The Skoda Enyaq ranks #2 in Finland in July.

It’s a third positive month of the year for Finnish new car sales after April and June with July sales up 5% to 5,286. The year-to-date volume remains in negative however at -3.4% to 41,862. Toyota (-7%) reclaims the brands top spot despite going against the market grain with negative volumes. Skoda (+72.4%) is up two spots on last month to #2 with 14% share, its best performance so far this year and since December when it held a record 15.1% of the Finnish market. Volkswagen (+39.1%) is relegated to third place despite a splendid YoY uptick. Volvo (-7.3%) struggles at #4 and Kia (+7.8%) rounds out the Top 5. Ford (+41.5%), BMW (+37.2%) and Audi (+24.7%) fare best in the remainder of the Top 10. Tesla is up 79.7% to #12.

Model-wise, the Toyota RAV4 (+211.9%) rallies back up 19 spots on June and signs its 2nd win this year after last March. Meanwhile the Skoda Enyaq (+134.9%) is up 10 ranks to #2 and 3.7% share, its best scores since last October when it topped the charts outright. First podium finish for the Skoda Elroq at 3.6% share, double its June score. The Toyota Corolla (-27.2%) and C-HR (-2.9%) retrograde, while the Yaris (+19.1%), Volvo XC60 (+23.7%) and VW ID.4 (+41.6%) all excel. Still #1 year-to-date, the Toyota Yaris Cross sinks -57.4% to #9 for the month. Notice also the VW ID.7 up 229.6% to #12, the Kia Stonic up 87.2% and the Tesla Model Y up 77.1%.

Previous month: Finland June 2025: Volkswagen #1 for 1st time in 4.5 years, Kia Ceed signs first win

One year ago: Finland July 2024: Toyota Yaris Cross signs first ever win, C-HR up to #3

Full July 2025 Top 30 brands and Top 20 models below.

Finland July 2025 – brands:

PosBrandJul-25%/24Jun2025%/24PosFY241Toyota91517.3%– 7.0%26,32415.1%– 25.4%112Skoda73814.0%+ 72.4%44,0049.6%+ 1.9%333Volkswagen59111.2%+ 39.1%15,13112.3%+ 43.3%244Volvo4859.2%– 7.3%53,6448.7%– 26.7%425Kia4177.9%+ 7.8%33,5838.6%+ 7.3%556BMW2955.6%+ 37.2%62,0354.9%– 9.4%687Ford2424.6%+ 41.5%91,7114.1%+ 42.8%9128Audi2023.8%+ 24.7%101,7994.3%+ 20.8%8119Mercedes1973.7%– 24.8%71,9014.5%– 24.0%7610Nissan1342.5%– 52.0%141,5843.8%– 24.2%101011Hyundai1162.2%– 50.2%121,4563.5%– 22.1%11912Tesla1062.0%+ 79.7%81,0922.6%– 41.4%12713Citroen861.6%+ 160.6%174471.1%+ 46.6%182214Dacia821.6%+ 310.0%204571.1%+ 49.3%162115Renault741.4%+ 23.3%119622.3%+ 159.3%131516Mazda531.0%– 14.5%184501.1%– 5.3%171717Peugeot450.9%– 58.7%225451.3%+ 12.4%151318Opel430.8%– 61.3%232640.6%– 34.8%251419MG420.8%+ 110.0%192980.7%+ 1141.7%223120Cupra410.8%+ 24.2%243100.7%+ 48.3%212621Polestar400.8%– 41.2%139022.2%+ 183.6%141622Mitsubishi380.7%– 7.3%154251.0%– 4.5%191923Porsche370.7%+ 94.7%212750.7%+ 70.8%232524BYD320.6%– 41.8%302070.5%– 40.0%292025Mini310.6%+ 287.5%291530.4%+ 98.7%303226Lexus290.5%+ 3.6%252600.6%+ 7.9%262327Subaru280.5%– 31.7%282410.6%– 0.4%272428Suzuki210.4%– 74.7%263550.8%– 32.4%201829Land Rover170.3%+ 13.3%272120.5%+ 17.8%282730Seat70.1%– 72.0%162680.6%+ 46.4%2428

Finland July 2025 – models:

PosModelJul-25%/24Jun2025%/24PosFY241Toyota RAV42094.0%+ 211.9%201,0482.5%+ 37.4%5122Skoda Enyaq1953.7%+ 134.9%121,0352.5%+ 49.6%693Skoda Elroq1923.6%new97631.8%new12 –4Toyota Corolla1903.6%– 27.2%51,1492.7%– 56.9%315Toyota C-HR1703.2%– 2.9%177841.9%– 11.5%11136Toyota Yaris1683.2%+ 19.1%41,3313.2%– 25.2%247Volvo XC601462.8%+ 23.7%61,0732.6%+ 12.2%488VW ID.41432.7%+ 41.6%149942.4%+ 26.0%9119Toyota Yaris Cross1272.4%– 57.4%21,4543.5%– 22.9%1210Kia Ceed1082.0%+ 14.9%11,0222.4%+ 14.8%71011Skoda Octavia1021.9%+ 6.3%n/a5901.4%– 61.1%16612VW ID.7891.7%+ 229.6%138222.0%+ 141.1%102213Volvo V60891.7%+ 18.7%n/a5741.4%– 29.8%171414Tesla Model Y851.6%+ 77.1%77261.7%– 40.8%13315Volvo EX40841.6%+ 40.0%n/a5081.2%+ 330.5%204216Kia Stonic731.4%+ 87.2%n/a4671.1%+ 0.9%242117VW Tiguan691.3%+ 13.1%196511.6%+ 97.9%141818Nissan Qashqai661.2%– 49.2%111,0172.4%– 23.6%8719Audi Q4 e-Tron611.2%+ 8.9%n/a5051.2%– 14.0%211920Skoda Kodiaq611.2%+ 1.7%n/a4181.0%+ 89.1%2730n/aKia EV3571.1%newn/a5911.4%new15146n/aVW T-Cross531.0%+ 29.3%34721.1%+ 72.9%2341n/aKia Niro521.0%– 1.9%183950.9%– 14.7%2828n/aSkoda Superb500.9%– 15.3%n/a4291.0%+ 54.9%2631n/aVW Taigo480.9%+ 140.0%85731.4%+ 218.3%1846n/aVW Golf460.9%– 2.1%n/a5661.4%+ 3.1%1920n/aFord Focus330.6%– 34.0%n/a3900.9%+ 16.1%2934n/aToyota bZ4x240.5%+ 0.0%n/a3800.9%+ 150.0%3066n/aPolestar 4200.4%new154631.1%new2567n/aRenault Clio100.2%+ 100.0%104911.2%+ 732.2%2281

Source: AUT