Hyundai Tucson sales are up 123.4% YoY in Canada in July.

Note: This article only contains data for the brands reporting monthly.

Local consultancy DesRosiers Automotive show a Canadian new light vehicle market up 6.9% year-on-year in July to 172,000 units. This is the best July result since pre-pandemic July 2019 (174,000). “Effects of the counter-tariffs have still to be yet felt as OEMs were selling (at least in part) from pre-tariff inventory.” says DesRosiers. The SAAR comes in at 1.89 million vs. 1.77 million in July 2024 and 1.81 million last month. Year-to-date volumes are up 7.1% to 1,130,000.

Among OEMs still reporting monthly, Toyota Motor fares best at +28.6%, followed by Hyundai-Kia at +19.6% and Honda Canada at just +2.3%. Brand-wise, Toyota (+29.5%), Hyundai (+22.1%) and Lexus (+22%) lead the way, with Mazda (+14.5%), Kia (+13.7%) and Volvo (+8.9%) also beating the market. At much lower volumes, Genesis (+50.9%) surges ahead. Underperforming are Subaru (+0.7%), Acura (+0.4%) and Honda (+2.4%).

Over in the models charts, the Toyota RAV4 is up by a solid 11.3% but the performer of the month is the Hyundai Tucson up spectacularly at +123.4%, upsetting the Honda CR-V (-18.7%) in complete freefall. The Kia Sportage (+78.5%), Subaru Crosstrek (+29.2%) and Hyundai Kona (+26.5%) also post fantastic gains. Further down, notice the Toyota 4Runner (+240.5%), Mazda3 (+126.7%)and Toyota Tacoma (+115.8%) among the most dynamic.

Previous post: Canada June/Q2 2025: Honda up 31.6%, Kia up 25.5%, Tesla down -74.5%

One year ago: Canada July 2024: Mazda shoots up 51.3%, Honda CR-V teases Toyota RAV4

Full July 2025 selected OEM, brands and models below.

Canada July 2025 – OEMs:

OEMJul-25/242025/24Hyundai-Kia23,243+ 19.6%151,883+ 13.4%Toyota Motor Co.23,033+ 28.6%147,214+ 3.1%Honda Canada12,029+ 2.3%88,483+ 17.9%Mazda7,966+ 14.5%47,747+ 19.5%Subaru5,316+ 0.7%44,828+ 9.4%Volvo Cars Canada1,211+ 8.9%7,844+ 4.7%

Canada July 2025 – brands:

BrandJul-25/242025/24Toyota20,286+ 29.5%126,354+ 0.7%Hyundai13,801+ 22.1%88,275+ 14.2%Honda10,969+ 2.4%80,505+ 18.2%Kia8,639+ 13.7%58,941+ 11.7%Mazda7,966+ 14.5%47,747+ 19.5%Subaru5,316+ 0.7%44,828+ 9.4%Lexus2,747+ 22.0%20,860+ 21.1%Volvo1,211+ 8.9%7,844+ 4.7%Acura1,060+ 0.4%7,978+ 15.3%Genesis803+ 50.9%4,667+ 19.9%

Canada July 2025 – models:

ModelJul-25/242025/24Toyota RAV45,508+ 11.3%47,056– 0.0%Hyundai Tucson4,132+ 123.4%22,877+ 32.2%Honda CR-V3,985– 18.7%34,900+ 12.0%Subaru Crosstrek2,968+ 29.2%19,698+ 14.7%Hyundai Kona2,962+ 26.5%19,141– 5.8%Kia Sportage2,741+ 78.5%14,601+ 28.0%Honda Civic2,679+ 17.0%20,279+ 20.6%Toyota Corolla2,642+ 17.3%16,088– 3.5%Hyundai Elantra2,507+ 20.8%16,132+ 37.7%Mazda CX-52,259– 6.7%14,617+ 9.1%Toyota Tacoma2,240+ 115.8%8,651+ 46.8%Kia Seltos2,137+ 32.7%11,594– 8.8%Mazda31,791+ 126.7%7,916+ 34.1%Toyota Corolla Cross1,762+ 29.9%11,727+ 12.2%Mazda CX-301,623+ 18.2%9,503+ 8.7%Hyundai Venue1,583+ 46.8%9,100+ 34.1%Honda HR-V1,495+ 4.3%9,336+ 12.4%Subaru Forester1,401– 1.3%13,436+ 36.7%Toyota 4Runner1,168+ 240.5%3,072+ 12.7%Toyota Prius1,164+ 302.8%4,243+ 65.2%Kia K41,099new9,022newToyota Sienna1,097+ 11.3%7,572+ 19.7%Toyota Tundra1,096– 15.6%7,757– 4.1%Toyota Camry1,037+ 73.7%4,313– 43.8%Hyundai Santa Fe985– 4.4%8,338+ 26.8%Kia Niro892+ 42.7%5,385+ 29.9%Lexus RX889– 0.6%6,280+ 3.1%Mazda CX-90837+ 8.4%4,830+ 31.7%Lexus NX824+ 32.7%7,672+ 54.8%Toyota Grand Highlander814+ 4987.5%5,687+ 45.2%Honda Pilot767+ 26.4%5,224+ 46.0%Kia Sorento738– 30.2%8,961+ 67.3%Honda Passport736+ 210.5%2,509+ 52.7%Mazda CX-50662– 33.4%6,920+ 20.9%Mazda CX-70584+ 17.0%3,150+ 120.6%Honda Odyssey582+ 14.1%3,264+ 27.9%Genesis GV70568+ 57.8%3,080+ 23.2%Hyundai Palisade554– 40.9%4,628– 1.3%Toyota Highlander539– 39.2%3,062– 37.2%Toyota bZ4X508+ 8.5%1,732– 44.9%Kia Carnival494+ 9.8%3,620+ 27.6%Acura RDX406– 25.5%3,705+ 9.0%Honda Accord372+ 13.1%2,257+ 18.7%Hyundai Ioniq 6363+ 26.9%897– 48.0%Kia EV9356+ 50.2%2,209+ 7.0%Subaru Impreza315+ 50.7%1,675– 19.1%Honda Ridgeline312– 15.2%2,217+ 4.8%Lexus TX298+ 1195.7%1,554+ 10.9%Lexus UX290+ 42.9%2,127+ 25.9%Hyundai Sonata288+ 8.7%1,577+ 53.9%Acura MDX269– 10.0%2,526+ 2.9%Hyundai Ioniq 9252new413newToyota Crown Signia237new1,254newSubaru Outback226– 69.8%4,942– 29.6%Acura ADX225new616newMazda MX-5 Miata210+ 101.9%801– 1.1%Subaru WRX197+ 2.1%1,668+ 8.6%Toyota Land Cruiser185– 70.3%2,481+ 186.5%Genesis GV80154+ 65.6%1,021+ 63.4%Hyundai Ioniq 5137– 88.8%3,705– 33.9%Lexus IS136– 8.7%904– 18.2%Toyota Sequoia123+ 13.9%658+ 6.8%Subaru Ascent120– 47.4%1,606+ 2.9%Kia Telluride106– 66.1%1,975+ 5.1%Acura TLX95+ 55.7%378– 24.4%Lexus GX93– 22.5%940+ 155.4%Lexus ES90– 21.1%582– 8.2%Toyota 8688+ 20.5%454– 18.9%Subaru BRZ82+ 7.9%655+ 35.6%Kia EV664– 89.5%826– 79.6%Honda Prologue61+ 96.8%538+ 1279.5%Genesis G7057+ 42.5%338– 31.6%Toyota Supra54+ 800.0%296+ 91.0%Acura Integra51– 61.9%570+ 5.4%Lexus LX48– 20.0%484+ 12.0%Lexus RZ47+ 9.3%148– 59.2%Hyundai Santa Cruz38– 82.7%1,460– 6.8%Toyota Crown24– 57.1%235– 58.3%Lexus LC16+ 60.0%104+ 6.1%Acura ZDX14– 17.6%183+ 632.0%Genesis G8012– 36.8%103– 13.4%Genesis GV6011– 42.1%110– 23.1%Lexus RC9– 10.0%47– 36.5%Kia Forte7– 99.3%45– 99.3%Lexus LS7+ 75.0%18+ 0.0%Subaru Solterra7– 92.6%1,147– 2.6%Kia Soul4– 97.8%699– 32.9%Genesis G902+ 100.0%16+ 33.3%Kia Rio1n/a3– 99.5%

Source: Manufacturers