The Influencer Economy Is Growing, But It’s a Tough Racket
By Greg Isaacson For older generations of Americans who grew up watching TV, it may come as a surprise that the most-viewed entertainer in the world is arguably a 26-year-old YouTuber who styles himself as “MrBeast.” Jimmy Donaldson (his real name) has 290 million subscribers on the video-sharing platform and receives anywhere from 100 million to 300 million views on a typical upload.
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