The BYD Sealion 7 is the third best-selling vehicle in Iceland in July.

1,311 new cars hit Icelandic roads in July, a fantastic 56.8% year-on-year surge. Keep in mind July 2024 was off -34% on the year prior. The year-to-date volume is now up 27.3% to 9,149. Kia (+31.9%) remains the favourite carmaker in Iceland with 11.4% share, even if this is well below the 17.9% it commands year-to-date. Toyota (-0.8%) underperforms at 9.6% share vs. 12% through July. Dacia (+408.3%) is back up to #3, overtaking Tesla (+220.7%). BYD (+104.9%) rounds out the Top 5 at #5 and breaks all records at 84 sales and 6.4% share. Suzuki (+6400%!), Renault (+271.4%), Land Rover (+185%) and Hyundai (+97.6%) all manage euphoric scores in the remainder of the Top 10. Up to #10 last month, Polestar disappears from the ranking altogether in July.

Over in the models charts, the Dacia Duster takes the lead for the first time since June 2024 at 7.9% share vs. 5.5% YTD. Down one spot on June to #2, the Tesla Model Y overtakes the Kia Sportage (down to #14 this month) to snap the YTD pole position. The BYD Sealion 7 is the main engine behind the brand’s success this month and makes its first appearance inside the Top 30, directly landing at #3. Below a resurgent Kia EV3 at #4 (+12), the Renault Trafic also comes out of nowhere to #5 vs. #26 so far this year. Great performances also by the Land Rover Defender (#7), Xpeng G6 (#11) and Volvo EX30 (#16).

Previous month: Iceland June 2025: Tesla Model Y #1, Polestar 2 up to #6

One year ago: Iceland July 2024: Sales down -34%, BYD Seal U up to #7

Full July 2025 Top 40 All brands and Top 30 models below.

Iceland July 2025 – brands:

PosBrandJul-25%/24Jun2025%/24PosFY241Kia14911.4%+ 31.9%11,63817.9%+ 50.1%122Toyota1269.6%– 0.8%21,09712.0%+ 19.0%213Dacia1229.3%+ 408.3%47598.3%+ 2.3%344Tesla937.1%+ 220.7%37508.2%+ 196.4%455BYD846.4%+ 104.9%82733.0%+ 347.5%9216Hyundai836.3%+ 97.6%56877.5%– 27.5%537Suzuki655.0%+ 6400.0%64695.1%+ 47.0%698Skoda644.9%– 27.3%74645.1%+ 23.1%769Land Rover574.3%+ 185.0%123163.5%+ 15.8%8810Renault524.0%+ 271.4%141371.5%+ 45.7%151711Volvo372.8%– 11.9%201962.1%– 10.9%13712Peugeot 322.4%+ 128.6%211171.3%+ 120.8%202313KG Mobility/Ssangyong312.4%+ 1450.0%92072.3%+ 99.0%111814Xpeng302.3%+ 2900.0%161631.8%+ 3975.0%143015Mercedes292.2%– 6.5%172182.4%+ 13.5%101116Nissan282.1%– 64.1%222002.2%+ 0.0%121217MG272.1%+ 575.0%28510.6%+ 121.7%272818Honda251.9%+ 127.3%19891.0%+ 29.0%241419Volkswagen231.8%+ 130.0%151321.4%– 14.8%161320Audi221.7%+ 340.0%181221.3%+ 177.3%181921Mitsubishi211.6%n/a111281.4%+ 85.5%172522BMW191.4%– 26.9%241201.3%+ 27.7%191623Lexus110.8%– 21.4%23840.9%+ 110.0%252624Subaru110.8%+ 37.5%31380.4%– 52.5%282225Smart110.8%+ 37.5%33270.3%– 34.1%332926Mazda100.8%– 37.5%301171.3%– 53.4%211027Opel90.7%+ 350.0%27320.3%+ 52.4%303328Ford80.6%+ 100.0%131031.1%+ 30.4%231529Jeep60.5%– 75.0%25630.7%– 22.2%262030Citroen50.4%+ 400.0%38130.1%– 7.1%383531Poessl50.4%n/a –50.1%+ 0.0%444732FAW Hongqi30.2%n/a –240.3%+ 1100.0%344533Weinsberg20.2%n/a26310.3%– 8.8%313434Mini20.2%+ 100.0%34140.2%+ 100.0%354435Ineos20.2%n/a4350.1%– 54.5%434036Capron10.1%n/a36120.1%– 61.3%393137Maxus10.1%n/a4030.0%+ 50.0%465138Adria10.1%n/a –10.0%n/a53 –39Alpine10.1%new –10.0%new54 –40Polestar00.0%– 100.0%101121.2%+ 180.0%2224

Iceland July 2025 – models:

PosModelJul-25%Pos2025%PosFY241Dacia Duster1037.9%35015.5%312Tesla Model Y735.6%15956.5%123BYD Sealion 7685.2%n/a971.1%22n/a4Kia EV3665.0%162502.7%7n/a5Renault Trafic483.7%n/a871.0%26346Suzuki Swift382.9%81862.0%13217Land Rover Defender362.7%172042.2%11178Toyota RAV4362.7%53543.9%459Skoda Kodiaq322.4%152122.3%101510Kia Sorento272.1%122462.7%8911Xpeng G6272.1%221371.5%18n/a12Hyundai i20262.0%n/a1451.6%17613Hyundai Tucson251.9%102512.7%6814Kia Sportage211.6%25456.0%2415Tesla Model 3201.5%191541.7%152016Volvo EX30201.5%n/a680.7%333117MG ZS191.4%n/a260.3%70n/a18Dacia Bigster181.4%301972.2%12 –19Nissan Qashqai181.4%n/a1151.3%212220Skoda Enyaq181.4%n/a460.5%43n/a21Toyota Land Cruiser181.4%111481.6%16322KG Mobility Rexton171.3%n/a670.7%34n/a23Toyota Yaris  161.2%271621.8%141024Toyota Yaris Cross161.2%n/a840.9%282625Kia Ceed151.1%92612.9%51226Hyundai Ioniq 5141.1%n/a340.4%611327Suzuki Vitara141.1%322292.5%91828Honda e:NY1131.0%28350.4%592429Peugeot 2008131.0%n/a340.4%60n/a30Hyundai Kona120.9%31630.7%354331Mitsubishi Outlander120.9%18800.9%29n/a32VW California120.9%n/a390.4%54n/a

Source: Manufacturers