What is going on with Toucher and Rich? Social media accounts get new handles, dropping a host’s name

Boston sports talk radio listeners were digging for answers on Wednesday after the social media accounts for the top morning show dropped one of the host’s names.

But it has been radio silence from Toucher & Rich so far following the drastic change to the social media accounts for the 98.5 The Sports Hub show.

Around midday on Wednesday, the speculation about the show’s future took off when the Toucher & Rich accounts on Twitter (now X), Facebook and Instagram removed host Fred Toucher’s name.

The social media accounts with hundreds of thousands of followers are now only showing host Rich Shertenlieb’s name. The X account is now @heyrichhey.

After the bombshell change to the socials, there was no immediate explanation from the radio station or the hosts. The Herald reached out to Toucher, Rich, 98.5 The Sports Hub, and Beasley Media Group — but they did not immediately respond.

Loyal listeners to the top rated sports morning show in the region were pleading for answers on Wednesday.

“What’s going on Rich Shertenlieb??? The fans need to know!!!” a person wrote on Facebook.

“You think Rich would comment on this to dispel these rumors,” another Facebook user wrote on Shertenlieb’s new account.

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On Wednesday morning’s show, Toucher went on a bit of a rant about the station and social media.

“This station makes more money than any other station by far in the company, and I get nothing for free, which I’m not complaining about,” Toucher said. “I’m just interested that everyone else is running around free with everything — and it’s such a problem that they’re getting so much free stuff that they can’t manage a social media account without getting in trouble.”

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