Italy June 2025: Devastated market (-17.4%), Dacia places two models on podium for the 1st time

The Dacia Duster is #3 in Italy in June. Picture quattroruote.it

Mediocre results for new car sales in Italy in June: off -17.4% year-on-year to 132,191 units. This way the H1 volume drops further into negative at -3.6% to 854,690. This is a loss of 21.1% and 228,500 units compared with pre-pandemic H1 2019. Sales by channel show private sales imploding -29.5% to 67,756 and 50.9% share vs. 59.5% in June 2024 (51.7% vs. 55% YTD). Weak private sales traditionally show an artificial market. Meanwhile self registrations are down -14% to 18,887 and 14.2% share vs. 13.6% a year ago (10.1% vs. 11.1% YTD), long term leases are actually up 4% to 31,672 and 23.8% share vs. 18.9% (24% vs. 20.7% YTD), short term rentals surge 36.6% to 6,515 and 4.9% share vs. 3% (9.5% vs. 7.7% YTD) and company sales edge up 0.5% to 8,303 and 6.2% share vs. 5.1% (5.7% vs. 5.4% YTD).

Looking at power sources, petrol freefalls -26.5% to 23.6% share vs. 26.5% a year ago (26.1% vs. 30.2% YTD), diesel is off -35.8% to 10% share vs. 12.8% last year (9.9% vs. 14.6% YTD), LPG drops 21.5% to 9.6% share vs. 10.1% in June 2024 (9.1% vs. 9.1% YTD) and HEVs edge down -7.1% to 43.6% vs. 38.7% (44.5% vs. 38.9% YTD). Among this, full hybrids are off -4.7% to 12.9% share vs. 11.1% a year ago (12.6$ vs. 10.8% YTD) and mild hybrids are down -8.1% to 30.7% share vs. 27.6% last year (31.9% vs. 28.1% YTD). PHEVs surge 69.9% to 9,546 and 7.2% share vs. 3.5% in June 2024 (5.3% vs. 3.3% YTD) but BEVs sink -40.7% to just 7,953 and 6% share vs. 8.3% a year ago as last June marked the start of incentives for BEVs. As a result BEV YTD share is still up on H1 2024 at 5.2% vs. 3.9% last year.

In the brands ranking, Fiat (-34.8%) continues to see its market share thaw month after month: it started the year at 11.9%, then 10.7% in February, 9.7% in March, 8.8% in April, 8.6% in May and 8.3% this month. Toyota (-10.9%) and Volkswagen (-13.2%) ensure the podium is unchanged on last month, H1 and FY2024. Dacia (-32.6%) is down on what was a record month last year but still gains one spot on May to #4 overall. Renault (-28.3%) is also up one rank to #5, distancing BMW (+10.8%), Audi (-5.1%) and Peugeot (-15.5%) down four spots on last month to #8. Ford (+1.9%) and Mercedes (+8.9%) close out the Top 10 in positive fashion. BYD (+1284.8%), Alfa Romeo (+89.6%), DR Motor (+42.4%), Mini (+33%) and Cupra (+30.7%) all impress below. Note Cupra now sells a whopping 4.5 times the amount of sister brand Seat (-50.8%) down to a mediocre #35. Tesla is off -66%.

Over in the models charts, like the carmaker the Fiat Panda (-29.4%) has seen its market share decrease since January (10%) to just 5.7% in June. It holds 7.3% over H1. The Panda accounts for 68% of Fiat June volumes and 76% over H1. Big mistake was to now only offer the Fiat 500 as a BEV (155 sales this month) as well as the new Grande Panda (74 sales). The Dacia Sandero (-52.7%) is in complete freefall year-on-year but returns to the #2 spot it now also holds year-to-date. The Dacia Duster (+19.5%) climbs to #3, the nameplate’s best ranking since hitting #2 in December 2021. For the first time in Italy, there are two Dacia models on the podium. The Renault Clio (-28%) and Jeep Avenger (-20.6%) struggle  and distance the Toyota Yaris (-0.4%) and Yaris Cross (-16.1%). The Toyota Aygo X (+6.2%) equals its best ever ranking at #8, also reached in September 2022, the MG ZS (-5%) returns inside the Top 10 while the BMW X1 (+28.1%) misses it for just two sales at #11, its new ranking best, eclipsing the #12 it hit last September.

Previous month: Italy May 2025: Jeep Avenger repeats at #2, Peugeot 208 up to record #3

One year ago: Italy June 2024: Market up 15%, Dacia and Tesla at all time highs

Full Top 51 All brands and Top 50 models below.

Italy June 2025 – brands:

PosBrandJun-25%/24May2025%/24PosFY241Fiat11,0238.3%– 34.8%182,4749.6%– 13.7%112Toyota10,0647.6%– 10.9%265,6387.7%– 1.2%223Volkswagen9,6197.3%– 13.2%362,2357.3%– 4.9%334Dacia7,9216.0%– 32.6%554,6006.4%+ 4.9%445Renault7,6675.8%– 28.3%643,1975.1%– 8.1%656BMW6,6875.1%+ 10.8%839,7084.6%+ 6.1%777Audi6,4684.9%– 5.1%937,4504.4%– 2.9%9108Peugeot5,8384.4%– 15.5%448,8985.7%+ 11.7%569Ford5,7324.3%+ 1.9%737,9854.4%– 1.7%8810Mercedes5,2864.0%+ 8.9%1229,3623.4%+ 11.4%121211Jeep4,6993.6%– 27.2%1036,8964.3%– 5.1%10912Hyundai4,3613.3%– 10.5%1325,3903.0%– 8.3%141313MG4,1463.1%+ 4.0%1429,2883.4%+ 37.8%131614Citroen3,8492.9%– 49.9%1133,3843.9%– 14.8%111115Kia3,7262.8%– 22.6%1723,1042.7%– 8.9%151416Suzuki3,2242.4%– 10.5%1817,9082.1%– 12.4%191817Skoda3,0892.3%– 6.3%1519,8322.3%+ 2.0%181718Opel3,0692.3%– 26.6%1621,9822.6%– 14.2%161519Nissan2,8692.2%– 28.5%2120,2472.4%– 10.0%171920Alfa Romeo2,5751.9%+ 89.6%1916,8382.0%+ 38.3%202121Cupra2,1841.7%+ 30.7%2011,5811.4%+ 23.0%212422DR Motor2,0671.6%+ 42.4%229,6181.1%+ 2.9%222323BYD1,9111.4%+ 1284.8%239,5121.1%+ 2248.6%233724Tesla1,6971.3%– 66.0%286,4680.8%– 36.2%262525Mini1,3371.0%+ 33.0%247,7420.9%+ 9.9%242726Omoda+Jaecoo1,2951.0%+ 5080.0%265,2800.6%+ 3373.7%293827Volvo1,2841.0%– 30.3%257,4850.9%– 30.1%252228Mazda9180.7%– 29.5%275,6830.7%– 25.8%272629Honda8250.6%+ 2.7%294,7740.6%+ 16.4%313130Lancia7190.5%– 82.7%305,3680.6%– 78.3%282031Land Rover6590.5%– 33.2%344,1430.5%– 25.8%322932Porsche6270.5%+ 6.8%313,5550.4%– 25.1%333033Lexus5500.4%– 32.1%323,4510.4%+ 20.2%343334EVO5250.4%– 23.8%363,3570.4%+ 2.8%353235Seat4910.4%– 50.8%334,8240.6%– 37.5%302836DS4350.3%+ 2.4%352,9040.3%– 8.3%363437Subaru3140.2%+ 132.6%381,3800.2%+ 77.4%384038EMC2800.2%+ 194.7%371,3910.2%+ 113.0%374139Mitsubishi2450.2%+ 33.9%429790.1%– 57.8%413540Maserati2390.2%+ 12.2%411,0170.1%– 29.6%403941Sportequipe1990.2%+ 261.8%391,0780.1%+ 54.7%394342Smart1060.1%– 85.0%454580.1%– 78.8%433643Polestar880.1%+ 166.7%462440.0%+ 136.9%464944Lamborghini810.1%+ 37.3%443300.0%+ 16.6%454645Ferrari750.1%+ 29.3%434520.1%+ 10.8%444546SsangYong580.0%+ 114.8%491460.0%– 56.9%494747Lotus220.0%– 42.1%471440.0%– 24.6%504848Lynk & Co200.0%– 35.5%481960.0%– 63.1%474249Mahindra130.0%– 13.3%406030.1%+ 327.7%425050Aston Martin110.0%+ 0.0%51660.0%+ 20.0%515151Jaguar20.0%– 97.5%501830.0%– 71.0%4844  –Others1,0000.8%+ 327.4%  –3,8620.5%+ 304.8%  –  –

Italy June 2025 – models:

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