BMW holds 14.8% of the Belgian new car market in January, a new record.

It’s a very slow start of the year for the Belgian new car market, off -13% year-on-year in January to 40,594 units. Note though that January 2024 was up 17.1% on the year prior. More than ever BMW (+10.3%) is the dominant force in Belgium, even reaching a record 14.8% share for the month. It eclipses its previous best of 14.6% reached last September. This is a level equivalent to the level Renault or Peugeot in neighbouring France. Although down year-on-year, Mercedes (-5%) posts a strong 9.1% share, up from 7% over the Full Year 2024. Reversely Volkswagen (+6.4%) and Dacia (+8.7%), although very solid year-on-year, each drop two spots on December to #3 and #4 respectively. Audi (-46.7%) is hit hard at #5 while Renault (+16.9%) is the only remaining Top 10 member in positive just as Volvo (-54.5%) disintegrate. Citroen (+49.5%) and Hyundai (+18.1%) shine below. Notice also Tesla off -44.8% to #15.

Previous post: Belgium Full Year 2024: BMW and X1 best-sellers again

One year ago: Belgium January 2024: BMW, Audi, Mercedes on top, market soars 17.1%

Full January 2025 Top 65 All brands ranking below.

Belgium January 2025 – brands:

PosBrandJan-25%/23DecFY241BMW5,99814.8%+ 10.3%312Mercedes3,6879.1%– 5.0%843Volkswagen3,6328.9%+ 6.4%124Dacia2,5236.2%+ 8.7%255Audi2,4406.0%– 46.7%736Toyota2,2405.5%– 14.1%977Renault2,2235.5%+ 16.9%488Peugeot1,8534.6%– 24.9%599Kia1,7604.3%– 2.4%111210Volvo1,4883.7%– 54.5%15611Hyundai1,3403.3%+ 18.1%141312Ford 1,3363.3%– 5.2%121513Skoda1,2733.1%– 35.4%101114Citroen1,1812.9%+ 49.5%131415Tesla1,0082.5%– 44.8%61016Nissan9742.4%– 2.6%181717Opel7271.8%– 16.4%161618Mini4551.1%– 3.0%171919Suzuki4531.1%– 24.8%242120Land Rover3800.9%– 53.8%252021Porsche3710.9%– 0.3%192322Cupra3610.9%– 4.0%272623Seat3300.8%– 31.4%262224Polestar3000.7%+ 115.8%202825MG2760.7%– 2.5%282426Mazda2540.6%– 59.4%231827BYD2470.6%+ 88.5%212728Fiat2020.5%– 31.5%222529Alfa Romeo1740.4%– 3.9%353430Lexus1500.4%+ 16.3%303131Honda1440.4%– 42.6%323032Jeep1320.3%– 42.9%292933DS900.2%+ 30.4%373334Xpeng860.2%+ 8500.0%334035SsangYong/KG Mobility840.2%– 35.4%363236Smart720.2%+ 28.6%343537Maxus550.1%+ 2650.0%464138Leapmotor520.1%new394939Lotus220.1%+ 22.2%313740Lancia200.0%new385141Ferrari190.0%+ 46.2%434242Alpine180.0%+ 0.0%474343Aston Martin160.0%+ 700.0%515044Subaru150.0%– 21.1%403945Bentley140.0%+ 7.7%495346Lynk & Co140.0%– 75.4% –3847Jaguar130.0%– 84.1%413648Maserati130.0%+ 18.2%454449BAIC130.0%+ 0.0%484750Tripod100.0%– 16.7%444551Dongfeng100.0%new – –52Lamborghini90.0%+ 0.0% –4853Forthing60.0%– 33.3%424654B-Style & Flex-I-Trans60.0%n/a –7255Allied Vehicles50.0%– 44.4%535456Omoda40.0%new –6657DFSK30.0%– 70.0%525258FAW30.0%+ 50.0%565759SWM20.0%+ 100.0%546160AMF20.0%n/a586861Rolls-Royce20.0%– 60.0% –5862NIO10.0%– 50.0%576363McLaren10.0%– 75.0% –5964Alpina10.0%+ 0.0% –6065Caterham10.0%n/a –71

Source: FEBIAC