Omoda/Jaecoo is the #8 brand in Italy in August with 4.1% share.

New car sales in Italy gain 3.2% year-on-year in August to 69,411 units in what is traditionally the weakest month of the year, coinciding with the summer holidays. The year-to-date volume is now up 8.5% to 1,129,596 which is however -14.8% below the pre-pandemic figure of 8 months 2019. Private sales gain 2.6% year-on-year to 38,294 and 54.5% share vs. 55.1% a year ago (+10.8% to 53.4% YTD), self registrations drop -5% to 11,170 and 15.9% share vs. 17.3% last year (+5.3% to 10.9% share YTD, long term leases advance 8.3% to 14,660 and 20.9% share vs. 20% in August 2025 (-2.4% to 21% share YTD), short term rentals surge 62.7% to 2,540 and 3.6% share vs. 2.3% (+41.5% to 9.5% share YTD) and company sales are up 1.1% to 3,640 and 5.2% share vs. 5.3% last year (+0.9% to 5.7% share YTD).

The 15 years old Fiat Panda is still the best-selling vehicle in Italy, by far.

HEV sales are up 7.5% to 32,969 and 46.9% share vs. 45.2% a year ago, including 11,779 full hybrids (+25.5%) and 21,190 mild hybrids (-0.5%). PHEVs soar 74.3% to 8,446 and 12% share vs. 7.1% last year and BEVs gain 35.7% to 4,486 and 6.4% share vs. 4.9% in August 2025 and 5.9% last month. This means rechargeable vehicles see their sales grow 58.6% to 12,932 and 18.4% share vs. 12% a year ago and 16.4% in July. Year-to-date, BEVs advance 69.2% to 91,475 units and 8% share vs. 5.2% over the same period in 2025.

The BYD Seal U is up to #7 in Italy this month.

In the brands ranking, local behemoth Fiat (+22.3%) continues to rally back and scores a still very modest 11% share at home. Volkswagen (+8.8%) is up two spots on July to land in 2nd place, leapfrogging past Toyota (-16.5%) and Dacia (-14.8%). Renault (+9%) is solid and repeats at #5 ahead of BMW (-9.5%) and Audi (-3.5%) both struggling. The event of the month is the 8th place of Chinese carmaker Omoda+Jaecoo (+209.7%) tripling its year-ago volume. This is the first time the co-brands finish inside the Top 10, with a previous best of #13 reached just last month. It’s also a record share at 4.1%. BYD (+194.4%) is also in outstanding shape but slides outside the Top 10 at #11. Kia (+16%) and MG (+13.4%) also impress. 

The Lancia Gamma makes its first appearance in the Italian charts.

Over in the models charts, the Fiat Panda (+13.6%) dominates again with 6.7% share, distancing a suffering Dacia Sandero (-11.6%) and a surging Citroen C3 (+59.2%). The Jeep Avenger (-34%) craters year-on-year but gains four spots on July to #4, managing to maintain itself in 2nd place year-to-date above the Sandero. The Fiat Grande Panda (+41.9%) drops one rank to #5, confirming its lukewarm performance at just 2.2% share. Up to #3 last month, the Renault Clio (+38.7%) once again performs way above its year-ago level but falls to #6. Meanwhile the BYD Seal U (+171.4%) surges 20 spots on last month to break into the Top 10 for the first time at #7 and 2.1% share (previous best #17 and 1.5% share).  Illustrating the co-brands performance, the Omoda 5 (+221.4%) soars to a record #15 while the Jaecoo 7 (+37.4%) is up to #32, the Omoda 9 sells 317 units and the Jaecoo 8 180. Notice also the Lancia Gamma selling its first 14 units and ranking #9 in its segment.

Previous month: Italy July 2026: Omoda/Jaecoo breaks records, Renault Clio up to #3

One year ago: Italy August 2025: Fiat Grande Panda gears up, Kia Sportage cracks Top 10

Full August 2026 Top 58 All brands and Top 50 models below.

Italy August 2026 – brands:

PosBrandAug-26%/25Jul2026%/25PosFY251Fiat7,66111.0%+ 22.3%1128,50611.4%+ 28.8%112Volkswagen5,1767.5%+ 8.9%476,7936.8%+ 2.1%333Toyota4,7416.8%– 16.5%278,8787.0%– 1.8%224Dacia3,8035.5%– 14.8%361,5645.5%– 9.2%445Renault3,2334.7%+ 9.0%554,0774.8%+ 4.2%566BMW3,1694.6%– 9.5%749,0564.3%– 0.4%877Audi3,1374.5%– 3.5%652,3444.6%+ 13.2%788Omoda+Jaecoo2,8624.1%+ 209.7%1327,5552.4%+ 261.9%17259Peugeot2,8334.1%– 3.2%953,0664.7%– 6.5%6510Kia2,7774.0%+ 16.0%1133,9923.0%+ 14.5%151511BYD2,5793.7%+ 194.4%1036,5493.2%+ 194.7%132112MG2,5613.7%+ 13.4%1537,4123.3%+ 6.0%111313Citroen2,4513.5%+ 9.1%1240,1273.6%+ 1.8%101114Jeep2,1363.1%– 25.9%1640,6443.6%– 9.1%9915Ford2,0873.0%– 26.9%1435,0083.1%– 23.3%141016Skoda1,9022.7%– 18.9%1726,2562.3%+ 4.0%181617Mercedes1,8692.7%– 2.5%836,9923.3%+ 3.7%121218Opel1,6112.3%– 1.5%2027,8742.5%+ 5.7%161719Hyundai1,3672.0%– 48.9%1922,5502.0%– 29.1%211420Cupra1,1661.7%+ 13.3%2315,0041.3%+ 6.6%232221Suzuki1,1571.7%+ 17.0%1820,5761.8%– 4.1%221922Nissan9991.4%+ 1.4%2122,7532.0%– 1.4%201823DR Motor9061.3%+ 14.4%229,2390.8%– 19.6%272324Leapmotor8511.2%+ 254.6%2626,2492.3%+ 1105.2%193225Alfa Romeo8211.2%– 16.1%2514,9511.3%– 24.5%242026Mini7421.1%– 2.1%2411,9391.1%+ 22.6%252427Honda5710.8%+ 41.3%288,3760.7%+ 40.1%292928Mazda5370.8%+ 22.9%298,4970.8%+ 22.5%282829Volvo4400.6%– 2.9%279,3190.8%+ 1.1%262630Lancia4130.6%– 7.4%316,2880.6%– 4.9%313031Lexus3040.4%+ 24.1%324,4400.4%+ 4.9%343632Tesla2670.4%– 35.8%478,2900.7%+ 12.9%302733EMC2570.4%+ 74.8%353,8870.3%+ 115.1%373834Seat2530.4%– 38.1%335,4740.5%– 3.5%323135Porsche2390.3%+ 0.8%304,0280.4%– 10.6%363336Land Rover2140.3%– 26.2%344,3980.4%– 14.2%353437EVO1360.2%– 41.6%364,8760.4%+ 20.0%333538Lynk & Co1290.2%+ 344.8%421,3010.1%+ 338.0%444539Geely1180.2%+ 742.9%373,1790.3%+ 22607.1%38n/a40KGM1040.1%+ 10300.0%401,5020.1%+ 510.6%435041Subaru1020.1%+ 27.5%391,7830.2%+ 5.1%413942Deepal720.1%new484260.0%new53 –43DFSK630.1%– 32.3%382,1170.2%+ 181.1%404344Mitsubishi560.1%– 5.1%445230.0%– 56.5%504245DS510.1%– 67.9%412,4600.2%– 27.9%393746Ich-X500.1%+ 316.7%431,0140.1%+ 624.3%45n/a47Sportequipe460.1%– 66.2%461,5460.1%+ 14.4%424048Maserati440.1%– 57.3%507480.1%– 42.7%464149SWM380.1%+ 5.6%527340.1%+ 74.8%47n/a50Ferrari270.0%+ 3.8%457260.1%+ 26.5%484451Alpine200.0%+ 17.6%543020.0%+ 45.9%54n/a52Lamborghini200.0%+ 0.0%495110.0%+ 26.8%514853Polestar190.0%– 5.0%554320.0%+ 48.5%524954Smart190.0%+ 72.7%512880.0%– 50.2%554655Tiger180.0%+ 12.5%535720.1%+ 17.4%49n/a56Aston Martin60.0%+ 20.0%56930.0%+ 19.2%575357Lotus50.0%– 37.5%571120.0%– 36.0%565158Jaguar00.0%n/a –70.0%– 96.2%585259Mahindra00.0%– 100.0% –10.0%– 99.8%5947 –Others1760.3%+ 300.0% –1,3920.1%+ 10.7% – –

Italy August 2026 – models:

PosModelAug-26%/25Jul2026%/25PosFY251Fiat Panda4,6856.7%+ 13.6%175,9986.7%+ 2.3%112Dacia Sandero2,1583.1%– 11.6%229,1062.6%– 15.6%323Citroen C31,7022.5%+ 59.2%525,3962.2%– 11.0%544Jeep Avenger1,5662.3%– 34.0%831,9382.8%– 4.4%235Fiat Grande Panda1,5612.2%+ 41.9%427,5582.4%+ 623.3%4376Renault Clio1,5462.2%+ 38.7%321,9791.9%+ 11.3%897BYD Seal U1,4902.1%+ 171.4%2710,3200.9%+ 13.0%32268MG ZS1,3161.9%– 3.1%1419,6621.7%– 5.3%11109Peugeot 2081,2971.9%+ 21.0%1221,1831.9%– 13.8%10810Kia Sportage1,2761.8%+ 10.8%1315,9441.4%+ 20.1%182011Dacia Duster1,2251.8%– 25.0%719,2801.7%– 25.0%13712Toyota Yaris Cross1,2101.7%– 28.7%622,6392.0%– 4.8%6513VW T-Roc1,1951.7%– 12.1%1118,6751.7%+ 7.4%151114Toyota Aygo X1,1821.7%+ 16.8%1021,6861.9%+ 44.6%91415Omoda 51,0801.6%+ 221.4%2610,7731.0%+ 240.8%30n/a16Renault Captur1,0551.5%– 7.4%1618,7631.7%+ 8.8%141317VW T-Cross1,0031.4%– 3.0%2116,2941.4%+ 8.0%171718Ford Puma9991.4%– 25.6%1816,3181.4%– 12.0%161219Opel Corsa9871.4%+ 13.2%2215,4541.4%– 3.5%201820Toyota Yaris9401.4%– 41.0%919,5921.7%– 16.1%12621BMW X18981.3%– 2.4%2314,7251.3%+ 0.0%231622Audi Q38571.2%+ 98.4%1515,3911.4%+ 98.9%214023VW Tiguan8501.2%– 25.6%1915,3801.4%– 3.7%221524Toyota C-HR8271.2%+ 6.7%2910,5230.9%– 4.2%312425MG 38051.2%+ 48.3%4311,0721.0%+ 13.6%283126Kia Picanto7581.1%+ 7.4%329,7930.9%+ 5.5%343027Audi A37401.1%+ 11.3%368,4560.7%– 19.1%392528Fiat 5007351.1%+ 2196.9%2511,3651.0%+ 851.0%27n/a29VW Polo6831.0%+ 220.7%37n/an/an/an/an/a30Peugeot 20086781.0%– 1.2%2812,4181.1%– 10.8%262131VW Golf6530.9%+ 40.1%309,6540.9%+ 1.9%352932Jaecoo 76140.9%+ 37.4%386,5780.6%n/a49n/a33Peugeot 30086080.9%– 25.8%3912,4291.1%+ 12.1%252334DR 55990.9%+ 89.0%442,6300.2%– 57.2%n/a4935Skoda Fabia5770.8%– 33.4%n/a7,4370.7%– 1.5%423636Audi Q55680.8%+ 13.8%476,8240.6%+ 42.6%47n/a37Jeep Compass5610.8%+ 95.5%338,4300.7%+ 41.4%40n/a38Mercedes GLA5520.8%+ 15.0%179,0890.8%+ 8.4%373339Alfa Romeo Junior5500.8%– 15.6%487,8390.7%– 22.3%412840Suzuki Swift5210.8%+ 35.0%249,8750.9%+ 36.7%333541Kia Stonic5030.7%n/a35n/an/an/an/an/a42Nissan Qashqai5000.7%+ 1.0%4213,2021.2%+ 7.0%242243Fiat 6004970.7%– 31.4%3110,9331.0%– 31.7%291944Hyundai i204940.7%+ 6.0%n/a6,5190.6%n/a50n/a45BYD Atto 24870.7%new2015,4801.4%new19n/a46Leapmotor B104700.7%newn/an/an/anewn/a –47Skoda Kamiq4620.7%– 40.9%n/a6,6230.6%– 9.3%483848BMW X34520.7%– 26.9%417,0710.6%+ 17.7%454749Mini Hatch4310.6%n/an/an/an/an/an/an/a50BMW Serie 14270.6%– 20.6%n/an/an/an/an/a45n/aSuzuki Vitara4200.6%+ 19.0%467,0190.6%+ 1.1%4641n/aCitroen C3 Aircross4180.6%n/an/a8,5350.8%n/a38n/an/aFord Kuga4180.6%+ 2.0%407,1780.6%– 4.4%4443n/aNissan Juke4090.6%+ 3.8%497,3110.6%– 12.3%4334n/aHyundai Tucson3910.6%– 41.6%349,1650.8%+ 4.1%3632n/aLeapmotor T031870.3%+ 16.1%n/a22,5452.0%+ 1234.0%7n/a

Source: UNRAE