Mazda sales are up 36.7% year-on-year in August.

OEM estimates have the U.S. new light vehicle market up a solid 6% year-on-year to 1.42 million units. This leads a year-to-date tally of 10.5 million units, up 1.5% over the same period in 2023. Light truck sales are up 8.9% to 1,115,000 units whereas passenger cars are off -5.1% to 266,000 units. Toyota Motor is the worst performing group at +1.9%, while American Honda (+25%), Ford Motor (+13.4%) and Hyundai-Kia (+12.7%) all outrun the market. Brand-wise, Ford (+11.8%) outsells Toyota (-1.3%) again, with Honda (+28.2%) and Hyundai (+21.9%) surging. Mazda (+36.7%), Lexus (+24.8%) and Subaru (+11.8%) also shine.

Looking at models with available monthly data, the Ford F-Series (+11.7%) is solid as is the Honda CR-V (+24.3%) overtaking its archenemy the Toyota RAV4 (-11.9%) like it does in Canada also. The Toyota Camry (+50.8%), Honda Civic (+32.9%) and Hyundai Tucson (+28.5%) stand out further down, with the Ford Explorer (+97.1%), Subaru Crosstrek (+46.5%), Honda Pilot (+39.7%), HR-V (+37.8%) and Toyota Tundra (+32%) also impressive. 

Previous month: USA July 2024: Subaru Crosstrek (+36.3%), Honda Civic (+17.7%) impress in negative market

One year ago: USA August 2023: Honda Civic and Accord both outsell Toyota Camry

Full August 2024 sales for selected groups, brands and models below.

Note: These tables only includes OEMs that still report monthly figures. The rest report quarterly.

USA August 2024 – groups:

GroupAug-24/232024/23Toyota Motor Corporation198,389+ 1.9%1,566,930+ 10.0%Ford Motor Co181,603+ 13.4%1,391,071+ 4.4%Hyundai-Kia161,881+ 12.7%1,118,661+ 1.0%American Honda139,950+ 25.0%950,968+ 11.2%Subaru63,053+ 11.8%437,198+ 6.4%Mazda41,259+ 36.7%283,611+ 16.0%Volvo Cars10,420– 2.1%81,029– 0.2%

USA August 2024 – brands:

BrandAug-24/232024/23Ford171,762+ 11.8%1,324,811+ 3.5%Toyota168,693– 1.3%1,341,169+ 9.3%Honda127,953+ 28.2%863,770+ 14.0%Hyundai79,278+ 21.9%548,003+ 4.1%Kia75,217+ 4.3%525,257– 2.3%Subaru63,053+ 11.8%437,198+ 6.4%Mazda41,259+ 36.7%283,611+ 16.0%Lexus29,696+ 24.8%225,761+ 14.0%Acura11,997– 1.3%87,198– 10.9%Volvo10,420– 2.1%81,029– 0.2%Lincoln9,841+ 49.4%66,260+ 26.7%Genesis7,386+ 14.5%45,401+ 3.1%

USA August 2024 – models:

ModelAug-24/232024/23Ford F-Series70,701+ 11.7%492,099– 4.4%Honda CR-V38,527+ 24.3%268,947+ 18.1%Toyota RAV435,147– 11.9%319,035+ 20.5%Toyota Camry25,087+ 50.8%204,642+ 6.3%Honda Civic22,688+ 32.9%172,661+ 34.7%Hyundai Tucson20,864+ 28.5%129,145– 3.9%Toyota Tacoma20,770– 6.1%108,778– 31.6%Subaru Crosstrek20,396+ 46.5%115,214+ 13.7%Toyota Corolla19,591– 18.8%161,331+ 12.8%Ford Explorer16,893+ 97.1%134,583+ 10.6%Honda Accord  16,539– 6.4%111,264– 17.8%Subaru Outback16,435+ 13.3%112,342+ 3.7%Honda HR-V15,711+ 37.8%103,902+ 40.0%Kia Sportage15,114+ 23.1%107,595+ 12.1%Toyota Tundra14,825+ 32.0%105,667+ 29.8%Hyundai Elantra14,379+ 27.7%90,432– 7.6%Honda Pilot14,093+ 39.7%92,485+ 22.0%Ford Escape13,721+ 10.4%98,731+ 10.1%Subaru Forester13,456– 12.0%116,987+ 28.4%Mazda CX-512,887– 5.6%95,531– 10.0%Kia Forte12,772+ 12.7%93,693+ 9.7%Ford Bronco Sport12,349+ 9.3%85,552– 2.1%Hyundai Palisade11,208+ 83.5%73,590+ 43.4%Ford Transit10,652– 8.5%104,451+ 17.1%Kia Telluride10,273+ 4.9%73,055– 2.4%Ford Maverick10,269+ 23.7%100,323+ 71.7%Lexus RX10,205+ 29.2%74,751+ 0.9%Hyundai Santa Fe10,152– 13.5%75,763– 9.3%Ford Bronco10,132– 3.0%69,186– 15.4%Toyota 4Runner9,269– 26.3%83,456+ 12.0%Mazda CX-508,868+ 240.8%52,112+ 84.1%Kia Sorento8,735+ 7.2%62,604+ 5.2%Toyota Corolla Cross8,523+ 34.8%61,392+ 46.4%Mazda CX-307,940+ 19.8%67,841+ 29.5%Lexus NX7,238+ 30.1%48,481+ 6.4%Honda Odyssey7,136+ 20.1%53,343+ 5.3%Toyota Sienna6,853– 6.7%44,124+ 6.5%Toyota Prius6,813+ 46.0%23,387– 0.7%Hyundai Kona6,112+ 5.8%59,364+ 19.1%Toyota Highlander6,061– 12.4%72,227– 43.9%Kia K56,058– 6.5%23,578– 45.9%Kia Seltos6,033+ 29.8%44,300+ 4.7%Mazda CX-906,024+ 53.1%34,313+ 173.0%Hyundai Sonata5,953+ 75.2%42,855+ 26.3%Ford Expedition5,675– 18.0%53,965+ 5.7%Ford Ranger5,660+ 173.6%26,221– 14.0%Toyota Land Cruiser5,508+ 550700.0%15,237+ 304640.0%Honda Prologue5,401new10,394newFord Mustang Mach-E5,341+ 6.1%32,167+ 39.8%Kia Carnival5,060– 6.8%30,700+ 7.6%Honda Ridgeline5,030+ 28.6%29,100– 18.1%Hyundai Ioniq 54,838+ 35.4%26,982+ 26.4%Subaru Ascent4,630– 4.7%36,805– 13.0%Acura RDX4,422+ 11.6%28,569+ 24.6%Kia Soul4,185– 14.8%36,078– 19.4%Lexus ES4,075+ 35.6%27,411+ 7.3%Acura MDX4,032– 3.4%33,571– 17.2%Lexus GX3,997+ 41.8%17,884– 3.6%Mazda33,661+ 40.2%25,447+ 27.0%Ford E-Series3,364– 6.9%26,417– 4.6%Lincoln Nautilus3,333+ 57.0%23,934+ 41.5%Genesis GV703,183+ 29.9%18,045+ 7.6%Subaru Impreza3,166+ 43.6%20,636– 15.1%Ford Mustang3,164+ 55.4%33,817+ 17.7%Toyota Venza3,137+ 3.5%28,042+ 48.4%Volvo XC902,979– 21.2%24,194– 4.0%Ford Edge2,858– 54.3%58,518– 6.2%Honda Passport2,828+ 4.2%21,674– 27.3%Volvo XC602,799– 5.0%22,971– 11.4%Kia Niro2,669– 31.5%23,445– 11.0%Lincoln Aviator2,596+ 4454.4%14,879+ 76.4%Hyundai Santa Cruz2,486– 19.3%23,046– 11.5%Volvo XC402,474– 0.8%18,107+ 6.0%Hyundai Venue2,470+ 12.4%18,241– 13.7%Toyota Sequoia2,422– 0.9%17,436+ 27.6%Kia EV92,388new13,874newGenesis GV802,344+ 20.9%14,416+ 23.3%Lincoln Corsair2,327– 16.6%17,626+ 17.7%Acura Integra1,964– 29.7%17,620– 20.1%Kia EV61,885– 23.0%14,373+ 13.0%Toyota bZ4X1,676+ 80.0%12,253+ 131.0%Subaru Legacy1,654– 40.2%12,903– 23.6%Lexus IS1,616– 23.9%13,223– 13.5%Lincoln Navigator1,585– 2.2%9,821– 18.0%Subaru WRX1,552– 7.5%12,216– 35.5%Volvo S601,472+ 90.4%11,762+ 150.6%Subaru Solterra1,417+ 54.9%8,063+ 73.6%Toyota Crown1,410– 41.7%16,514+ 55.3%Mazda CX-701,352new3,328newGenesis G701,055– 24.3%7,401– 17.1%Acura ZDX1,003new2,035newLexus RZ987+ 116.4%7,858+ 280.0%Ford Transit Connect983– 42.0%8,781– 23.9%Hyundai Ioniq 6808– 51.4%8,498+ 27.7%Mazda MX-5 Miata727– 0.8%5,235– 24.8%Toyota GR86677– 40.8%9,145+ 17.6%Acura TLX576– 53.2%5,403– 56.2%Lexus LX575+ 1.6%4,346– 4.3%Toyota Crown Signia570new570newLexus UX526– 38.0%6,479– 24.2%Genesis G80390+ 33.1%2,794– 27.4%Subaru BRZ347+ 29.5%2,032– 34.3%Toyota Supra309+ 130.6%2,112+ 10.5%Genesis GV60296+ 14.7%1,818– 1.1%Volvo V60249+ 45.6%1,868+ 42.4%Lexus LS186+ 3.3%1,556– 1.0%Volvo C40182– 49.3%903– 83.4%Lexus RC170+ 1.8%1,258+ 9.9%Volvo S90143+ 72.3%797– 27.7%Lexus LC121– 27.1%1,192+ 3.4%Genesis G90118– 0.8%927– 0.3%Volvo EX3085new85newKia K445new45newToyota Mirai45– 84.3%316– 87.2%Volvo V9037+ 0.0%342– 12.8%Hyundai Nexo8– 55.6%87– 44.6%

Source: Manufacturers