Peugeot 3008 sales are up 148% year-on-year in September.

The Italian new car market gains a sturdy 9.9% year-on-year in September to 139,356 units, bringing the year-to-date tally up 8.7% to 1,268,964. We however remain -13.6% below the pre-pandemic figure of 9 months 2019. Private sales grow 10.3% to 78,899 and 55.9% share vs. 55.8% a year ago (+10.7% to 53.6% YTD), self registrations soar 11.7% to 19,682 and 13.9% share vs. 13.7% last year (+6.1% to 11.3% YTD), long term leases edge up 3.8% to 30,408 and 21.5% share vs. 22.9% a year ago (-1.7% to 21.1% share YRD), short term rentals surge 91.1% to 4,132 and 2.9% share vs. 1.7% in September 2025 (+43% to 8.7% share YTD) and company sales are up 7% to 8,056 and 5.7% share vs. 5.9% last year (+1.6% to 5.3% share YTD).

HEV sales are up 23.6% to 71,604 and 50.7% share vs. 45.2% a year ago, including 26,193 full hybrids (+59.1%) and 45,411 mild hybrids (+9.55). PHEVs soar 43.8% to 15,669 and 11.1% share vs. 8.5% last year and BEVs shoot up 49.9% to 10,782 and 7.6% share vs. 5.6% a year ago. This means rechargeable vehicles see their sales grow 46.2% year-on-year in September to 26,451 and 18.7% share vs. 14.1% last year. Year-to-date, BEVs advance 66.9% to 102,257 and 8% share vs. 5.2% over the same period in 2025 while PHEVs are up 73% to 122,495 and 9.5% share vs. 6% last year.

The 500 (+1387.1%) helps pull Fiat up 29% this month.

Looking at the brands charts, local behemoth Fiat (+29%) spectacularly rallies back up year-on-year to 11.4% share, with a very similar YTD performance: +28.8% to 11.4% also. Toyota (+6.7%) overtakes Volkswagen (-7.6%) to return to the 2nd place it holds year-to-date. Peugeot (+34.1%) is back up five spots on last month to #5, distancing a struggling Dacia (-13.2%) and a strong Renault (+15.3%). BYD (+108.8%) reenters the Top 10 at #9, its highest ranking in Italy also reached last December, May and June. After a record 8th place finish in August, Omoda/Jaecoo (+185.9%) falls back to a still spectacular #11. Leapmotor (+452.5%), Land Rover (107.2%) and Tesla (+47%) stand out below.

Model-wise, the Fiat Panda (+35.3%) widens the gap with the other nameplates in the market with 7.4% share, well above the 6.8% it holds year-to-date. The Jeep Avenger (-15.3%) is in bad shape but climbs back up two spots on last month to #2. The performer of the month is the Peugeot 3008 (+148%) shooting up 30 spots on August to #3, its first time on the podium vs. a previous best of #4 reached in May 2023. The Dacia Sandero (-10%) disappoints at #4 while the Toyota Yaris Cross (+19.1%) is back up 7 spots on August to #5. The Fiat Grande Panda (+22.4%) confirms its lukewarm reception at home. After cracking the Top 10 for the first time in August, the BYD Seal U (+15.8%) is down to a still sensational #13. Below, the Leapmotor B10 is up to #43 and the Jaecoo 5 breaks into the Top 50 for the first time at #45.

Previous month: Italy August 2026: Omoda/Jaecoo and BYD Seal U in Top 10 for the first time

One year ago: Italy September 2025: Fiat Grande Panda breaks into Top 10

Full September 2026 Top 60 All brands and Top 50 models below.

Italy September 2026 – brands:

PosBrandSep-26%/25Aug2026%/25PosFY251Fiat15,90611.4%+ 29.0%1144,41311.4%+ 28.8%112Toyota10,6577.6%+ 6.7%389,5347.1%– 0.9%223Volkswagen8,8496.3%– 7.6%285,6446.7%+ 1.0%334Peugeot7,2605.2%+ 34.1%960,3274.8%– 2.9%555Dacia6,7204.8%– 13.2%468,2855.4%– 9.6%446Renault6,1934.4%+ 15.3%560,2714.7%+ 5.3%667Audi5,9024.2%– 1.4%758,2464.6%+ 11.6%788BMW5,5584.0%– 8.1%654,6144.3%– 1.3%879BYD5,1593.7%+ 108.8%1141,7083.3%+ 180.4%122110Jeep4,8423.5%– 12.7%1445,4853.6%– 9.5%9911Omoda+Jaecoo4,6493.3%+ 185.9%832,2052.5%+ 248.5%162512Kia4,6213.3%+ 14.2%1038,6133.0%+ 14.5%141513MG4,6193.3%+ 21.2%1242,0313.3%+ 7.5%111314Mercedes4,5943.3%– 3.9%1741,5893.3%+ 2.8%131215Citroen3,8012.7%– 1.4%1343,9293.5%+ 1.5%101116Ford3,2312.3%– 25.0%1538,2393.0%– 23.4%151017Skoda3,1662.3%– 4.7%1629,4222.3%+ 3.0%181618Hyundai3,0992.2%– 20.9%1925,6492.0%– 28.2%201419Suzuki3,0392.2%– 1.3%2123,6151.9%– 3.8%221920Nissan2,8552.0%+ 23.9%2225,6102.0%+ 0.9%211821Opel2,7652.0%– 9.2%1830,6382.4%+ 4.2%171722Leapmotor2,1991.6%+ 452.5%2428,4482.2%#DIV/0!193223Tesla2,1321.5%+ 47.0%3210,4220.8%+ 18.6%282724Cupra1,9581.4%+ 3.9%2016,9621.3%+ 6.3%232225DR Motor1,6481.2%+ 1.8%2310,8870.9%– 20.8%262326Mini1,4401.0%– 0.8%2613,3791.1%+ 19.5%252427Honda1,2060.9%+ 14.2%279,5820.8%+ 36.2%302928Volvo1,1990.9%+ 0.6%2910,5180.8%+ 1.1%272629Mazda1,1410.8%+ 33.6%289,6390.8%+ 23.5%292830Alfa Romeo1,1060.8%– 58.4%2516,0571.3%– 28.5%242031Lexus8360.6%+ 41.2%315,2760.4%+ 9.4%333632Seat8100.6%+ 30.9%346,2840.5%– 0.1%323133Land Rover7810.6%+ 107.2%365,1790.4%– 5.9%353434Geely7780.6%n/a393,9570.3%+ 28164.3%38n/a35Lancia6800.5%– 4.5%306,9690.5%– 4.9%313036Porsche4630.3%– 18.1%354,4910.4%– 11.4%363337EMC4310.3%+ 43.7%334,3180.3%+ 104.9%373838EVO3390.2%– 51.8%375,2150.4%+ 9.4%343539Deepal2620.2%new426880.1%new49 –40Dongfeng2490.2%+ 236.5%n/a1,8840.1%+ 1524.1%41n/a41Subaru1960.1%– 3.4%411,9780.2%+ 4.2%403942KGM1940.1%+ 373.2%401,6960.1%+ 152.8%425043Lynk & Co1590.1%+ 148.4%381,4600.1%+ 289.3%444544Mitsubishi1380.1%+ 165.4%446610.1%– 47.3%504245Maserati1330.1%+ 38.5%488810.1%– 37.1%464146DS1300.1%– 68.0%452,5900.2%– 32.2%393747Ich-X1130.1%+ 20.2%461,1270.1%+ 381.6%45n/a48Polestar1090.1%+ 45.3%535410.0%+ 47.8%534949Ferrari820.1%+ 10.8%508080.1%+ 26.4%474450Sportequipe760.1%– 52.5%471,6220.1%+ 7.3%434051Xpeng760.1%7500%n/a4860.0%+ 1418.8%55n/a52Lamborghini740.1%+ 12.1%525850.0%+ 24.7%524853SWM550.0%– 34.5%497890.1%+ 56.6%48n/a54Tiger470.0%+ 17.5%556190.0%+ 17.5%51n/a55Alpine450.0%+ 40.6%513470.0%+ 45.2%56n/a56Smart400.0%– 41.2%543280.0%– 49.2%574657DFSK190.0%– 75.6%435010.0%– 39.7%544358Lotus110.0%– 52.2%571230.0%– 37.9%585159Aston Martin80.0%+ 166.7%561010.0%+ 24.7%595360Jaguar00.0%#DIV/0! –70.0%– 96.2%605261Mahindra00.0%– 100.0%  –10.0%– 99.8%6147 –Others5080.4%+ 1109.5% –1,4910.1%+ 17.6% – –

Italy September 2026 – models:

PosModelSep-26%/25Aug2026%/25PosFY251Fiat Panda10,3787.4%+ 35.3%186,3766.8%+ 5.4%112Jeep Avenger4,0922.9%– 15.8%436,0292.8%– 5.8%233Peugeot 30083,7802.7%+ 148.0%3316,2091.3%+ 28.5%24234Dacia Sandero3,7232.7%– 10.0%232,8312.6%– 15.0%325Toyota Yaris Cross3,6782.6%+ 19.1%1226,3172.1%– 2.0%656Fiat Grande Panda3,0922.2%+ 22.4%530,6512.4%+ 383.8%4377Toyota Yaris2,9392.1%+ 5.7%2022,5311.8%– 13.8%1168Renault Clio2,7011.9%+ 22.0%624,6801.9%+ 12.4%799Citroen C32,5721.8%+ 14.5%327,9692.2%– 9.2%5410MG ZS2,5101.8%+ 13.3%822,1721.7%– 3.5%121011Renault Captur2,3171.7%+ 16.5%1621,0801.7%+ 9.6%141312Dacia Duster2,2771.6%– 18.0%1121,5571.7%– 24.3%13713BYD Seal U2,1441.5%+ 15.8%712,4641.0%+ 13.4%282614Kia Sportage2,0881.5%+ 27.6%1018,0321.4%+ 20.9%162015Toyota Aygo X2,0421.5%– 8.3%1423,7281.9%+ 37.8%81416VW T-Roc1,9131.4%– 26.1%1320,5891.6%+ 3.1%151117Peugeot 2081,8781.3%– 1.2%923,0611.8%– 12.9%10818Opel Corsa1,8221.3%+ 11.4%1917,2751.4%– 2.2%191819BMW X11,7941.3%+ 9.1%2116,5191.3%+ 0.9%231620Nissan Qashqai1,7831.3%+ 43.2%4214,9861.2%+ 10.3%252221VW T-Cross1,7161.2%+ 16.5%1718,0101.4%+ 8.8%171722Audi A31,6241.2%+ 30.9%2710,0800.8%– 13.8%382523VW Tiguan1,5981.1%– 28.0%2316,9781.3%– 6.6%201524Fiat 5001,5021.1%+ 1387.1%2812,8661.0%+ 892.7%27n/a25Ford Puma1,4701.1%– 31.0%1817,7901.4%– 14.0%181226Omoda 51,4441.0%+ 246.3%1512,2171.0%+ 241.4%30n/a27Suzuki Swift1,4201.0%– 3.0%4011,2950.9%+ 30.0%333528VW Polo1,4131.0%+ 110.0%29n/an/an/an/an/a29Kia Picanto1,3981.0%– 1.3%2611,1910.9%+ 4.6%343030BYD Atto 21,3731.0%new4516,8531.3%new21n/a31Audi Q31,3671.0%+ 152.2%2216,7581.3%+ 102.4%224032Toyota C-HR1,3671.0%+ 16.1%2411,8900.9%– 2.3%312433Mercedes GLA1,2990.9%– 0.9%3810,3890.8%+ 7.1%363334Jaecoo 71,2330.9%+ 45.1%327,8120.6%n/a47n/a35Hyundai i201,1870.9%n/a447,7060.6%n/a48n/a36MG 31,1760.8%+ 15.6%2512,2481.0%+ 13.8%293137Peugeot 20081,1560.8%– 2.9%3013,5741.1%– 10.2%262138Tesla Model 31,1420.8%+ 74.1%n/a4,9390.4%+ 9.7%n/an/a39VW Golf1,0660.8%– 20.4%3110,7200.8%– 0.9%352940Suzuki Vitara1,0460.8%+ 1.1%n/a8,0650.6%+ 1.1%444141DR 51,0340.7%+ 10.6%343,6640.3%– 50.1%n/a4942Tesla Model Y9900.7%+ 24.7%n/a5,4220.4%+ 27.0%n/an/a43Leapmotor B109720.7%new463,5810.3%newn/a –44Hyundai Tucson9220.7%– 11.9%n/a10,0880.8%+ 2.4%373245Jaecoo 58910.6%newn/an/an/anewn/an/a46Audi Q58710.6%– 27.5%367,6950.6%+ 28.6%49n/a47Nissan Juke8630.6%+ 0.8%n/a8,1740.6%– 11.1%433448Skoda Kamiq8450.6%– 2.6%477,4680.6%– 8.6%503849Jeep Compass8350.6%n/a379,2650.7%+ 55.4%39n/a50Skoda Fabia7810.6%– 23.6%358,2180.6%– 4.2%4236n/aBMW X37680.6%– 19.0%487,8390.6%+ 12.7%4647n/aFord Kuga7410.5%+ 11.1%n/a7,9190.6%– 3.1%4543n/aAlfa Romeo Junior7150.5%– 32.9%398,5540.7%– 23.3%4128n/aFiat 6007010.5%– 46.0%4311,6340.9%– 32.8%3219n/aCitroen C3 Aircross6810.5%– 14.9%n/a9,2160.7%n/a40n/an/aLeapmotor T036450.5%+ 147.1%n/a23,1901.8%+ 1088.6%9n/a

Source: UNRAE