Rover Sport40.0%– 63.6%91110.0%– 31.3%107137121Subaru Uncharted40.0%new –40.0%new140 –122Citroen Berlingo30.0%n/a13340.0%+ 300.0%133206123Maxus Euniq630.0%– 50.0%87140.1%+ 7.7%99128124Mercedes EQS SUV30.0%+ 200.0%13940.0%+ 0.0%138144125Mercedes GLC30.0%+ 200.0% –30.0%+ 50.0%147234126Opel Mokka30.0%– 87.5%10470.0%– 85.7%12196127Porsche Cayenne30.0%– 25.0%10560.0%– 14.3%126141128Smart #530.0%new10870.0%new122101129BMW 5 Series20.0%– 80.0%13040.0%– 78.9%132142130Ford Ranger20.0%n/a –20.0%n/a153 –131Ford Transit  20.0%n/a –20.0%n/a154220132Land Rover Defender20.0%– 83.3% –40.0%– 77.8%136153133Mercedes EQV20.0%n/a12150.0%+ 25.0%130191134Mercedes GLB20.0%n/a –20.0%n/a160 –135Mercedes V Class20.0%+ 0.0%14230.0%– 75.0%148156136NIO ET520.0%– 33.3% –20.0%– 88.2%162105137Tesla Model S20.0%n/a12540.0%+ 33.3%141164138Toyota Land Cruiser20.0%n/a12650.0%n/a131154139Toyota Proace Verso20.0%– 95.0%9770.0%– 92.3%12392140VW ID.520.0%– 77.8% –20.0%– 93.5%169115141Alfa Romeo Giulia10.0%+ 0.0% –10.0%+ 0.0%170237142Alfa Romeo Junior10.0%#DIV/0! –20.0%+ 0.0%149172143Alfa Romeo Stelvio10.0%#DIV/0! –10.0%#DIV/0!171 –144Amatør Bil 556 Custom10.0%new –10.0%new172 –145Amatør Bil Hornet10.0%new –10.0%new173 –146Amatør Bil Tipo 18410.0%new –10.0%new174 –147Aston Martin V8 Vantage10.0%n/a –10.0%n/a175 –148Audi e-Tron GT10.0%n/a12820.0%– 33.3%150184149Bentley Bentayga10.0%+ 0.0% –10.0%+ 0.0%177240150Bentley Continental10.0%– 50.0% –10.0%– 66.7%178224151BMW 3 Series10.0%– 75.0% –20.0%– 66.7%151187152BMW 4 Series10.0%– 50.0% –10.0%– 75.0%180213153BMW i710.0%new –10.0%new182222154BMW X110.0%– 50.0%11130.0%– 70.0%142177155BMW X210.0%n/a –10.0%n/a183280156BMW X610.0%n/a –10.0%n/a184250157BMW X710.0%n/a11330.0%+ 200.0%143205158Citroen SpaceTourer10.0%n/a –10.0%– 66.7%186214159Dacia Bigster10.0%new –10.0%new188199160Exlantix ES10.0%new –10.0%new189173161Ferrari 296 Speciale10.0%new –10.0%new190 –162Ford F-150 Lightning10.0%– 97.7%13630.0%– 96.6%14582163Honda e:NY110.0%– 97.1% –40.0%– 95.7%13547164Hongqi E-HS710.0%– 92.9% –10.0%– 98.1%19283165JAC E-JS410.0%– 75.0% –10.0%– 93.3%194124166Lotus Emira10.0%n/a –10.0%n/a198299167Man TGE10.0%new –20.0%new156180168Maserati Grecale10.0%n/a –20.0%+ 0.0%157210169Maxus Euniq510.0%– 66.7% –10.0%– 75.0%200181170Mazda CX-6010.0%– 93.8%10140.0%– 78.9%137143171Mazda MX-510.0%– 83.3% –10.0%– 83.3%202194172Mercedes eVito Tourer10.0%+ 0.0%14020.0%– 88.9%159130173Mercedes G-Class10.0%– 83.3% –30.0%– 84.2%146140174Mercedes GLE10.0%+ 0.0%10340.0%+ 100.0%139162175Opel Combo10.0%– 83.3%14520.0%– 84.6%163169176Sprintcar Sprinter10.0%n/a15020.0%+ 0.0%166159177Suzuki Swift10.0%– 95.5% –20.0%– 95.7%167116178Voyah Free10.0%– 85.7% –10.0%– 93.8%212102179VW Multivan10.0%n/a –10.0%n/a214269180VW Transporter/Caravelle10.0%n/a –10.0%n/a215212

Source: OFV AS