Fiat is by far the best-selling manufacturer in Uruguay in January.

New light vehicle sales in Uruguay gain 6.8% year-on-year in January to 4,037 units. Fiat (+643.3%) is up a surreal 7-fold on a year ago to lead the brands charts with 19.1% share, its best since March 2022 (27%). That is almost double its FY2023 share of 10.9%. In contrast Chevrolet (-12.5%) and Volkswagen (-14%) are in a deep rut. Hyundai (+41%) is very strong at #4, ahead of three troubled manufacturers: Suzuki (-52.4%), Renault (-18.6%) and Peugeot (-8.7%). Toyota (+39.4%) and Nissan (+172.3%) shine in the remainder of the Top 10. BYD (+30.4%), Chery (+50.9%), Dongfeng (+213.6%) and Jetour (-21.5%) are the best-selling Chinese brands this month.

Previous post: Uruguay Full Year 2023: Fiat Strada reclaims lead, Chevrolet Montana up to #3

One year ago: Uruguay January 2023: Chevrolet and Suzuki on top again, Citroen (+571.4%) amazes i n market up 16.4%

Full January 2024 Top 43 All brands ranking below.

Uruguay January 2024 – brands:

PosBrandJan-24%/22DecFY231Fiat77319.1%+ 643.3%222Chevrolet61715.3%– 12.5%113Volkswagen3769.3%– 14.0%644Hyundai2967.3%+ 41.0%465Suzuki2626.5%– 52.4%536Renault2405.9%– 18.6%357Peugeot2105.2%– 8.7%878Toyota1844.6%+ 39.4%9109Citroen1604.0%– 43.3%10810Nissan1283.2%+ 172.3%7911BYD902.2%+ 30.4%111112Chery802.0%+ 50.9%121213DongFeng (incl. DFSK)691.7%+ 213.6%161914Jetour621.5%– 21.5%131315BMW441.1%+ 22.2%181516Ford441.1%+ 4.8%201417Honda411.0%+ 215.4%222018Changan411.0%– 24.1%231819Geely380.9%+ 11.8%172420Jeep340.8%+ 277.8%252121Victory320.8%– 25.6%191722Mercedes310.8%+ 0.0%141623Karry290.7%– 23.7%212524GWM240.6%– 71.8%152225JAC240.6%– 66.2%262326MG240.6%n/a – –27Audi230.6%+ 43.8%282628Subaru110.3%+ 83.3%243129Mitsubishi80.2%– 73.3%272730Ram80.2%+ 700.0%454631Volvo50.1%+ 0.0%302932Maxus50.1%+ 25.0%353233Kia40.1%– 71.4%312834XEV30.1%– 75.0%333435JMC30.1%+ 0.0%363736Seat30.1%+ 200.0%374737Foton30.1%+ 0.0%414138Hozon20.0%+ 100.0%384939Bestune20.0%– 50.0% –4340Mini10.0%– 80.0%323341Land Rover10.0%– 50.0%434042Iveco10.0%n/a444443Opel10.0%– 66.7% –35

Source: Autodata