For once the VW Golf is the favourite of German private buyers in January.

Private sales account for just 30.2% of total German sales in January at 58,582 units, a steep -21.8% year-on-year fall. In January 2025 the private sales ratio (PSR) was 36.1% and 29.3% in January 2024. As a reminder this ratio was 33.9% over the Full Year 2025. A rare feat, the VW Golf is also the favourite of German private buyers this month with 25.3% PSR, it ranked #5 over the Full Year 2025. The Skoda Elroq surges to #2 at 46.7% PSR with last year’s leader the VW T-Roc (35.6% PSR) down to #3. Excellent performances of the Skoda Karoq (60% PSR), Mercedes GLA/EQA (56.9%) and Fiat Ducato (63.4%). The BMW X1 (33.3%) falls to #8 and the Dacia Sandero (80.7%) to #10.

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One year ago: Germany private sales January 2025: VW Group places 9 models in Top 10

Full January 2026 Top 328 All models ranking below.

Germany private sales January 2026 – models:

PSPosModelPS Jan-26PS ratioDecFY2511VW Golf1,65225.3%3528Skoda Elroq1,45846.7%131334VW T-Roc1,37435.6%21422Skoda Karoq1,30360.0%156528Mercedes GLA/EQA1,03356.9%1610634Fiat Ducato1,01963.4%202714Mini All96836.6%107810BMW X194833.3%13911VW Transporter91832.4%17231058Dacia Sandero88480.7%641120VW Polo86837.4%21171233Skoda Fabia84351.2%2412133Skoda Octavia83921.0%35221448Skoda Kamiq81361.1%2381524VW T-Cross80841.9%8211632Citroen C3/C3 Aircross79746.8%49521717Mercedes CLA-Klasse78632.5%1229187Mercedes GLC/EQC78525.0%11161978Dacia Bigster73080.0%7242046Hyundai Tucson72452.8%4202129Mercedes C-Klasse 70338.8%44282259Fiat 500 lineup69963.9%1438232VW Tiguan69316.4%25152456Tesla Model Y66859.7%28372551Hyundai Kona66356.2%41332650Mazda CX-3066155.3%26352761Cupra Born63660.3%40112852Ford Kuga63154.0%59402926Volvo XC6060032.6%27423021Seat Leon60026.7%9143123Audi A358028.6%22343218VW ID.355823.2%1893312BMW X355719.9%45493443Seat Ateca55540.1%51473574Ford Puma55058.8%34323616Skoda Kodiaq53620.9%47433792Hyundai Inster52475.5%119483840BMW 1er51034.6%5183935Opel Grandland X50932.1%601074098Dacia Duster47582.0%29274166Volvo XC4045946.2%56464271Peugeot 300844046.0%731094364Toyota Yaris/Yaris Cross43642.2%37314436Mercedes V-Klasse/EQV39825.1%5564455Opel Corsa39610.7%61454673Seat Arona38641.2%33304775VW Taigo37940.6%53394844Ford Transit Custom37427.1%80534993Kia Sportage37353.9%74705060Peugeot 200837335.3%64655172Mercedes A-Klasse 36738.6%31195237Mercedes E-Klasse/EQE36623.2%30265354Cupra Formentor36431.8%36255479Renault Clio35340.0%48795549Audi Q334628.4%68775683Suzuki Swift34540.8%85835713VW Tayron33712.2%54955885Cupra Tavascan33540.6%19365999Kia EV332756.9%69736027Skoda Enyaq30716.7%84746157Seat Ibiza30627.4%43666245Audi Q530322.0%528063129Dacia Jogger30071.1%58416497Mercedes Sprinter30051.4%1006365109Fiat 60029958.9%775966125Citroen Jumpy29969.7%1271246768Porsche 91129730.3%111826838BMW 2er29519.4%325569107Mercedes CLE28955.7%72607042VW Caddy28120.3%98717169Fiat Grande Panda27728.5%6714572123Renault R527162.4%948173113BYD Seal U26954.9%751537477Kia Ceed/Xceed26728.6%795075142Leamotor T0326079.5%82867690Opel Frontera25633.6%63967719BMW 5er25110.5%385178116Citroen Jumper24551.9%103617925BMW 3er24212.7%425880146Renault Captur23680.0%70788131Audi A523413.5%711038270Peugeot 20822923.6%895783117Suzuki Vitara22348.3%1148784137Mercedes B-Klasse22062.0%81448595Hyundai i2022034.7%8610086131Renault Austral21852.7%396287112Mazda321643.3%1051228865Cupra Terramar21221.2%76548963Mercedes GLE21220.4%102112909VW Passat2026.6%92889162Nissan Qashqai20119.2%1018992100Audi Q8/Q8 e-Tron19934.8%7813193105Ford Transit, Tourneo19636.2%1086794150Renault 419571.2%106163956Audi A61955.8%62849641BMW 4er19313.9%46689791Toyota Aygo X19326.4%1109798120Jeep Avenger18941.6%991109982Toyota Corolla/Cross18822.0%9010110088Mercedes GLB/EQB18623.8%835610167VW ID.4, ID.518618.8%9376102108Kia Picanto18535.8%112102103158Alfa Romeo Junior18170.4%113116104132Ford Transit Courier17546.2%146146105167Leapmotor B1017483.7%13023910647Audi Q616612.2%109143107111Mazda CX-6016332.6%879210886Opel Mokka15919.4%11793109103Mercedes G-Klasse15828.6%12612511015VW ID.71586.0%10798111101Hyundai i1015527.3%8869112106MG ZS15328.2%6591113136Skoda Scala14239.8%11599114114Citroen C4/C4 X/Spacetourer14129.0%97105115115Mercedes Citan13627.9%116129116130Land Rover Defender13432.2%14015111789Audi Q413417.3%13616111855BMW X513311.7%95111119151Volvo EX3012846.7%143123120144MG RX612642.1%121119121160Renault Kangoo12552.3%122130122110Peugeot 500812324.2%164183123159Mazda612149.2%14920712484BYD Dolphin Surf12114.5%11818612530Opel Astra1206.9%12811812653VW Touran11910.2%13512612739Skoda Superb1187.8%141128128133Ford Explorer11831.3%5072129128Hyundai Ioniq511426.9%152121130138Toyota bZ4X11331.8%17194131143Renault Symbioz11335.6%12013313280Porsche Cayenne11312.8%129144133163Xpeng G611050.2%13717413494Audi A110915.8%6685135182Mitsubishi ASX10868.8%156120136102VW ID. Buzz10518.6%125127137122Volvo XC9010524.1%142134138134Citroen C5 X/Aircross10427.8%147140139104Hyundai i3010419.0%124115140149Peugeot Expert9835.5%179176141183Leapmotor C109662.3%123152142192Dacia Spring9470.7%9190143118BMW X29320.2%104117144155Kia Stonic9235.1%172147145126Peugeot 3089021.1%157149146177Smart #19052.6%15816714781BYD Seal8810.2%151215148152Nissan Juke8832.5%138132149172Mazda28846.6%15313815087Ford Transit Connect8811.2%17314215196Porsche Macan8614.4%139135152176Toyota Proace8447.7%182150153164Smart #58237.6%132195154181Tesla Model 38150.0%5775155168VW Crafter7235.5%154156156206Peugeot Boxer7168.3%160141157186BMW Z47148.6%174148158121Audi Q27115.9%9610415976Ford Focus717.6%168114160197Renault Espace6958.0%144157161184BYD Sealion 076543.0%181244162154Range Rover Evoque6424.2%165181163198Honda HR-V6454.2%197162164173Opel Zafira Life5931.7%193221165218Honda Jazz5972.8%183155166165Ford Capri5525.5%134154167178Volvo S/V605431.6%169177168166Toyota C-HR5324.8%145108169145Mitsubishi Outlander5016.9%167168170207Honda CR-V5048.1%214166171147Kia EV54917.2%319376172119Nissan X-Trail4810.5%166175173141Hyundai Bayon4714.2%170173174233Iveco Daily4678.0%210192175219Subaru Forester4456.4%196180176169BMW X74422.1%159190177180Nissan Townstar4426.3%202171178203Renault Rafale4037.4%155160179249Renault Master3990.7%206208180220Subaru Crosstrek3950.6%162188181214Renault Scenic3843.2%176189182244SsangYong Tivoli3777.1%186187183148Audi Q73713.3%148172184156Mitsubishi Grandis3614.0%257342185208Fiat Panda3635.0%194200186217DS 73643.9%200217187189Fiat Tipo3424.6%213227188221Smart #33342.9%185209189175Kia PV53318.2%247333190187Kia EV63222.1%187178191195Mazda CX-803226.4%161170192127MG 3307.1%205164193267Vinfast VF630100.0% – –194211Toyota RAV43030.6%163137195215Alfa Romeo Stelvio2934.1%191193196140BMW iX288.5%131182197194Suzuki S-Cross2822.6%192169198250Honda Civic2870.0%222203199231Mazda MX-52844.4%221218200170Range Rover Sport2714.1%199201201253SsangYong Torres2771.1%242254202226Kia EV42740.3%204280203209Jeep Wrangler2726.7%234243204240Peugeot Rifter2649.1%227235205193Peugeot 4082619.7%203159206230Fiat Ulysse2538.5%190231207124VW Touareg255.8%218210208135Polestar 4256.8%240228209179BMW X62414.3%195206210199Range Rover Velar2420.3%225225211204Xpeng G92321.7%208236212139Mercedes Vito236.7%180179213216Renault Trafic2327.4%189198214227Alfa Romeo Tonale2334.3%177197215157Porsche Taycan238.9%184205216213Kia Sorento2223.9%198196217188Volvo EX902215.8%219255218171Jeep Compass2111.1%175139219251Ford Mustang Mach-E2152.5%231265220262Ssangyong Actyon2163.6%233253221222Lexus LBX2127.6%229202222245Alpine A2902143.7%201232223191Hyundai Ioniq 92115.3%216289224247Honda ZR-V2045.5%207213225153Mercedes S-Klasse/EQS207.5%217212226185Mercedes GLS1912.7%236226227274Renault Arkana1763.0%150158228252Subaru Outback1743.6%212204229212Hyundai Santa Fe1717.3%237185230174Porsche Panamera179.1%253216231263Lynk & Co 081648.5%281302232232Toyota Land Cruiser1625.4%232237233254Kia Niro1642.1%241211234237Ford Mustang1629.6%224194235256Togg T10X1643.2%244318236210BMW 7er1514.9%178229237190Polestar 21510.9%246233238161Mitsubishi Eclipse Cross156.4%265240239224Range Rover  1520.5%209234240162BYD Atto 2146.0%230288241279Ferrari Roma1354.2%260269242264Mercedes AMG GT1339.4%252250243259Ferrari 12Cilindri1337.1%298264244202Hyundai Staria1311.9%243238245261Citroen Berlingo1235.3%258165246234Kia EV91119.0%245249247235Lamborghini Urus1119.0%262241248238Lexus NX1120.4%271242249284Ferrari 296 GTB1157.9%270247250282SsangYong Korando1155.0%238246251280SsangYong Rexton1145.8%228256252229MG Cyberster1015.2%285257253265BYD Atto 31032.3%211267254283MG 41050.0%188106255271Ineos Grenadier1035.7%276270256268Alfa Romeo Giulia930.0%215223257266Land Rover Discovery Sport929.0%235263258272Ferrari Purosangue932.1%264273259257Renault Megane821.6%239271260258Volvo C40822.2%248266261285Nissan Ariya844.4%250199262205MG S587.5%251258263201BMW X476.2%223191264200Man TGE76.0%226222265248Nissan Primastar715.9%249245266260Jeep Renegade720.0%263230267269Lexus UX724.1%284219268225Audi e-Tron GT710.1%254268269289Opel Movano642.9%269252270297Porsche Cayman654.5%268224271290Tesla Model S535.7%259298272236Toyota Urban Cruiser47.3% – –273275Bentley Continental415.4%327278274294BYD Dolphin430.8%275275275295Lynk & Co 01430.8%277297276301Togg T10F444.4%273343277286Mitsubishi Colt423.5%133136278241BMW XM47.5%303284279196Audi A832.5%261261280242Suzuki Swace35.9%292296281311Ferrari SF90/Stradale342.9%299279282317Honda E:NY1360.0%279309283318Toyota Supra360.0%288303284322Vinfast VF 8375.0%280293285327Fiat Doblo3100.0%297353286273Mercedes SL310.7%256259287287Opel Combo317.6%266282288276DS 4311.5%295310289228Lexus RX23.0%300291290298GWM Wey 03218.2%287283291291GWM Wey 05214.3%274285292292Land Rover Discovery214.3%326308293312Subaru Impreza228.6%294301294277Lexus RZ27.7%304248295328Iveco Stralis266.7%306326296329Mercedes Atego266.7%311340297305Lotus Eletre225.0%289311298319Lynk & Co 02240.0%316321299323Maserati GranTurismo250.0% –320300324Mercedes Arocs250.0%309334301330Alpine A1102100.0%272272302302BMW 8er222.2%293274303314Tesla Model X233.3%267304304288Bentley Bentayga213.3%325307305223Volvo S/V9022.6%286295306243Nissan Micra12.0% – –307313Zeekr 7X114.3% – –308296BYD Tang17.7%282327309306Rolls-Royce Spectre112.5% –366310307Toyota Prius112.5%301287311331Cadillac Escalade150.0%305314312332Jeep Grand Cherokee150.0% –323313333Mercedes Actros150.0% –336314338GWM Ora 071100.0% –341315339Lotus Emira1100.0%317294316340Man TGS1100.0%320352317341Mazda MX-301100.0% –260318342Mercedes Unimog1100.0% –371319343Nio Firefly1100.0% – –320344Opel Vivaro1100.0%308331321345Volvo FH1100.0%322365322346Opel Insignia1100.0% – –323299DS 8110.0% –375324300Lexus LM110.0% –345325303Genesis GV70111.1%313286326293Suzuki Across17.1%291332327278Maserati Grecale13.8%278292328246Alpine A39012.1% – –

Source: KBA