Jaecoo sales are up 1480% year-on-year in September.

4,651 new light vehicles found a buyer in Panama in September, with the year-to-date tally standing at 42,762. Toyota (+9.9%) remains by far the most popular carmaker but can only muster 16.9% share vs. 19.4% in the year through September.

Kia (+17.5%) is in even better shape at #2 whereas Hyundai (-42.8%) freefalls year-on-year but still hold an honest 11.6% share. Isuzu (+38.9%), Changan (+29.9%) and Nissan (+16.9%) also shine in the remainder of the Top 10. Below, Jaecoo (+1480%) surges to #15 with 1.7% share vs. 0.4% year-to-date, Kaiyi is up 141.9% and Dongfeng up 108.7%. Newcomer Soueast is up 11 spots on last month to #23.

Over in the models charts, the Hyundai Grand i10 repeats at #1 with 5.7% share, distancing the Kia Soluto, Toyota Hilux and Yaris Cross like last month. The Kia Picanto returns to the Top 10 at #5 as do the Hyundai Creta (#7) and Suzuki Jimny (#8).

Previous month: Panama August 2025: Hyundai Grand i10 best-seller in market up 6.6%

Previous year: Panama Full Year 2024: Toyota Hilux leads, Forthing T5 Evo up to #5

Full September 2025 Top 68 All brands and Top 10 models below.

Panama September 2025 – brands:

PosBrandSep-25%/24Aug1-9 2025%/24PosFY241Toyota78716.9%+ 9.9%18,30119.4%+ 1.0%112Kia63113.6%+ 17.5%25,53412.9%+ 0.8%223Hyundai54011.6%– 42.8%35,04911.8%– 7.6%334Suzuki2495.4%+ 7.8%42,2235.2%+ 15.7%445Geely2214.8%– 0.9%52,1615.1%+ 23.1%566Nissan1803.9%+ 16.9%81,5013.5%– 19.9%757Mitsubishi1703.7%+ 8.3%61,5503.6%– 5.6%678Isuzu1503.2%+ 38.9%71,2352.9%+ 8.8%1099Jetour1463.1%– 28.1%91,3903.3%+ 42.7%81110Changan1393.0%+ 29.9%101,2673.0%+ 1.8%9811Mazda952.0%+ 21.8%129202.2%+ 27.1%131512Forthing932.0%– 33.1%149502.2%– 1.2%121213Chery811.7%+ 58.8%176561.5%+ 82.2%171814Chevrolet791.7%+ 54.9%185531.3%+ 77.2%192015Jaecoo791.7%+ 1480.0%291620.4%+ 305.0%314316Honda751.6%– 5.1%197941.9%– 6.9%151317Kaiyi751.6%+ 141.9%166631.6%+ 339.1%162618Ford661.4%– 27.5%159662.3%– 2.0%111019GAC Motors601.3%– 40.0%118432.0%+ 1.9%141420GWM561.2%+ 21.7%213320.8%+ 30.7%222221MG521.1%+ 85.7%242240.5%– 28.4%261922Dongfeng481.0%+ 108.7%135831.4%+ 114.3%182123Soueast440.9%new341600.4%new32  –24Lexus410.9%– 12.8%223430.8%– 15.1%211625BYD400.9%+ 37.9%253260.8%+ 139.7%232726JMC370.8%+ 85.0%202530.6%+ 62.2%243327BMW340.7%+ 41.7%233500.8%+ 5.7%201728Audi280.6%+ 40.0%261810.4%+ 7.7%293229Subaru280.6%+ 16.7%302370.6%– 2.1%252330JAC270.6%+ 0.0%281580.4%– 6.0%332931Mercedes230.5%+ 53.3%322020.5%+ 32.9%283132Omoda230.5%– 28.1%311810.4%+ 43.7%303433Maxus200.4%+ 42.9%381410.3%+ 42.4%343534Foton160.3%new331390.3%new355235Lynk & Co160.3%new35650.2%new46  –36Porsche120.3%+ 50.0%361170.3%+ 50.0%384137Volkswagen120.3%– 60.0%272220.5%– 4.7%272438Land Rover110.2%– 26.7%461100.3%+ 8.9%393839Volvo110.2%– 54.2%421280.3%– 46.4%362540Karry100.2%– 60.0%371000.2%– 36.7%413041Ram100.2%– 37.5%431240.3%+ 12.7%373642Infiniti70.2%+ 75.0%51400.1%+ 2.6%494443Shineray70.2%– 58.8% –210.0%+ 0.0%56494421260.1%new45150.0%new58 –45Mini60.1%+ 0.0%41680.2%+ 30.8%454246Acura50.1%+ 25.0%44940.2%– 1.1%423947Fiat50.1%+ 25.0%49480.1%+ 11.6%484548Jeep50.1%+ 25.0%40770.2%– 13.5%444049Bestune40.1%– 69.2%391080.3%– 43.8%402850DFSK40.1%– 42.9%48890.2%– 24.6%433751Renault40.1%+ 300.0% –100.0%+ 900.0%627352VGV40.1%+ 0.0%56140.0%– 57.6%594853Lincoln30.1%+ 200.0%52290.1%+ 52.6%514654Riddara30.1%new55230.1%new55 –55Aion20.0%new –20.0%new80  –56Cadillac20.0%– 33.3%50240.1%+ 118.2%545357Farizon20.0%new6070.0%new65  –58Peugeot20.0%+ 100.0%54260.1%– 23.5%524759ZX Auto20.0%n/a47300.1%n/a507460Bentley10.0%+ 0.0% –10.0%– 66.7%846561i Car10.0%enw6220.0%new73 –62Iveco10.0%n/a –490.1%+ 2350.0%475163Lotus10.0%/an –60.0%+ 100.0%686664Qingling10.0%+ 0.0% –80.0%+ 60.0%645965SWM10.0%+ 0.0% –110.0%+ 450.0%616166Tesla10.0%– 66.7%53250.1%+ 66.7%535067Venucia10.0%+ 0.0%58160.0%+ 300.0%575768Xpeng10.0%new –60.0%new69  –

Panama September 2025 – models:

PosModelSep-25%Aug1Hyundai Grand i102655.7%12Kia Soluto2495.4%23Toyota Hilux2315.0%34Toyota Yaris Cross1393.0%45Kia Picanto1242.7%n/a6Isuzu D-Max912.0%97Hyundai Creta891.9%n/a8Suzuki Jimny871.9%n/a9Mitsubishi L200781.7%810Kia Sonet751.6%5

Source: ADAP