The Red Sox have always been among the biggest brands in baseball, but now the club is set to take center stage before an unprecedented global audience.

Netflix announced Wednesday morning that it has greenlit two documentary series featuring the Red Sox. One will follow the upcoming 2024 season and provide fans a behind-the-scenes view of life in the big leagues, and the other will be a multi-part series looking back at the historic 2004 World Series championship season.

The 2004 look-back series is slated for release later this year, while the series following the upcoming season is expected to hit Netflix sometime in 2025. Filming is expected to begin when pitchers and catchers report to spring training next week and will continue throughout the year.

The projects represent the latest foray into sports content for the global streaming giant, which boasts over 260 million paid subscribers worldwide, and could provide a level of exposure unlike anything the Red Sox have experienced before.

“This is one of the largest marketing initiatives we have ever undertaken,” Red Sox CEO Sam Kennedy said in a statement. “When we formally began discussing this opportunity nearly 18 months ago, we stressed to our players that the decision to pursue this project would ultimately be up to them. I am proud of our players, Alex Cora, and our baseball operations leadership for having the courage to embrace such a project and open our clubhouse and Fenway Park to a truly global audience.”

Following similar projects like “Formula 1: Drive to Survive,” Netflix will have unprecedented access to players, coaches and executives over the course of the upcoming season. Much like how the Formula 1 series played a major role in popularizing the international racing circuit in the United State, both MLB and the Red Sox hope this project may have a similar impact on baseball around the world.

“From our standpoint it’s awesome because Netflix is the largest streaming platform in the world and it’s incredible that both baseball and the Red Sox and our players will be on this platform to a truly global audience,” Red Sox chief marketing officer Adam Grossman told the Herald this week.

According to Grossman, discussions between Netflix, MLB and the Red Sox have been ongoing for three years and picked up steam in fall of 2022. The club knew that for anything to happen they would need buy-in from the players, so a meeting took place last April involving Alex Cora, Tom Werner, Netflix and about 10 players at Fenway Park about the project and how it would work. From that point on all sides were on board and spent the rest of the year working to make the series a reality.

“I think fans all over the world will gain a new appreciation for the grind of a baseball season, and people who aren’t already fans will gain new respect for the sport,” said right-hander Nick Pivetta, the team’s player union representative. “I’m looking forward to being a part of the experience with my teammates and the entire organization.”

“This is a unique opportunity the players didn’t want to pass up,” said shortstop Trevor Story. “I’ve enjoyed the behind-the-scenes access in Netflix’s other sports documentaries, and now we get to give the fans an unparalleled look at the passion, sacrifice, and hard work it takes to be a Major League Baseball player.”

The still-untitled 2004 series is already in production and will feature new interviews with players and other prominent contributors to the historic championship season. While there have been documentaries and specials made on the 2004 season in the past, this series will lean into the nearly 20 years of perspective gained by those who took part and should also provide a gateway both to younger viewers who weren’t old enough to experience it and to international viewers who may not be familiar.

“Our fans love that our sports series focus on the drama of sport and nothing was more dramatic than the 2004 Red Sox season, especially having witnessed their comeback from the bleachers at Game 7 against the Yankees,” said Gabe Spitzer, Netflix’s Vice President Nonfiction Sports. “We’re thrilled to partner with this iconic franchise to celebrate the 20th anniversary of the greatest sports comeback ever, while also looking forward to the team’s future with inside access to their 2024 campaign.”