74% of all Mitsubishi Outlander sold in September were to rental companies.

New vehicle sales in New Zealand soar 19.1% year-on-year in September to a round 14,000 units, leading to a year-to-date tally up 7.4% to 100,795. Passenger cars (cars and SUVs) are up 20.8% to 10,364 while Light Commercials gain 19.3% to 3,078. Year-to-date, passenger cars are up 14.3% to 70,643 and light commercials are down -1% to 26,010.

Toyota (+20%) matches the market to a splendid 25.7% share, to be compared with 23.2% year-to-date. Mitsubishi surges 51.6% to 2nd place, reaching 15% share which is its best result since June 2022 (16.6%). Ford (-17.7%) struggles and falls to #3 and 9.8% share vs. 11% so far this year. Kia (+23.1%) and Mazda (+53.8%) outrun the overall growth rate to round out the Top 5 ahead of Hyundai (+16.9%), Suzuki (+14.5%) and MG (+11.3%) a little shyer. GWM (+58.4%) posts the largest gain in the Top 10 at #9 with Honda (+36%) also very strong at #10. Tesla is up 128% to #12 and newcomer Chery is up 8 spots on August to a record #13.

Model-wise, the Toyota RAV4 (+9.3%) cements its newfound YTD dominance with 9.2% share for the month, however 53% of it September volume comes from rentals. The Ford Ranger (-10.9%) is stuck in 2nd place with a disappointing result. In contrast the Mitsubishi Outlander is up 123.8% to #3 and 5.8% share, almost double the 3% it commands year-to-date. 74% of Outlander sold in September were to rental companies. Similarly the Mitsubishi ASX is up 112.4% to 5.8% share also, with 54% coming from rentals. The Toyota Hilux (+23.2%) is down two spots on last month to #5 ahead of the Toyota Corolla (+63.2%) and Ford Everest (+71.2%) both very dynamic. The new Chery Tiggo 4 Pro breaks into the Top 20 for the first time at #17.

Previous month: New Zealand August 2025: Rentals push Toyota RAV4 to first place YTD

One year ago: New Zealand September 2024: Rentals push Toyota up to 25.5% share

Full September 2025 Top 77 All brands and Top 20 models below.

New Zealand September 2025 – brands:

PosBrandSep-25%/24Aug2025%/24PosFY241Toyota3,60125.7%+ 20.0%123,34323.2%+ 13.6%112Mitsubishi2,09715.0%+ 51.6%310,40210.3%– 1.3%333Ford 1,3719.8%– 17.7%211,07511.0%– 14.1%224Kia1,0017.2%+ 23.1%47,0127.0%+ 8.5%445Mazda5233.7%+ 53.8%53,4173.4%+ 22.7%786Hyundai4213.0%+ 16.9%62,8932.9%– 8.1%1077Suzuki4193.0%+ 14.5%73,7353.7%– 9.3%658MG3752.7%+ 11.3%83,1273.1%+ 41.4%8119GWM3692.6%+ 58.4%102,8132.8%+ 20.4%111210Honda2531.8%+ 36.0%122,6152.6%+ 19.7%121011Volkswagen2461.8%– 18.3%161,7401.7%– 30.9%14912Tesla2281.6%+ 128.0%231,2451.2%+ 29.8%181813Chery2251.6%new214540.5%new279314Nissan2211.6%– 52.4%93,9373.9%+ 11.2%5615Mercedes2211.6%+ 8.9%111,6891.7%– 2.4%151416Isuzu2211.6%+ 34.8%131,4031.4%– 32.3%171317BYD1871.3%+ 122.6%202,8982.9%+ 370.5%92218BMW1841.3%+ 7.6%141,4101.4%+ 23.9%161619Subaru1741.2%+ 13.0%151,7811.8%+ 26.3%131520Audi1641.2%+ 80.2%179921.0%+ 17.5%212021LDV1411.0%+ 116.9%181,0271.0%+ 75.6%202622Lexus1341.0%+ 50.6%191,1541.1%+ 22.5%191723Mini870.6%– 3.3%287380.7%+ 20.2%242324Land Rover850.6%– 8.6%228700.9%– 1.1%222125Skoda800.6%– 28.6%267480.7%– 13.1%231926Jaecoo740.5%+ 221.7%257000.7%+ 614.3%254227Omoda700.5%+ 66.7%276170.6%+ 105.7%263328Fiat680.5%+ 58.1%383430.3%– 26.2%352529Volvo550.4%+ 41.0%313850.4%+ 22.6%343430Iveco530.4%+ 15.2%242840.3%– 1.0%363031Hino480.3%– 4.0%344160.4%– 5.5%312832Porsche450.3%– 18.2%324210.4%+ 1.4%303233Fuso440.3%– 24.1%294080.4%– 44.6%322434Leapmotor370.3%new351850.2%new427435Peugeot330.2%– 29.8%374420.4%– 2.2%282936Cupra300.2%– 53.8%302510.2%– 7.0%393637Mahindra290.2%+ 107.1%332590.3%– 20.3%383538Geely280.2%new54920.1%new53 –39Jeep260.2%+ 73.3%452230.2%+ 23.2%404540Scania210.2%– 62.5%362810.3%– 43.8%372741Renault210.2%+ 10.5%392060.2%+ 0.0%414342DAF210.2%+ 5.0%471130.1%– 48.6%483943CRRC210.2%n/a401110.1%+ 109.4%494944KGM/SSangyong200.1%– 31.0%413890.4%+ 13.4%333145Chevrolet190.1%– 32.1%421790.2%– 15.6%433846Ram180.1%+ 20.0%461730.2%– 11.3%444047UD Trucks180.1%+ 0.0%53970.1%– 39.8%504748Opel180.1%+ 260.0%69380.0%– 34.5%575049MAN150.1%+ 275.0%55490.0%+ 4.3%555350Kenworth130.1%– 43.5%501670.2%– 23.0%464151Volvo Trucks130.1%– 69.8%511650.2%– 47.9%473752Jaguar120.1%– 67.6%491690.2%– 3.4%454653Foton110.1%– 52.2%52950.1%– 28.6%514854JAC90.1%n/a43930.1%+ 1228.6%526855Maserati80.1%+ 300.0%59370.0%+ 32.1%585956GMC80.1%new56280.0%new63 –57Ineos70.1%+ 133.3%63390.0%– 15.2%565458Bentley70.1%n/a61250.0%+ 13.6%646259Zhongtong50.0%+ 400.0%64230.0%+ 283.3%657060Polestar40.0%– 89.5%444360.4%+ 272.6%294461Aston Martin40.0%+ 0.0%68360.0%+ 16.1%596062Ferrari40.0%+ 33.3%60320.0%+ 6.7%625863Smart40.0%new –190.0%new66 –64King Long40.0%n/a –50.0%n/a79 –65Citroen20.0%+ 0.0%58330.0%– 26.7%615566McLaren20.0%+ 100.0% –80.0%– 11.1%756967Alfa Romeo10.0%– 50.0%48700.1%+ 18.6%545168Lamborghini10.0%– 50.0%57360.0%+ 28.6%605669Yamaha10.0%n/a71160.0%+ 6.7%686570Freightliner10.0%n/a72110.0%+ 83.3%697571International10.0%+ 0.0%65110.0%– 42.1%706472Sinotruk10.0%– 66.7% –100.0%– 70.6%725773Lotus10.0%+ 0.0%6280.0%– 50.0%736774Mack10.0%– 50.0%6680.0%– 69.2%746375Genesis10.0%n/a –30.0%n/a81 –76Sitrak10.0%n/a7520.0%n/a84 –77Juneyao10.0%new –10.0%new89 –

New Zealand September 2025 – models:

PosModelSep-25%/24Aug2025%/24PosFY241Toyota RAV41,2819.2%+ 9.3%17,5027.4%+ 18.9%122Ford Ranger 8275.9%– 10.9%27,0287.0%– 19.5%213Mitsubishi Outlander8105.8%+ 123.8%63,0633.0%+ 21.3%564Mitsubishi ASX8055.8%+ 112.4%53,6483.6%+ 37.3%455Toyota Hilux7695.5%+ 23.2%36,4756.4%+ 14.2%336Toyota Corolla4343.1%+ 63.2%111,2801.3%+ 13.5%16127Ford Everest3632.6%+ 71.2%42,0762.1%+ 39.1%8108Mitsubishi Triton3422.4%+ 26.7%82,5462.5%– 28.2%749Kia Seltos2581.8%– 30.3%72,7282.7%+ 14.9%6710Toyota Hiace2331.7%+ 102.6%91,5261.5%+ 8.0%111511Hyundai Tucson2181.6%n/a151,0741.1%n/a19n/a12Toyota Yaris Cross2121.5%– 44.8%10n/an/an/an/a1313MG ZS2071.5%+ 73.9%121,5291.5%+ 32.6%101814Tesla Model Y1901.4%n/an/an/an/an/an/an/a15Kia Sportage1741.2%+ 11.5%n/an/an/an/an/a1416GWM Haval H61681.2%n/a141,2931.3%n/a14n/a17Chery Tiggo 4 Pro1581.1%newn/an/an/anewn/a –18Kia Stonic1551.1%+ 86.7%231,0501.0%– 18.4%201719Toyota Yaris1541.1%n/an/an/an/an/an/an/a20Toyota Prado1461.0%n/a221,2861.3%n/a15n/an/aSuzuki Swift1320.9%– 25.8%191,4361.4%– 32.5%138n/aToyota Corolla Cross1290.9%+ 76.7%171,0851.1%+ 12.3%1821n/aFord Transit1290.9%– 3.0%189550.9%– 19.0%n/a19n/aIsuzu D-Max1260.9%+ 70.3%n/a6980.7%– 34.4%n/an/an/aMazda CX-51150.8%– 25.3%211,1741.2%+ 0.7%1716n/aMercedes Sprinter910.7%– 25.4%135080.5%– 8.0%n/an/an/aNissan Navara870.6%– 40.8%162,0612.0%+ 32.5%911n/aBYD Shark 6800.6%newn/a1,5041.5%new12 –n/aNissan X-Trail620.4%n/an/a1,0141.0%n/a21n/an/aKia Tasman560.4%newn/a2430.2%newn/a –

Source: MIA