Record market share for the Tesla Model Y in Iceland.

New car sales are stable year-on-year in Iceland in November at +0.1% to 1,297 units. This means through November the market is up 5.7% to 16,094. Tesla (+128%) has a gigantic month in Iceland, accounting for no less than 48.3% of the market in November, a new record. It now accesses the year-to-date top spot with 18.6% share. A faraway 2nd, Toyota (-36.3%) is down to just 7.2% share vs. 16.3% so far this year. Kia (-43.2%) is also in great difficulty at #3 whereas Hyundai (+117.6%) scores a splendid year-on-year lift. Skoda (+63.2%) is the only additional gainer in the Top 10 at #8. 

Model-wise, the Tesla Model Y skyrockets to a barely believable 46% share, thanks to almost 600 units sold in just one month. It now holds 17.3% of the market year-to-date. The Polestar 2 sells 16.5 times less but still manages to snap the 2nd place overall with 2.8% share. It ranks #10 year-to-date. The Toyota bZ4X is up three spots on October to #3, distancing the Hyundai Kona and Tesla Model 3. The Kia EV9 makes a splash for its entrance into the Icelandic market, landing directly at #7. Excluding the Kona, all Top 10 models are pure EVs, with the Skoda Enyaq, VW ID.4, Ford Mustang Mach-E and Hyundai Ioniq 5 filling the remaining spots.

Previous month: Iceland October 2023: Tesla Model Y scores 6th straight month at #1, Subaru Solterra #4

One year ago: Iceland November 2022: Tesla Model Y and Polestar 2 on top, Nissan Ariya #12, sales up 33.8%

Full November 2023 Top 36 All brands and Top 20 models below.

Iceland November 2023 – brands:

PosBrandNov-23%/22Oct2023%/22PosFY221Tesla62748.3%+ 128.0%13,00018.6%+ 219.5%142Toyota937.2%– 36.3%32,62316.3%– 1.8%213Kia796.1%– 43.2%21,87511.7%+ 14.1%324Hyundai745.7%+ 117.6%48475.3%– 36.5%535Volvo413.2%– 57.3%64923.1%– 4.3%886Volkswagen403.1%– 23.1%58355.2%+ 36.7%677Polestar362.8%– 72.3%132601.6%– 36.0%15128Skoda312.4%+ 63.2%74472.8%– 18.4%9109Ford292.2%– 44.2%93152.0%– 1.9%131810Mazda282.2%– 22.2%184983.1%+ 73.5%72011Mercedes251.9%– 43.2%84222.6%– 18.4%10912BMW231.8%+ 53.3%122361.5%– 27.4%181913Subaru211.6%+ 133.3%112141.3%+ 177.9%192614Land Rover171.3%+ 240.0%163412.1%– 22.5%111315Audi171.3%– 37.0%152391.5%+ 17.7%172116Smart151.2%n/a17680.4%n/a27 –17Jeep131.0%+ 333.3%221931.2%– 59.1%211118MG131.0%– 70.5%141861.2%– 45.0%221519Lexus120.9%+ 300.0%241330.8%+ 90.0%242820Nissan110.8%– 66.7%102471.5%– 36.7%161721Dacia60.5%n/a261,0806.7%+ 44.4%4522Opel60.5%– 71.4%231360.8%+ 49.5%232523BYD50.4%new19630.4%new28 –24Maxus50.4%n/a31620.4%+ 113.8%293125Porsche50.4%+ 66.7%21530.3%– 24.3%302726Great Wall Motors50.4%new3980.0%new40 –27Suzuki40.3%– 42.9%333192.0%– 14.7%121628Renault40.3%n/a202711.7%+ 115.1%142229Mitsubishi30.2%+ 50.0%34440.3%– 94.1%31630Jaguar20.2%– 71.4%29170.1%– 39.3%363231DFSK20.2%n/a37120.1%+ 100.0%384032Peugeot 10.1%– 98.1%272001.2%– 52.6%201433Honda10.1%– 88.9%25730.5%– 53.2%262334FAW Hongqi10.1%n/a35290.2%+ 2800.0%333735Mini10.1%+ 0.0%30140.1%– 50.0%373436Ineos10.1%new –50.0%new46 –

Iceland November 2023 – models:

PosModelNov-23%Oct2023%PosFY221Tesla Model Y59646.0%12,78417.3%112Polestar 2362.8%92601.6%1083Toyota bZ4X322.5%63652.3%7n/a4Hyundai Kona312.4%31851.1%14425Tesla Model 3272.1%n/a1671.0%19196Skoda Enyaq241.9%51510.9%25107Kia EV9221.7% –220.1%114 –8VW ID.4211.6%112931.8%8249Ford Mustang Mach-E201.5%71541.0%234610Hyundai Ioniq 5201.5%191581.0%211411Hyundai Tucson191.5%n/a1701.1%18712Volvo XC40181.4%131581.0%221213Kia EV6171.3%221801.1%151114Toyota Yaris Cross161.2%241450.9%263115Kia Niro151.2%82551.6%111616Mazda MX-30151.2%n/a860.5%45n/a17Smart #1151.2%14680.4%52 –18Subaru Solterra141.1%41350.8%29n/a19Toyota Land Cruiser Prado120.9%n/a4763.0%4320Toyota RAV4120.9%105933.7%32

Source: Manufacturers