The Toyota Hilux is the best-selling vehicle in Yemen for the 5th year running.

Discover over a decade worth of Yemen Historical Data here.

Outstanding year for new vehicle sales in Yemen at +31.9% year-on-year to 11,867 units. Toyota (+26.6%) trails the market slightly but still holds a suffocating 90.3% share vs. 94.1% in 2024. The rest of the Top 6 brands all outpace the market. Like last year, Lexus (+219.1%) ranks #2 while Isuzu (+212.7%) overtakes Suzuki (+63.5%) to climb to the third step of the podium. Notice also Nissan up 1266.7%. Model-wise, once again the Top 5 is unchanged on last year. The Toyota Hilux (+6%) scores a 5th consecutive year at #1 with a declining 30.6% share vs. 38.1% a year ago, as the Toyota Land Cruiser SW (+41.8%) and Land Cruiser Pickup (+40.3%) are catching up. The Toyota Fortuner (+11%) and Prado (+47.8%) round out the Top 5.

Previous year: Yemen 2024: Toyota at 94.1% share, Hilux remains #1

Two years ago: Yemen 2023: Toyota at 93% share, Hilux at 41.8%

Full Year 2025 Top 9 All brands and Top 20 models vs. Full Year 2024 figures below.

Yemen Full Year 2025 – brands:

PosBrand2025%/242024%Pos1Toyota10,71790.3%+ 26.6%8,46894.1%12Lexus4854.1%+ 219.1%1521.7%23Isuzu2221.9%+ 212.7%710.8%44Suzuki1701.4%+ 63.5%1041.2%35Hyundai1591.3%+ 152.4%630.7%56Nissan820.7%+ 1266.7%60.1%97Kia270.2%– 56.5%620.7%68Ford50.0%– 81.5%270.3%89Land Rover00.0%– 100.0%430.5%7

Yemen Full Year 2025 – models:

PosBrand ModelCY2025%/24CY 2024%Pos1ToyotaHilux363430.6%+ 6.0%342938.1%12ToyotaLandcruiser SW306925.9%+ 41.8%216424.1%23ToyotaLandcruiser H/D186215.7%+ 40.3%132714.8%34ToyotaFortuner5744.8%+ 11.0%5175.7%45ToyotaPrado4704.0%+ 47.8%3183.5%56Toyota Landcruiser SW HEV3082.6%new00.0% –7LexusLX2402.0%+ 105.1%1171.3%88ToyotaAce2402.0%+ 36.4%1762.0%69IsuzuN-Series Diesel2181.8%+ 225.4%670.7%1110LexusLX HEV2051.7%new00.0% –11ToyotaRAV41601.3%+ 33.3%1201.3%712ToyotaRAV4 HEV1221.0%+ 25.8%971.1%913ToyotaCoaster1110.9%+ 105.6%540.6%1314ToyotaUrban Cruiser HEV890.7%+ 39.1%640.7%1215ToyotaCamry780.7%+ 85.7%420.5%1516HyundaiMighty630.5%+ 3050.0%20.0%4517SuzukiCarry Pickup630.5%+ 384.6%130.1%3018NissanPatrol500.4%n/a00.0% –19SuzukiSuper Carry340.3%+ 36.0%250.3%1920Hyundaii10330.3%+ 3200.0%10.0%48

Source: Manufacturers