This April, one of London’s most refined streets becomes a stage for world-class automotive design. Specifically, Sloane Street in Knightsbridge and Chelsea will host a special one-day Concours, curated by Salon Privé.

Set just days before the main Salon Privé London event, Sloane Street Concours offers a preview of what is to come. More importantly, it brings rare and remarkable cars directly to the public in an open-air setting. Event Details at a Glance:

Date: Saturday 11 April

Time: 11:00am to 5:00pm

Location: Sloane Street, London

Entry: Free

Positioned between Harriet Street and Cadogan Place, the display will stretch along one of the capital’s most prestigious shopping avenues.

A Curated Mix of Classics and Modern Icons

At the heart of Sloane Street Concours sits a carefully selected line-up of 25 exceptional vehicles. These range from historic classics to cutting-edge hypercars.

Visitors can expect to see models from leading marques such as:

Ferrari

McLaren

Rolls-Royce

Lotus

Jaguar

In addition, the cars will sit among flagship boutiques such as Hermès and Bottega Veneta, with Jumeirah Carlton Tower providing an elegant backdrop.

‘Old vs New’: A Clear View of Automotive Evolution

This year’s theme, ‘Old vs New’, offers a direct comparison between heritage models and their modern counterparts.

As a result, visitors can clearly trace how design, performance, and craftsmanship have developed over time. The format is simple, yet highly effective, making it accessible even for those new to Sloane Street Concours scene.

Several highlights promise to draw strong attention throughout the day. Key attractions include:

Nichols Cars N1A

Created by Steve Nichols, known for the iconic McLaren MP4/4.

Automotive Artisans R33

A modern interpretation inspired by the Alfa Romeo Tipo 33 Stradale.

Halcyon Cars Rolls-Royce Corniche (remastered)

A refreshed take on a British luxury classic debuts during Sloane Street Concours.

Encor Design Series 1 and Lotus Esprit S1

A direct comparison between past and present design philosophy.

Joe Macari display Featuring icons such as:

Ferrari 250 GT California Spyder, McLaren F1 GTR and Maserati MC12 GT1.

Furthermore, Aston Martin joins Ferrari and McLaren through Stratstone’s Club HLS display, adding both heritage and modern performance to the mix Sloane Street Concours.

A Landmark Jaguar Takes Pride of Place

A particularly special feature will sit at the entrance of the Jumeirah Carlton Tower.

A rare Jaguar E-Type 3.8 Flat Floor Roadster, presented by DD Classics, notably marks the hotel’s anniversary year. As a result, its presence reinforces Sloane Street Concours’ strong link between automotive heritage and refined luxury.

More Than a Car Display

According to Salon Privé’s co-founder Andrew Bagley, many of the cars are usually hidden away in private collections or reserved for formal concours events.

Therefore, Sloane Street Concours creates a rare opportunity to view them up close. In addition, a panel of expert judges will assess the vehicles, bringing a competitive edge to the relaxed atmosphere.

Sloane Street’s New Look Adds to the Experience

The event also celebrates the recent transformation of Sloane Street itself.

Following its most significant upgrade in over 250 years, the area now features a one-kilometre green boulevard. This improvement, delivered in partnership with Kensington and Chelsea Council, enhances both the setting and visitor experience.

As a result, guests can enjoy a blend of luxury shopping, fine dining, and automotive excellence in one location.

Why This Event Matters for Car Enthusiasts

This one-day Concours offers several clear advantages:

Free access to rare vehicles

A central London location

A relaxed, walkable format

A strong mix of heritage and innovation

Moreover, Sloane Street Concours acts as a gateway to the main Salon Privé London event, building anticipation ahead of the full showcase. Have you entered our Salon Privé London ticket competition? You can enter here, and I suggest you find us on Instagram & Facebook (@mycarheaven) where you can enter also to double or triple your chances of winning.

Final Thoughts

Salon Privé’s Sloane Street Concours delivers a fresh take on a traditional format. It brings rare cars into a public space while maintaining a sense of exclusivity.

For enthusiasts and casual visitors alike, it offers a rare chance to see automotive history and innovation side by side; moreover, it brings past and present together in one compelling experience.

Will you take the time to explore this one-day showcase in Chelsea?
Which car would you most want to see up close?
And does the ‘Old vs New’ theme change how you view modern performance cars?

The post How to Experience London’s Most Exclusive Supercar Showcase on Sloane Street This April appeared first on My Car Heaven.