The Deepal S05 is up to a world best 5th place in January.

It’s a catastrophic month for new car sales in Norway, down -76.3% year-on-year in January to just 2,218 units. The reason behind this fall is simple: up until 31/12/2025 the VAT on BEVs up to 500,000 NOK (44,000€) was 0%, but from 1/1/2026 the limit was lowered to 300,000 NOK (26,600€) and all cars above that price will now have a 25% VAT. Therefore carmakers rushed to register as many cars as possible in December (35,188 sales) to avoid the higher VAT level, finding themselves with lots of 0 km “used” cars already registered on their lot. Thanks to our local contact Jan for the explanation. Note the BEV share is 94% this month vs. 95.8% in January 2025 which was a record at the time.

In this unusual context, Volkswagen (-76.8%) takes the lead of the brands charts with 19.9% share ahead of Toyota (-78.2%) and Skoda (-56.8%) resisting better. Mercedes (-80.3%) and Hyundai (-66.1%) round out the Top 5, followed by Tesla (-88%) and Volvo (-84.4%) hit even harder than the market. The surprise of the month is the arrival of Chinese newcomer Deepal at #8. JAC (+525%), Citroen (+231.6%), Renault (+75%) and Zeekr (+34.8%) ignore the gloomy context with fantastic year-on-year lifts.

Over in the models charts, the VW ID.3 (-44.3%) takes a clear lead with 13.5% share, this is the nameplate’s first win in Norway since November 2020. #1 a year ago, the Toyota bZ4X plunges -84.5% to #2 but at 8.3% it doubles its FY2025 share. The new Toyota Urban Cruiser, a rebadged Suzuki e Vitara, is up 111 spots on December to a world-best #3, it is followed by two other recent launches: the Skoda Elroq at #4 and the Deepal S05 at #5, the performance of the month. The new Nissan Micra, now a BEV based on the Renault 5, breaks into the Top 10 at #9 with 2.6% share, the vehicle’s best performance in the world so far (it is only available in Europe). Other great performers include the JAC E30X at #12 and the Renault 5 at #15.

Previous post: Norway Full Year 2025: Record market (+39.5%), Tesla and Model Y at all time high

One year ago: Norway January 2025: BEVs at record 95.8% share, Toyota bZ4X in top spot

Full January 2026 Top 50 All brands and Top 137 All models below.

Norway January 2026 – brands:

PosBrandJan-26%/24Dec1Volkswagen44119.9%– 76.8%22Toyota  29513.3%– 78.2%43Skoda  1275.7%– 56.8%54Mercedes934.2%– 80.3%125Hyundai873.9%– 66.1%136Tesla833.7%– 88.0%17Volvo  763.4%– 84.4%38Deepal753.4%new239MG753.4%– 43.2%1010Nissan753.4%– 86.5%2411Citroen632.8%+ 231.6%3112Polestar632.8%– 66.7%1513Ford612.8%– 82.4%814Renault562.5%+ 75.0%2215BYD502.3%– 71.9%716JAC502.3%+ 525.0%3717BMW492.2%– 92.2%918XPeng401.8%– 78.5%1119Peugeot391.8%– 82.4%1420Audi381.7%– 90.8%621Opel351.6%– 71.8%2122Zeekr311.4%+ 34.8%2023Mazda 271.2%– 78.9%1824Porsche271.2%– 69.3%2925Mini221.0%– 76.3%2626Lexus160.7%– 85.8%2827Maxus150.7%+ 150.0%3628Subaru130.6%– 7.1%1929Dongfeng120.5%– 55.6%3830Smart110.5%+ 120.0%2531Kia100.5%– 95.6%1632NIO100.5%– 64.3%3233Fiat80.4%n/a3934Jeep80.4%– 38.5%4335Voyah70.3%+ 250.0%3036Land Rover60.3%– 40.0%4037Honda40.2%– 84.6%4238Cupra30.1%– 25.0%2739Lotus30.1%+ 50.0%4440Suzuki30.1%– 83.3%1741KGM/Ssangyong20.1%– 81.8%4142Alfa Romeo10.0%n/a4643Aston Martin10.0%n/a –44Iveco10.0%n/a5645Lamborghini10.0%n/a5246Lucid10.0%n/a –47Man10.0%n/a4748Maserati10.0%+ 0.0%5049Rolls-Royce10.0%n/a5550Seres10.0%n/a34

Norway January 2026 – models:

PosModelJan-26%/25Dec1VW ID.329913.5%– 44.3%82Toyota bZ4X1848.3%– 84.5%33Toyota Urban Cruiser984.4%new1144Skoda Elroq783.5%new75Deepal S05753.4%new306VW ID.4693.1%– 91.7%27Mercedes Vito622.8%+ 17.0%728Tesla Model Y622.8%– 82.8%19Nissan Micra582.6%new10410Hyundai Inster572.6%+ 1325.0%7611VW ID.7522.3%– 89.4%512JAC E30X502.3%+ 4900.0%9813Skoda Enyaq472.1%– 77.2%1314MG 4462.1%– 61.3%1615Renault 5462.1%new4516Volvo EX40421.9%– 62.8%417Polestar 4411.8%– 50.0%1818Xpeng G6311.4%– 73.5%1419BYD Dolphin281.3%– 49.1%6020Citroen e-C3271.2%+ 237.5%9921Ford Explorer271.2%– 87.8%922Mazda6e261.2%new2623Ford Puma251.1%n/a6524Volvo EX30241.1%– 88.7%1125Opel Frontera231.0%new11326Porsche Macan221.0%– 73.8%5527Tesla Model 3200.9%– 93.8%1528Audi Q4 e-Tron190.9%– 89.1%1229Citroen e-C3 Aircross190.9%new11130MG S6180.8%new6731Zeekr 7×180.8%new4332Nissan Ariya170.8%– 96.9%3733Peugeot 2008170.8%– 62.2%5334BMW ix1160.7%– 90.1%1735Audi Q6 e-tron150.7%– 92.8%1036BYD Sealion 7150.7%– 59.5%637Lexus UX140.6%+ 7.7%5038Citroen e-C4130.6%+ 160.0%9539Hyundai Kona130.6%– 89.8%3440Mini Aceman130.6%– 74.5%5241Subaru Solterra130.6%– 7.1%2742VW ID.Buzz130.6%– 45.8%2043Dongfeng Nammi Box120.5%– 55.6%9744Polestar 2120.5%– 76.5%8945Hyundai Ioniq 5110.5%– 91.1%2346Peugeot 5008110.5%– 84.5%2247Maxus Mifa 9100.5%+ 900.0%8748MG S5100.5%new3249NIO EL6100.5%+ 0.0%7550Opel Corsa100.5%– 79.6%17051Polestar 3100.5%– 82.1%4052Toyota Yaris100.5%– 41.2%3853Xpeng G990.4%– 85.7%2854BMW i480.4%– 96.7%2155Jeep Avenger80.4%– 38.5%12656Peugeot 20880.4%– 60.0%8857VW Crafter80.4%+ 700.0%11558Smart #170.3%+ 75.0%8159Zeekr X70.3%+ 16.7%7860BMW iX260.3%– 88.0%4461BMW X560.3%+ 100.0%10664Fiat Grande Panda60.3%new10965Hyundai Ioniq 960.3%new4966Volvo EC4060.3%– 87.8%5767Voyah Courage60.3%new5968Zeekr 00160.3%– 64.7%5669BMW i550.2%– 93.7%6870Ford Capri50.2%– 89.6%2962Kia EV650.2%– 94.2%4763Maxus Euniq650.2%+ 25.0%12471Mini Cooper50.2%– 72.2%9472Renault Megane50.2%+ 25.0%9373Audi A6 (e-Tron)40.2%– 84.6%4274BYD Seal U40.2%– 89.2%4875Mini Countryman40.2%– 83.3%6976BMW iX30.1%– 94.4%3677BMW iX330.1%– 89.3% –78Ford Mustang Mach-E30.1%– 93.8%7379Honda e:NY130.1%– 88.5%14280Kia EV330.1%– 97.1%2481Peugeot 300830.1%– 96.1%3182Porsche Taycan30.1%+ 0.0%10383Renault Scenic30.1%– 89.3%5884Smart #330.1%+ 200.0%11785BYD Tang20.1%– 88.2%6186Citroen C5 Aircross20.1%+ 100.0%6487Citroen e-C4X20.1%+ 0.0%17888Cupra Tavascan20.1%+ 0.0%4189Fiat 600e20.1%new15590KGM Torres EVX20.1%– 77.8%12391Kia EV920.1%– 93.9%7792Land Rover Defender20.1%– 50.0%14493Lexus RZ20.1%– 98.0%8094Lotus Eletre20.1%+ 0.0%14595Mercedes E Class20.1%n/a10796Mercedes EQA20.1%– 98.3%1997Mercedes EQS20.1%+ 100.0% –98Mercedes G-Class20.1%– 75.0%13499Range Rover Sport20.1%– 33.3%135100Renault 420.1%new91101Skoda Enyaq Coupe20.1%– 97.3%84102Suzuki Vitara20.1%– 33.3%25103Volvo XC6020.1%– 94.3%62104Volvo XC9020.1%– 90.5%90105Alfa Romeo Junior10.0%new162106Aston Martin Valhalla10.0%new –107BMW 3 Series10.0%– 50.0%163108BMW 5 Series10.0%– 66.7%139109BYD Seal10.0%– 96.6%71110Cupra Born10.0%– 50.0% –111Ford F-150 Lightning10.0%– 95.7%128112Honda Jazz10.0%n/a143113Iveco Daily10.0%n/a187114Lamborghini Urus10.0%n/a188115Land Rover Discovery10.0%– 50.0% –116Lotus Emeya10.0%new189117Lucid Air10.0%n/a –118Man TGE10.0%new156119Maserati Grecale10.0%+ 0.0%191120Mazda CX-8010.0%– 50.0%150121Mercedes EQV10.0%– 66.7%168122Mercedes Maybach GLS10.0%n/a –123MG IM610.0%new39124Opel Grandland X10.0%– 97.8%35125Opel Mokka10.0%– 66.7%102126Porsche 91110.0%n/a127127Porsche Panamera10.0%n/a157128Range Rover 10.0%n/a147129Rolls-Royce Ghost10.0%new –130Seres 510.0%n/a66131Smart #510.0%new46132Suzuki Swift10.0%– 90.0%158133Tesla Model X10.0%– 66.7%148134Toyota Land Cruiser10.0%n/a100135Toyota Proace Verso10.0%– 96.9%101136Toyota Yaris Cross10.0%– 98.3%70137Voyah Dream10.0%– 50.0%131

Source: OFV AS