Chery sales are up 134.2% year-on-year in September.

New vehicle sales in Ecuador soar 39.5% year-on-year in September to 11,299 units, however September 2024 was off -23.3% on the year prior. Year-to-date volumes are up 6.4% to 88,605. Kia (+15.7%) confirms it is the new dominant force in the market but falls to 14% share vs. 16.1% year-to-date. Chevrolet (-8.8%) is in complete freefall given the market dynamics and endures one of only two YoY losses in the Top 20.

Chery (+134.2%), GWM (+87.4%), Hyundai (+79.8%) and Renault (+67.7%) in contrast all post fantastic gains. DFSK (+58.5%), Suzuki (+56.7%) and JAC (+53.7%) also outrun the market in the remainder of the Top 10. Just below, BYD (+666.7%) shoots up to #11 vs. #15 so far this year. Foton (+146.4%) and Jetour (+105.7%) also impress.

Model-wise, the Kia Soluto easily holds onto the top spot while the Chevrolet D-Max is back to the 2nd position it holds year-to-date, passing the Chevrolet Groove. The GWM Poer overtakes the Kia Sonet to #4 while the Kia Seltos and Hyundai Tucson camp on their August ranking. Illustrating the brand’s success this month, the Chery Arrizo climbs to #9.

Previous month: Ecuador August 2025: GWM, Hyundai, Dongfeng highlight strong market

One year ago: Ecuador September 2024: Suzuki (+19.6%), GWM (+16.4%) stand out in market down -23.3%

Full September 2025 Top 20 brands and Top 10 models below.

Ecuador September 2025 – brands:

PosBrandSep-25%/24Aug2025 1-9%/24PosFY241Kia1,58014.0%+ 15.7%114,23516.1%+ 9.6%122Chevrolet1,31111.6%– 8.8%211,91113.4%– 23.9%213Hyundai6766.0%+ 79.8%35,5056.2%+ 35.2%344Chery5414.8%+ 134.2%54,0904.6%+ 14.1%655Toyota5234.6%+ 9.4%44,5025.1%– 11.7%436Suzuki5174.6%+ 56.7%83,5704.0%+ 11.2%767GWM5064.5%+ 87.4%64,3784.9%+ 86.8%588Renault4684.1%+ 67.7%73,4243.9%+ 21.5%879DFSK3933.5%+ 58.5%112,2532.5%+ 9.2%121010JAC3783.3%+ 53.7%92,7203.1%+ 20.9%9911BYD3453.1%+ 666.7%131,8892.1%+ 263.3%15n/a12Dongfeng3383.0%+ 66.5%102,4252.7%+ 48.0%101613Sinotruk3373.0%+ 93.7%122,3372.6%+ 62.7%111714Foton2762.4%+ 146.4%151,5411.7%+ 54.3%17n/a15Volkswagen2332.1%+ 11.0%171,8512.1%– 13.4%161116Hino2322.1%+ 29.6%161,9982.3%+ 8.4%131317Mazda2292.0%+ 33.9%141,9702.2%+ 5.3%141418Jetour2181.9%+ 105.7%181,4021.6%– 2.9%181819Shineray1371.2%+ 0.7%191,3131.5%– 29.0%191520Nissan1241.1%– 36.7%201,1931.3%– 42.6%2012

Ecuador September 2025 – models:

PosModelSep-25%Aug2025 1-9%PosFY241Kia Soluto7717.4%16,6067.5%122Chevrolet D-Max4484.3%34,2464.9%213Chevrolet Groove3623.5%23,1323.6%334GWM Poer2982.9%52,5322.9%565Kia Sonet2682.6%42,7353.2%446Kia Seltos2212.1%61,6931.9%897Hyundai Tucson2192.1%71,8022.0%7n/a8Suzuki Swift1891.8%n/a1,0091.1%n/a109Chery Arrizo1531.5%n/a1,0021.1%n/an/a10Hyundai Grand i101511.5%91,2371.4%n/an/an/aJAC HFC 10371501.4%101,0381.1%n/an/an/aGWM Wingle1151.1%n/a1,1461.3%n/an/an/aKia Sportage1101.1%81,8312.2%67n/aToyota Hilux960.9%n/a1,0411.2%n/an/a

Source: AEADE