The new generation sends Nissan Elgrand sales up 9-fold year-on-year.

New vehicle sales in Japan grow 2% year-on-year in August to 307,374 units, leading to a year-to-date volume up 2.5% to 3,111,737. Toyota (+10.6%) delivers the best performance in the Top 5 and ends the month just shy of 100,000 sales and 32.4% share. Suzuki (-0.7%) and Honda (-5.7%) disappoint while Daihatsu (-17.4%) is frankly down. In the remainder of the Top 10, Mazda (+15.2%), Nissan (+9.7%) and Isuzu (+5.7%) shine, Mitsubishi (+0.6%) is stable but Subaru (-8.9%) and Lexus (-13.5%) struggle. Mercedes (+0.7%) remains the best-selling foreign carmaker at #11 overall, distancing BMW (-23%), Volkswagen (+13%), Audi (+16.3%) and Mini (-13.7%).

In the regular cars ranking, the Toyota Yaris/Cross (+14.3%) is on top again but the real leader is the Toyota Raize (+17.9%), also up 33.3% year-to-date. Toyota monopolises the Top 7, with the Land Cruiser W (+89.1%) and Sienta (+27.3%) faring best, the Alphard (+1.6%) and Roomy (+1.1%) shy and the Corolla/Cross (-3%) down. The best of the rest is the Honda Freed (-13.1%) up one spot on July to #8. The Toyota RAV4 (+241.6%) continues to benefit from the new generation but slips outside the Top 10 at #11. The Suzuki Jimny Wagon (+400.8%) is up 5-fold year-on-year to #12, its best ranking since last January (#10). Notice also the Nissan Elgrand (+810%), Leaf (+622.8%), Kicks (+260%) and Mazda CX-5 (+117%).

Looking at the kei cars charts, monthly volumes are markedly down on last month. The Honda N-BOX (-6.8%) is in the lead again ahead of the Suzuki Spacia (+1.3%) and Daihatsu Tanto (-4.1%). The Daihatsu Move (-42.4%) implodes but the Nissan Roox (+57.4%) surges, just as the Mitsubishi Delica Mini/eK (+8.4%), Suzuki Hustler (+7.9%) and Daihatsu Taft (+0.8%) all manage positive results. The Daihatsu Copen (+103.4%), Honda N-ONE (+80.5%) and Mazda Flair Crossover (+46.3%) stand out below. Launched last month as the first kei car by a foreign manufacturer conceived solely for Japan, the BYD Racco falls to just 81 sales vs. 125 in July.

Previous month: Japan July 2026: BYD Racoo lands

One year ago: Japan August 2025: Daihatsu Move (+145%), Toyota Raize (+37.1%) shine in negative market

Full August 2026 Top 46 All brands, Top 50 regular cars and Top 32 All kei cars below.

Japan August 2026 – brands:

PosBrandAug-26%/25Jul2026%/25PosFY251Toyota99,65132.4%+ 10.6%11,005,51932.3%+ 6.8%112Suzuki48,81615.9%– 0.7%3482,02115.5%– 0.9%223Honda38,85312.6%– 5.7%2421,26713.5%+ 1.9%334Daihatsu29,6459.6%– 17.4%4353,87811.4%+ 3.6%445Nissan27,8229.1%+ 9.7%5280,9879.0%+ 0.2%556Mazda11,4413.7%+ 15.2%6100,8043.2%– 2.9%667Mitsubishi8,1432.6%+ 0.6%785,9872.8%+ 7.6%778Subaru7,0982.3%– 8.9%867,0882.2%– 8.8%889Isuzu6,2242.0%+ 5.7%1048,7891.6%+ 0.2%101010Lexus5,3471.7%– 13.5%954,1851.7%– 7.3%9911Mercedes3,5061.1%+ 0.7%1130,2841.0%– 7.8%111112Mitsubishi Fuso3,2371.1%+ 30.8%1225,3910.8%+ 24.7%131413Hino3,1251.0%+ 37.2%1325,5580.8%+ 7.9%121314BMW1,9030.6%– 23.0%1418,9300.6%– 17.2%141215Volkswagen1,7950.6%+ 13.0%1517,7150.6%– 17.0%151516Audi1,6040.5%+ 16.3%1613,2700.4%– 10.4%161617Mini1,2090.4%– 13.7%1711,1620.4%– 10.0%171718UD Trucks8620.3%– 1.0%187,9390.3%+ 0.1%181819Volvo8330.3%+ 0.1%197,8650.3%+ 3.2%191920Land Rover4940.2%– 0.6%204,7550.2%– 15.9%212221Jeep4590.1%– 25.1%234,2670.1%– 25.1%222122BYD3910.1%+ 63.6%243,1620.1%+ 45.4%242523Porsche3680.1%– 39.6%226,5910.2%– 5.5%202024Peugeot3210.1%– 36.1%213,7660.1%– 15.6%232325Citroen2730.1%+ 97.8%271,9180.1%+ 7.2%272626Fiat2560.1%– 13.5%262,1030.1%– 17.1%262427Renault1920.1%+ 28.9%252,1930.1%+ 9.1%252728Ferrari1760.1%+ 54.4%281,1830.0%+ 23.6%282929Alfa Romeo1100.0%– 32.1%301,1660.0%+ 46.1%292830Hyundai820.0%+ 2.5%316950.0%+ 7.3%313031Lamborghini790.0%+ 0.0%297290.0%+ 9.8%303132Scania570.0%– 23.0%334370.0%+ 10.6%333433Maserati510.0%+ 13.3%393880.0%– 24.2%343234Aston Martin460.0%+ 17.9%343220.0%+ 9.2%363935Alpina380.0%+ 72.7%324620.0%+ 79.8%323836Chevrolet340.0%+ 41.7%363230.0%+ 31.8%354137Cadillac250.0%– 7.4%372320.0%– 35.0%393638Bentley210.0%– 22.2%382800.0%– 5.7%383739McLaren200.0%+ 42.9%44970.0%– 48.1%434240DS180.0%+ 12.5%421910.0%– 29.3%404041Rolls-Royce180.0%– 14.3%353210.0%+ 15.9%373542Ford160.0%– 5.9%401440.0%+ 5.1%424343Lotus90.0%+ 50.0%45610.0%– 57.6%444544Dodge30.0%– 66.7%47410.0%– 48.8%454645Abarth20.0%– 94.1%411500.0%– 74.4%413346Jaguar10.0%n/a50300.0%– 84.1%4644 –Others 2,7000.9%+ 165.5% –17,0200.5%+ 149.9% – –

Japan August 2026 – regular cars:

PosModelAug-26/25Jul1-8 2026/25PosFY251Toyota Yaris/Cross10,077+ 14.3%195,992– 12.5%112Toyota Raize8,824+ 17.9%283,838+ 33.3%243Toyota Corolla/Cross8,335– 3.0%482,271– 14.3%424Toyota Sienta7,591+ 27.3%382,592+ 14.5%335Toyota Roomy6,720+ 1.1%569,322+ 12.4%556Toyota Alphard5,753+ 1.6%658,061– 0.9%777Toyota Land Cruiser W5,506+ 89.1%744,713+ 48.0%13208Honda Freed4,951– 13.1%960,317– 1.7%669Toyota Aqua4,567+ 5.3%1446,058– 13.3%111210Nissan Serena4,541– 4.0%1645,279– 9.5%121111Toyota RAV44,488+ 241.6%841,246+ 136.0%162512Suzuki Jimny Wagon4,437+ 400.8%1941,086+ 74.4%172113Toyota Voxy4,355– 15.0%1257,639+ 9.8%8914Toyota Noah4,205– 16.8%1552,912– 1.1%9815Honda StepWGN4,043+ 2.0%1343,276+ 13.0%151516Honda Vezel3,859– 14.8%1147,559+ 13.2%101317Nissan Note3,677– 25.7%1744,609– 20.5%141018Honda Fit3,548+ 22.2%1035,035+ 6.8%191919Suzuki Solio3,379– 15.3%1837,009– 1.1%181720Mazda CX-53,329+ 117.0%2024,557+ 51.9%232821Toyota Prius2,666– 8.0%2133,480– 30.9%201422Toyota Vellfire2,432+ 11.7%2221,944+ 3.8%252223Toyota Crown2,370– 41.8%2427,914– 27.2%221624Toyota Harrier2,239– 30.9%2331,535– 17.0%211825Nissan Kicks2,135+ 260.0%279,575+ 38.2%414526Subaru Levorg2,105+ 92.9%409,966– 0.6%403927Mitsubishi Delica D51,962– 11.7%2622,843+ 28.2%242928Mazda21,864+ 8.4%3017,384+ 5.3%283029Subaru Impreza1,829+ 1.0%3118,772– 8.2%262430Toyota bZ4X1,772n/a2518,315n/a27n/a31Suzuki Xbee1,754+ 61.5%3316,779+ 115.8%303832Daihatsu Rocky1,669+ 63.1%3214,769+ 39.7%313733Nissan Leaf1,395+ 622.8%3513,412+ 438.6%33n/a34Nissan Elgrand1,365+ 810.0%36n/an/an/an/a35Mazda31,248+ 46.1%n/an/an/an/a4136Lexus NX350H1,234– 13.3%3413,133– 12.1%343337Toyota Hiace W1,108+ 35.1%3810,554n/a394638Lexus LBX1,079– 17.6%4111,658– 15.2%383139Honda ZR-V1,068– 10.6%2814,511– 4.1%323240Subaru Forester1,017– 61.4%2916,907– 16.2%292341Honda Civic1,001+ 21.9%3912,512– 11.2%363642Mazda MX-5 (Roadster)938+ 60.3%497,202– 6.0%454343Suzuki Swift865– 59.0%3711,771– 36.6%372644Honda WR-V789– 37.5%468,617– 56.6%422745Suzuki Fronx730– 44.7%448,332– 39.2%433546Mitsubishi Outlander691+ 29.4%n/an/an/an/a4847Nissan X-Trail650– 35.3%4212,798– 5.1%353448Honda Odyssey543+ 5.2%50n/an/an/a4749Toyota JPN Taxi496+ 15.3%n/an/an/an/an/a50Mazda CX-30485– 41.3%478,001– 10.3%4440

Japan August 2026 – kei cars:

PosModelAug-26/25Jul2026/25PosFY251Honda N-BOX13,917– 6.8%1138,842+ 2.8%112Suzuki Spacia11,624+ 1.3%2108,736– 1.6%223Daihatsu Tanto6,672– 4.1%379,326– 1.0%334Daihatsu Move6,249– 42.4%477,646+ 6.3%445Nissan Roox6,093+ 57.4%666,342+ 42.3%576Suzuki Hustler6,080+ 7.9%560,345+ 0.5%657Suzuki WagonR4,068– 8.7%841,304– 15.8%868Mitsubishi Delica Mini/eK3,919+ 8.4%741,912+ 10.6%789Suzuki Alto3,468– 26.2%1133,233– 17.2%10910Daihatsu Taft2,691+ 0.8%1027,977– 16.8%111211Daihatsu Mira2,253– 36.8%935,741– 4.4%91012Nissan Dayz2,157– 35.8%1226,645– 9.5%121313Suzuki Jimny1,954– 45.5%1320,688– 38.9%131114Honda N-ONE1,440+ 80.5%1512,634+ 41.0%161615Suzuki Every Wagon1,290– 20.2%1415,432+ 14.9%141516Honda N-WGN1,149– 50.4%1614,233– 26.8%151417Mazda Flair Wagon1,041+ 11.2%189,093– 6.6%171818Nissan Sakura853– 0.8%176,908– 35.8%181719Mazda Flair Crossover490+ 46.3%213,901– 5.8%222020Daihatsu Copen474+ 103.4%204,855+ 84.6%202221Toyota Pixis453– 40.5%195,661– 3.3%191922Nissan Clipper Rio351+ 3.2%223,936– 3.7%212123Mazda Carol291– 26.0%252,492+ 6.5%242424Subaru Chiffon237+ 17.3%261,842– 42.3%262325Subaru Stella218– 32.1%243,127+ 194.2%232526Mazda Flair  159– 24.3%232,098+ 7.6%252627Toyota Copen GR Sport127+ 86.8%271,133+ 56.7%273028Mitsubishi eK Cross EV101– 1.9%28996– 11.2%292829BYD Racco81new29206new32 –30Mazda Scrum Wagon78+ 0.0%30660– 17.9%302931Subaru Pleo54– 71.9%311,093– 33.6%282732Mitsubishi Town Box34– 2.9%32311– 19.8%3131

Source: JADA, JMVA, JAIA