First Austrian Top 20 finish for the Cupra Terramar.

It’s a splendid start of the year for new car sales in Austria, up 16.5% year-on-year in January to 20,448 units. The Top 3 brands all belong to the VW Group and all beat the market: Volkswagen is up 25.2% to 14.4% share vs. 14.2% over the Full Year 2024, Skoda is up 21.4% to 12.2% vs. 10.1% and Audi up 20.6% to 8.6% vs. 6%. In contrast BMW (-2.1%) is weak at #4. Seat (+14.3%) returns to the 5th spot it held in 2024 ahead of a sturdy Mercedes (+29.5%). Cupra (+98.3%) almost doubles its sales year-on-year and surges 10 spots on December to land at #7 with 4.7% of the market, equalling its record share also hit last November. BYD (+205.7%), Hyundai (+166%), Renault (+90.7%) and Opel (+49.8%) also impress below.

Over in the models charts, the Skoda Octavia (+29.3%) scores a third win in the past 4 months with a dominant 4% share. It distances the Seat Ibiza (+47%) up 18 ranks on last month to #2. Leader over the Full Year 2024 but down to #11 last month, the VW Golf (-13.7%) is back up to #3 but sinks year-on-year. The Dacia Sandero (+40.5%) and Skoda Karoq (+37.3%) post very strong result to round out the Top 5. The Audi Q8 (+75%) is up to a record 6th place overall, smashing its previous best of #15 hit in January 2024. The BYD Seal (+765.9%) also hit a new ranking best at #7, eclipsing the #8 it reached in October and November last year. First Top 20 finish for the new Cupra Terramar landing directly at #11.

Previous post: Austria Full Year 2024: VW Golf returns to former glory, BYD Seal cracks monthly Top 10

One year ago: Austria January 2024: VW Golf signs first win in almost 3 years

Full January 2025 Top 47 All brands and Top 20 models below.

Austria January 2025 – brands:

PosBrandJan-25%/23DecFY241Volkswagen2,94914.4%+ 25.2%212Skoda2,49612.2%+ 21.4%323Audi1,7518.6%+ 20.6%1244BMW1,5287.5%– 2.1%435Seat1,2226.0%+ 14.3%1556Mercedes1,0185.0%+ 29.5%867Cupra9604.7%+ 98.3%17158Dacia9304.5%+ 1.3%999Toyota7363.6%– 10.0%6810Hyundai6893.4%+ 166.0%1711Renault6373.1%+ 90.7%101212Ford6022.9%+ 31.4%161613Peugeot5162.5%+ 35.1%51014BYD4802.3%+ 205.7%202215Opel4392.1%+ 49.8%131816Kia4042.0%– 30.2%191317Suzuki3651.8%– 32.4%211718Mazda3601.8%– 7.2%111419Citroen3221.6%+ 53.3%222320Volvo3001.5%– 3.5%181921Nissan2671.3%+ 35.5%232522Tesla2271.1%– 41.9%71123MG2231.1%+ 34.3%142124Porsche1520.7%+ 63.4%282725Fiat1450.7%– 38.3%252426Mini1220.6%– 21.3%272627Land Rover1190.6%+ 5.3%302828Jeep1010.5%+ 7.4%292929Alfa Romeo870.4%+ 33.8%323030Honda840.4%+ 55.6%333131Mitsubishi550.3%– 83.4%242032Polestar530.3%+ 82.8%263233Smart250.1%– 56.9%353434Lexus160.1%– 51.5%313335Subaru150.1%– 11.8%363536Alpine100.0%n/a435037DS100.0%– 63.0%373738KGM/SsangYong80.0%+ 100.0%343639Fisker50.0%– 88.6%483840Bentley40.0%n/a424941Ferrari40.0%+ 33.3%404042Jaguar40.0%– 50.0%383943Chrysler 20.0%– 33.3%474844Dongfeng (DFSK)20.0%+ 100.0%495145Lamborghini20.0%+ 0.0%444346Lynk & Co10.0%new – –47Morgan10.0%n/a – –

Austria January 2025 – models:

PosModelJan-25%/24DecFY241Skoda Octavia8114.0%+ 29.3%322Seat Ibiza6293.1%+ 47.0%2053VW Golf5712.8%– 13.7%1114Dacia Sandero4722.3%+ 40.5%1065Skoda Karoq4162.0%+ 37.3%13106Audi Q83992.0%+ 75.0%n/an/a7BYD Seal3811.9%+ 765.9%15188Skoda Fabia3771.8%+ 51.4%n/a99BMW X13751.8%+ 44.8%7410VW Tiguan3441.7%+ 48.3%n/a711Cupra Terramar3351.6%newn/an/a12Hyundai i303201.6%+ 1354.5%8n/a13Seat Ateca2991.5%+ 59.9%n/an/a14VW Caddy2781.4%+ 247.5%n/a1515Dacia Duster2681.3%– 21.9%191116Audi A32671.3%+ 92.1%n/an/a17Skoda Kamiq2601.3%+ 13.0%n/a1618Toyota Yaris/Cross2541.2%– 16.2%12819VW Polo2521.2%+ 0.8%141320VW Taigo2501.2%+ 117.4%n/an/a

Source: Statistik Austria