Xpeng holds a record 5.5% share in Iceland in March, with the G6 at #6.

1,283 new cars found a buyer in Iceland in March, a splendid 26.8% year-on-year improvement. The year-to-date tally is up 54.3% to 3,483. Tesla (+28.2%) signs its first win of the year at 24.1% share, followed by Kia (+83.4%) at 22.4%. Nissan (+125.7%) also impresses at #3 and ranks #7 year-to-date vs. #14 over the Full Year 2025. Xpeng (+180%) breaks into the Top 5 for the first time with a stellar 5.5% share. Model-wise, the Tesla Model Y is the best-seller with 16% share, ahead of the Kia Sportage at 14.7% which takes the YTD lead. The Tesla Model 3 soars to #3, distancing the Kia Xceed and Nissan X-Trail. Xpeng places the G6 at #6 and the G9 at #17.

Previous month: Iceland February 2026: Dacia and Duster take control

One year ago: Iceland March 2025: Tesla and Model Y back in charge

Full March 2026 Top 40 All brands and Top 20 models below.

Iceland March 2026 – brands:

PosBrandMar-26%/25Feb2026%/24PosFY251Tesla30924.1%+ 28.2%437810.9%+ 17.0%422Kia28822.4%+ 83.4%254815.7%+ 57.0%113Nissan796.2%+ 125.7%71203.4%+ 30.4%7144Toyota755.8%– 7.4%32587.4%+ 2.0%535Xpeng705.5%+ 180.0%81103.2%+ 115.7%10136Suzuki675.2%– 5.6% –682.0%– 49.3%1577Skoda493.8%+ 11.4%11702.0%– 24.7%1468Dacia302.3%– 50.0%139111.2%+ 349.4%349MG302.3%+ 1400.0%91544.4%+ 1825.0%62410BYD272.1%+ 92.9%61123.2%+ 273.3%9811Land Rover251.9%– 26.5%101163.3%+ 46.8%81012BMW241.9%+ 50.0%22441.3%+ 15.8%181813Mitsubishi241.9%+ 2300.0%15842.4%+ 4100.0%112014Volkswagen211.6%+ 75.0%17381.1%+ 31.0%191215Subaru171.3%+ 240.0%26210.6%+ 16.7%253016Hyundai141.1%– 39.1%547313.6%+ 311.3%2517Leapmotor120.9%new13501.4%new164518Mercedes120.9%– 45.5%18812.3%– 1.2%121119Renault120.9%+ 0.0%34732.1%+ 170.4%131920Volvo120.9%– 57.1%12481.4%– 40.0%17921FAW Hongqi90.7%+ 28.6%30100.3%+ 11.1%313222Peugeot 90.7%– 40.0%14320.9%– 3.0%211723Polestar90.7%+ 28.6%19210.6%– 4.5%242324Smart90.7%+ 200.0%16351.0%+ 483.3%202725Audi80.6%– 60.0%25240.7%– 40.0%221526Lexus70.5%– 12.5%23160.5%– 55.6%272527Jeep60.5%+ 20.0% –160.5%– 40.7%262828Ford50.4%– 61.5%20150.4%– 48.3%282129JAC40.3%new –40.1%new355830Honda30.2%– 57.1%32120.3%– 52.0%292631KGM/Ssangyong30.2%– 57.1%27100.3%– 47.4%321632Porsche30.2%– 25.0%24110.3%– 52.2%303133Ineos20.2%n/a3340.1%+ 300.0%344034Mazda20.2%– 89.5%21230.7%– 57.4%232235Opel20.2%– 33.3%2850.1%– 44.4%332936Chevrolet10.1%n/a –10.0%n/a38 –37Dethleffs10.1%n/a2920.1%n/a365038Great Wall Motors10.1%n/a3120.1%– 85.7%373539LMC10.1%n/a –10.0%n/a404640Mini10.1%– 50.0% –10.0%– 75.0%4136

Iceland March 2026 – models:

PosModelMar-26%Feb2026%PosFY251Tesla Model Y20516.0%32707.8%312Kia Sportage18814.7%241411.9%133Tesla Model 31038.0%n/a1033.0%754Kia Xceed604.7%n/a601.7%14n/a5Nissan X-Trail564.4%16742.1%10n/a6Xpeng G6524.1%9852.4%9137Suzuki Vitara383.0%n/a381.1%19168Dacia Bigster272.1%41323.8%569Suzuki Swift251.9%n/a260.7%261710Mitsubishi Outlander241.9%14912.6%83211Land Rover Defender231.8%10692.0%121512Nissan Qashqai211.6%19320.9%222713Toyota bZ4X211.6%6581.7%153514MG ZS201.6%151293.7%6n/a15Skoda Kamiq201.6%n/a200.6%323316Toyota Yaris Cross181.4%5712.0%112917Xpeng G9181.4%n/a250.7%275918Toyota C-HR161.2%n/a341.0%203419Subaru Solterra151.2%n/a160.5%37n/a20BYD Dolphin141.1%7461.3%1847

Source: Manufacturers