The MG 5 is up to #3 in Iceland in September.

Icelandic new car sales sport a fantastic 91.2% year-on-year gain in September to 1,069 units, catching up on lost time as September 2024 was down -50.8% on the year prior. We are in fact -5.9% below September 2023. The year-to-date tally is up 44.4% on 2024 but down -14.3% on 2023 to 11,852. Tesla (+575.5%) obliterates the competition at 33.5% share, its highest since December 2023 (37.5%). It however ranks #3 year-to-date at 10% share. Toyota (+10.3%) stays in 2nd place at 8% share, followed by MG (+937.5%) and Kia (+22%), still #1 YTD. Mercedes (+160%), BMW (+146.2%) and BYD (+107.7%) also beat the market in the remainder of the Top 10.

Over in the models charts, for the second month in a row Tesla manages a 1-2 with the Model Y at 21.1% share and the Model 3 at 12.3%. The MG 5 surges to a record third place with 6% of the market, distancing the Skoda Elroq, also a newcomer in the Icelandic Top 20, and the Kia EV3. The Toyota Land Cruiser is the best-selling ICE vehicle at #6 overall, equal with the Toyota RAV4 with the Xpeng G6, Kia Sportage and Skoda Enyaq rounding out the Top 10.

Previous month: Iceland August 2025: Tesla manages 1-2, BYD, Xpeng G6 and Opel Frontera break ranking records 

One year ago: Iceland September 2024: Hyundai Ioniq5 best-seller in decimated market

Full September 2025 Top 42 All brands and Top 20 models below.

Iceland September 2025 – brands:

PosBrandSep-25%/24Aug2025%/24PosFY241Tesla35833.5%+ 575.5%11,18710.0%+ 240.1%352Toyota868.0%+ 10.3%21,25210.6%+ 15.2%213MG837.8%+ 937.5%201441.2%+ 350.0%21284Kia726.7%+ 22.0%61,73614.6%+ 45.5%125Skoda444.1%+ 57.1%55384.5%+ 24.5%666Mercedes393.6%+ 160.0%72802.4%+ 25.0%10117Hyundai373.5%– 47.1%47606.4%– 26.9%538BMW323.0%+ 146.2%151651.4%+ 29.9%15169BYD272.5%+ 107.7%33372.8%+ 291.9%92110Volvo272.5%– 6.9%92452.1%– 13.4%11711Audi222.1%+ 69.2%111641.4%+ 152.3%161912Xpeng191.8%+ 216.7%122011.7%+ 1910.0%143013Volkswagen171.6%+ 21.4%231581.3%– 16.0%171314Ford171.6%– 5.6%261271.1%+ 22.1%231515Subaru151.4%+ 87.5%31570.5%– 36.7%282216Nissan141.3%+ 40.0%222231.9%+ 2.3%131217Land Rover131.2%– 43.5%83513.0%+ 12.5%8818Peugeot 121.1%+ 500.0%141451.2%+ 126.6%202319Jeep121.1%+ 140.0%30790.7%– 17.7%272020Opel121.1%+ 300.0%19550.5%+ 103.7%293321Dacia111.0%+ 175.0%177816.6%+ 4.1%4422Renault111.0%+ 0.0%271541.3%+ 40.0%181723Mitsubishi111.0%n/a181501.3%+ 117.4%192524Mazda80.7%– 69.2%291291.1%– 55.1%221025Lexus80.7%+ 60.0%131100.9%+ 100.0%252626Smart80.7%+ 166.7%25430.4%– 2.3%312927Citroen80.7%n/a –210.2%+ 16.7%353528Honda70.7%– 41.7%281010.9%– 1.9%261429Porsche60.6%n/a21530.4%+ 103.8%302730KG Mobility/Ssangyong50.5%+ 400.0%162241.9%+ 109.3%121831Polestar50.5%– 50.0%241261.1%+ 133.3%242432Suzuki40.4%+ 33.3%104934.2%+ 52.6%7933Mini30.3%+ 200.0%34180.2%+ 125.0%374434Chevrolet30.3%n/a –30.0%n/a49 –35GMC30.3%n/a –30.0%n/a50 –36Fiat20.2%n/a –100.1%+ 100.0%404637Hummer20.2%n/a –20.0%n/a54 –38Great Wall Motors10.1%– 85.7%32180.2%+ 63.6%363739Maxus10.1%n/a –40.0%+ 100.0%475140Alfa Romeo10.1%n/a3730.0%+ 0.0%484941Ferrari10.1%n/a –10.0%n/a58 –42Chrysler10.1%n/a –10.0%n/a59 –

Iceland September 2025 – models:

PosModelSep-25%Aug2025%PosFY241Tesla Model Y22621.1%18817.4%122Tesla Model 313112.3%23092.6%5203MG 5646.0%n/a1301.1%22n/a4Skoda Elroq252.3%n/a350.3%75 –5Kia EV3242.2%n/a2812.4%6n/a6Toyota Land Cruiser222.1%81861.6%1637Toyota RAV4222.1%63993.4%458Xpeng G6171.6%51721.5%18n/a9Kia Sportage151.4%n/a5704.8%2410Skoda Enyaq131.2%n/a650.5%44n/a11BYD Seal U121.1%10990.8%285212Kia EV6111.0%n/a570.5%513313Kia Sorento111.0%192702.3%8914MG ZS111.0%n/a600.5%48n/a15Toyota Yaris  111.0%132021.7%151016Hyundai Kona100.9%14840.7%384317Opel Frontera100.9%17400.3%71 –18Toyota Corolla100.9%n/a1110.9%252519Volvo EX40100.9%n/a630.5%46n/a20Toyota Yaris Cross90.8%n/a960.8%2926

Source: Manufacturers