For its first appearance in the New Zealand charts, the BYD Shark 6 ranks #10.

It’s a disappointing start of the year for New Zealand with just 10,863 new vehicles finding a new home in January, off -14.1% on last year. Toyota (-5%) resists better than the market, resulting in an improved 22.6% share. Ford (-50.3%) dramatically halves its year-ago volume as it held a very high 16.5% share in January 2024. Mitsubishi (-37.6%) is also in rut but still manages to stay in third place. Kia (+3.9%) repeats at #4 ahead of Suzuki (-5.8%) and Nissan (-25.5%). The event of the month is BYD (+812.5%) storming into the Top 10 its highest since hitting a record #5 in December 2023. MG (+63.8%) is also in great shape at #10.

Over in the models charts, similarly to neighbour Australia, the Toyota RAV4 (+65.3%) is well above the competition and signs a 4th win in the past 5 months. If maintained until the end of the year, the RAV4 could end 10 straight years at #1 by the Ford Ranger. The Ranger, which is obliterated this month at -62.4% to just 5.1% share in third place, with 22% being rentals. Meanwhile the Toyota Hilux (-6.7%) is up two spots on December to #2. Excellent showing by the Kia Seltos (+16.8%) up to #4 overall with 28% being rentals. The next five models all fall by the double digits, with only the Suzuki Swift (-12.3%) managing a share improvement. Finally, we have a thunderbolt inside the Top 10: just launched, the BYD Shark 6 PHEV pickup truck lands directly at an outstanding 10th place. BYD hasn’t yet reported sales of the Shark 6 in Australia so this is the first time the model appears in any of our rankings over the world.

Previous post: New Zealand Full Year 2024: Ford Ranger celebrates 10 straight years at #1

One year ago: New Zealand January 2024: Ford at highest in over a decade, Range up to record share

Full January 2025 Top 71 All brands and Top 20 models below.

New Zealand January 2025 – brands:

PosBrandJan-25%/24DecFY241Toyota2,45622.6%– 5.0%112Ford 1,0179.4%– 50.3%223Mitsubishi9188.5%– 37.6%334Kia8587.9%+ 3.9%445Suzuki5164.8%– 5.8%656Nissan4073.7%– 25.5%1567BYD3653.4%+ 812.5%19228GWM3433.2%– 0.9%9129Mazda3403.1%– 2.6%14810MG3213.0%+ 63.8%81111Honda3092.8%– 11.2%51012Hyundai2852.6%– 23.6%12713Volkswagen2652.4%– 25.8%11914Subaru2282.1%+ 4.1%71515BMW2001.8%+ 25.0%161616Mercedes1711.6%– 4.5%131417Isuzu1601.5%– 55.8%181318Land Rover1131.0%+ 5.6%252119Lexus1061.0%– 4.5%171720Porsche1000.9%+ 5.3%453221Peugeot980.9%+ 36.1%282922Mini870.8%+ 64.2%202323Skoda850.8%+ 10.4%221924KGM/SSangyong840.8%+ 68.0%273125Audi820.8%– 30.5%232026Jaecoo670.6%new334227LDV660.6%– 14.3%262628Omoda640.6%new243329Hino610.6%+ 29.8%302830Mahindra600.6%+ 20.0%383531Fuso430.4%– 15.7%362432Jaguar430.4%+ 186.7%434633Fiat410.4%– 68.5%212534Iveco390.4%– 17.0%293035Scania390.4%– 40.0%312736Polestar380.3%+ 3700.0%374437Volvo380.3%+ 15.2%413438Tesla340.3%+ 25.9%101839Jeep320.3%+ 68.4%404540Kenworth290.3%– 21.6%534141Renault250.2%– 34.2%464342Chevrolet240.2%– 47.8%393843Cupra240.2%– 40.0%323644Ram200.2%– 50.0%354045DAF170.2%– 55.3%523946Volvo Trucks170.2%– 59.5%483747Aston Martin130.1%+ 1200.0% –6048Foton130.1%+ 30.0%444849UD Trucks110.1%– 66.7%424750Opel90.1%+ 200.0%475051Citroen80.1%– 27.3%605552Maserati80.1%– 11.1%555953Alfa Romeo70.1%+ 133.3%505154JAC70.1%new566855Lamborghini70.1%+ 40.0% –5656Bentley60.1%+ 50.0% –6257CRRC50.0%+ 150.0%344958Ineos40.0%– 55.6%545459McLaren40.0%+ 300.0% –6960Yamaha40.0%+ 300.0%516561Leapmotor20.0%new587462Lotus20.0%– 33.3% –6763Mack20.0%+ 0.0% –6364Rolls-Royce20.0%– 33.3%577165Zhongtong20.0%n/a497066BCI10.0%n/a –7767Can-Am10.0%– 80.0% –6168Freightliner10.0%+ 0.0% –7569MAN10.0%– 87.5%595370Sinotruk10.0%– 66.7% –5771Yutong10.0%– 90.0%6166

New Zealand January 2025 – models:

PosModelJan-25%/24DecFY241Toyota RAV41,0239.4%+ 65.3%222Toyota Hilux6145.7%– 6.7%433Ford Ranger 5535.1%– 62.4%114Kia Seltos3623.3%+ 16.8%1075Mitsubishi ASX3243.0%– 26.0%556Mitsubishi Triton2532.3%– 23.3%847Suzuki Swift2492.3%– 12.3%1188Mitsubishi Outlander2152.0%– 50.1%1269Ford Everest1971.8%– 35.4%71010BYD Shark 61951.8%new – –11Kia Stonic1731.6%– 26.7%n/a1712Nissan Navara1691.6%– 5.1%n/a1113MG ZS1641.5%+ 26.2%181814Toyota Prado1601.5%n/a6n/a15GWM Haval H61441.3%n/an/an/a16Kia Sportage1431.3%n/a161417Subaru Outback1321.2%n/a9n/a18Toyota Corolla Cross1221.1%– 49.6%202119Toyota Hiace1221.1%– 52.3%n/a1520Nissan X-Trail1171.1%– 12.7%n/an/a21MG 31131.0%n/an/an/an/aFord Transit890.8%– 32.6%1919n/aIsuzu D-Max790.7%– 68.0%n/an/an/aMercedes Sprinter550.5%n/an/an/an/aVW Amarok380.3%– 69.4%n/an/an/aToyota Land Cruiser Ute300.3%n/an/an/a

Source: MIA