The GWM Poer is up to 4th place in Ecuador in July.

New vehicle sales in Ecuador surge 31.8% year-on-year in July to 11,607 units, the best monthly result since March 2024 and the highest July since 2019. This tilts the year-to-date tally into positive territory at +1.4% to 66,949. Kia (+38.9%) confirms it is the new favourite of Ecuadorian buyers with 15.3% share, albeit below the 16.3% it commands through July. Chevrolet (-16.6%) endures the worst performance in the Top 20 and falls to 11.4% share vs. 14% so far this year. Hyundai (+67.5%) is back above Toyota (-4.9%) for third place. Sinotruk (+146.9%) is back up 7 spots on last month to #9, signing the biggest YoY gain in the Top 10, with GWM (+103%), Chery (+81.3%), Renault (+55.2%) and JAC (+52.7%) also standing out. Below, BYD (+325.4%), Foton (+149.5%) and Dongfeng (+87.4%) make themselves noticed.

Model-wise, the Kia Soluto easily holds onto the top spot with 7% share while the Chevrolet D-Max returns to the 2nd place it holds year-to-date. The Chevrolet Groove is also up one rank on last month to #3 as is the GWM Poer up to #4. #2 in June, the Kia Sonet falls to #5 for the month vs. #4 year-to-date. The Hyundai Tucson is back into the Top 10 at #6 ahead of the Kia Sportage and Seltos.

Previous month: Ecuador June 2025: Kia (+31.6%) knocks Chevrolet (-27.9%) out

Previous year: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1 

Full July 2025 Top 20 brands and Top 10 models below.

Ecuador July 2025 – brands:

PosBrandJul-25%/24Jun2025 1-7%/24PosFY241Kia1,77515.3%+ 38.9%110,89316.3%+ 7.7%122Chevrolet1,32011.4%– 16.6%29,36214.0%– 23.3%213Hyundai7176.2%+ 67.5%44,0786.1%+ 23.1%344Toyota6375.5%– 4.9%33,4685.2%– 16.7%435GWM6095.2%+ 103.0%53,4275.1%+ 82.9%586Chery5224.5%+ 81.3%73,0464.5%+ 3.5%657Renault4814.1%+ 55.2%82,5353.8%+ 12.5%878Suzuki4243.7%+ 37.7%62,6834.0%+ 5.4%769Sinotruk3633.1%+ 146.9%161,7292.6%+ 57.9%101710JAC3623.1%+ 52.7%91,9732.9%+ 10.3%9911Dongfeng2982.6%+ 87.4%101,7232.6%+ 36.4%111612DFSK2822.4%+ 27.0%121,5692.3%– 0.3%131013Volkswagen2672.3%+ 53.4%141,4262.1%– 19.6%151114BYD2512.2%+ 325.4%111,2911.9%+ 216.4%16n/a15Mazda2402.1%+ 49.1%171,4992.2%+ 0.6%141416Jetour2382.1%+ 57.6%189931.5%– 16.6%191817Hino2272.0%+ 11.8%131,5742.4%+ 8.5%121318Foton2272.0%+ 149.5%151,0711.6%+ 40.4%17n/a19Shineray1761.5%+ 2.3%201,0221.5%– 34.5%181520Nissan1521.3%– 16.5%199211.4%– 45.5%2012

Ecuador July 2025 – models:

PosModelJul-25%Jun2025 1-7%PosFY241Kia Soluto8177.0%15,0557.6%122Chevrolet D-Max4894.2%33,3775.0%213Chevrolet Groove4073.5%42,3483.5%334GWM Poer3412.9%51,9662.9%565Kia Sonet3262.8%22,1373.2%446Hyundai Tucson2762.4%n/a1,3392.0%7n/a7Kia Sportage2502.2%61,5012.2%678Kia Seltos2282.0%81,2201.8%899Toyota Hilux1881.6%78321.2%n/an/a10GWM Wingle1461.3%109251.4%10n/an/aChery Arrizo1441.2%n/a7071.1%n/an/an/aJAC HFC 10371381.2%n/a7431.1%n/an/an/aHyundai Grand i101331.1%99341.4%9n/an/aSuzuki Swift1241.1%n/a7181.1%n/a10n/aChevrolet Onix330.3%n/a4270.6%n/an/a

Source: AEADE