The Tesla Model Y has been the most popular vehicle in Denmark for the past 6 months in a row.

8,848 new cars hit Danish roads in January, a harsh -14.9% year-on-year drop. Toyota (-9.2%) advances four spots on December to take the lead of the brands charts with an outstanding 14.4% share, to be compared with just 7% over the Full Year 2023. Peugeot (+28.2%) also doubles its share vs. FY2023 at 10.2% vs. 5.1%. Tesla (+52.9%) sports a 8.6% share, a very impressive result for a start of quarter. Only Opel (+27.1%) and Nissan (+18.1%) manage a year-on-year gain in the remainder of the Top 10, with Citroen (-0.8%) and Skoda (-9.5%) sliding down and Volkswagen (-52.7%), Hyundai (-49.7%) and Audi (-26.3%) hit hard.

Model-wise, the Tesla Model Y (-1.2%) lodges a 6th consecutive monthly win with 5.4% share. It distances the Peugeot 208 (-17.6%), Toyota Aygo X (-1%) and Citroen C3 (-10.4%). The Tesla Model 3 (+3475%) takes advantage of its facelift to end the month at #5 with 3.2% share v. 2.4% over the Full Year 2023. The Peugeot 2008 (+74.3%), Audi Q4 (+245.1%) and Skoda Enyaq (+139.7%) also post spectacular lifts. The Toyota bZ4X (+5700%) is up to a record #12 while the Xpeng G9 ranks at #23.

Previous post: Denmark Full Year 2023: Tesla ultra dominant, places Model Y at #1 and Model 3 at #4

One year ago: Denmark January 2023: Tesla Model Y up to uncharacteristic 2nd place in market up 10.6%

Full January 2024 Top 48 All brands and Top 218 All models below.

Denmark January 2024 – brands:

PosBrandJan-24%/23DecFY231Toyota1,27614.4%– 9.2%542Peugeot90510.2%+ 28.2%1073Tesla7638.6%+ 52.9%114Audi5025.7%– 26.3%635Volkswagen5025.7%– 52.7%226Citroen4945.6%– 0.8%19137Skoda4364.9%– 9.5%768Hyundai3934.4%– 49.7%1299Nissan3323.8%+ 18.1%131710Opel3283.7%+ 27.1%221511Volvo2903.3%+ 4.7%91212BMW2572.9%– 28.2%4813Suzuki2502.8%– 39.2%211814Renault2472.8%+ 116.7%111615Mazda2342.6%– 25.0%201916Ford2312.6%– 53.6%81017Mercedes2262.6%– 41.0%3518Kia1641.9%– 59.7%161119Fiat1611.8%+ 33.1%232220Cupra1161.3%– 46.3%151421Seat1081.2%– 24.5%182122BYD1001.1%+ 669.2%252723Xpeng911.0%new172624Mini590.7%+ 7.3%312525Polestar550.6%+ 22.2%142026Dacia530.6%– 59.8%242427Maxus420.5%+ 2000.0%273328MG400.5%– 62.3%262329Honda360.4%+ 28.6%392930Porsche350.4%+ 59.1%343031DS210.2%+ 10.5%303132Man160.2%+ 300.0%383833Mitsubishi160.2%– 27.3%292834Subaru110.1%+ 22.2%374035Lexus100.1%+ 25.0%283436Hongqi80.1%new414137Voyah80.1%new455338Aiways60.1%– 62.5%403639Fisker60.1%new323240Jeep60.1%+ 500.0%333541Land Rover50.1%+ 0.0%353742Alfa Romeo20.0%n/a424443Hisun20.0%n/a –7144BAW10.0%n/a516945Garia10.0%n/a –6246JAC10.0%– 66.7%363947NIO10.0%– 66.7%464248Polaris10.0%+ 0.0%4952

Denmark January 2024 – models:

PosModelJan-24%/23DecFY231Tesla Model Y4755.4%– 1.2%112Peugeot 2084344.9%– 17.6%1023Toyota Aygo X3884.4%– 1.0%1574Citroen C33804.3%– 10.4%2965Tesla Model 32863.2%+ 3475.0%246Peugeot 20082653.0%+ 74.3%26237Toyota Yaris Cross2492.8%– 14.7%27198Audi Q42452.8%+ 245.1%41159Toyota Yaris2372.7%– 10.6%241310Skoda Enyaq1872.1%+ 139.7%17511Opel Corsa1762.0%+ 18.9%84812Toyota bZ4X1742.0%+ 5700.0%545713Volvo XC401691.9%+ 18.2%81014Fiat 5001611.8%+ 36.4%383315Nissan Qashqai1581.8%+ 97.5%13916Nissan Ariya1451.6%– 11.0%315617Hyundai Kona1291.5%+ 279.4%343718Audi Q21261.4%+ 38.5%201119Peugeot 3081031.2%+ 1960.0%18012620Ford Mustang Mach-E1031.2%+ 2475.0%283621Mazda21011.1%– 25.7%874622VW T-Roc991.1%– 13.9%301723Xpeng G9861.0%new129124Hyundai i20851.0%– 45.2%592625VW Touran830.9%+ 277.3%587126Skoda Octavia820.9%+ 26.2%653027Suzuki Vitara790.9%– 24.0%1036428Opel Crossland X790.9%– 8.1%757829VW T-Cross770.9%– 56.3%93530Suzuki Ignis720.8%+ 7.5%1017531Kia Picanto720.8%+ 22.0%774132Toyota RAV4710.8%+ 26.8%428433Skoda Kamiq700.8%– 28.6%332834Toyota Corolla Cross690.8%– 73.0%353135Renault Clio660.7%+ 46.7%193236Renault Captur630.7%+ 173.9%626837Mazda MX-30630.7%+ 800.0%6910638Ford Kuga620.7%– 80.3%7339Renault Megane620.7%+ 129.6%512940Cupra Formentor610.7%+ 5.2%451441Peugeot 3008600.7%+ 1400.0%14312842Suzuki Swift590.7%– 56.9%603943Citroen C3 Aircross590.7%+ 168.2%13311444Seat Leon590.7%+ 883.3%5311545VW ID.4570.6%– 66.3%221246Audi Q5570.6%– 53.3%562547BYD Dolphin560.6%new6614048Polestar 2550.6%+ 22.2%62149Renault Austral540.6%new4610150Mini510.6%+ 27.5%978851BMW i5510.6%new1411152VW Polo490.6%– 74.9%181653Hyundai Ioniq 5490.6%– 53.8%765854Opel Mokka450.5%+ 246.2%868055Toyota Corolla440.5%– 60.0%1006756Seat Ibiza440.5%– 27.9%676257BMW i4430.5%+ 168.8%42458Maxus Euniq6410.5%+ 4000.0%7912959Kia Ceed390.4%– 74.0%721860Hyundai Ioniq 6390.4%new11414361Volvo EX30390.4%new19830262VW ID.7390.4%new4014463Cupra Born380.4%– 74.1%433864Peugeot 5008380.4%+ 137.5%8313965Skoda Fabia370.4%– 58.4%484866MG 4350.4%– 54.5%897467BYD Seal350.4%new12821868Citroen C4  340.4%– 17.1%1426569BMW 5 Series340.4%+ 78.9%829470Mercedes Sprinter340.4%+ 325.0%9910771Mercedes EQB320.4%– 31.9%366372Hyundai i10310.4%– 91.5%732073Volvo XC60310.4%– 42.6%325074Dacia Jogger290.3%– 42.0%9411675Suzuki SX4280.3%– 58.8%1479076Toyota C-HR280.3%+ 154.5%17911777Mercedes C Class260.3%– 40.9%52278Opel Astra260.3%+ 188.9%16218479Porsche Cayenne260.3%n/a –19780Hyundai i30250.3%– 53.7%1239781Skoda Scala250.3%– 46.8%1048282Volvo C40250.3%– 37.5%909683Hyundai Tucson240.3%– 35.1%745184Mazda CX-30240.3%– 35.1%17211085BMW ix1240.3%– 31.4%475486Ford Transit/Tourneo Custom230.3%+ 155.6%819287Mazda CX-5220.2%– 71.1%1378388Mercedes EQA220.2%– 50.0%164389Kia EV6210.2%– 51.2%1166690BMW 3 Series200.2%– 61.5%444791VW ID.3200.2%– 57.4%234492BMW iX200.2%+ 42.9%579993Nissan Juke200.2%+ 53.8%11010394Audi A4190.2%– 68.3%614295VW ID.Buzz190.2%– 66.1%34096DS 4190.2%+ 26.7%11213297Dacia Duster170.2%– 43.3%11811298Cupra Leon170.2%+ 70.0%884999MAN TGE160.2%+ 300.0%149170100Audi A1160.2%+ 700.0%166146101BMW 1 Series150.2%– 81.9%10669102Mercedes EQE SUV150.2%new71124103Mercedes EQE140.2%+ 7.7%2572104Mercedes Vito Tourer140.2%n/a139147105Skoda Karoq130.1%– 69.0%165119106Skoda Superb130.1%– 51.9%129100107Ford Focus120.1%– 86.2%130108108VW ID.5120.1%– 80.3%9252109VW Passat120.1%– 72.1%10279110Mazda3120.1%– 65.7%164123111Suzuki S-Cross120.1%– 53.8%170135112VW Caddy120.1%+ 9.1%145171113Volvo XC90120.1%+ 71.4%144145114Citroen C4 X120.1%new126154115Kia Sportage110.1%– 63.3%11773116BMW 4 Series110.1%+ 57.1% –148117Audi Q8 e-Tron110.1%new85102118Mercedes CLA100.1%– 71.4%3770119Ford Puma100.1%– 68.8%158131120Mitsubishi Space Star100.1%– 9.1%121138121Toyota Proace/Verso100.1%+ 25.0%182163122Ford Transit100.1%+ 66.7%171167123Kia EV9100.1%new95175124BMW X190.1%– 87.5%5577125Mercedes A Class90.1%– 81.6%1159126Skoda Kodiaq90.1%– 75.0%7876127Hyundai Bayon90.1%– 67.9%210125128Mercedes GLE90.1%– 59.1%122118129Mercedes E Class90.1%– 57.1%3960130Volvo V9090.1%– 35.7%113136131BYD Atto 390.1%– 30.8%153134132Porsche Taycan90.1%– 30.8%125153133Honda CR-V90.1%+ 200.0%201189134Subaru Solterra90.1%+ 200.0%146207135BMW i790.1%+ 800.0%152209136Honda e:Ny190.1%new203206137Ford Fiesta80.1%– 57.9%157104138Mini Countryman80.1%– 46.7%187166139BMW ix380.1%– 38.5%6861140Mercedes GLB80.1%– 27.3%4987141Hongqi E-HS980.1%new155196142Voyah Free80.1%new197265143Audi A670.1%– 97.1%11945144Dacia Sandero70.1%– 86.0%109113145Honda Jazz70.1%– 61.1%199160146Audi A570.1%– 58.8%5034147Mercedes GLA70.1%– 56.3%6498148VW Tiguan70.1%– 46.2%9686149Mazda CX-6070.1%– 41.7%9385150Audi A370.1%– 36.4%111109151Nissan X-Trail70.1%+ 40.0%115151152Citroen e-C4 X70.1%new148142153VW Taigo60.1%– 94.6%8053154Kia Niro60.1%– 91.5%10555155Audi Q360.1%– 84.6%9827156Aiways U560.1%– 62.5%151149157VW Golf60.1%– 50.0%5295158Honda HR-V60.1%+ 50.0%234203159BMW X360.1%+ 200.0%138122160Fisker Ocean60.1%new107120161Jeep Avenger60.1%new108182162Volvo V6050.1%– 58.3%124105163Mercedes EQV50.1%– 28.6%160172164Mazda MX-550.1%– 16.7%230162165Honda Civic50.1%+ 66.7%204213166Xpeng P750.1%new163187167Mercedes GLC40.0%– 77.8%6393168Toyota Proace City Verso40.0%– 60.0%213186169Lexus UX40.0%– 33.3%235222170BMW X540.0%+ 100.0%134156171Peugeot 50840.0%n/a188180172Seat Arona30.0%– 94.5%7081173BMW 2 Series30.0%– 92.5% –127174Mitsubishi Eclipse Cross30.0%– 72.7%131155175MG ZS30.0%– 25.0%159159176Ford Tourneo Connect30.0%n/a –246177Lexus NX30.0%n/a91161178Mercedes V Class30.0%n/a176199179Mitsubishi ASX30.0%n/a214201180Range Rover30.0%n/a136217181Kia Xceed20.0%– 92.9%174133182Seat Ateca20.0%– 90.5%211173183Renault Arkana20.0%– 84.6% –168184MG eHS20.0%– 83.3%173121185Nissan Leaf20.0%– 81.8%200174186Kia Sorento20.0%– 71.4%161181187VW Caravelle20.0%– 66.7%189194188DS 720.0%– 50.0%140176189Lexus ES20.0%+ 0.0%236229190Hyundai Santa Fe20.0%+ 100.0%167192191Range Rover Sport20.0%+ 100.0%169198192Alfa Romeo Tonale20.0%new183223193Hisun HS20.0%n/a –326194Mercedes Citan20.0%n/a242255195Opel Grandland X20.0%n/a181157196VW Multivan10.0%– 94.4%2189197Mercedes EQC10.0%– 94.1%184150198Mercedes B Class10.0%– 88.9%185190199Tesla Model S10.0%– 87.5%132165200Kia Stonic10.0%– 83.3% –158201Subaru Outback10.0%– 80.0% –239202JAC e-JS410.0%– 66.7%127178203Tesla Model X10.0%– 50.0%168193204Audi A710.0%+ 0.0% –234205Maxus Euniq510.0%+ 0.0% –257206Polaris Ranger10.0%+ 0.0% –261207Peugeot Rifter10.0%n/a –240208Toyota Camry10.0%n/a221260209BAW Pony10.0%n/a227336210Citroen Berlingo10.0%n/a150219211Citroen Spacetourer10.0%n/a177208212Garia Monaco 2+210.0%n/a –348213Lexus RZ10.0%new –244214Mercedes GLS10.0%n/a240249215Nio EL610.0%new223282216Toyota Proace City10.0%n/a –296217VW Touareg10.0%n/a –297218Subaru Crosstrek10.0%new – –

Source: Bilimp