The MG 4 soars to 2nd place in Ireland in September.

The Irish new car market gains 13% year-on-year in September to 6,336 units, leading to a year-to-date volume up 5.4% to 128,282. Tesla (+105.2%) more than doubles its sales year-on-year and surges 12 spots on August to grab the brands top spot with 14.9% share. It is the second time after June that Tesla is the most popular carmaker in the country. It always happens in slow months though, and as a result the American brand ranks #14 year-to-date, as it did over the Full Year 2025. Toyota (+6.2%) drops to #2 but holds onto the YTD pole position with 13.8% share. Volkswagen (-14.5%) and Skoda (-2.7%) exchange positions to #3 and #4 respectively. MG (+388%) surges to #6 and 6.4% share vs. #17 and 2.2% so far this year. Citroen (+80.6%), Suzuki (+60.9%) and Cupra (+52.2%) also shine below.

Model-wise, the Tesla Model Y (+242.9%) takes the lead for the first time in three years (since September 2023) with 11.7% share, but remains at a paltry #14 year-to-date, albeit vs. #27 over the Full Year 2025. The MG 4 (+996.3%) skyrockets to 2nd place with 4.7% share vs. #121 last month and #54 with 0.6% share so far this year. The Toyota RAV4 (+588.2%) surfs on the success of its new generation and ranks #3, followed by the VW ID.4 (+42.1%) and Tesla Model 3 (-17.7%). Other great performers include the Toyota Yaris Cross (+158.7%) holding onto its YTD leadership and the Hyundai Inster (+129.3%) up 36 ranks on August to #7.

Previous month: Ireland August 2026: Toyota RAV4 distant leader, Kia EV2 breaks into Top 10

One year ago: Ireland September 2025: Toyota Corolla Cross edges past Tesla Model 3

Full September 2026 Top 37 All brands and Top 227 All models below.

Ireland September 2026 – brands:

PosBrandSep-26%/25Aug2026%/25PosFY251Tesla94414.9%+ 105.2%133,1352.4%+ 29.9%14142Toyota68910.9%+ 6.2%117,64013.8%+ 6.1%113Volkswagen6249.8%– 14.5%414,91111.6%+ 5.2%224Skoda4607.3%– 2.7%312,5419.8%+ 5.3%335Kia4447.0%+ 2.1%29,9037.7%+ 3.8%556MG4056.4%+ 388.0%152,8352.2%+ 94.2%17217Hyundai3495.5%– 2.2%610,7678.4%– 7.2%448BMW2954.7%+ 8.9%74,9623.9%– 0.3%769Ford2373.7%– 17.4%84,6263.6%+ 12.3%8910BYD2363.7%+ 7.3%94,4223.4%+ 76.0%91511Suzuki1852.9%+ 60.9%161,9941.6%– 13.5%211612Audi1592.5%– 37.6%55,0283.9%+ 4.3%6713Cupra1402.2%+ 52.2%122,3491.8%+ 11.2%181914Citroen1211.9%+ 80.6%172,0591.6%+ 75.5%202215Mercedes1201.9%– 32.2%112,8862.2%+ 4.9%161316Opel1011.6%+ 119.6%192,9272.3%+ 33.7%151717Peugeot961.5%– 28.9%183,7052.9%– 13.5%13818Dacia921.5%– 48.3%103,8673.0%– 6.9%111019Lexus801.3%+ 60.0%241,1150.9%– 10.7%232320Seat741.2%+ 34.5%221,9451.5%– 11.0%221821Volvo711.1%– 37.2%142,1031.6%+ 8.3%192022Mini600.9%– 24.1%256730.5%– 1.2%262623Leapmotor590.9%n/a275110.4%+ 8416.7%283824Nissan510.8%– 13.6%213,7172.9%– 7.5%121225Porsche380.6%+ 18.8%293570.3%– 13.6%302826Renault380.6%– 56.3%204,0023.1%– 3.3%101127Land Rover330.5%– 34.0%286930.5%– 17.9%252528Mazda310.5%+ 72.2%231,0150.8%– 23.0%242429Xpeng310.5%+ 342.9%265630.4%+ 308.0%273330Honda230.4%+ 4.5%304700.4%+ 14.4%292931Fiat140.2%+ 600.0%322200.2%– 59.3%322732KGM/SsangYong110.2%+ 266.7%31990.1%+ 106.3%343633Polestar110.2%– 15.4%352720.2%+ 83.8%313234Smart60.1%n/a37210.0%– 90.2%383035Alpine40.1%+ 300.0%38350.0%+ 45.8%373736Jeep30.0%+ 200.0%331780.1%– 9.2%333137Alfa Romeo10.0%– 66.7%34370.0%– 48.6%3635

Ireland September 2026 – models:

PosModelSep-26%/25Aug2026%/25PosFY251Tesla Model Y74411.7%+ 242.9%121,9251.5%+ 90.4%14272MG42964.7%+ 996.3%1217190.6%+ 48.6%54773Toyota RAV42343.7%+ 588.2%12,7672.2%– 13.3%754VW ID.42063.3%+ 42.1%82,6352.1%+ 31.0%10135Tesla Model 32003.2%– 17.7%1341,2100.9%– 13.8%27196Skoda Octavia1382.2%– 9.8%33,1532.5%– 12.1%327Hyundai Inster1332.1%+ 129.3%431,2191.0%+ 25.7%26328Toyota Yaris Cross1191.9%+ 158.7%23,8333.0%+ 13.0%149VW Tayron991.6%+ 98.0%191,3981.1%+ 44.1%213110Skoda Kodiaq941.5%– 1.1%52,9022.3%+ 7.6%6711VW Tiguan911.4%– 15.0%62,7112.1%+ 4.3%9812Toyota C-HR901.4%– 26.8%292,5322.0%+ 20.8%111213Suzuki Vitara891.4%+ 61.8%356740.5%+ 5.6%565914Toyota Corolla821.3%– 39.7%342,9742.3%+ 7.4%5615Ford Puma801.3%+ 31.1%231,5441.2%+ 16.3%192416VW Golf761.2%+ 65.2%162,2941.8%– 4.8%121017BYD Seal U741.2%– 1.3%141,7171.3%+ 40.5%162618Kia Sportage721.1%– 42.9%43,0062.3%– 11.8%4319Hyundai Kona711.1%– 11.3%132,7112.1%+ 5.6%8920Suzuki Swift671.1%+ 86.1%599540.7%+ 34.4%415221Kia EV5661.0%new219640.8%new4026722Opel Frontera661.0%+ 1550.0%461,4981.2%+ 37350.0%2020123Toyota Corolla Cross661.0%– 73.0%172,1581.7%– 1.8%131124Skoda Enyaq641.0%+ 100.0%281,2311.0%+ 79.2%255125Kia EV3611.0%– 17.6%181,1550.9%– 7.3%322526Kia EV2590.9%new94590.4%new85 –27BMW iX3570.9%n/a375390.4%+ 2243.5%7222728Skoda Karoq560.9%– 6.7%101,3581.1%– 7.5%232129Ford Tourneo520.8%+ 52.9%204840.4%+ 24.7%827630BMW X5490.8%+ 36.1%407580.6%– 14.1%503931MGS5490.8%+ 444.4%518150.6%+ 1258.3%4316332Hyundai Ioniq 5460.7%+ 119.0%1118090.6%+ 42.9%456833Hyundai Tucson460.7%– 64.9%153,3542.6%– 26.5%2134BYD Sealion 7440.7%– 53.7%389740.8%+ 114.1%387535Citroen C3 Aircross440.7%n/a715790.5%+ 19200.0%6927536BMW 5-Series430.7%– 4.4%447970.6%– 11.0%483637BYD Dolphin Surf430.7%+ 104.8%416340.5%+ 2086.2%6220638Ford Explorer430.7%+ 10.3%457490.6%+ 89.1%528439Cupra Born410.6%+ 78.3%814180.3%+ 25.1%10010240BMW IX1400.6%+ 566.7%425180.4%+ 40.4%769741Kia Stonic400.6%– 23.1%71,0040.8%+ 28.4%374742Toyota bZ4X400.6%+ 81.8%801,1610.9%+ 144.4%317843Ford Kuga370.6%– 63.4%551,0040.8%+ 10.3%363444Kia Seltos370.6%new –370.0%new213 –45Lexus ES370.6%+ 640.0%164670.1%– 50.7%19115546VW Polo360.6%– 44.6%251,3951.1%– 4.6%222247Skoda Elroq350.6%– 30.0%221,1740.9%+ 67.0%305348Audi Q6 e-tron330.5%+ 200.0%273980.3%+ 174.5%10315049BYD Seal330.5%+ 106.3%864600.4%+ 8.2%848750MG S6320.5%new683400.3%new111 –51Volvo XC90310.5%+ 210.0%365080.4%+ 26.4%798952Xpeng G6310.5%+ 342.9%475630.4%+ 308.0%7014953Toyota Yaris300.5%– 14.3%601,6931.3%– 15.4%171454Skoda Superb290.5%– 23.7%328110.6%– 10.5%443555Suzuki SX4 S-Cross290.5%+ 20.8%1103660.3%– 55.5%1064556BMW X1280.4%+ 12.0%586140.5%– 16.9%645057Dacia Bigster280.4%– 31.7%311,0840.8%+ 173.0%348258Dacia Sandero280.4%– 47.2%331,2000.9%– 27.4%281759Kia EV6280.4%– 44.0%497220.6%– 25.9%533360Mini Cooper280.4%– 22.2%693140.2%– 23.2%1178661Audi Q4 e-tron270.4%– 37.2%1162320.2%– 15.6%13711562Leapmotor C10270.4%n/a1022110.2%+ 5175.0%14125363VW T-Cross270.4%+ 285.7%527550.6%– 10.1%514464VW T-Roc270.4%– 83.0%241,8721.5%– 6.0%151565Skoda Kamiq260.4%+ 8.3%667150.6%+ 8.5%555766Cupra Tavascan250.4%– 7.4%655180.4%+ 39.6%779667Toyota Aygo X250.4%+ 2400.0%624720.4%+ 46.6%8310568Hyundai Santa Fe240.4%+ 200.0%913940.3%– 30.5%1046969Peugeot 3008240.4%– 52.0%841,1460.9%– 30.9%331670Volvo XC60240.4%– 42.9%706010.5%– 8.4%675871Citroen Berlingo230.4%– 4.2%972260.2%+ 1.3%13812172Cupra Terramar230.4%+ 76.9%575040.4%+ 34.0%819573Dacia Duster230.4%– 62.9%261,1900.9%– 21.7%292074Seat Ateca230.4%+ 109.1%1244280.3%– 18.5%986575BMW X3220.3%– 68.1%644580.4%– 29.1%866076Cupra Raval220.3%new –220.0%new230 –77Lexus NX220.3%+ 4.8%784540.4%+ 0.9%887978BYD Sealion 5210.3%new1311710.1%new149 –79Seat Ibiza210.3%+ 31.3%934030.3%– 29.0%1016780VW ID.3210.3%– 65.0%1606650.5%+ 6.7%586281Audi Q5200.3%+ 17.6%675240.4%+ 37.2%759282Peugeot Rifter200.3%+ 150.0%132990.1%+ 12.5%17716983Porsche Cayenne200.3%+ 42.9%1291600.1%– 1.8%15513884Citroen C5 Aircross190.3%+ 46.2%984330.3%+ 40.1%9410785Kia Sorento190.3%– 75.0%396610.5%– 34.1%593086Mercedes CLA190.3%+ 18.8%832640.2%– 9.3%13110887MG ZS190.3%– 32.1%1034260.3%+ 15.8%999888Nissan Qashqai190.3%– 26.9%721,5881.2%– 1.1%181889Peugeot 5008190.3%– 56.8%858040.6%– 26.3%462990Seat Arona190.3%+ 0.0%765930.5%– 21.8%684991Audi Q3180.3%– 67.9%301,0780.8%+ 25.2%354192Leapmotor B10180.3%new1251970.2%new14227393Mercedes GLC180.3%– 35.7%564550.4%+ 2.7%878094Range Rover Sport180.3%– 14.3%743110.2%– 11.4%11910095BMW 2-Series170.3%+ 30.8%1172780.2%+ 10.3%12512396VW ID.7170.3%– 63.0%633870.3%+ 2.9%1059397Audi A5160.3%– 42.9%536550.5%– 5.8%605498Citroen C3160.3%+ 128.6%905250.4%+ 446.9%7411899Cupra Formentor160.3%– 15.8%615160.4%– 16.8%7863100Mini Aceman160.3%+ 700.0%166900.1%+ 125.0%182208101Mercedes C Class150.2%– 28.6%953390.3%+ 27.4%112112102Mini Countryman150.2%– 59.5%1072410.2%+ 40.9%133135103Opel Grandland X150.2%+ 66.7%1394420.3%– 16.4%9172104Audi A3140.2%– 48.1%116210.5%– 29.5%6340105Nissan Leaf140.2%n/a89730.1%– 75.7%187109106Audi A6130.2%– 35.0%486100.5%– 15.5%6555107Cupra Leon130.2%+ 30.0%873600.3%– 0.3%108117108Dacia Jogger130.2%+ 44.4%1063650.3%– 18.9%10781109Hyundai i20130.2%– 48.0%949680.8%– 12.6%3928110Kia EV9130.2%+ 160.0%1011630.1%– 27.2%152130111Kia Niro130.2%– 63.9%994010.3%– 53.2%10242112Mercedes GLA130.2%– 45.8%884300.3%+ 13.2%9794113BMW 3-Series120.2%– 33.3%1303080.2%– 1.9%12099114Honda Civic120.2%+ 1100.0%142830.1%+ 13.7%185187115Kia EV4120.2%new794340.3%new93176116Leapmotor B05120.2%new120380.0%new212 –117Mercedes E Class120.2%– 79.7%1005070.4%– 3.2%8073118Mercedes GLE120.2%+ 100.0%1282360.2%+ 32.6%135142119Ford Capri110.2%+ 175.0%1482190.2%+ 106.6%140168120Hyundai Ioniq 6110.2%n/a736100.5%+ 384.1%66162121Lexus LBX110.2%– 31.3%823180.2%– 25.5%11688122Mazda CX-60110.2%+ 1000.0%1511900.1%+ 47.3%144158123Nissan Juke110.2%– 26.7%1441,2381.0%– 11.3%2423124Peugeot 2008110.2%– 59.3%928020.6%+ 3.0%4738125Renault 5110.2%– 54.2%755400.4%+ 73.1%71103126Seat Leon110.2%+ 22.2%1094320.3%+ 41.6%9591127Skoda Fabia110.2%– 38.9%548490.7%+ 4.9%4246128VW Passat110.2%n/a1051000.1%n/a176 –129Fiat Panda100.2%n/a1081580.1%– 37.5%156124130Peugeot 208100.2%n/a1563020.2%– 26.0%122113131Porsche Macan100.2%– 23.1%1451040.1%– 16.1%174156132BMW 1-Series90.1%– 47.1%2141550.1%– 35.1%157122133BYD Dolphin90.1%+ 0.0%2021510.1%+ 21.8%158157134BYD Seal 690.1%new1572230.2%new136 –135Citroen C490.1%– 35.7%1361880.1%– 30.6%146114136Kia Picanto90.1%– 25.0%504350.3%+ 0.2%9285137Kia PV590.1%new1501480.1%new161 –138Mercedes GLB90.1%n/a1271290.1%– 23.2%169141139Opel Mokka90.1%– 18.2%1223370.3%– 44.1%11366140Peugeot 40890.1%+ 350.0%1402710.2%+ 83.1%127148141Polestar 490.1%+ 12.5%1521370.1%+ 65.1%166172142VW ID.590.1%– 64.0%1782390.2%+ 63.7%134151143Audi Q780.1%– 27.3%1711370.1%– 39.9%165128144KGM Torres80.1%+ 166.7%112870.1%+ 180.6%184200145Renault 480.1%new1463260.3%new115219146Mazda CX-8070.1%+ 133.3%1261940.2%+ 73.2%143165147Skoda Scala70.1%+ 133.3%1043470.3%– 14.1%11090148Ford Transit Custom60.1%n/a –1420.1%+ 610.0%164246149Kia K460.1%new1133120.2%new118 –150Land Rover Defender60.1%– 40.0%163750.1%– 51.6%186147151Lexus UX60.1%+ 50.0%165940.1%+ 4.4%181175152Mercedes A Class60.1%+ 20.0%1761140.1%– 30.9%173145153Mercedes CLE Coupe60.1%+ 50.0%1841710.1%+ 1.8%150140154MG360.1%– 14.3%1772690.2%+ 54.6%128137155Range Rover 60.1%+ 200.0%1411300.1%– 15.0%168146156Renault Captur60.1%+ 500.0%1597930.6%– 15.0%4961156Smart #360.1%n/a187210.0%+ 23.5%231238157Volvo EX3060.1%+ 100.0%1541690.1%– 49.6%151111158BMW i450.1%– 37.5%1181840.1%– 34.8%148136159Ford Focus50.1%– 87.5%1834500.4%– 50.1%8937160Honda Jazz50.1%– 50.0%1731490.1%+ 21.1%160160161Renault Austral50.1%– 61.5%966680.5%+ 114.1%57106162Renault Symbioz50.1%– 44.4%1236380.5%– 18.6%6148163Volvo EX4050.1%– 86.5%1694310.3%+ 75.2%96110164BMW IX240.1%– 55.6%1351250.1%+ 14.7%171164165Citroen C240.1%n/a172530.0%n/a202 –166Fiat 60040.1%+ 100.0%221620.0%– 27.9%195177167Honda HR-V40.1%– 42.9%1931620.1%+ 14.1%153152168Mazda CX-3040.1%+ 0.0%1751850.1%– 22.3%147127169Mazda CX-540.1%n/a114950.1%– 48.9%179134170Nissan Micra40.1%new1671900.1%new145 –171Opel Combo40.1%– 66.7%186520.0%– 40.2%204170172Opel Corsa40.1%– 20.0%1684450.3%– 22.1%9070173Porsche Taycan40.1%+ 300.0%227300.0%+ 7.1%222217174Alpine A29030.0%+ 200.0%189330.0%+ 153.8%217237175Audi Q230.0%– 50.0%1472500.2%+ 3.7%132125176Audi Q830.0%– 40.0%191530.0%– 50.9%201166177BMW X730.0%+ 50.0%180280.0%+ 21.7%225228178BYD Atto 330.0%– 25.0% –890.1%– 65.5%183120179Hyundai Bayon30.0%– 76.9%1192940.2%– 13.8%124101180Jeep Compass30.0%n/a149980.1%+ 366.7%178233181Lexus RX30.0%– 25.0%1741170.1%– 12.7%172156182Mazda630.0%n/a77600.0%n/a197 –183MG HS30.0%– 70.0%1152650.2%+ 1.1%130119184Opel Astra30.0%– 40.0%1381510.1%– 53.0%159104185Peugeot 30830.0%+ 0.0%2062770.2%+ 218.4%126178186Porsche 911/Carrera30.0%+ 200.0% –320.0%+ 18.5%219223187Toyota Prius30.0%n/a207370.0%– 71.3%214159188Volvo C40/EC4030.0%– 62.5%1531270.1%+ 74.0%170179189Audi A120.0%– 83.3%1561600.1%– 22.7%154132190Audi A6 e-tron20.0%– 85.7%212690.1%+ 176.0%190188191BMW 4-Series20.0%– 33.3%179440.0%– 30.2%209193192BMW i720.0%n/a21540.0%n/a263 –193BMW iX20.0%+ 0.0%216320.0%+ 10.3%218215194Citroen C4 X20.0%+ 100.0% –120.0%– 60.0%242216195Citroen C5 X20.0%n/a21980.0%– 75.8%250214196Honda CR-V20.0%– 50.0%192450.0%– 11.8%208198197Leapmotor T0320.0%n/a158650.1%+ 3150.0%193264198Mazda320.0%– 33.3%1953540.3%+ 176.6%109161199Mercedes S Class20.0%+ 100.0% –280.0%– 22.2%227205200Mercedes T class20.0%n/a –100.0%+ 25.0%247256201Nissan X-Trail20.0%– 50.0%1373320.3%– 25.1%11483202Polestar 220.0%– 60.0% –950.1%+ 66.7%180192203Range Rover Velar20.0%– 50.0%228470.0%+ 80.8%207224204Renault Scenic20.0%– 86.7%1992690.2%+ 13.5%129126205VW ID.Buzz20.0%– 75.0%210230.0%– 62.3%229189206Alfa Romeo Junior10.0%– 66.7%161200.0%– 42.9%233211207Alpine A11010.0%n/a –20.0%– 81.8%272258208Citroen C4 Cactus10.0%n/a21830.0%n/a269 –209Citroen Multispace10.0%– 87.5% –120.0%– 90.4%243 –210Hyundai i3010.0%– 50.0%1431470.1%– 31.9%162131211Hyundai Ioniq 910.0%– 75.0%1621030.1%+ 66.1%175191212KGM Actyon10.0%new –60.0%new253 –213Lexus RZ10.0%n/a –650.1%+ 170.8%194225214Mercedes CLS10.0%n/a –20.0%– 50.0%278 –215Mercedes EQE SUV10.0%n/a –40.0%– 95.9%264171216Mercedes EQS10.0%+ 0.0% –30.0%– 78.6%270242217Mercedes G Class10.0%n/a224240.0%+ 100.0%228243218Mercedes GLS10.0%n/a –40.0%– 20.0%265268219Mini Convertible10.0%n/a22590.0%– 52.6%249230220Nissan Ariya10.0%– 92.9%1852960.2%+ 8.4%123116221Porsche Panamera10.0%– 66.7%226310.0%– 56.3%220183222Range Rover Evoque10.0%– 87.5%197590.0%– 19.2%198184223Renault Clio10.0%– 90.0%1982220.2%– 60.4%13943224Volvo ES9010.0%new209300.0%new223 –225Volvo EX6010.0%new –210.0%new232 –226VW T710.0%– 83.3%170530.0%– 40.4%203174227VW Touareg10.0%– 66.7%188720.1%+ 28.6%188194

Source: SIMI