The Toyota bZ4X is #1 in Norway in January.

New car sales in Norway rally back up 82.4% year-on-year in January to 9,343 units over a particularly low year-ago comparison set. Thanks to sales up 89.8% to 8,954, BEVs reach a record 95.8% share vs. 92.1% in January 2024 which was a record at the time. HEVs are down -24.4% to 124 and 1.3% share while PHEVs edge up 1.1% to 95 and 1%. Petrol accounts for 0.4% of the market vs. 0.9% a year ago and diesel 1.5% vs. 2% in January 2024. Volkswagen (+374.8%) surges to 20.3% share vs. 10.9% over the Full Year 2024 and places three models inside the January Top 5: the ID.4 at #2, the ID.3 at #4 and the ID.7 at #5. The reason behind this success is the more aggressive prices that the VW dealerships have been able to secure.

Toyota (+325.8%) is also in outstanding shape and places the bZ4X in pole position for the 2nd time ever after last October. As a reminder this month the bZ4X is also #1 in Denmark. According to local publication BilNytt.no, Toyota Norway CEO Piotr Pawlak said the carmaker ran out of cars at the end of last year and are now fulfilling a large order backlog. Tesla (-37.9%) implodes in third place with just 7.4% of the market. Although usually weaker in January, this month’s score is all the more worrying that there is plenty of inventory in the port of Drammen when new cars are parked. Mercedes (+262.3%), BMW (+228.6%) and Ford (+132.9%) also post surreal gains in the remainder of the Top 10.

Previous post: Norway Full Year 2024: Tesla 1-2 in weak market

One year ago: Norway January 2024: Nissan Ariya up to record #4

Full January 2025 Top 46 All brands and Top 169 All models below.

Norway January 2025 – brands:

PosBrandJan-25%/24DecFY241Volkswagen1,89920.3%+ 374.8%222Toyota  1,35414.5%+ 325.8%433Tesla6897.4%– 37.9%114BMW6316.8%+ 228.6%555Nissan5545.9%+ 21.8%1196Volvo  4885.2%+ 61.6%347Mercedes4715.0%+ 262.3%6118Audi4154.4%+ 57.2%889Ford3473.7%+ 132.9%121210Skoda  2943.1%+ 80.4%7611Hyundai2572.8%– 35.4%9712Kia2252.4%+ 181.3%151913Peugeot2212.4%+ 125.5%191614Polestar1892.0%+ 148.7%161415XPeng1862.0%+ 226.3%141516BYD1781.9%+ 21.1%131317MG1321.4%– 48.6%171018Mazda 1281.4%+ 54.2%241719Opel1241.3%+ 175.6%202220Lexus1131.2%+ 117.3%182021Mini931.0%+ 1228.6%222822Porsche880.9%+ 79.6%101823Renault320.3%+ 52.4%212424NIO280.3%– 46.2%262325Dongfeng270.3%new414326Honda260.3%+ 44.4%312527Zeekr230.2%new374428Citroen190.2%– 40.6%282729Suzuki180.2%+ 38.5%252130Subaru140.1%+ 55.6%352631Jeep130.1%– 62.9%293032KGM110.1%+ 120.0%383433Land Rover100.1%+ 100.0%323834JAC80.1%– 33.3%333535Maxus60.1%– 85.0%342936Smart50.1%– 37.5%404137Cupra40.0%+ 300.0%443738Hongqi30.0%n/a233339Iles Automotive30.0%+ 200.0%454940Fisker20.0%– 77.8%463941Jaguar20.0%n/a394542Lotus20.0%– 50.0%424243Voyah20.0%new363644Maserati10.0%n/a474645Omars10.0%new –7046Sprintcar10.0%n/a4353

Norway January 2025 – models:

PosModelJan-25%/24DecFY241Toyota bZ4X1,18812.7%+ 780.0%3552VW ID.48308.9%+ 391.1%343Nissan Ariya5445.8%+ 197.3%874VW ID.35375.7%+ 347.5%1485VW ID.74905.2%+ 759.6%5146Tesla Model Y3613.9%– 62.5%117Tesla Model 33243.5%+ 126.6%228BMW i42432.6%+ 507.5%10139Ford Explorer2212.4%+ 10950.0%232610Volvo EX302132.3%+ 124.2%4311Audi Q6 e-tron2092.2%new132412Skoda Enyaq2062.2%+ 102.0%6613Audi Q4 e-Tron1751.9%+ 17.4%17914Mercedes EQB1681.8%+ 1192.3%122815BMW ix11621.7%+ 285.7%151516Hyundai Kona1281.4%– 54.6%191017Mazda MX-301231.3%+ 51.9%672118Hyundai Ioniq 51231.3%+ 167.4%241719MG 41191.3%– 24.2%331120Xpeng G61171.3%new293721Mercedes EQA1151.2%+ 325.9%163022Volvo EX401131.2%new92323Kia EV31041.1%new277824Lexus RZ1001.1%+ 194.1%363325Kia EV6860.9%+ 91.1%463926Mercedes EQE SUV850.9%+ 372.2%264427Porsche Macan840.9%n/a73128Polestar 4820.9%new547529BMW i5790.8%+ 1216.7%428030Peugeot 3008770.8%n/a815231Skoda Enyaq Coupe750.8%+ 108.3%834232Peugeot 5008710.8%+ 446.2%828233Xpeng G9630.7%+ 18.9%342734Toyota Yaris Cross580.6%+ 56.8%221235Polestar 3560.6%new456636BYD Dolphin550.6%+ 266.7%514537BMW iX540.6%– 18.2%322938Mercedes Vito530.6%+ 71.0%485439Volvo EX90530.6%new5813440Polestar 2510.5%– 32.9%472241Mini Aceman510.5%new6513142BMW iX2500.5%+ 4900.0%413643Opel Corsa490.5%n/a497644Volvo EC40490.5%new448145Ford Mustang Mach-E480.5%– 66.2%501646Ford Capri480.5%new6410947Peugeot 2008450.5%– 10.0%525048Opel Grandland X450.5%n/a13623149BYD Seal U370.4%new535750BYD Sealion 7370.4%new259651Volvo XC60350.4%+ 775.0%316052Kia EV9330.4%+ 94.1%696453Toyota Proace Verso320.3%+ 166.7%8710254Toyota Corolla290.3%+ 314.3%285355BYD Seal290.3%new686756BMW iX3280.3%+ 27.3%435857Renault Scenic280.3%new375158Mercedes Sprinter270.3%+ 200.0%639359Dongfeng Nammi Box270.3%new11015060Honda e:NY1260.3%+ 160.0%804161Audi A6260.3%+ 2500.0%10914064VW ID.Buzz240.3%+ 4.3%747365Mini Countryman240.3%+ 700.0%738866Ford F-150 Lightning230.2%n/a617267Volvo XC90210.2%+ 950.0%215668Peugeot 208200.2%+ 33.3%766869Mini  180.2%+ 350.0%668770BYD Tang170.2%– 73.0%774862Toyota Yaris170.2%– 26.1%202563Zeekr 001170.2%new10217671Toyota Corolla Cross160.2%+ 6.7%112072Opel Astra150.2%– 62.5%605973Toyota RAV4140.1%– 6.7%181874Subaru Solterra140.1%+ 55.6%905575VW ID.5140.1%+ 133.3%1057976Jeep Avenger130.1%– 62.9%726977Lexus UX130.1%– 27.8%594678Skoda Kodiaq120.1%+ 33.3%304979Opel Zafira Life110.1%+ 1000.0%14917080NIO EL6100.1%+ 11.1%706181Suzuki Swift100.1%+ 66.7%629282KGM Torres EVX90.1%new9910383MG Cyberster90.1%new11918884NIO ET580.1%– 27.3%9310585Citroen C380.1%n/a7116186Mercedes G-Class80.1%n/a11715587NIO EL880.1%n/a16514988Peugeot Traveller80.1%n/a10813989JAC E-JS470.1%– 41.7%869990Nissan Qashqai60.1%+ 100.0%10712891Xpeng P760.1%+ 100.0%13013692Ford Transit Custom60.1%n/a –22893Zeekr X60.1%new13520794Citroen C450.1%– 70.6%986595BMW X150.1%– 16.7%12912496Nissan Leaf 40.0%– 98.5%551997Maxus Euniq640.0%– 89.7%1037198Renault Megane40.0%– 80.0%1218599Smart #140.0%– 50.0%162132100Land Rover Defender40.0%+ 300.0%150177101Hyundai Inster40.0%new – –102Mercedes V Class40.0%n/a114141103Voyah Free40.0%n/a9298104Audi Q8 e-Tron30.0%– 97.3%8838105MG ZS30.0%– 94.8%12032106Mercedes EQS SUV30.0%– 80.0%140108107Mercedes EQV30.0%– 25.0% –147108Opel Mokka30.0%+ 0.0%10474109BMW X530.0%+ 50.0%84104110Iles Automotive Sprinter30.0%+ 200.0%152183111Porsche Taycan30.0%+ 200.0%78107112Range Rover Sport30.0%+ 200.0%101137113Suzuki Vitara30.0%+ 200.0%11390114Tesla Model X30.0%+ 200.0%141120115BMW 5 Series30.0%n/a111162116Hongqi E-HS930.0%n/a3889117VW Caddy30.0%n/a118175118Hyundai Ioniq 620.0%– 97.1%4040119BYD Atto 320.0%– 92.0%13884120Citroen C4X20.0%– 81.8%159112121Fisker Ocean20.0%– 77.8%158110122Lotus Eletre20.0%– 50.0%146154123Suzuki SX4 S-Cross20.0%– 50.0%9747124Volvo V6020.0%– 50.0%91130125BMW 3 Series20.0%– 33.3%163143126NIO ET720.0%+ 0.0%128115127Suzuki Across20.0%+ 0.0%127106128Cupra Born20.0%+ 100.0%13997129Kia Sportage20.0%+ 100.0%147159130Mazda CX-3020.0%+ 100.0%164148131Mercedes eVito Tourer20.0%+ 100.0%145146132Cupra Tavascan20.0%new – –133Jaguar i-Pace20.0%n/a112169134KGM Korando20.0%n/a169168135Land Rover Discovery20.0%n/a155260136Mazda CX-8020.0%new124223137Volvo V9020.0%n/a3991138Voyah Dream20.0%new –229139BYD Han10.0%– 97.7%12683140Porsche Cayenne10.0%– 94.7%94111141Skoda Octavia10.0%– 90.9%8943142Audi e-Tron GT10.0%– 66.7% –166143Tesla Model S10.0%– 66.7%144138144VW Crafter10.0%– 66.7%95126145Citroen Berlingo10.0%– 50.0% –203146Citroen SpaceTourer10.0%– 50.0%133192147Ford Kuga10.0%– 50.0%85125148Mercedes EQS10.0%– 50.0%122158149Maxus Euniq510.0%+ 0.0%166153150Opel Combo10.0%+ 0.0% –174151Aston Martin DBX10.0%n/a185261152Audi A410.0%n/a –233153BMW 2 Series10.0%n/a –184154BMW 4 Series10.0%n/a178210155BMW X710.0%n/a –226156Citroen C5 Aircross10.0%n/a –246157Citroen C5 X10.0%n/a –225158JAC E30X10.0%new170180159Land Rover Discovery Sport10.0%n/a –270160Maserati Grecale10.0%n/a168167161Maxus Mifa 910.0%n/a115142162Mazda CX-6010.0%n/a96133163Mercedes CLE10.0%new –222164Mercedes GLS10.0%n/a123201165MG HS10.0%n/a – –166Omars 3FN Hilux10.0%new –305167Smart #310.0%new116151168Sprintcar Sprinter10.0%n/a134196169Suzuki Ignis10.0%n/a171189

Source: OFV AS