The Tesla Model Y reaches 28.8% share in Norway in September.

New car sales in Norway shoot up 10.5% year-on-year in September to 14,329 units, leading to a year-to-date tally up 23.5% to 113,325. Thanks to sales up 12.7% to 14,084, BEVs reach a new all-time record share this month at 98.3%, eclipsing the previous best of 97.2% reached just last July. Year-to-date BEV sales are up 32.9% to 107,608 and 95% share vs. 88.2% over the same period in 2024. Meanwhile PHEV sales are off -41.8% to 85, HEVs sales are down -78.9% to 30, petrol is down to 25 sales and diesel to 105. Another share record is the 77.6% hit by 4×4 vehicles thanks to 11,115 sales and vs. 69.6% in September 2024.

In the brands charts, Tesla (+14.7%) outpaces the market to reach a mammoth 33.7% share, its highest since March 2023 (40.8%) which is still a record. Year-to-date volumes are up a robust 23.1% to 19.2% share. Volvo (+27.6%) snaps the 2nd spot with 8.7% of the market and advances to #3 year-to-date as a result. Volkswagen (+17.2%) is down to #3 and 7.9% share vs. 13.2% so far this year. Skoda (-13.6%) and BMW (-22.1%) disappoint and round out the Top 5. Ford (+114.2%) also impresses at #7 while MG is up five spots to #9 and Polestar (+124.3%) up ten to #10, signing a rare Top 10 finish. Toyota (-90.4%) tumbles down to #25 with just 0.6% share due to depleted stocks of the bZ4X which won’t be replenished until the new year.

Tesla has long run zero-interest campaigns on both the Model 3 and Model Y, and we can see the results: the Model Y is up 96.1% year-on-year to 28.8% share, its highest since the otherworldly (and record) 38.4% reached in March 2023. Although down -66.3% year-on-year, the Tesla Model 3 is up to 2nd place for the month with 4.9% share. The Volvo EX30 (-27.6%) also struggles year-on-year but climbs back up five spots on August to #3 thanks to the arrival of the Cross Country variant. The new Skoda Elroq hits a new record ranking at #4 ahead of the Volvo EX40 (+282.7%), Ford Explorer (+112.9%), VW ID.7 (+165.1%) and Polestar 4 (+367.6%) all in outstanding shape.

Previous month: Norway August 2025: BEVs at 96.9% share, Ford (+153.3%), Mercedes (+74.2%) impress

One year ago: Norway September 2024: BEVs break share record again at 96.4%

Full September 2025 Top 52 All brands and Top 174 All models below.

Norway September 2025 – brands:

PosBrandSep-25%/24Aug2025%/24PosFY241Tesla4,82933.7%+ 14.7%121,72019.2%+ 23.1%112Volvo  1,2508.7%+ 27.6%48,3777.4%+ 1.4%343Volkswagen1,1257.9%+ 17.2%214,92713.2%+ 59.9%224Skoda  7445.2%– 13.6%35,7135.0%+ 34.1%665BMW6004.2%– 22.1%56,5435.8%+ 42.1%556Hyundai5764.0%+ 14.7%93,9123.5%– 13.4%1077Ford5724.0%+ 114.2%84,1433.7%+ 92.8%8128Mercedes4943.4%+ 13.8%74,0253.6%+ 77.6%9119MG4813.4%n/a143,3473.0%– 23.1%131010Polestar4243.0%+ 124.3%202,6222.3%+ 66.8%141411Audi3342.3%– 21.0%64,5214.0%+ 21.2%7812Nissan3122.2%– 31.9%153,7823.3%– 3.6%11913Kia2942.1%+ 151.3%132,4502.2%+ 147.7%161914BYD2591.8%– 10.4%113,5903.2%+ 115.9%121315Peugeot2531.8%– 1.2%121,8271.6%+ 34.6%171616XPeng2441.7%– 18.9%162,4622.2%+ 99.8%151517Renault1801.3%+ 164.7%189420.8%+ 73.8%222418Porsche1581.1%+ 1.9%241,1231.0%+ 145.2%191819Lexus1360.9%+ 2.3%171,4081.2%+ 31.5%182020Mini1230.9%+ 146.0%259630.8%+ 318.7%212821Zeekr1130.8%n/a228080.7%+ 16060.0%244422Seres880.6%+ 486.7%262890.3%+ 29.0%303123Citroen860.6%+ 290.9%239180.8%+ 214.4%232724Mazda 840.6%– 51.4%287660.7%– 47.6%251725Toyota  820.6%– 90.4%107,8006.9%– 26.5%4326Opel790.6%– 49.0%219720.9%+ 44.6%202227NIO710.5%+ 20.3%303180.3%– 46.6%282328Honda600.4%+ 13.2%195570.5%– 17.4%262529Dongfeng440.3%n/a273470.3%+ 34600.0%274330Cupra410.3%+ 925.0%37860.1%– 35.8%403731Voyah350.2%+ 218.2%312500.2%+ 129.4%323632JAC290.2%+ 107.1%291450.1%+ 22.9%343533Hongqi230.2%+ 109.1%333150.3%+ 556.3%293334Smart130.1%+ 62.5%39420.0%– 32.3%424135Land Rover120.1%+ 100.0%361050.1%+ 15.4%373836Man120.1%+ 1100.0%53140.0%+ 366.7%495637Deepal100.1%new35330.0%new44 –38Suzuki90.1%– 30.8%381800.2%– 80.2%332139Jeep90.1%– 43.8%34960.1%– 59.8%383040Maxus90.1%– 65.4%41930.1%– 69.0%392941Mitsubishi80.1%+ 300.0% –2650.2%+ 211.8%314042Exlantix80.1%new32330.0%new43 –43KGM/Ssangyong40.0%– 77.8%401360.1%+ 11.5%353444Fiat20.0%– 91.7%42440.0%– 72.3%413245Alfa Romeo20.0%n/a51180.0%+ 500.0%485946Bygg Bil20.0%– 33.3%46120.0%+ 200.0%515447Sprintcar10.0%+ 0.0%47320.0%+ 540.0%455348Lotus10.0%– 80.0%43190.0%– 26.9%464249Dacia10.0%n/a –110.0%+ 83.3%525850Lamborghini10.0%+ 0.0% –90.0%+ 12.5%545051Bentley10.0%n/a –80.0%+ 100.0%556152HiPhi10.0%n/a –10.0%+ 0.0%6968

Norway September 2025 – models:

PosModelSep-25%/24Aug2025%/24PosFY241Tesla Model Y4,13228.8%+ 96.1%118,30916.2%+ 43.2%112Tesla Model 36964.9%– 66.3%33,3683.0%– 28.9%723Volvo EX305814.1%– 27.6%83,2152.8%– 44.9%934Skoda Elroq4323.0%new71,7761.6%new16 –5Volvo EX403982.8%+ 282.7%182,2612.0%+ 276.2%12236Ford Explorer3472.4%+ 112.9%122,3212.0%+ 950.2%11267VW ID.73342.3%+ 165.1%64,1163.6%+ 589.4%4148Polestar 43322.3%+ 367.6%431,3301.2%+ 1087.5%25759VW ID.33272.3%+ 0.9%54,0193.5%+ 50.4%5810Nissan Ariya3072.1%– 20.3%113,7033.3%+ 57.4%6711VW ID.43052.1%– 37.1%25,2924.7%+ 2.8%3412Skoda Enyaq2852.0%– 61.6%43,2782.9%+ 18.8%8613BMW ix12141.5%– 13.0%92,2081.9%+ 68.5%131514Kia EV32141.5%new171,5901.4%new217815Volvo EX902021.4%+ 20100.0%161,7161.5%+ 171500.0%1913416MG S51981.4%new308730.8%new31 –17Hyundai Ioniq 51941.4%+ 16.9%271,4271.3%+ 5.9%241718MG 41941.4%n/a221,7581.6%– 28.2%171119Hyundai Kona1891.3%– 28.7%251,5331.4%– 42.0%221020BMW i41861.3%– 32.1%211,8601.6%+ 44.2%151321Mercedes EQB1701.2%– 6.1%151,4661.3%+ 153.2%232822BYD Sealion 71551.1%new102,4002.1%new109623Xpeng G61541.1%– 24.5%241,5931.4%+ 479.3%203724Audi Q4 e-Tron1511.1%– 31.7%191,7211.5%– 34.5%18925VW ID.Buzz1391.0%+ 2680.0%201,3211.2%+ 606.4%267326Mercedes EQA1280.9%– 7.2%231,0781.0%+ 74.7%293027Porsche Macan1260.9%– 4.5%369130.8%+ 581.3%303128Audi Q6 e-tron1170.8%– 32.4%131,9061.7%+ 399.0%142429Ford Capri1130.8%new318600.8%new3210930Renault 51050.7%new345030.4%new46 –31Peugeot 5008980.7%+ 88.5%336050.5%+ 543.6%408232Seres 5880.6%+ 486.7%512810.2%+ 28.3%706233Xpeng G9870.6%– 1.1%508280.7%– 10.2%342734Zeekr 7×850.6%new384020.4%new55 –35Hyundai Inster840.6%new355870.5%new42 –36Lexus RZ810.6%+ 12.5%428000.7%+ 41.8%353337BMW iX790.6%+ 8.2%281,1881.0%+ 44.2%272938Mini Aceman790.6%+ 1216.7%554520.4%+ 7433.3%5213139BMW iX2750.5%– 17.6%376490.6%+ 24.3%373640Peugeot 2008720.5%– 1.4%404860.4%+ 37.3%495041Peugeot 3008710.5%+ 51.1%324420.4%+ 14.8%535242Polestar 2700.5%+ 150.0%476870.6%– 48.2%362243BYD Dolphin640.4%+ 10.3%594750.4%+ 22.4%504544Hyundai Ioniq 6610.4%– 14.1%442490.2%– 52.5%734045Mazda6e610.4%new172670.1%new111 –46Honda e:NY1600.4%+ 20.0%265250.5%– 13.1%444147Audi A6 (e-Tron)580.4%+ 1060.0%418290.7%+ 3216.0%3314048Lexus UX550.4%– 9.8%396080.5%+ 26.7%394649Toyota bZ4X530.4%– 92.0%145,4394.8%+ 18.0%2550Volvo EC40520.4%+ 205.9%683770.3%+ 190.0%578151Mercedes EQE SUV490.3%– 3.9%575110.5%+ 59.2%454452Hyundai Ioniq 9480.3%new621160.1%new92 –53Ford Puma450.3%n/a612410.2%+ 608.8%7414454Dongfeng Nammi Box440.3%new543440.3%new6115055MG ZS440.3%n/a724620.4%– 50.4%513256NIO ET5430.3%+ 330.0%102950.1%+ 1.1%9810557Kia EV6410.3%– 38.8%484970.4%– 14.2%483958Opel Frontera400.3%new462670.2%new71 –59Cupra Tavascan390.3%new97690.1%new110 –60Kia EV9390.3%– 9.3%453530.3%+ 47.7%606461Citroen e-C3360.3%new495250.5%new4316164Mercedes Vito340.2%+ 9.7%524190.4%+ 31.3%545465BMW i5320.2%+ 113.3%703630.3%+ 142.0%598066Ford F-150 Lightning320.2%+ 18.5%642730.2%+ 47.6%627267Renault 4320.2%new106390.0%new130 –68Renault Scenic310.2%– 50.8%833170.3%+ 2.3%655169Mercedes CLA290.2%n/a100370.0%n/a132 –70Mini Cooper280.2%+ 47.4%652160.2%+ 107.7%808762Voyah Courage280.2%new821610.1%new87 –63JAC E30X270.2%+ 575.0%112840.1%+ 2000.0%10218071Porsche Taycan260.2%+ 225.0%115990.1%+ 57.1%9710772Citroen e-C4250.2%+ 525.0%672230.2%+ 4.2%776573Ford Mustang Mach-E240.2%– 68.0%942840.3%– 82.7%691674MG IM6240.2%new –240.0%new155 –75Hongqi E-HS7230.2%new841960.2%new82 –76Mercedes Sprinter230.2%+ 76.9%801940.2%+ 120.5%849377NIO EL6220.2%– 24.1%931460.1%– 16.6%886178Polestar 3220.2%– 75.6%876050.5%+ 354.9%416679Toyota Yaris Cross220.2%– 69.4%601,1551.0%– 39.7%281280Citroen e-C3 Aircross210.1%new691120.1%new94 –81MG IM5200.1%new –200.0%new161 –82Opel Grandland X190.1%n/a782280.2%n/a7623183BYD Seal U180.1%– 80.4%533150.3%+ 59.9%665784BYD Seal160.1%– 83.8%792200.2%+ 26.4%786785Mercedes E Class160.1%n/a77770.1%n/a107 –86Mini Countryman160.1%– 36.0%732950.3%+ 145.8%688887Zeekr 001160.1%n/a881720.2%+ 5633.3%8517688Mazda MX-30150.1%– 90.9%586110.5%– 55.6%382189Skoda Enyaq Coupe130.1%– 82.4%563650.3%– 21.5%584290Man TGE120.1%+ 1100.0%167140.0%+ 366.7%17620691Renault Megane120.1%+ 140.0%81810.1%– 60.3%1058592Zeekr X120.1%n/a892340.2%+ 11600.0%7520793Mercedes GLE110.1%n/a134170.0%+ 88.9%17117194Mercedes EQE100.1%+ 400.0%133240.0%– 73.3%15311995Opel Corsa100.1%– 75.6%741960.2%+ 45.2%837696Skoda Kodiaq100.1%– 66.7%712700.2%– 3.9%634997Volvo XC60100.1%– 33.3%913380.3%+ 38.5%646098Ford Tourneo Custom90.1%n/a92860.1%n/a10128699Jeep Avenger90.1%– 18.2%85940.1%– 58.6%9969100Suzuki Swift90.1%+ 80.0%98820.1%– 17.2%10492101VW Crafter90.1%+ 350.0%75780.1%+ 52.9%106126102BMW X580.1%– 46.7%110630.1%– 18.2%112104103Deepal S0780.1%new86310.0%new139 –104Mitsubishi Outlander PHEV80.1%n/a –2650.2%n/a72 –105Opel Mokka80.1%– 84.6%901160.1%– 33.7%9374106Mercedes EQS SUV70.0%+ 75.0%104260.0%– 74.0%147108107Mercedes eVito Tourer70.0%+ 133.3% –570.1%+ 137.5%115146108Peugeot 20870.0%– 63.2%632180.2%+ 2.3%7968109Range Rover Sport70.0%+ 600.0%147370.0%+ 12.1%133137110Volvo XC9070.0%– 75.0%993980.4%+ 73.8%5656111Voyah Free70.0%– 30.0%138620.1%– 41.5%11398112BYD Tang60.0%– 80.0%1031440.1%– 68.8%8948113Exlantix ET60.0%new76270.0%new144 –114Maxus Euniq660.0%– 62.5%122470.0%– 80.7%12271115Smart #360.0%+ 0.0% –210.0%+ 23.5%159151116VW ID.560.0%– 45.5%109760.1%– 65.6%10879117Mercedes AMG GT50.0%n/a –70.0%+ 600.0%199267118Peugeot Traveller50.0%n/a124520.0%+ 85.7%117139119Audi e-Tron GT40.0%+ 33.3%118170.0%– 15.0%169166120Citroen e-C4X40.0%– 73.3%111420.0%– 30.0%125112121KGM Torres EVX40.0%– 73.3%108530.0%– 43.0%116103122Mercedes G-Class40.0%+ 100.0%114410.0%+ 720.0%127155123Skoda Superb40.0%– 42.9%180180.0%– 86.5%16686124Smart #540.0%new107110.0%new183 –125Audi A330.0%n/a152150.0%+ 87.5%173181126Mazda230.0%+ 200.0% –80.0%+ 33.3%192198127NIO EL830.0%– 25.0%101440.0%+ 266.7%123149128NIO Firefly30.0%new144110.0%new182 –129Porsche 91130.0%– 40.0%177480.0%– 26.2%121122130Smart #130.0%+ 50.0% –100.0%– 77.8%186132131Toyota RAV430.0%– 93.5%294990.4%– 63.8%4718132VW Caddy30.0%+ 200.0%149190.0%+ 171.4%162175133Xpeng P730.0%– 66.7%186330.0%– 2.9%136136134Alfa Romeo Junior20.0%new150170.0%new168 –135BMW i720.0%n/a –60.0%+ 20.0%200212136Bygg Bil Westfield20.0%n/a –40.0%n/a215 –137Cupra Born20.0%– 50.0%120170.0%– 87.3%17097138Deepal S0520.0%new –20.0%new254 –139Exlantix ES20.0%new12860.0%new204 –140Fiat 600e20.0%– 90.9%129380.0%– 38.7%131123141Ford Transit Custom20.0%n/a130320.0%n/a137228142JAC E-JS420.0%– 80.0%66610.1%– 46.5%11499143Land Rover Defender20.0%+ 0.0%113330.0%+ 200.0%135177144Maxus Mifa 920.0%– 75.0%170260.0%+ 4.0%146142145Mazda CX-3020.0%– 50.0%171240.0%+ 14.3%152148146Mazda CX-6020.0%– 33.3%142340.0%– 15.0%134133147Nissan Qashqai20.0%– 77.8%105490.0%– 7.5%119128148Nissan X-Trail20.0%n/a –50.0%– 75.0%211163149Opel Zafira Life20.0%+ 100.0%123400.0%+ 135.3%128170150Porsche Cayenne20.0%+ 100.0%125270.0%– 67.5%145111151Range Rover 20.0%+ 0.0%116250.0%– 37.5%150135152Toyota Proace Verso20.0%– 88.9%961990.2%+ 145.7%81102153VW Transporter/Caravelle20.0%– 66.7% –60.0%– 97.8%20863154Audi Q810.0%n/a –110.0%+ 1000.0%181248155Bentley Continental10.0%n/a –40.0%+ 100.0%213258156BMW iX310.0%– 97.7% –1040.1%– 60.5%9558157BMW X110.0%– 50.0%154180.0%– 75.0%163124158BMW X310.0%– 50.0%15560.0%– 40.0%201185159Dacia Bigster10.0%new –60.0%new203 –160HiPhi X10.0%n/a –10.0%+ 0.0%290283161Kia Soul10.0%+ 0.0% –10.0%– 96.9%291145162Lamborghini Urus10.0%n/a –70.0%+ 40.0%198204163Lotus Eletre10.0%– 75.0%132140.0%– 39.1%175154164Maxus Euniq510.0%– 50.0% –180.0%– 21.7%165153165Mazda MX-510.0%n/a –140.0%– 33.3%177160166Mercedes GLC10.0%– 50.0%17540.0%– 85.7%220152167MG Cyberster10.0%new135490.0%new118188168Nissan Primastar10.0%+ 0.0% –20.0%– 80.0%249194169Porsche Panamera10.0%– 85.7% –100.0%– 41.2%185156170Range Rover Velar10.0%+ 0.0%17940.0%– 33.3%221200171Sprintcar Sprinter10.0%+ 0.0%148320.0%+ 540.0%138196172Tesla Model X10.0%– 96.0%117180.0%– 78.0%167120173Toyota Land Cruiser10.0%n/a184160.0%+ 1500.0%172195174Toyota Yaris10.0%– 90.0%953000.3%– 68.2%6725

Source: OFV AS