Twin Cities Salvation Army officials say their Christmas fundrasing effort is behind last year’s pace by almost $700,000.

The organization generally collects 75% of their annual revenues during the holiday campaign.

“The last two weeks of December are the most active fundraising time of year, so we expect more gifts will still be coming in,” said Lt. Col. Randall Polsley, Salvation Army Northern Division commander, in a statement. “But at this point we’re nearly 18% behind last year’s pace, which tells us we won’t hit our target unless we see significant gains by December 31st.”

Money raised during the final three months of the year account for a majority the group’s revenue and help pay for assistance programs offered throughout the year.

Requests for assistance from the Salvation Army have stayed high despite the pandemic ending, officials said.

“Current conditions are driving an increased demand for services, but they also put pressure on charitable giving, and we’re seeing the effects of that pressure this giving season,” Polsley said. “The unfortunate outcome of this shortfall is that we may not be able to help all of the individuals and families we had planned on helping in 2024.”

Those wanting to helpout can make a tax-deductible donation by Dec. 31 these ways:

• Make a gift by visiting SalvationArmyNorth.org.
• Call The Salvation Army at 651-746-3491 during business hours.
• Drop off or mail a check postmarked by Dec. 31 to The Salvation Army, 2445 Prior Ave N, Roseville, MN 55113.

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