Hungary July 2025: Skoda (+54.9%) and BMW (+65.3%) shine in market up 26.8%

The Skoda Octavia doubles its sales year-on-year in July.

10,809 new passenger cars hit Hungarian roads in July, a stunning 26.8% year-on-year lift. The year-to-date volume is up 7% to 76,910. In the passenger car brands ranking, Toyota (-1.8%) manages a fourth consecutive win at 10.4% share but remains #2 year-to-date below Suzuki (+14.4%), 2nd in July. Skoda (+54.9%) and BMW (+65.3%) both post fantastic scores, and are followed by Volkswagen (+20.4%) and Ford (+13.4%). Renault (+292.6%) is by far the most dynamic carmaker in the Top 20, with Dacia (+56.2%), KGM (+40.2%), MG (#14) and Citroen (#18) also making themselves noticed. Tesla slips out of the Top 20 and is down -10.8% year-to-date.

Looking at models, the Skoda Octavia (+96.4%) threepeats at #1 with 4.5% share, distancing the Suzuki S-Cross by just 7 sales. But it’s the S-Cross that keeps the YTD leadership with 4.9% of the market. The Suzuki Vitara (-6.2%) returns to the podium, distancing the Kia Ceed (-1.6%) and Ford Tourneo Custom. The Toyota Yaris Cross (+49%) is up to #6 and the Suzuki Swift (+103.2%) surges ahead. 

Previous month: Hungary June 2025: Skoda Octavia and Dacia Duster on top

One year ago: Hungary July 2024: Suzuki S-Cross best-seller

Full July 2025 Top 20 brands and YTD Top 20 models below.

Hungary July 2025 – brands:

PosBrand PC onlyJul-25%/24Jun2025 1-7%/24PosFY241Toyota1,12010.4%– 1.8%18,12910.6%– 6.2%222Suzuki1,0749.9%+ 14.4%38,50711.1%– 10.7%113Skoda9118.4%+ 54.9%26,7768.8%+ 13.3%334BMW8157.5%+ 65.3%74,1015.3%+ 25.9%775Volkswagen8087.5%+ 20.4%45,4737.1%– 1.3%546Ford7607.0%+ 13.4%55,5717.2%+ 64.5%457Kia7086.6%+ 19.6%64,9496.4%+ 29.3%668Mercedes5525.1%+ 12.7%83,3094.3%+ 12.2%999Hyundai4744.4%+ 6.0%112,9173.8%– 12.8%101010Renault3693.4%+ 292.6%102,3653.1%+ 17.4%121311Audi3223.0%+ 0.6%152,0602.7%+ 6.3%131512Dacia3032.8%+ 56.2%92,4343.2%+ 2.8%111113Volvo2412.2%– 8.4%161,6742.2%– 21.6%141414MG2392.2%n/a171,0741.4%– 11.5%181915Peugeot2202.0%+ 2.3%131,6142.1%+ 40.2%161716Nissan2051.9%n/a183,7834.9%+ 17.3%8817Opel1831.7%– 33.0%121,6342.1%– 31.7%151218Citroen 1531.4%n/a19n/an/an/an/an/a19KGM/Ssangyong1361.3%+ 40.2%n/a9021.2%– 18.4%201820BYD1331.2%– 10.1%201,0051.3%+ 51.6%1922n/aTesla1031.0%n/a141,2001.6%– 10.8%1716

Hungary January-July 2025 – models:

PosModel2025 1-7%/24PosFY241Suzuki S-Cross3,7694.9%+ 4.8%122Skoda Octavia3,5644.6%+ 0.6%233Suzuki Vitara3,2204.2%– 31.3%314Nissan Qashqai2,4193.1%+ 25.9%445Kia Ceed2,1492.8%+ 11.5%556Dacia Duster1,7372.3%– 3.3%677Ford Tourneo Custom1,7132.2%+ 140.3%7228Toyota Corolla1,5522.0%– 16.6%969Toyota Yaris Cross1,4461.9%+ 16.8%111210Kia Sportage1,4171.8%+ 33.6%121411Suzuki Swift1,3401.7%+ 44.4%131712Toyota C-HR1,3321.7%– 6.3%14913VW Golf1,2511.6%– 10.7%151514Toyota Corolla Cross1,0191.3%+ 16.1%162015Ford Puma1,0181.3%+ 18.5%172416Hyundai Tucson9671.3%– 9.5%201917Ford Kuga9551.2%+ 1.3%241318Nissan X-Trail8901.2%+ 47.4%192519Skoda Superb8341.1%+ 50.3%2528

Hungary July 2025 – models:

PosModelJul-25%/24Jun1Skoda Octavia4874.5%+ 96.4%12Suzuki S-Cross4804.4%+ 15.7%33Suzuki Vitara3813.5%– 6.2%44Kia Ceed3052.8%– 1.6%55Ford Tourneo Custom2382.2%n/a116Toyota Yaris Cross2342.2%+ 49.0%137Kia Sportage2272.1%+ 18.8%148Ford Kuga2162.0%+ 2.4%409Dacia Duster2021.9%+ 11.0%210Toyota Corolla2011.9%– 19.6%611Suzuki Swift1911.8%+ 103.2%812Hyundai Tucson1911.8%+ 34.5%28

Source: Datahouse, many thanks to Csaba.

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