The Chevrolet D-Max remains by far the best-selling vehicle in Ecuador.

The new vehicle market in Ecuador, a new monthly update on BSCB, is down a harsh -18.4% year-on-year in August to 9,164 sales. This way, the year-to-date volume is off -18.6% to 75,033. In August. Chevrolet (+1.1%) widens the gap with the #2 Kia (-32.9%) by lodging the only year-on-year gain in the Top 5. Toyota (-47.7%), Hyundai (-36%) and Chery (-19.1%) all fall faster than the market with Chery overtaking Hyundai for #4. Suzuki (+13.5%) is in excellent shape at #6, just as DFSK (-2.4%) and Mazda (-13.1%) limit their fall. JMC (+54.2%), Nissan (+38.7%), Dongfeng (+22.9%), Sinotruk (+16.6%) and Hino (+6.4%) shine below. 

Over in the models charts and during the first 8 months of the year, the Chevrolet D-Max remains ultra dominant with 8.4% of the market, distancing the Kia Soluto at 5.5% and the Chevrolet Groove at 3%, up from #9 over the Full Year 2023. The Kia Sonet is down one spot to #4 while the Chevrolet Joy Black is up two to #5. Notice also the arrival inside the Top 10 of the VW T-Cross, DFSK Glory and GWM Poer.

Previous post: Ecuador Full Year 2023: Chevrolet D-Max #1 again, Shineray G01 #4

Full August 2024 Top 20 brands and 8 months 2024 Top 10 models below.

Ecuador August 2024 – brands:

Note: This ranking features the Top 20 brands YTD ordered based on their August sales and may therefore not be 100% accurate.

PosBrandAug-24%/232024%/23PosFY231Chevrolet2,02922.1%+ 1.1%14,21418.9%– 13.2%112Kia1,47416.1%– 32.9%11,62015.5%– 25.7%223Toyota4575.0%– 47.7%4,6196.2%– 26.9%334Chery4194.6%– 19.1%3,3544.5%– 26.8%555Hyundai3854.2%– 36.0%3,6974.9%– 24.3%446Suzuki3363.7%+ 13.5%2,8803.8%+ 9.8%697Renault2853.1%– 21.3%2,5393.4%– 28.2%768DFSK2482.7%– 2.4%1,8152.4%– 20.8%12129JAC2212.4%– 33.0%2,0032.7%– 38.7%9710Mazda2192.4%– 13.1%1,6992.3%– 19.6%141411Hino2152.3%+ 6.4%1,6652.2%– 7.9%151512GMW2022.2%– 11.8%2,0742.8%– 12.1%81013Nissan1972.1%+ 38.7%1,8832.5%+ 24.1%111614Dongfeng1882.1%+ 22.9%1,4361.9%– 10.8%161815Sinotruk1691.8%+ 16.6%1,2621.7%+ 40.1%18n/a16Volkswagen1661.8%– 13.5%1,9282.6%– 7.9%101317Jetour1531.7%– 40.7%1,3381.8%– 42.7%171118Shineray1511.6%– 54.8%1,7132.3%– 48.1%13819JMC1281.4%+ 54.2%9961.3%+ 0.2%202020Ford931.0%– 55.5%1,2481.7%– 20.4%1917

Ecuador 8 months 2024 – models:

PosModel2024%FY231Chevrolet D-Max6,3168.4%12Kia Soluto4,1275.5%23Chevrolet Groove2,2543.0%94Kia Sonet2,2173.0%35Chevrolet Joy Black1,6902.3%76VW T-Cross1,4051.9%n/a7Kia Sportage1,3471.8%n/a8DFSK Glory1,3241.8%n/a9Suzuki Swift1,1911.6%n/a10GWM Poer1,0731.4%n/an/aToyota Hilux9531.3%11n/aChery Arrizo9501.3%13n/aJAC Serie HFC 10377811.0%n/an/aFord Ranger7311.0%15n/aKYC V34260.6%n/an/aChevrolet NLR4110.5%n/an/aHino AK83420.5%n/an/aSinotruk Serie Howo3270.4%n/an/aHino Nuevo Dutro City 5143190.4%n/an/aShineray X303030.4%n/an/aKarry Q22L2740.4%n/an/aHino Serie XZU2410.3%n/an/aIveco Daily2370.3%n/an/aFoton Aumark2290.3%n/an/aDFSK C371780.2%n/a

Source: AEADE