
Indonesia January 2025: Toyota Kijang Innova leads, Denza launches
The Denza D9 has landed in Indonesia.
Slow start of the year for Indonesian new vehicle sales. Wholesales are down -11.7% year-on-year in January to 61,843 while retail sales are off -18.4% to 63,858. Toyota (+5.2%) goes against the negative market with a small year-on-year uptick leading it to a 35.7% share vs. 33.4% over the Full Year 2024. In contrast Daihatsu (-30.5%), Honda (-13.5%), Mitsubishi (-27.8%), Suzuki (-18.8%) and Hyundai (-23.1%) all fall faster than the market. Mitsubishi Fuso (+3.5%) and to a lesser extent Isuzu (-6.1%) and Hino (-8.5%) resist in a strong month for heavy commercial vehicles. Newcomer BYD returns inside the Top 10 at #10 but with a weak 1.8% share, its lowest so far. Denza launches at #27.
Toyota (-12.7%) doesn’t fare so well in the retail charts but still beat the market to 33.8% share. Daihatsu (-33.4%) is in total freefall at 17.7% share, distancing Honda (-12.6%), Mitsubishi (-27.5%) and Suzuki (-30.4%). The entire Top 10 is in negative, with Hino (-6.2%), Wuling (-17.4%) and Mitsubishi Fuso (-17.8%) limiting their fall somewhat. BYD drops two spots on December to #12 and is outsold by fellow Chinese fare Chery (+347%) at #11.
Model-wise, the Toyota Kijang Innova (-2%) returns to the top spot it held both over the Full Year 2023 and 2025 with a splendid 8.4% share. The Honda Brio (-12.7%) is up two spots on December to #2 and the Daihatsu Sigra (-36.3%), #1 a year ago in January 2024, completes the podium. The Daihatsu Gran Max Pickup (+18.2%) and Toyota Rush (+22.9%) follow, both in great shape. The Toyota Agya (+3.7%) is the only additional Top 10 model in positive.
Previous post: Indonesia Full Year 2024: Toyota Kijang Innova repeats at #1 in market off -13.9%
One year ago: Indonesia January 2024: Daihatsu Sigra best-seller, Wuling Binguo up to #12
Full January 2025 Top 34 All brands (wholesales and retail) and Top 152 All models (wholesales) below.
Note: The brands charts include medium and heavy commercial vehicles, the models charts do not
Indonesia January 2025 – brands (wholesales):
PosBrandJan-25%/24DecFY241Toyota22,08235.7%+ 5.2%112Daihatsu9,98316.1%– 30.5%223Honda7,27611.8%– 13.5%334Mitsubishi5,0288.1%– 27.8%545Suzuki4,9828.1%– 18.8%456Hyundai2,3083.7%– 23.1%1097Isuzu2,2063.6%– 6.1%978Mitsubishi Fuso2,1053.4%+ 3.5%769Hino1,2852.1%– 8.5%8810BYD1,1141.8%new111111Chery1,1021.8%+ 268.6%121212Wuling1,0101.6%– 53.6%61013UD Trucks2100.3%+ 41.9%191814Mazda1800.3%– 19.3%151415MG1440.2%+ 23.1%181516Mercedes1390.2%– 17.3%141617Citroen1010.2%+ 236.7%202018Neta900.1%+ 130.8%272819Scania610.1%+ 134.6%263020FAW590.1%+ 110.7%212421Ford520.1%– 48.5%252622Lexus500.1%– 59.3%171723Tank490.1%new232724BMW 420.1%– 81.2%131325Nissan370.1%– 51.3%161926Kia 320.1%– 69.5%302227Denza250.0%new – –28BAIC210.0%new293129Dongfeng (DFSK)170.0%– 79.8%312530Subaru160.0%– 61.0%282931Mini140.0%– 63.2%222332Haval130.0%new333333Seres60.0%– 77.8%323434Volkswagen40.0%– 42.9%3535
Indonesia January 2025 – brands (retail):
PosBrandJan-25%/24DecFY241Toyota21,55333.8%– 12.7%112Daihatsu11,30517.7%– 33.4%223Honda8,75713.7%– 12.6%334Mitsubishi4,6657.3%– 27.5%545Suzuki4,5257.1%– 30.4%456Hino2,1103.3%– 6.2%997Hyundai2,0013.1%– 31.1%11108Mitsubishi Fuso1,8142.8%– 17.8%779Wuling1,6672.6%– 17.4%8810Isuzu1,6392.6%– 25.2%6611Chery1,1981.9%+ 347.0%121212BYD 1,0051.6%new101113Mazda2470.4%– 29.4%141314BMW 2350.4%+ 6.3%151615MG1650.3%+ 32.0%191416Mercedes1610.3%– 32.1%131517UD Trucks1060.2%– 5.4%171818Nissan890.1%– 4.3%161919Citroen850.1%+ 750.0%212320Ford660.1%+ 10.0%232621Tank 610.1%new272822Scania610.1%+ 134.6%283023FAW590.1%+ 110.7%202524Lexus570.1%– 59.9%181725Neta530.1%+ 60.6%222926Dongfeng (DFSK)390.1%– 70.2%242127Subaru300.0%– 37.5%312728Kia 280.0%– 75.4%292029BAIC280.0%new303130Mini240.0%– 40.0%252431Seres90.0%– 40.0%353432Volkswagen80.0%+ 0.0%343333Haval70.0%new333534Audi10.0%– 66.7%3638
Indonesia January 2025 – models (wholesales):
PosModelJan-25%/24DecFY241Toyota Kijang Innova5,1718.4%– 2.0%212Honda Brio4,6767.6%– 12.7%443Daihatsu Sigra3,6035.8%– 36.3%534Daihatsu Gran Max Pikap3,5385.7%+ 18.2%355Toyota Rush3,3325.4%+ 22.9%986Mitsubishi Xpander2,6804.3%– 28.8%877Toyota Calya2,5984.2%– 22.0%668Toyota Avanza2,4874.0%– 36.1%129Toyota Agya2,1603.5%+ 3.7%131010Suzuki Carry Pikap2,0163.3%– 37.6%7911Toyota Fortuner1,2172.0%+ 18.5%151512Toyota Raize1,1081.8%+ 104.1%181813Toyota Hilux1,0971.8%+ 829.7%311914Hyundai Creta1,0811.7%+ 21.9%473415Suzuki XL71,0451.7%– 3.7%172216Daihatsu Ayla1,0181.6%– 13.9%101217Mitsubishi Pajero Sport9841.6%– 21.3%221618Daihatsu Terios9511.5%– 51.8%141119Isuzu Traga PHR9421.5%+ 11.3%232320Mitsubishi L-300 Pikap9031.5%– 4.1%242021Honda HR-V8991.5%– 36.6%121322Honda BR-V8711.4%+ 32.0%502523Toyota Veloz8651.4%– 9.5%191424Hyundai Stargazer8391.4%– 50.4%202125Toyota Hiace6861.1%+ 118.5%212826Honda WR-V6111.0%– 7.4%111727Suzuki Baleno6011.0%+ 583.0%1534128BYD M65810.9%new163129Suzuki Alpha4960.8%new293730Toyota Hilux Rangga4290.7%new335031Toyota Alphard4270.7%+ 600.0%393232Chery iCar4230.7%new358033Daihatsu Rocky3940.6%+ 99.0%404034Chery Tiggo 83860.6%new376135Mitsubishi Xforce3730.6%– 53.8%323036Wuling Confero S3100.5%+ 868.8%264537Daihatsu Xenia3000.5%– 75.8%282438BYD Seal2850.5%new573539Toyota Yaris Cross2740.4%+ 130.3%413640Suzuki Grand Vitara2510.4%+ 14.1%515341BYD Atto 32400.4%new694442Hyundai Santa Fe2260.4%+ 425.6%466843Suzuki Jimny2220.4%+ 3071.4%525144Suzuki Ertiga2030.3%– 78.7%252945Wuling Binguo1470.2%– 92.2%383346Wuling Formo1420.2%+ 1928.6%345747Wuling Alvez1340.2%+ 78.7%434948Wuling Air1340.2%+ 2133.3%303849Daihatsu Gran Max Minibus1300.2%– 85.6%362750Chery Omoda 51000.2%– 56.3%445651Mazda3990.2%+ 153.8%1107552Suzuki S-Presso980.2%– 65.1%564753Chery Omoda E5980.2%new553954MG 4950.2%+ 143.6%705255Mitsubishi L200 Triton880.1%– 55.8%272656Toyota GR 86810.1%+ 710.0% –15957Suzuki APV Minibus660.1%– 68.0%584658Hyundai Palisade650.1%– 32.3%905559Citroen C3 Aircross SUV650.1%new717360Hyundai Ioniq 5610.1%– 77.2%546061Wuling Cloud580.1%new424262Neta V570.1%+ 46.2%1018163Toyota Vellfire550.1%n/a838364Daihatsu Luxio490.1%– 77.5%454865Honda City480.1%– 64.7%639066Toyota Land Cruiser 300380.1%– 84.4%645867Wuling Cortez380.1%– 65.1%9310568Wuling Almaz370.1%– 48.6%666769MG ZS360.1%– 18.2%827270Citroen C3360.1%+ 20.0%808671Tank 300360.1%new8410672Lexus LM350.1%– 56.8%735973Chery Tiggo 8 Pro340.1%+ 25.9% –16774Ford Everest330.1%– 29.8%798475Neta X330.1%new9212776Kia Sonet300.0%– 53.8% –8777Mercedes E-Class280.0%+ 460.0%9510178Toyota Yaris270.0%– 64.0%979279Hyundai Kona270.0%n/a676580Chery Tiggo 7 Pro250.0%+ 78.6%9612581Chery Tiggo 5X250.0%new877082Denza D9250.0%new – –83Mazda CX-60210.0%+ 425.0%10510784Toyota Voxy200.0%– 86.7%535485BAIC BJ40 Plus200.0%new10412386Ford Ranger190.0%– 64.8%1159887Mazda CX-30190.0%n/a1029388Honda CR-V170.0%– 96.4%484389Dongfeng Gelora160.0%+ 45.5%14213290Mazda CX-5130.0%– 89.2%626291Tank 500130.0%new768892Haval Jolion130.0%new – –93BMW X5120.0%– 40.0%597994Mini Cooper120.0%– 36.8%728595Nissan Magnite120.0%new12212996Mazda CX-80120.0%new – –97Chery GT110.0%– 62.1%13612098MG 5 GT100.0%– 52.4%14010899BMW IX100.0%– 50.0%137130100Nissan Terra100.0%n/a146146101Lexus LX90.0%+ 200.0%108116102BMW IX190.0%new60104103BYD Dolphin80.0%new7466104Nissan Serena60.0%– 83.3%4969105Nissan Livina60.0%– 80.0%141121106Seres E50260.0%– 77.8%114144107Mazda CX-860.0%– 45.5%127131108Toyota Vios60.0%– 40.0%98124109Mercedes GLC50.0%– 82.1%91103110Lexus RX50.0%– 73.7%7574111Mercedes GLA50.0%+ 0.0%118110112Subaru Forester40.0%– 60.0%100122113Hyundai Ioniq 640.0%– 42.9% –168114VW Tiguan40.0%– 33.3%147155115Subaru WRX40.0%+ 33.3%150156116Toyota bZ4X40.0%+ 100.0%89128117Hyundai Tucson40.0%n/a123147118Mercedes GLE30.0%– 86.4%94100119Nissan Kicks30.0%– 70.0% –152120Subaru Crosstrek30.0%– 66.7%163119121Subaru Outback30.0%– 66.7%130161122Mazda CX-930.0%– 40.0%166166123Mazda630.0%+ 0.0%167174124MG VS HEV30.0%new15499125BMW 3 Series20.0%– 96.6%7771126Mercedes C-Class20.0%– 89.5%11189127Mini Countryman20.0%– 88.2%9997128BMW 2 Series20.0%– 85.7%8196129Mercedes A-Class20.0%– 84.6%135118130Subaru BRZ20.0%– 80.0%120135131BMW 5 Series20.0%– 71.4%10395132Mercedes EQS20.0%+ 100.0%170188133Mercedes GLS20.0%+ 100.0%134150134Mazda MX-3020.0%n/a152204135Mercedes Sprinter20.0%n/a –164136Dongfeng Mini Truck10.0%– 98.5% –78137Mazda CX-310.0%– 96.7%6163138Kia EV910.0%– 96.2%164141139BMW X110.0%– 95.0%6877140BMW 7 Series10.0%– 90.9%128126141Mazda210.0%– 87.5%145143142Mercedes CLA10.0%– 87.5%148163143Hyundai Staria10.0%– 83.3%131138144BMW 4 Series10.0%– 66.7%88114145Kia EV610.0%– 50.0%173205146Mercedes S-Class10.0%– 50.0%133148147BMW X410.0%+ 0.0% –181148Mercedes GLB10.0%+ 0.0%138165149BAIC X-5510.0%new126151150BMW i510.0%new109134151Isuzu MU-X10.0%n/a113145152Lexus LBX10.0%new117158
Source: GAIKINDO