The Tesla Model Y is the best-selling vehicle in Taiwan in September.

Taiwanese new car sales soar 15% year-on-year in August to 37,054 units, leading to a year-to-date volume up 3.7% to 307,210. Toyota (+26%) outpaces the market to 28.4% share, albeit below the 30.6% it commands year-to-date. Tesla shoots up 112.7% year-on-year to a new record 14.3% share, eclipsing its previous best of 13.9% reached last March. Mercedes (+54.4%) is also in great shape, up three spots on last month to #3. Honda (+0.1%), Lexus (+3.4%) and CMC (-0.1%) disappoint below.

Model-wise, the Tesla Model Y (+143.3%) is the overall best-seller for the third time ever in Taiwan after last December and last March. It hits a record 13.9% share, beating the 11.6% of last March. Toyota monopolises the next three spots with the Corolla Cross (+19.6%), RAV4 (+111.9%) and Yaris Cross (+5.1%), with the CMC J Space (+13.6%) rounding out the Top 5. The new Ford Territory ranks #7, the Mercedes CLA is up 672.5% to #12, the Honda ZR-V e:HEV lands at #17, the Mitsubishi Xforce is up to #20 and the new Foxtron Cavira is down 15 ranks on July to #27.

Previous month: Taiwan August 2026: Foxtron Cavira up to #12

One year ago: Taiwan September 2025: Honda (+12.5%), Tesla (+10.2%) highlight weak market (-11.3%)

Full September 2026 Top 12 brands and Top 70 models below.

Taiwan September 2026 – brands:

PosBrandSep-26%/25Aug2026%/24PosFY251Toyota10,50528.4%+ 26.0%194,10230.6%+ 4.5%112Tesla5,29814.3%+ 112.7%318,6326.1%+ 77.6%383Mercedes2,2066.0%+ 54.4%615,0514.9%– 11.6%654Honda2,1025.7%+ 0.1%417,6195.7%+ 17.1%445Lexus1,8655.0%+ 3.4%221,4367.0%– 3.6%226CMC1,5814.3%– 0.1%715,6785.1%– 15.6%537BMW1,5294.1%+ 15.8%511,5413.8%– 9.4%978Mitsubishi1,2883.5%+ 15.3%812,3824.0%+ 25.7%7109Hyundai1,2463.4%– 14.6%911,8593.9%– 11.9%8610Nissan1,0122.7%– 1.6%n/an/an/an/an/an/a11Kia1,0112.7%+ 53.2%118,6342.8%+ 11.1%12n/a12Ford9542.6%+ 1.1%1211,3033.7%+ 27.2%10n/a13Mazda9002.4%– 24.9%1010,9123.6%+ 12.1%119

Taiwan September 2026 – models:

PosModelSep-26%/25Aug2026%/24PosFY251Tesla Model Y5,15413.9%+ 143.3%814,4664.7%+ 75.3%362Toyota Corolla Cross3,6159.8%+ 19.6%133,79911.0%+ 5.7%113Toyota RAV42,1085.7%+ 111.9%219,0056.2%+ 42.6%224Toyota Yaris Cross1,3653.7%+ 5.1%410,9193.6%– 5.5%555CMC J Space1,2863.5%+ 13.6%611,6163.8%– 12.0%436Toyota Town Ace1,0912.9%+ 2.4%79,2683.0%– 26.3%847Ford Territory8792.4%new99,4823.1%new7638Lexus NX8582.3%+ 41.1%310,1303.3%+ 20.4%679Honda HR-V7522.0%– 29.3%107,9112.6%+ 56.3%9910Toyota Corolla Altis6121.7%– 12.4%145,7541.9%– 12.6%10811Honda CR-V5941.6%– 5.3%135,6701.8%– 9.6%111012Mercedes CLA Class5331.4%+ 672.5%41n/an/an/an/a6513Kia Sportage5301.4%+ 139.8%114,0751.3%+ 77.9%162714Mazda CX-55081.4%– 13.0%n/a4,3771.4%+ 21.2%141315Mitsubishi Delica4751.3%– 37.7%174,6181.5%– 15.4%121116Mercedes GLC Class4681.3%+ 22.8%203,7471.2%– 28.9%181217Honda ZR-V e:HEV4541.2%newn/an/an/anewn/a –18Toyota Vios4521.2%+ 62.0%362,7280.9%– 13.2%242219Nissan Kicks4341.2%+ 33.5%183,8621.3%+ 6.2%171720Mitsubishi Xforce3881.0%new224,2081.4%new15n/a21Nissan X-Trail3681.0%– 2.6%312,3870.8%– 13.2%272422Lexus UX3621.0%+ 3.1%242,9140.9%– 19.8%231823Toyota Camry3571.0%+ 34.7%163,7301.2%+ 43.2%192524Lexus RX3440.9%+ 0.6%154,4741.5%+ 0.9%131425Hyundai Porter3270.9%– 2.1%233,1871.0%+ 4.2%212326BMW X33190.9%+ 89.9%342,3430.8%#VALUE!29n/a27Foxtron Cavira3140.8%new129420.3%newn/a –28Hyundai Custin3060.8%+ 118.6%332,2920.7%+ 8.8%303029CMC Zinger2920.8%– 12.3%212,9491.0%– 32.5%221530Honda Fit2680.7%– 15.2%322,7110.9%– 12.0%252131Hyundai Venue2400.6%– 12.7%382,2410.7%+ 0.2%323132Mercedes GLA Class2340.6%+ 18.8%43n/an/an/an/a3833Mercedes GLE Class2220.6%n/a45n/an/an/an/a5534Fuso Canter2070.6%+ 29.4%391,4640.5%– 10.1%403935Nissan Sentra2070.6%– 20.7%372,2430.7%+ 0.8%313236Mercedes S Class2040.6%+ 423.1%n/a4890.2%+ 10.4%n/an/a37BMW 3 Series2030.5%+ 133.3%46n/an/an/an/a6038Toyota bZ4X1980.5%n/a422,7090.9%+ 1484.2%26n/a39Mazda CX-601860.5%+ 70.6%35n/an/an/an/a5440Hyundai Tucson1820.5%– 46.2%301,7930.6%– 47.8%371941MG G50 Plus1760.5%– 22.5%441,8370.6%#VALUE!36n/a42Mercedes E Class1630.4%+ 91.8%471,5700.5%– 4.5%394143Mazda21620.4%n/a57n/an/an/an/an/a44Suzuki Swift1590.4%– 40.4%292,3750.8%+ 5.9%282845Toyota Alphard1570.4%– 8.2%591,1080.4%– 59.5%472946Lexus ES1510.4%– 17.0%671,3460.4%– 8.2%434447Tesla Model 31430.4%– 40.9%53,3841.1%+ 84.4%203648Hyundai Mufasa1420.4%– 50.7%621,3970.5%+ 5.1%424049Foxtron Bria1400.4%new612,1960.7%new33 –50Skoda Octavia1300.4%– 10.3%609830.3%– 16.8%504551BMW 2 Series1270.3%+ 17.6%521,0420.3%– 4.5%495252Kia Stonic1270.3%n/a68n/an/an/an/an/a53Kia Picanto1210.3%+ 68.1%n/a8650.3%#VALUE!n/an/a54MG HS1140.3%– 56.3%701,2840.4%– 42.5%443455MG ZS1110.3%– 31.9%501,4150.5%+ 62.6%414756Volvo XC401040.3%– 41.6%n/an/an/an/an/an/a57Volvo XC601010.3%n/a51n/an/an/a58n/a58VW Golf1000.3%– 51.2%401,0970.4%n/a48n/a59Kia Carnival970.3%n/a56n/an/an/an/a4960Suzuki Carry970.3%n/an/an/an/an/an/an/a61Toyota Sienna940.3%n/an/an/an/an/an/an/a62BMW X1930.3%– 30.6%55n/an/an/an/an/a63Skoda Kodiaq920.2%– 44.2%645720.2%– 7.3%n/a6464Mercedes A Class910.2%+ 71.7%n/a4750.2%– 0.4%n/a7065Mitsubishi Colt Plus910.2%– 10.8%659640.3%– 36.0%n/a4366Porsche Cayenne910.2%n/an/a5560.2%n/an/an/a67BMW 5 Series900.2%+ 42.9%n/an/an/an/an/a6868BMW 1 Series880.2%– 20.7%n/a8420.3%– 30.5%n/a5069BMW X6880.2%n/an/an/an/an/an/an/a70Toyota Hilux880.2%n/a25n/an/an/an/an/a

Source: u-car.com.tw