The Tesla Model Y is the best-selling vehicle in Taiwan in March.

39,138 new cars hit Taiwanese roads in March, a 5% year-on-year uptick. As a result the Q1 volume is now off -3.4% to 96,434. This a weak result given Q1 2025 was already down -11.2% on the year prior. Toyota (-10%) disappoints but easily keeps the lead of the brands charts with 27.1% share vs. 30.6% so far this year. Tesla (+313.2%) shoots up to 2nd place with 13.9% share, a new share record eclipsing the 11.7% it hit last December. Honda (+22%) also impresses in third position above Lexus (-4.7%) and CMC (-20.3%) both struggling. In contrast Mazda (+56.1%), Ford (+30.9%) and Mitsubishi (+24.5%) all shine in the remainder of the Top 10.

We have a surprise in the models charts: thanks to new shipments from China, the Tesla Model Y (+1164.6%) takes the overall lead for the second time ever in Taiwan after doing so last December, reaching a record 11.6% share vs. a previous best of 10.8% last December. The entire Top 4 shifts down one spot as a result: the Toyota Corolla Cross (-5.5%) is down to #2, the Toyota RAV4 (-3.6%) down to #3, the CMC J Space (-17.3%) down to #4 and the new Ford Territory to #5. The Toyota Town Ace (-32.7%) is back up three ranks on last month to #6 despite faltering year-on-year. Excellent performances by the Toyota bZ4X (+1550%), Mazda CX-5 (+179.9%) and Honda HR-V (+84.9%).

Previous month: Taiwan February 2026: Foxtron Bria up to #13

One year ago: Taiwan March 2025: CMC (+32.7%), Toyota (+19.8%) defy struggling market

Full March 2026 Top 10 brands and Top 70 models below.

Taiwan March 2026 – brands:

PosBrandMar-26%/25Feb2026%/24PosFY251Toyota10,59027.1%– 10.0%129,48330.6%– 9.1%112Tesla5,42113.9%+ 313.2%n/a5,4325.6%+ 106.1%483Honda2,7277.0%+ 22.0%26,8817.1%+ 31.5%344Lexus2,4276.2%– 4.7%46,9267.2%– 19.6%225CMC1,9915.1%– 20.3%55,4255.6%– 16.1%536Mazda1,7914.6%+ 56.1%93,2983.4%+ 4.3%1097Mitsubishi1,6184.1%+ 24.5%74,0314.2%+ 26.0%9108Ford1,5894.1%+ 30.9%64,4344.6%+ 45.8%6n/a9Hyundai1,5163.9%– 7.9%84,0504.2%+ 2.8%8610Mercedes1,3473.4%– 37.6%34,2634.4%– 38.8%75n/aBMW8472.2%– 42.6%n/a2,6462.7%– 30.5%n/a7n/aKia8292.1%– 20.0%n/a1,8201.9%– 28.6%n/an/a

Taiwan March 2026 – models:

PosModelMar-26%/25Feb2026%/24PosFY251Tesla Model Y4,54011.6%+ 1164.6%n/a4,5464.7%+ 191.6%362Toyota Corolla Cross3,5659.1%– 5.5%110,61011.0%+ 0.8%113Toyota RAV42,0635.3%– 3.6%25,6815.9%– 2.7%224CMC J Space1,4673.7%– 17.3%33,9134.1%– 13.8%435Ford Territory1,2573.2%new43,4283.6%new5636Toyota Town Ace1,1703.0%– 32.7%92,8493.0%– 34.1%847Honda CR-V1,1142.8%– 0.5%82,5432.6%– 0.2%10108Toyota Yaris Cross1,1092.8%– 25.9%72,9543.1%– 32.6%759Honda HR-V1,0912.8%+ 84.9%62,8402.9%+ 122.6%9910Lexus NX9852.5%+ 0.0%53,2683.4%– 4.7%6711Mazda CX-57531.9%+ 179.9%141,3921.4%+ 36.5%151312Tesla Model 36711.7%– 12.2%n/a6760.7%– 20.5%333613Mitsubishi Delica6631.7%+ 2.5%171,4521.5%– 11.1%141114Toyota Corolla Altis6251.6%– 26.4%111,8882.0%– 24.2%11815Lexus RX5591.4%+ 20.5%201,5291.6%– 12.5%121416Toyota Camry5561.4%+ 73.8%161,2461.3%+ 52.9%172517Toyota bZ4X5281.3%+ 1550.0%101,2571.3%+ 1097.1%16n/a18Nissan Kicks5111.3%+ 46.4%271,1491.2%+ 12.3%191719Mazda CX-304741.2%+ 38.2%377900.8%+ 16.5%263520Mitsubishi Xforce4731.2%new121,5021.6%new13n/a21Foxtron Bria4061.0%new138100.8%new25 –22Honda Fit4051.0%– 9.8%211,1791.2%– 5.5%182123Lexus UX4021.0%+ 1.5%n/a7490.8%– 43.5%311824CMC Zinger4001.0%– 33.0%191,1291.2%– 30.9%211525Hyundai Porter3931.0%– 20.1%269301.0%+ 5.6%232326Mercedes GLC Class3811.0%– 62.9%181,1431.2%– 54.4%201227Nissan Sentra2990.8%+ 13.7%317630.8%– 2.2%283228Toyota Vios2980.8%– 23.0%229741.0%– 23.5%222229Mazda32970.8%+ 3.8%n/a4950.5%– 38.2%403330Suzuki Jimny2910.7%n/a307520.8%n/a30n/a31Hyundai Custin2610.7%– 38.0%288530.9%– 10.6%243032Hyundai Venue2500.6%+ 3.7%237550.8%– 5.6%293133Lexus LBX2370.6%+ 9.2%335910.6%– 18.3%353734Hyundai Tucson2350.6%– 22.4%385810.6%– 33.1%371935BMW X32230.6%n/a445570.6%n/a39n/a36Kia Sportage2170.6%– 42.9%325890.6%– 27.1%362737MG G50 Plus2140.5%n/a357810.8%n/a27n/a38Suzuki Swift2030.5%– 37.2%156360.7%– 17.1%342839VW T-Roc1950.5%+ 51.2%54n/an/an/an/an/a40Hyundai Mufasa1900.5%new365590.6%new384041Fuso Canter1730.4%– 49.6%553720.4%– 40.5%483942MG HS1680.4%– 50.9%394800.5%– 43.4%423443Nissan X-Trail1630.4%– 58.1%297200.7%– 29.4%322444Ford Kuga1610.4%– 65.9%n/a3520.4%– 71.5%n/a2045Tesla Model X1600.4%– 7.0%n/a1600.2%– 15.3%n/a n/a46Kia Picanto1560.4%n/a623000.3%n/an/an/a47Luxgen n71520.4%– 50.2%653460.4%– 69.1%n/a2648Toyota Alphard1470.4%– 58.6%344470.5%– 44.5%432949Mitsubishi Colt Plus1460.4%– 21.5%583750.4%– 38.5%474350MG ZS1400.4%+ 197.9%404370.5%+ 328.4%444751Skoda Octavia1360.3%– 29.5%513700.4%– 9.8%494552Porsche Cayenne1330.3%n/an/a3350.3%n/an/an/a53Mercedes E Class1320.3%+ 25.7%254900.5%– 7.4%414154Lexus LM1290.3%– 51.5%563200.3%– 52.3%n/a4255Toyota Crown1260.3%– 17.1%473800.4%+ 25.8%466156CMC Veryca1240.3%– 1.6%493830.4%+ 29.0%455357BMW 1 Series1220.3%– 16.4%642870.3%– 32.2%n/a5058Skoda Kodiaq1210.3%– 46.2%n/a2340.2%– 24.0%n/a6459Mercedes GLB Class1200.3%n/a503170.3%n/an/an/a60VW Tiguan1160.3%+ 23.4%463380.4%n/an/an/a61Honda Civic1150.3%+ 55.4%453070.3%+ 110.3%n/a6262Mercedes V Class1130.3%n/a572940.3%– 11.4%n/a5863Volvo XC601110.3%– 16.5%523060.3%n/an/an/a64VW Golf1090.3%n/a672640.3%n/an/an/a65Volvo EX301060.3%n/a592550.3%n/an/an/a66Suzuki Carry1040.3%+ 10.6%60n/an/an/an/an/a67Mitsubishi Outlander940.2%n/an/a2030.2%n/an/an/a68Kia Carnival930.2%– 66.3%61n/an/an/an/a4969Toyota Granvia+Hiace930.2%– 25.0%n/a1800.2%– 41.4%n/an/a70Mercedes C Class910.2%– 16.5%692410.2%– 33.6%n/a59

Source: u-car.com.tw