The Ford Explorer surges to #3 in October.

It’s another mediocre month for Icelandic new car sales in October at -29.1% year-on-year to 681 units. The year-to-date volume is now down -39.9% to 8,891. Toyota (-1%) scores a 4th consecutive monthly win with 14.7% share, but it can’t topple YTD leader Kia even though the latter falls -45.4% to #3 for the month. Tesla (-58%) is in even worse shape year-on-year but climbs two spots on last month to #2. Honda (+640%) skyrockets to #5 and 5.4% share vs. #14 and 1.6% year-to-date. Mazda (+66.7%) and Land Rover (+63.2%) also post fantastic gains in the remainder of the Top 10 while Ford is stable at #6 and 5.1% share vs. #15 and 1.6% so far this year.

Model-wise, the Tesla Model Y scores its 2nd win in the past three months with 9.1% share but remains at a low 4th place year-to-date with sales off -84.9% year-on-year. The Toyota Land Cruiser makes a very rare appearance in the Top 20 directly in 2nd place, followed by the Ford Explorer and Honda e:NY1. The new Xpeng G6 surges to 7th place. 

Previous month: Iceland September 2024: Hyundai Ioniq 5 best-seller in decimated market

One year ago: Iceland October 2023: Tesla Model Y scores 6th straight month at #1, Subaru Solterra #4

Full October 2024 Top 35 All brands and Top 20 models below.

Iceland October 2024 – brands:

PosBrandOct-24%/23Sep2024%/23PosFY231Toyota10014.7%– 1.0%11,18713.4%– 53.1%222Tesla7410.9%– 58.0%44234.8%– 82.2%613Kia598.7%– 45.4%31,25214.1%– 30.3%134Hyundai395.7%– 41.8%21,07812.1%+ 39.5%365Honda375.4%+ 640.0%151401.6%+ 94.4%14266Ford355.1%+ 0.0%91391.6%– 51.4%15127Land Rover314.6%+ 63.2%83433.9%+ 5.9%7118Mazda253.7%+ 66.7%73123.5%– 33.6%989Volvo253.7%– 46.8%53083.5%– 31.7%10710Skoda243.5%– 40.0%64565.1%+ 9.6%5911Mercedes213.1%– 47.5%102452.8%– 38.3%111012Audi202.9%+ 0.0%12851.0%– 61.7%221713Nissan192.8%– 45.7%172372.7%+ 0.4%121614Porsche192.8%+ 171.4% –450.5%– 6.3%283015Xpeng192.8%new22290.3%new34 –16Peugeot 172.5%+ 325.0%31810.9%– 59.3%232017Renault152.2%+ 66.7%161251.4%– 53.2%171418Volkswagen152.2%– 74.1%112032.3%– 74.5%13519BYD101.5%– 23.1%14961.1%+ 65.5%202820BMW91.3%– 65.4%131361.5%– 36.2%161821Polestar81.2%– 65.2%18620.7%– 72.3%251522Smart81.2%– 50.0%27520.6%– 1.9%272723Dacia60.9%+ 50.0%257568.5%– 29.6%4424Jeep60.9%+ 0.0%231021.1%– 43.3%192225Lexus60.9%+ 0.0%24610.7%– 49.6%262326MG60.9%– 72.7%19380.4%– 78.0%292127Opel50.7%– 16.7%26320.4%– 75.4%332428Suzuki50.7%+ 400.0%283283.7%+ 4.1%81329Subaru40.6%– 87.1%20941.1%– 51.3%211930FAW Hongqi30.4%+ 200.0%3070.1%– 75.0%453331Jaguar30.4%+ 0.0%35110.1%– 26.7%423732Ssangyong/KG Mobility30.4%+ 200.0%371101.2%+ 450.0%183633Citroen20.3%– 50.0% –200.2%– 77.8%352534Great Wall Motors20.3%+ 100.0%21130.1%+ 333.3%393935Benimar10.1%n/a32340.4%+ 385.7%3144

Iceland October 2024 – models:

PosModelOct-24%Sep2024%/23PosFY231Tesla Model Y629.1%43313.7%– 84.9%412Toyota Land Cruiser436.3%n/a500.6%n/a50n/a3Ford Explorer334.8%6500.6%+ 150.0%49n/a4Honda e:NY1334.8%n/a640.7%n/a37n/a5Kia Sorento213.1%102092.4%+ 31.4%8186Toyota RAV4192.8%33463.9%– 40.4%347Xpeng G6162.3%n/a180.2%new97 –8Hyundai Ioniq 5142.1%1901.0%– 34.8%23229Audi Q4131.9%18390.4%n/a644810Renault Megane E-Tech131.9%n/a330.4%– 37.7%685311Kia Niro121.8%5931.0%– 61.3%221012Tesla Model 3121.8%2891.0%– 36.4%241413Toyota Yaris  121.8%171982.2%– 57.7%9714Land Rover Defender111.6%111411.6%– 7.2%142115Hyundai Tucson101.5%152342.6%+ 59.2%72016Kia EV6101.5%7690.8%– 57.7%341617Peugeot 2008101.5%n/a370.4%– 56.0%654018Hyundai Kona91.3%8580.7%– 62.3%421519BYD Seal U81.2%20430.5%new55 –20Mazda281.2%13871.0%– 13.9%254221Nissan Qashqai81.2%n/a1081.2%+ 66.2%195422Range Rover81.2%n/a620.7%n/a40n/a23Toyota Corolla81.2%22991.1%– 57.9%2012

Source: Manufacturers