Honda HR-V sales are up 149.2% in September.

New car sales in Taiwan are off a harsh -11.3% year-on-year in September to just 32,227. The government has taken some measures to try and stop the rot, namely an extension of the NT$50,000 excise tax reduction for trade-ins and the creation of a NT$50,000 excise tax reduction for passenger cars under 2.0L. The Ministry of Finance also announced the proposed extension of the license and excise tax exemptions for electric vehicles until 2030. Year-to-date volumes are down -13.9% to 296,137.

Toyota (-18.8%) is hit hard to 25.9% share vs. 30.4% so far this year, with Tesla (+10.2%) strong at #2 and 7.7% share vs. #8 and 3.5% year-to-date. Honda (+12.5%) also shines and is up two spots on August to #3, downgrading Lexus (-15.2%) to #4. CMC (+1.4%) also defines the market gloom and rounds out the Top 5. All remaining Top 10 members are down, with Hyundai (-1.6%) and Mazda (-4.2%) resisting best, Mitsubishi (-12.3%) matching the market and BMW (-30.9%) and Mercedes (-33.5%) both freefalling.

Model-wise, the Toyota Corolla Cross (+55.1%) surges ahead YoY but falls to 9.4% share vs. 10.8% year-to-date. The Tesla Model Y (+122.9%) is in outstanding shape at 6.6% of the market in 2nd place ahead of the Toyota Yaris Cross (-35.5%). The new CMC J Space is up two ranks on last month to #4 while the Toyota Town Ace (-50.3%), #1 a year ago, is down to #5. Excellent showings also for the Honda HR-V (+149.2%), VW Tiguan (+66%) and Mazda CX-5 (+62.2%).

Previous month: Taiwan August 2025: Toyota Corolla Cross and Tesla Model Y on top

One year ago: Taiwan September 2024: Toyota monopolises Top 4, Town Ace repeats at #1

Full September 2025 Top 10 brands and Top 50 models below.

Taiwan September 2025 – brands:

PosBrandSep-25%/24Aug2025%/24PosFY241Toyota8,34025.9%– 18.8%190,01030.4%– 1.8%112Tesla2,4917.7%+ 10.2%310,4903.5%– 10.3%8113Honda2,1006.5%+ 12.5%515,0495.1%– 23.2%534Lexus1,8035.6%– 15.2%222,2307.5%+ 0.2%225CMC1,5834.9%+ 1.4%418,5666.3%+ 24.3%376Hyundai1,4594.5%– 1.6%713,4544.5%– 21.7%657Mercedes1,4294.4%– 33.5%1017,0335.8%– 17.9%448BMW1,3204.1%– 30.9%812,7374.3%– 16.2%769Mazda1,1983.7%– 4.2%69,7363.3%– 9.5%101210Mitsubishi1,1173.5%– 12.3%99,8493.3%– 18.1%9911Volkswagen1,0263.2%+ 8.9%n/an/an/an/an/a13n/aKia6632.1%n/a117,7722.6%– 0.7%n/an/a

Taiwan September 2025 – models:

PosModelSep-25%/24Aug2025%/24PosFY241Toyota Corolla Cross3,0229.4%+ 55.1%131,98710.8%+ 43.4%112Tesla Model Y2,1186.6%+ 122.9%28,2542.8%+ 23.9%7103Toyota Yaris Cross1,2994.0%– 35.5%511,5603.9%– 11.0%544CMC J Space1,1323.5%new613,2014.5%new3505Toyota Town Ace1,0653.3%– 50.3%312,5794.2%– 25.8%426Honda HR-V1,0643.3%+ 149.2%95,0611.7%+ 23.9%12187Toyota RAV49953.1%– 40.4%413,3304.5%– 10.9%238Mitsubishi Delica7622.4%+ 16.3%105,4601.8%– 8.9%10139Toyota Corolla Altis6992.2%– 9.1%86,5852.2%– 22.1%8710Honda CR-V6271.9%– 28.9%116,2692.1%– 42.4%9511Lexus NX6081.9%– 31.6%78,4132.8%– 13.5%6612Mazda CX-55841.8%+ 62.2%133,6111.2%+ 5.3%182213Ford Focus5131.6%– 7.9%193,8031.3%– 30.4%151614Mercedes GLC Class3811.2%– 49.8%315,2721.8%– 18.7%111215Nissan X-Trail3781.2%– 35.3%222,7510.9%– 44.5%241716Lexus UX3511.1%– 13.5%143,6351.2%+ 13.3%173117Lexus RX3421.1%– 14.5%124,4351.5%+ 3.6%132118Hyundai Tucson3381.0%– 39.9%233,4381.2%– 46.2%201119Hyundai Porter3341.0%– 31.8%173,0591.0%+ 59.0%233320CMC Zinger3331.0%– 45.9%154,3721.5%– 26.4%141421Nissan Kicks3251.0%– 26.6%203,6361.2%– 17.7%161922VW Tiguan3171.0%+ 66.0%39n/an/an/an/a3623Honda Fit3161.0%– 34.8%243,0811.0%– 20.1%222024Hyundai Mufasa2880.9%new441,3290.4%new45 –25Toyota Vios2790.9%– 18.7%213,1421.1%– 18.2%212426Hyundai Venue2750.9%+ 16.0%372,2360.8%– 8.7%303227Suzuki Swift2670.8%– 20.1%282,2420.8%+ 17.3%294028Toyota Camry2650.8%– 14.0%162,6050.9%+ 20.6%263429Ford Kuga2640.8%– 1.9%253,5351.2%+ 16.6%192330MG HS2610.8%– 34.9%342,2320.8%– 77.0%31931Nissan Sentra2610.8%– 16.1%382,2260.8%– 30.4%323032Tesla Model 32420.8%– 76.2%n/a1,8350.6%– 45.2%382533Suzuki Jimny2380.7%+ 1.7%40n/an/an/an/an/a34Mazda CX-302300.7%– 1.3%411,9910.7%+ 10.0%354235MG G50 Plus2270.7%n/an/an/an/an/an/an/a36Kia Sportage2210.7%– 39.5%272,2900.8%– 34.5%282637Luxgen n72110.7%– 64.5%332,5450.9%– 55.4%271538Volvo EX302060.6%newn/an/an/anewn/a –39VW Golf2050.6%– 4.7%n/an/an/an/an/a3540Lexus LBX2050.6%– 57.5%181,9260.7%– 3.1%364141Mercedes GLA Class1970.6%n/a511,2660.4%– 25.0%47n/a42Lexus ES1820.6%+ 24.7%321,4670.5%– 14.7%434743Mazda31800.6%– 32.3%262,0740.7%– 10.7%343744Volvo XC401780.6%– 59.7%n/an/an/an/an/a2745Toyota Alphard1710.5%+ 28.6%292,7340.9%n/a25n/a46BMW X31680.5%n/a46n/an/an/an/an/a47Peugeot 30081670.5%n/a49n/an/an/an/an/a48Skoda Kodiaq1650.5%n/an/a6170.2%#VALUE!n/an/a49Suzuki Ignis1640.5%+ 67.3%n/a7300.2%– 13.1%n/an/a50MG ZS1630.5%– 25.6%n/a8700.3%– 79.0%n/a29

Source: u-car.com.tw