The BMW X3 is the best-selling vehicle in Switzerland in January.

14,788 new cars found a buyer in Switzerland in January, a -2.9% skid. 4×4 sales are off -5.7% to 7,579 and 51.3% share vs. 52.8% a year ago. As for sales by propulsion, petrol sinks -23% to 3,822 and 25.8% share vs. 32.6% in January 2024, diesel is off -28.1% to 1,221 and 8.3% share vs. 11.1%, but HEVs gain 18.6% to 5,478 and 37% vs. 30.3% last year. PHEVs drop -14.3% to 1,355 and 9.2% share v. 10.4% and BEVs surge 23.1% to 2,910 and 19.7% share vs. 15.5%.

Over in the brands charts, BMW (+12.6%) takes the lead with a record 11.7% share, eclipsing its previous best of 10.7% established last May. This is the 5th time in the past 13 months that BMW is the most popular carmaker in Switzerland after January, February, May and August 2024. Volkswagen (+3%) is also up at #2, just 11 sales above a struggling Skoda (-10.8%). Mercedes (+1%) edges up year-on-year but drops three spots on December to #5. Hyundai (+66.5%), Renault (+47%) and Dacia (+17%) all impress in the remainder of the Top 10. Tesla is down -26.6% to #17.

Model-wise, the BMW X3 (+44.4%) is up no less than 40 spots on December to brilliantly take the lead with 2.3% share. According to our records this is the first time the X3 takes the lead of the Swiss models ranking after finishing #2 in April 2020, April and May 2022. The Skoda Kodiaq (+53.5%) and VW Tiguan (+40.7%) also shine in the remainder of the Top 5, wit the Mercedes GLC (+4.3%) solid at #4. Excellent performances also by the Skoda Fabia (+201.2%), BMW X1 (+43%) and Dacia Sandero (+16.4%). 

Previous post: Switzerland Full Year 2024: Tesla Model Y, Skoda Octavia and VW Tiguan on top

One year ago: Switzerland January 2024: BMW #1, Skoda places 3 models in Top 4, negative market

Full January 2025 Top 55 All brands and Top 337 All models below.

Switzerland January 2025 – brands:

PosBrandJan-25%/24DecFY241BMW1,72811.7%+ 12.6%422Volkswagen1,3529.1%+ 3.0%113Skoda1,3419.1%– 10.8%534Mercedes1,1017.4%+ 1.0%245Audi1,0467.1%– 3.1%356Toyota7945.4%– 10.9%667Hyundai6514.4%+ 66.5%998Renault5353.6%+ 47.0%8109Dacia5313.6%+ 17.0%131110Volvo5213.5%– 24.4%7711Ford4813.3%– 17.2%151212Peugeot4723.2%+ 4.7%191513Porsche4683.2%– 5.1%241614Seat4633.1%+ 30.4%141415Kia4553.1%+ 17.6%121316Mazda2501.7%+ 2.0%171817Tesla2401.6%– 26.6%10818Cupra2351.6%+ 158.2%111919Opel2251.5%– 52.9%232120Suzuki2171.5%– 6.5%161721Mini1911.3%+ 7.9%222322Citroen1891.3%– 32.0%302423Land Rover1671.1%+ 9.2%252624Nissan1310.9%+ 54.1%272725Honda1120.8%– 55.6%182226MG1090.7%new283327Fiat800.5%– 70.0%262028Mitsubishi730.5%– 61.2%212529Alfa Romeo670.5%– 15.2%333230Jeep670.5%– 54.7%292931Subaru660.4%– 56.9%202832Smart590.4%– 26.3%353133Polestar490.3%+ 58.1%343434Lexus460.3%– 22.0%323035Leapmotor420.3%new556236Ferrari310.2%– 18.4%413637Lamborghini310.2%+ 55.0%484138DS250.2%– 13.8%464039Jaguar210.1%– 12.5%383940KGM/SsangYong200.1%– 50.0%373541Alpine180.1%+ 200.0%404542Aston Martin170.1%+ 142.9%424243Genesis160.1%– 68.6%443844Bentley80.1%– 27.3%504445BYD70.0%new515346Cadillac70.0%+ 250.0%394347Rolls-Royce70.0%+ 75.0%525148Maserati60.0%– 77.8%313749Lotus50.0%– 16.7%474850Man40.0%n/a615851McLaren40.0%+ 33.3%565452Aiways10.0%– 50.0%605053Dodge10.0%n/a364654JAC10.0%– 96.2%434755Lucid10.0%new5356

Switzerland January 2025 – models:

PosModelJan-25%/24DecFY241BMW X33452.3%+ 44.4%41202Skoda Kodiaq2871.9%+ 53.5%683VW Tiguan2731.8%+ 40.7%134Mercedes GLC2661.8%+ 4.3%345VW Golf2651.8%– 1.9%4106Skoda Fabia2471.7%+ 201.2%19167Skoda Karoq2411.6%– 6.9%1778Dacia Sandero2341.6%+ 16.4%39139Skoda Octavia2271.5%– 55.3%8210BMW X12261.5%+ 43.0%5511Audi A32101.4%– 8.3%251912Seat Ibiza1911.3%+ 83.7%642713Seat Ateca1871.3%+ 105.5%373514Toyota Yaris1861.3%– 15.1%12915Audi Q31821.2%+ 6.4%10616Hyundai Tucson1801.2%+ 71.4%213417Volvo XC601631.1%– 35.3%111818Peugeot 2081581.1%+ 305.1%504819BMW 1 Series1571.1%– 14.2%262620Tesla Model Y1531.0%– 38.8%2121BMW 3 Series1521.0%– 6.2%382322Porsche Macan1511.0%– 29.4%693823Skoda Enyaq1411.0%– 58.4%151124Toyota Yaris Cross1380.9%– 19.8%452525BMW X51360.9%– 33.3%463626Audi Q61350.9%new308227BMW ix11330.9%+ 87.3%655728Dacia Duster1300.9%– 1.5%351429BMW 5 Series1280.9%+ 43.8%567430Porsche Cayenne1240.8%+ 63.2%1197631VW T-Roc1230.8%– 35.9%322232Ford Puma1220.8%+ 13.0%864433VW Caddy1190.8%+ 230.6%816834Mercedes A Class1150.8%+ 64.3%273135Mercedes V Class1150.8%– 35.0%145336Opel Corsa1150.8%+ 25.0%999837Renault R51110.8%new1614638Mini Hatch (incl Cabrio, Clubman)1100.7%– 27.2%492939Ford Kuga1090.7%– 19.3%753240Hyundai Kona1090.7%– 1.8%832841Volvo EX301070.7%– 30.1%241242BMW 2 Series1060.7%– 28.9%684143Porsche 9111060.7%– 29.3%1496144Dacia Jogger1050.7%+ 6.1%574045Toyota Corolla1040.7%+ 52.9%364546Cupra Terramar1030.7%new5318647Audi A11010.7%+ 46.4%134348VW Polo1000.7%– 9.1%71549Mercedes GLE990.7%+ 5.3%585250Peugeot 2008990.7%+ 35.6%13311151Audi Q4970.7%+ 10.2%91752Citroen C3970.7%– 26.5%1156353Kia Sportage970.7%– 4.0%342154Mercedes GLA970.7%+ 34.7%202455Peugeot 3008960.6%+ 9.1%17012656Hyundai Ioniq 5860.6%+ 152.9%184657Skoda Kamiq860.6%+ 50.9%1016558Toyota RAV4850.6%+ 2.4%615659VW Passat830.6%+ 33.9%747160Peugeot 308810.5%– 43.0%1094961Volvo XC40810.5%– 43.0%335162Audi A5780.5%+ 310.5%8216463Mazda CX-5780.5%+ 21.9%1057064Volvo XC90780.5%– 13.3%477365Seat Leon770.5%– 17.2%706266Audi A6760.5%+ 43.4%12011467VW ID.3760.5%+ 43.4%234268Ford Custom750.5%+ 837.5%11716569Renault Clio750.5%– 42.7%593070Toyota Land Cruiser740.5%+ 131.3%4412171Suzuki Swift730.5%+ 25.9%515072Cupra Formentor720.5%– 2.7%293773Hyundai i10710.5%+ 121.9%1279574Ford Focus700.5%– 43.1%1267775Mercedes C Class700.5%– 10.3%435476Skoda Superb700.5%+ 55.6%978777Kia EV6690.5%+ 64.3%14114578Hyundai i20660.4%+ 100.0%1118879Tesla Model 3660.4%+ 24.5%313380Range Rover Sport650.4%+ 80.6%949681Renault Rafale650.4%new12115882Kia Sorento630.4%+ 110.0%17515183Renault Captur630.4%+ 65.8%526084Dacia Spring620.4%+ 181.8%16418085Mazda2610.4%+ 1.7%926986Mercedes E Class590.4%+ 118.5%668087BMW ix2550.4%+ 816.7%16313388BMW X2550.4%+ 1275.0%11210089Alfa Romeo Junior540.4%new15325090Suzuki Ignis540.4%– 6.9%607291Kia EV3530.4%new10023892Suzuki Vitara530.4%– 17.2%779193Toyota Proace530.4%+ 55.9%7210994Citroen C4  510.3%+ 240.0%28224595Mini Countryman510.3%+ 96.2%797896Mazda CX-30500.3%+ 19.0%7610497Renault Scenic490.3%+ 1125.0%12411298VW ID.Buzz490.3%+ 113.0%7319699Audi Q5470.3%– 46.0%7147100Hyundai i30470.3%+ 67.9%95103101Renault Austral470.3%+ 104.3%13893102Nissan X-Trail460.3%+ 228.6%123122103VW T7450.3%– 58.7%11083104VW Touran440.3%– 54.2%2267105Audi Q2430.3%– 76.4%6255106Kia Picanto420.3%+ 44.8%128110107Skoda Scala420.3%+ 61.5%169116108Toyota Aygo420.3%– 37.3%142115109VW T-Cross420.3%+ 180.0%8964110BMW 4 Series410.3%+ 36.7%10897111Mercedes Vito410.3%+ 5.1%5590112Toyota bZ4X410.3%– 12.8%291166113Honda HR-V400.3%– 65.2%9892114Mercedes CLE400.3%+ 900.0%104144115Honda Jazz380.3%+ 2.7%134119116Jeep Avenger380.3%– 39.7%13999117MG 3380.3%new102195118Toyota C-HR380.3%– 38.7%6759119Cupra Tavascan360.2%new28127120BMW i5350.2%+ 59.1%167170121Hyundai Santa Fe350.2%+ 191.7%131181122Mercedes GLB350.2%– 27.1%91102123Suzuki SX4 S-Cross350.2%– 20.5%114101124VW ID.7350.2%+ 1066.7%156163125Audi Q8340.2%– 54.1%8085126Fiat 600340.2%+ 17.2%178169127Mercedes EQA340.2%– 15.0%8481128BMW i4330.2%– 32.7%191139129Kia Niro330.2%– 57.1%16194130Renault Symbioz330.2%new140198131Kia Stonic320.2%+ 100.0%150128132Land Rover Defender320.2%– 13.5%159150133Leapmotor T03320.2%new320405134Polestar 4320.2%new157211135Smart #3320.2%+ 60.0%155152136Fiat 500310.2%– 72.8%6339137Volvo EX90310.2%new168277138Mini Aceman300.2%new137267139Porsche Panamera300.2%+ 130.8%255231140Porsche Taycan300.2%+ 50.0%196177141Mitsubishi Space Star290.2%– 53.2%4266142Opel Astra290.2%– 77.9%8858143Renault Kangoo290.2%– 12.1%136157144Subaru Crosstrek290.2%– 73.6%40113145VW T6290.2%– 54.0%11875146Kia Cee’d280.2%– 6.7%116106147Audi Q7270.2%– 15.6%113155148MG HS270.2%new160268149Nissan Ariya270.2%+ 28.6%244214150Smart #1270.2%– 50.9%181141151Subaru Forester270.2%+ 170.0%90162152BMW X7260.2%– 23.5%145140153BMW XM260.2%+ 136.4%198206154Ford Connect260.2%– 3.7%186129155Volvo V60260.2%+ 4.0%87107156VW Taigo260.2%+ 44.4%122137157BMW IX250.2%– 54.5%201156158Mazda CX-80250.2%new173259159Opel Grandland X250.2%– 83.1%237153160Renault Espace250.2%+ 25.0%85108161Cupra Born240.2%+ 41.2%4886162Kia EV9240.2%– 46.7%166167163Range Rover  240.2%– 36.8%174124164Ford Explorer230.2%+ 0.0%146159165Hyundai Bayon220.1%+ 214.3%226233166Mitsubishi Colt220.1%– 55.1%106125167Nissan Juke220.1%+ 57.1%180135168Nissan Qashqai220.1%– 8.3%10384169Opel Mokka220.1%– 47.6%147173170Ford Courier210.1%n/a229232171Mercedes G Class210.1%– 32.3%154149172VW ID.4210.1%– 12.5%9379173BMW X6200.1%– 28.6%179178174Lamborghini Urus200.1%+ 42.9%281243175Mazda CX-60200.1%– 28.6%107134176Lexus LBX190.1%new189179177MG ZS180.1%new199220178Peugeot 5008180.1%– 45.5%242197179Citroen C5 Aircross170.1%– 34.6%240154180Mitsubishi ASX170.1%– 66.0%207123181Volvo EX40170.1%new125185182Honda Civic160.1%– 23.8%151161183Mercedes EQE160.1%– 30.4%184136184Range Rover Evoque160.1%– 20.0%192171185Renault Mégane160.1%– 68.6%7889186Tesla Model X160.1%+ 6.7%252202187Ford Mustang Mach-E150.1%– 61.5%135143188Hyundai Ioniq 6150.1%– 6.3%202191189Hyundai Staria150.1%+ 114.3%218247190Opel Vivaro150.1%+ 200.0%236309191Porsche Boxster150.1%+ 87.5%260200192BMW X4140.1%– 33.3%208174193Mercedes GLS140.1%+ 27.3%212216194MG 4140.1%new248258195Range Rover Velar140.1%+ 16.7%209227196Citroen Jumpy130.1%+ 333.3%347275197Mercedes Sprinter130.1%+ 30.0%225226198Polestar 2130.1%– 58.1%177168199Toyota Corolla Cross130.1%– 66.7%183160200Mercedes AMG GT120.1%+ 71.4%216244201Mercedes B Class120.1%– 42.9%171194202Porsche Cayman120.1%+ 0.0%292224203DS 7110.1%– 38.9%272230204Honda CR-V110.1%– 77.6%144148205Land Rover Discovery Sport110.1%+ 120.0%234229206Opel Combo110.1%+ 0.0%233223207Renault Arkana110.1%– 50.0%158131208VW Touareg110.1%– 31.3%132172209Alpine A290100.1%new270380210DS 4100.1%+ 150.0%283279211Jaguar E-Pace100.1%– 9.1%227246212Leapmotor C10100.1%new342426213MG Cyberster100.1%new231359214Toyota Prius100.1%– 68.8%241192215VW ID.5100.1%– 16.7%256241216Audi A490.1%– 86.4%176118217Jaguar F-Pace90.1%+ 50.0%205262218Jeep Renegade90.1%– 59.1%254219219Kia Xceed90.1%+ 0.0%253210220Lexus NX90.1%– 25.0%224182221Mercedes CLA90.1%– 65.4%129132222Peugeot Rifter90.1%– 60.9%215215223Peugeot Traveller90.1%– 80.9%306217224Alfa Romeo Stelvio80.1%– 60.0%213213225Alpine A11080.1%+ 33.3%210249226Fiat Panda80.1%– 87.1%200105227Ford Capri80.1%new194313228Genesis GV6080.1%– 50.0%263251229Lexus RZ80.1%– 20.0%310297230Nissan Townstar80.1%+ 166.7%284293231Opel Zafira80.1%– 52.9%230265232Seat Arona80.1%– 42.9%195138233Cadillac Lyriq70.0%+ 250.0%193255234Genesis GV7070.0%– 68.2%262222235Jeep Compass70.0%– 82.9%217212236Jeep Grand Cherokee70.0%– 46.2%203281237Lamborghini Huracan70.0%+ 16.7%295273238Mazda MX-570.0%– 36.4%273236239Mercedes S Class70.0%– 56.3%232208240Ssangyong Torres70.0%+ 16.7%246242241Volvo C4070.0%– 65.0%188203242Citroen Berlingo60.0%– 80.0%182187243Ferrari 12Cilidri60.0%new376442244Ferrari 29660.0%– 45.5%245239245Ferrari Roma60.0%+ 0.0%308272246Fiat Tipo60.0%– 76.0%271207247Ford Mustang60.0%+ 200.0%228253248Jeep Wrangler60.0%– 33.3%165221249Mazda360.0%– 57.1%187184250Mercedes EQB60.0%– 25.0%130176251Mercedes T Class60.0%+ 20.0%235287252Nissan Primastar60.0%+ 0.0%311298253Renault Twingo60.0%+ 200.0%280228254Ssangyong Tivoli60.0%– 68.4%266269255Subaru Outback60.0%– 57.1%190189256Volvo EC4060.0%new220278257Aston Martin DBX50.0%+ 150.0%249303258Aston Martin V8 Vantage50.0%+ 400.0%279342259Aston Martin Vanquish50.0%n/a – –260BMW Z450.0%+ 25.0%247248261Ferrari Purosangue50.0%– 37.5%323254262Ford Bronco50.0%new314329263Hyundai Inster50.0%new – –264Land Rover Discovery50.0%+ 0.0%277314265Lexus UX50.0%– 54.5%185252266Lotus Eletre50.0%+ 0.0%275299267Mercedes EQV50.0%+ 66.7%223291268Mitsubishi Eclipse Cross50.0%– 81.5%152188269Tesla Model S50.0%– 44.4%243201270Alfa Romeo Tonale40.0%– 91.8%204142271Alpina B3 Biturbo40.0%+ 100.0%250326272Audi A840.0%+ 100.0%338370273Bentley Continental GT40.0%– 20.0%267285274DS 340.0%– 33.3%327304275Ferrari SF9040.0%+ 0.0%276301276Honda e:Ny140.0%– 50.0%305190277Kia Soul40.0%+ 300.0%315339278Lamborghini Revuelto40.0%new350318279Lexus RX40.0%– 77.8%307240280Man TGE40.0%n/a359356281McLaren Artura40.0%+ 100.0%362372282Mercedes Citan40.0%– 20.0%265264283Polestar 340.0%new239280284Ssangyong Rexton40.0%– 60.0%172234285Toyota Highlander40.0%– 55.6%148204286BMW i730.0%+ 50.0%312305287BYD Atto 330.0%new –366288BYD Seal30.0%new269328289Citroen SpaceTourer30.0%n/a369392290Honda ZR-V30.0%– 84.2%54120291Maserati GranCabrio30.0%n/a289369292Mercedes EQS30.0%– 76.9%261205293Rolls Royce Cullinan30.0%+ 200.0%300333294Ssangyong Korando30.0%– 40.0%344257295Subaru Soltera30.0%n/a309289296Toyota Camry30.0%+ 50.0%221283297Volvo S9030.0%+ 200.0%317371298Audi e-tron GT20.0%n/a297296299Bentley Bentayga20.0%– 50.0%328312300Bentley Flying Spur20.0%+ 0.0% –350301BMW 8 Series20.0%– 50.0%296290302Citroen C3 Aircross20.0%– 97.2%258130303Ferrari 812 Superfast20.0%– 66.7% –307304Jaguar i-Pace20.0%+ 100.0%354340305Maserati Levante20.0%+ 100.0%332325306Mazda620.0%– 80.0%313310307Mercedes SL Class20.0%– 33.3%346266308MG Marvel20.0%new329315309Peugeot 40820.0%– 50.0%345261310Renault Trafic20.0%– 87.5%197193311Renault Zoe20.0%– 89.5%322218312Rolls Royce Spectre20.0%+ 100.0%357348313Suzuki Across20.0%+ 0.0%274263314Toyota Supra20.0%– 33.3%285311315Volvo V9020.0%– 60.0%325286316Aiways U510.0%– 50.0%349294317Alfa Romeo Giulia10.0%– 90.0%264256318Aston Martin DB1210.0%n/a326295319Aston Martin Valour10.0%new –365320Audi A710.0%– 66.7% –308321BMW 7 Series10.0%– 66.7%257270322BYD Sealion 710.0%new – –323Dodge Challenger10.0%n/a143288324Ferrari 488 GTB10.0%n/a –436325Ferrari Daytona10.0%– 50.0%355343326Fiat 500X10.0%– 95.5%259199327Genesis G7010.0%+ 0.0%361363328JAC ES410.0%new367382329Kia Pro Cee’d10.0%– 83.3%294237330Lexus LM10.0%n/a363375331Lucid Air10.0%new286334332Maserati Granturismo10.0%– 66.7%278320333Mazda MX-3010.0%– 93.8% –271334Rolls-Royce Ghost10.0%– 50.0% –385335Rolls-Royce Phantom10.0%n/a – –336Subaru Impreza10.0%– 66.7%238235337Toyota Mirai10.0%n/a –395

Source: Auto Suisse