The Honda Vezel ranks 5th among regular cars in November.

411,089 new vehicles hit Japanese roads in November, that’s a 9% year-on-year improvement. It brings the year-to-date volume to 4,416,248 units, up 14.5% over the same period in 2022. Brand leader Toyota (+23.8%) outpaces its home market but at 32.3% share, it is almost one percentage point below its YTD level of 33.2%. Honda (+12.9%) stays in 2nd place with 14.2% share, well above the #4 and 12.2% it commands YTD. Suzuki (-4.8%) bypasses Daihatsu (-8.5%) for third place, with Nissan (+4.9%) a little shy at #5. The rest of the Top 9 outrace the market: Lexus (+159.3%) is the superstar, with Mitsubishi (+36.2%) also very dynamic and Subaru (+15.4%) and Mazda (+11.6%) strong.

Over in the regular cars ranking, the Toyota Yaris/Cross (+30.5%) and Toyota Corolla/Cross (+30.8%) both post solid results, they are followed by the Toyota Sienta (+10.1%) and Roomy (+33.4%). The Honda Vezel (+66.2%) is the best of the rest ahead of the Toyota Prius (+183.7%) and a struggling Nissan Note (-37.4%). The Nissan Serena (+87.1%) and Toyota Noah (+33.9%) also shine in the remainder of the Top 10 while below, the Toyota Harrier (+232.6%), Subaru Impreza (+116.4%), Toyota Crown (+119.6%) and Vellfire (+1444%) make themselves noticed.  

As for kei cars, the Honda N-BOX (+20.7%) remains ultra dominant and is once again the best-selling vehicle in Japan when including regular cars. In fact the entire Top 6 is unchanged on October: the Daihatsu Tanto (+6.6%) follow above the Suzuki Spacia (+10.9%) and Suzuki Hustler (+27.3%). The Daihatsu Move however (-31.5%) endures the steepest fall in the Top 25 at #5. The Mitsubishi Delica Mini/eK (+141%) and Daihatsu Taft (+27.2%) also impress.

Previous month: Japan October 2023: Toyota monopolises Top 7 regular cars for 2nd time in 3 months

One year ago: Japan November 2022: Daihatsu, Mitsubishi, Mercedes shine, Honda ZR-V lands

Full November 2023 Top 50 All brands, Top 50 regular models and Top 35 All kei cars below.

Japan November 2023 – brands:

PosBrandNov-23%/22Oct2023%/22PosFY221Toyota132,84832.3%+ 23.8%11,467,98733.2%+ 27.5%112Honda58,26514.2%+ 12.9%2540,32212.2%+ 3.6%443Suzuki55,36113.5%– 4.8%4603,78213.7%+ 9.2%224Daihatsu55,04013.4%– 8.5%3551,59112.5%+ 4.8%335Nissan38,7469.4%+ 4.9%5446,81510.1%+ 7.7%556Mazda13,2463.2%+ 11.6%6167,2683.8%+ 12.2%667Subaru10,4522.5%+ 15.4%795,1372.2%+ 2.6%778Mitsubishi9,2802.3%+ 36.2%894,9992.2%+ 13.8%889Lexus6,8831.7%+ 159.3%989,6212.0%+ 134.7%91210Mercedes4,3911.1%– 23.0%1145,5841.0%+ 0.1%11911Isuzu4,3221.1%+ 3.4%1059,4401.3%+ 54.6%101012Mitsubishi Fuso3,0220.7%+ 27.1%1233,6350.8%+ 40.2%131513Volkswagen2,9530.7%+ 5.4%1428,0980.6%– 1.1%151314Hino2,6370.6%+ 15.2%1534,8520.8%– 11.3%121115BMW2,2860.6%– 21.5%1329,9700.7%+ 7.5%141416Audi2,0510.5%+ 16.4%1621,5540.5%+ 16.1%161617Mini1,5620.4%– 5.6%1715,9600.4%– 7.8%171718Jeep9390.2%+ 76.5%2110,5820.2%+ 18.4%191919Volvo8450.2%– 46.3%1912,8510.3%– 12.8%181820UD Trucks7660.2%– 22.2%189,2720.2%+ 6.2%202021Land Rover7540.2%+ 148.0%208,0940.2%+ 95.9%212622Porsche7130.2%+ 44.9%247,3660.2%+ 16.6%232323Peugeot7090.2%– 26.7%237,4880.2%– 1.1%222224Fiat4730.1%+ 18.5%254,2580.1%– 19.2%262425Renault4680.1%– 34.1%226,6940.2%– 16.3%242126Citroen3870.1%– 31.4%264,8010.1%+ 15.7%252527Maserati1780.0%+ 67.9%271,5250.0%+ 38.0%283028BYD1660.0%n/a281,2370.0%+ 5522.7%314829Alfa Romeo1290.0%+ 18.3%321,5370.0%+ 3.9%272830Abarth1190.0%– 28.7%291,3130.0%– 46.0%292731Ferrari1100.0%+ 42.9%301,2930.0%– 6.2%302932Bentley780.0%+ 16.4%346060.0%+ 0.7%353533DS750.0%– 57.1%368830.0%+ 18.5%323334Lamborghini610.0%+ 221.1%405210.0%– 5.8%363635Aston Martin480.0%+ 41.2%384110.0%+ 28.0%394036Jaguar460.0%– 60.3%356270.0%– 33.2%343137Scania450.0%+ 80.0%423600.0%+ 29.0%404138Chevrolet410.0%– 49.4%337270.0%+ 2.0%333439Cadillac410.0%– 21.2%415190.0%– 31.4%373240Hyundai370.0%+ 5.7%314220.0%– 10.0%383741Lotus320.0%+ 1500.0%391790.0%+ 3.5%454442Rolls-Royce270.0%+ 107.7%462020.0%– 9.0%444343Ford200.0%– 25.9%452810.0%– 28.7%423944Alpina190.0%– 13.6%372810.0%– 3.1%414245McLaren160.0%+ 166.7%431650.0%+ 36.4%464546Dodge130.0%– 35.0%442100.0%– 49.0%433847GMC40.0%+ 300.0% –240.0%– 41.5%474648MG30.0%n/a –100.0%+ 0.0%515349Chrysler10.0%+ 0.0%47100.0%– 54.5%505050Unimog10.0%n/a –80.0%+ 700.0%535751Smart10.0%n/a –10.0%– 50.0%5556 –Others 3790.1%– 66.3% –4,8270.1%– 10.7% – –

Japan November 2023 – regular cars:

PosModelNov-23/22OctNov-222023/22PosFY221Toyota Yaris/Cross16,895+ 30.5%112,944180,109+ 24.7%112Toyota Corolla/Cross13,313+ 30.8%210,178143,459+ 30.2%223Toyota Sienta11,194+ 10.1%410,167122,942+ 148.8%384Toyota Roomy11,194+ 33.4%38,39091,883– 1.7%645Honda Vezel9,396+ 66.2%85,65352,259+ 30.2%16146Toyota Prius8,399+ 183.7%52,96191,927+ 225.8%5207Nissan Note6,866– 37.4%910,97396,514+ 6.6%438Nissan Serena6,824+ 87.1%103,64869,664+ 39.8%12129Toyota Noah6,802+ 33.9%65,08090,770+ 91.7%71110Toyota Aqua6,527– 25.9%148,80875,383+ 31.1%9711Toyota Voxy6,337+ 27.9%74,95485,186+ 87.4%81312Toyota Raize6,289+ 12.5%115,58960,049– 19.6%13513Toyota Harrier6,017+ 232.6%131,80970,555+ 130.1%111814Honda Freed5,843+ 14.2%155,11870,878+ 4.1%10615Toyota Alphard5,092– 5.0%165,35848,418– 4.6%171016Subaru Impreza4,884+ 116.4%182,25730,779+ 64.2%222617Honda StepWGN4,824– 9.4%125,32739,849+ 39.3%191618Toyota Crown4,528+ 119.6%222,06239,109#VALUE!203119Honda Fit4,254– 22.2%175,47152,758+ 5.7%14920Honda ZR-V4,117+ 74.7%192,357n/an/an/an/a21Suzuki Solio3,933– 9.1%214,32945,089+ 36.3%181522Toyota Land Cruiser W3,493+ 16.0%203,01152,419+ 77.5%151723Toyota Vellfire2,455+ 1444.0%24159n/an/an/an/a24Nissan X-Trail2,439+ 26.5%301,92825,037+ 69.0%252925Toyota RAV42,330+ 6.2%272,19339,089+ 49.9%212226Suzuki Jimny Wagon2,145+ 5.4%262,03624,589+ 79.8%263027Mazda CX-52,009+ 32.2%231,52023,944– 14.7%272128Lexus NX350H1,973+ 196.7%2866527,816+ 411.5%23n/a29Subaru Forester1,683– 30.4%292,41720,468+ 1.2%302430Mazda CX-81,614+ 415.7%3331315,570+ 32.8%343931Nissan Kicks1,594+ 57.8%321,01014,393– 14.6%362832Mazda21,483– 11.1%341,66819,120– 9.8%312533Suzuki Swift1,415– 22.0%311,81423,790+ 9.7%282334Mazda CX-301,341+ 2.7%251,30616,591+ 20.5%323435Honda Civic1,259+ 9.9%371,14612,599+ 76.2%384736Mitsubishi Outlander1,257+ 52.9%3982212,509– 20.3%403237Suzuki Xbee1,240+ 8.7%351,14112,509+ 22.0%394138Mazda31,216+ 10.0%431,10513,402+ 14.4%373639Mitsubishi Delica D51,075– 33.0%361,60416,112+ 17.2%333340Daihatsu Rocky979– 49.7%381,94614,661– 22.3%352741Toyota Hiace W968+ 15.9%4483510,235+ 36.2%424642Subaru Levorg966– 7.9%461,04912,352– 1.3%413543Mazda CX-60944– 32.8%411,40523,249+ 658.5%29n/a44Toyota JPN Taxi866+ 95.5%47443n/an/an/an/a45Subaru Legacy828+ 22.1%n/a678n/an/an/a4446Toyota 86754+ 29.8%n/a581n/an/an/a3747Mazda MX-30711+ 187.9%n/a247n/an/an/an/a48Daihatsu Thor704– 44.5%421,2699,714+ 5.0%434349Lexus RX500H626+ 878.1%n/a64n/an/an/an/a50Lexus RX350619+ 1668.6%4935n/an/an/an/a

Japan November 2023 – kei cars:

PosModelNov-23/22Oct2023/22PosFY221Honda N-BOX21,097+ 20.7%1211,705+ 14.2%112Daihatsu Tanto15,988+ 6.6%2147,600+ 54.3%223Suzuki Spacia11,407+ 10.9%3111,186+ 22.3%334Suzuki Hustler8,731+ 27.3%476,309+ 18.2%575Daihatsu Move7,292– 31.5%599,569+ 17.0%446Daihatsu Taft6,634+ 27.2%654,109+ 2.9%10107Daihatsu Mira6,019+ 1.4%958,586– 3.2%998Suzuki WagonR5,777– 26.5%1067,450– 10.5%659Nissan Roox5,491– 1.8%764,547– 3.0%7610Mitsubishi Delica Mini/eK4,927+ 141.0%1135,991+ 42.8%121411Suzuki Alto4,733– 19.9%864,032+ 2.8%8812Suzuki Jimny3,735+ 21.6%1337,095– 4.4%111313Nissan Dayz3,624+ 65.0%1635,762– 14.9%131114Honda N-WGN3,285– 19.0%1235,321– 8.2%141215Nissan Sakura2,725– 22.1%1434,698+ 89.4%151516Honda N-ONE1,694+ 38.2%1518,164+ 4.1%161617Suzuki Every Wagon1,279– 30.7%1716,511+ 13.7%171818Mazda Flair Wagon778– 18.1%1811,356+ 29.9%182019Toyota Pixis770– 4.8%199,915– 37.0%191720Mazda Flair Crossover587+ 23.6%205,875+ 17.8%222221Nissan NV100 Clipper Rio513+ 20.1%225,104+ 30.1%232422Subaru Chiffon401+ 17.9%214,286+ 8.7%262523Mazda Carol379+ 19.9%234,629+ 58.3%242924Mazda Flair  364+ 11.3%253,984+ 9.0%272725Mitsubishi eK Cross EV324+ 4.5%276,671+ 94.9%212626Daihatsu Copen324– 39.2%244,389– 0.5%252327Subaru Pleo242+ 25.4%262,182– 21.6%283028Toyota Copen GR Sport148+ 17.5%281,493– 15.2%303229Mazda Scrum Wagon68– 37.6%291,103– 8.8%313330Toyota C+POD49+ 250.0%30324– 71.6%333431Mitsubishi Town Box45– 34.8%31496– 3.5%323532Daihatsu Cast25– 97.8%328,178– 41.0%201933Subaru Stella1– 99.7%331,699– 46.9%292834Honda S6600– 100.0%345– 99.8%343135Daihatsu Wake0– 100.0% –3– 100.0%3521

Source: JADA, JMVA, JAIA