The Hyundai Custin has landed in the Vietnamese charts.

VAMA data shows a Vietnamese new vehicle market down a heavy -30.6% year-on-year in October to 25,369, leading to a year-to-date volume off -29.3% to 235,298. These figures climb to 32,827 (-26.6%) and 305,404 (-26.5%) when adding Hyundai who reports separately. Note VinFast stopped communicating monthly sales figures. Hyundai (-8.8%) contains its loss into the single-digit to rise to 22.7% share vs. 15.9% so far this year. Thaco-Kia (-22.1%) also improves its market share year-on-year to 16.3% share whereas Toyota (-53.5%) completely implodes. Mazda (+12.1%) and Honda (+23.2%) are the only gainers in the Top 10. Below, BMW/Mini (+221%) and Lexus (+68.5%) shoot up.

Model-wise, the Mazda CX-5 (+118.8%) goes completely against the depressed market to sign a third consecutive win with 6.7% share, well above the #2, the Ford Ranger (-38.4%), at 4.5%. The CX-5 advances to #2 year-to-date as a result vs. #8 over the Full Year 2022. The Hyundai Accent (-22.6%) and Toyota Vios (-33.4%) both fit within 12 sales of the Ford Ranger. The Hyundai Tucson (+54%) delivers a very impressive result and climbs from #17 in September to #6 this month. The Kia Sonet (+9.5%) is the only additional gainers in the Top 10. We welcome the Hyundai Custin at #25 and the Hyundai Palisade at #61.

Previous month: Vietnam September 2023: Mazda CX-5 repeats at #1 in depleted market

One year ago: Vietnam October 2022: Ford Ranger best-seller in market up 6.6%

Full October 2023 Top 17 All brands and Top 70 All models below.

Note: Medium and large commercial vehicles are included in the brands ranking but not in models. Some manufacturers such as BMW, Lexus, Mini, Peugeot and VinFast don’t share model detail.

Vietnam October 2023 – brands:

PosBrandOct-23%/22Sep2023%/22PosFY221Hyundai7,45822.7%-8.8%148,62615.9%-24.6%132Thaco-Kia5,34716.3%-22.1%245,40414.9%-37.1%223Toyota4,04112.3%-53.5%342,53113.9%-41.6%314Mazda3,92512.0%12.1%427,7919.1%-7.5%555Ford3,0629.3%-23.7%629,5489.7%51.3%476Mitsubishi2,4577.5%-19.9%724,1037.9%-27.8%647Honda2,1486.5%23.2%817,2185.6%-36.0%868Isuzu8172.5%-16.1%106,8902.3%-26.8%10109Suzuki6802.1%-50.3%911,5283.8%-14.5%9910Peugeot2350.7%-57.5%112,0770.7%-77.9%111111Hino2150.7%-53.1%121,9400.6%-58.8%121212BMW+Mini1990.6%221.0%141,6620.5%79.7%131513Lexus1550.5%68.5%131,3970.5%2.3%141414Hyundai Trucks1280.4%-26.0%159530.3%-44.0%151315Samco170.1%-54.1%161840.1%-8.5%161716VEAM160.0%-42.9%171820.1%-61.0%171617Daewoo Bus160.0%n/a181820.1%378.9%181818VinFast (est)n/an/an/a521,4807.0%19.0%78

Vietnam October 2023 – models:

PosModelOct-23%/22Sep2023%/22PosFY221Mazda CX-52,1956.7%118.8%113,0314.3%18.8%282Ford Ranger1,4754.5%-38.4%512,7104.2%5.7%453Hyundai Accent1,4744.5%-22.6%313,0144.3%-26.1%324Toyota Vios1,4634.5%-33.4%48,9432.9%-52.4%615Mitsubishi Xpander1,2773.9%-22.3%215,4645.1%-12.9%136Hyundai Tucson1,2493.8%54.0%173,8401.3%-44.2%24187Hyundai Creta1,2353.8%-37.6%87,5482.5%-16.0%8108Kia Sonet1,1523.5%9.5%68,8082.9%5.7%7169Kia Seltos1,0913.3%-1.2%77,3342.4%-33.2%11910Hyundai Santa Fe9192.8%-13.5%194,4641.5%-49.1%191311Ford Everest7542.3%-41.5%107,4272.4%54.7%102112Honda City7512.3%-13.2%127,5072.5%-41.9%9613Mazda36932.1%-39.2%145,0791.7%-38.6%171414Hyundai Grand i106712.0%-31.0%156,0572.0%-31.5%141215Kia Carnival5221.6%4.4%224,2771.4%-48.5%201716Ford Territory5141.6%new135,8821.9%new154117Hyundai Stargazer4951.5%new203,0951.0%new275018Honda CR-V4771.5%-0.2%114,2101.4%-47.6%211519Honda BR-V4681.4%new91,7970.6%new41 –20Mitsubishi Triton4541.4%23.0%352,0200.7%-53.8%382421Mitsubishi Attrage4381.3%-33.7%184,0701.3%-35.1%232022Kia Carens3961.2%new212,9881.0%new295123Toyota Veloz3901.2%-75.6%166,5322.1%-42.0%12724Honda HR-V3651.1%75.5%332,6690.9%37.9%314025Hyundai Custin3241.0%new –3240.1%new61 –26Mazda23191.0%-28.3%283,1721.0%8.1%263027Toyota Corolla Cross3171.0%-84.8%349,7073.2%-41.4%5428Ford Transit3141.0%11.0%243,3541.1%72.9%253929Kia K33000.9%-65.9%312,4950.8%-74.9%331130Toyota Raize2930.9%-23.1%234,0981.3%-26.6%222231Toyota Fortuner2690.8%-67.8%252,9901.0%-54.2%281932Mazda CX-82680.8%-33.0%322,3980.8%-25.7%343233Suzuki Carry2600.8%-41.7%302,7770.9%-25.4%302734Mitsubishi Outlander2540.8%-20.1%411,7590.6%-56.0%422535Toyota Avanza2530.8%-55.8%262,6370.9%-7.7%323536Hyundai Elantra2510.8%-43.0%272,1660.7%20.0%363837Toyota Yaris Cross2350.7%new384150.1%new60 –38Mazda CX-302080.6%27.6%431,2920.4%-11.8%454539Toyota Wigo2080.6%n/a361,2170.4%149.4%485840Kia Sportage1700.5%-63.7%391,8850.6%-18.8%403741Toyota Camry1520.5%32.2%372,0510.7%-40.4%372642Suzuki XL71430.4%-75.3%402,1790.7%-61.3%352343Toyota Innova Cross1430.4%new –1430.0%new66 –44Toyota Innova1290.4%-67.6%441,6140.5%-36.4%433645Suzuki Super Carry1150.4%-57.4%295,4921.8%89.3%163446Suzuki Ertiga1080.3%134.8%426910.2%-3.6%575247Kia Sorento1050.3%-65.7%451,2020.4%-69.6%502848Mazda CX-31000.3%-16.7%461,2030.4%-22.2%494349Toyota Corolla970.3%-78.0%501,2360.4%-60.2%463150Kia Morning960.3%-42.2%511,2210.4%-67.4%472951Kia K5950.3%-26.9%498270.3%-47.0%544652Kia Soluto930.3%-68.7%488600.3%-75.9%533353Mazda6820.2%-45.3%529210.3%-10.9%524754Honda Civic800.2%-55.3%539940.3%-45.3%514455Hyundai Palisade610.2%new –610.0%new70 –56Mazda BT-50600.2%-26.8%556950.2%13.2%565457Toyota Land Cruiser580.2%728.6%544560.1%115.1%586358Isuzu D-Max490.1%-14.0%574450.1%-34.3%595559Mitsubishi Pajero Sport340.1%-55.3%477900.3%-18.5%554960Suzuki Swift260.1%30.0%563190.1%-32.3%625661Isuzu MU-X260.1%-48.0%581750.1%-52.4%646062Suzuki Carry Pro240.1%newn/a420.0%new71 –63Toyota Prado180.1%800.0%591790.1%-45.3%636164Toyota Hilux120.0%n/a601180.0%972.7%686965Honda Accord70.0%-50.0%63410.0%-80.9%726266Ford Explorer50.0%-89.1%651750.1%-73.1%655367Toyota Yaris40.0%-91.8%621220.0%-77.5%675768Suzuki Ciaz40.0%-50.0%61320.0%-11.1%736669Toyota Alphard00.0%#DIV/0!64730.0%21.7%696570VinFast VF e34n/an/an/an/a6,2532.0%183.2%13n/a71VinFast VF 8n/an/an/an/a4,9981.6%new18n/a72VinFast VF 5 Plusn/an/an/an/a1,9770.6%new39 –73VinFast VF 9n/an/an/an/a1,4520.5%new44  –

Source: VEAM, Hyundai