According to fresh data by local association AIVAM, the Moroccan new vehicle market soars 17.6% year-on-year over the First Half 2026 to a record 131,748 units. Note this figure includes commercial vehicles which explains the discrepancy with previous updates. Local producer Dacia (+15.2%) holds onto the brands top spot with 20.6% share, even widening the gap with #2 and stablemate Renault (+11.8%) at 17.2%. Hyundai (-5.6%) endures the only YoY loss among the 8 best-selling carmakers but manages to stay in third place above Peugeot (+11.8%) and Volkswagen (+7.2%) also camping on their year-ago ranking. Citroen (+37.2%) is up four spots to #5 while Kia (+23.1%) is up two to #7. Further down, BYD (+63.3%), Nissan (+239.9%), Dongfeng (+205.5%) and MG (+98.5%) stand out. Soueast is the best selling newcomer at #23, with Deepal (#28), Jetour (#30), Lynk & Co (#33), Exeed (#36), JAC (#37) and Leapmotor (#38) also new.

Model-wise, the Top 5 is unchanged on a year ago. The Dacia Logan (+21.6%) holds onto the pole position with an improved 8.3% share, ahead of the Dacia Sandero (+17.6%) and Renault Express (+17.4%). The Renault Clio (+14.7%) and Peugeot 208 (+0.1%) trail the market and round out the Top 5. The Renault Kardian (+28.2%) and Dacia Duster (-3%) both leapfrog past the Hyundai Tucson (-25.6%) with the VW Tiguan (+23.3%) also in great shape at #9. The Citroen Berlingo (+120.7%) soars to #11 while the new Nissan Magnite is up to #14. Other newcomers include the Deepal S07 (#34), Jetour T2 (#35) and Soueast S05 (#36).

Previous post: Morocco February 2026: Citroen (+48.4%), Skoda (+30.6%) impress, sales slow down growth

One year ago: Morocco June 2025: Dacia and Renault hold 46.6% combined share in euphoric market

Full H1 2026 Top 55 All brands and Top 331 All models vs. H1 2025 figures below.

Morocco H1 2026 – brands:

PosBrandH1 2026%/25H1 2025%Pos1Dacia27,14020.6%+ 15.2%23,55321.0%12Renault22,68017.2%+ 11.8%20,28218.1%23Hyundai9,1747.0%– 5.6%9,7228.7%34Peugeot8,5926.5%+ 11.8%7,6876.9%45Volkswagen6,9475.3%+ 7.2%6,4825.8%56Citroen4,5393.4%+ 37.2%3,3083.0%107Kia4,0793.1%+ 23.1%3,3143.0%98Toyota3,9363.0%+ 14.6%3,4343.1%89Opel3,8442.9%– 18.1%4,6924.2%610Fiat3,6962.8%+ 5.6%3,5003.1%711Skoda3,0742.3%+ 5.1%2,9242.6%1112Audi2,7062.1%+ 3.3%2,6192.3%1213Seat 2,4321.8%+ 5.7%2,3002.1%1414BYD2,2481.7%+ 63.3%1,3771.2%1715BMW2,2381.7%– 10.2%2,4912.2%1316Ford1,8881.4%+ 27.5%1,4811.3%1617Nissan1,8391.4%+ 239.9%5410.5%2718Mercedes1,7621.3%– 6.0%1,8741.7%1519Dongfeng1,5431.2%+ 205.5%5050.5%2820MG1,4131.1%+ 98.5%7120.6%2221DFSK1,3841.1%+ 3.3%1,3401.2%1822Chery1,2571.0%+ 466.2%2220.2%3323Soueast1,1610.9%new00.0% –24GWM1,1230.9%+ 63.9%6850.6%2325Geely1,1070.8%+ 72.4%6420.6%2526Changan9310.7%– 10.0%1,0350.9%1927Cupra9200.7%– 2.5%9440.8%2028Deepal9140.7%new00.0% –29Mitsubishi  8960.7%+ 61.7%5540.5%2630Jetour7180.5%new00.0% –31Tata5940.5%– 18.5%7290.7%2132Land Rover5900.4%– 12.3%6730.6%2433Lynk & Co5740.4%new00.0% –34Porsche4410.3%+ 28.2%3440.3%3135Volvo4350.3%– 8.0%4730.4%2936Exeed3750.3%new00.0% –37JAC3730.3%new00.0% –38Leapmotor3300.3%new00.0% –39Jeep2390.2%– 35.1%3680.3%3040Mahindra2020.2%+ 3.6%1950.2%3441Foton2010.2%new00.0% –42Suzuki1810.1%+ 47.2%1230.1%3643Alfa Romeo1510.1%– 32.9%2250.2%3244DS1280.1%– 3.0%1320.1%3545Lexus1260.1%+ 4.1%1210.1%3746KGM/SsangYong1180.1%n/a00.0% –47Jaguar970.1%+ 5.4%920.1%4048Mini940.1%– 21.7%1200.1%3949Honda910.1%– 24.2%1200.1%3850Zeekr730.1%+ 356.3%160.0%4251Jaecoo710.1%+ 491.7%120.0%4352Omoda390.0%– 37.1%620.1%4153Xpeng330.0%new00.0% –54Smart100.0%new00.0% –55Alpine10.0%+ 0.0%10.0%44

Morocco H1 2026 – models:

PosModelH1 2026%/25H1 2025%Pos1Dacia Logan10,9018.3%+ 21.6%8,9678.0%12Dacia Sandero10,0207.6%+ 17.6%8,5237.6%23Renault Express8,3506.3%+ 17.4%7,1126.3%34Renault Clio6,9285.3%+ 14.7%6,0405.4%45Peugeot 2085,5074.2%+ 0.1%5,5024.9%56Renault Kardian5,3904.1%+ 28.2%4,2063.8%77Dacia Duster3,9823.0%– 3.0%4,1053.7%88Hyundai Tucson3,2742.5%– 25.6%4,3983.9%69VW Tiguan2,9582.2%+ 23.3%2,3992.1%1010Opel Corsa2,8642.2%– 26.5%3,8993.5%911Citroen Berlingo2,8302.1%+ 120.7%1,2821.1%1912Kia Sportage1,7691.3%– 4.4%1,8511.7%1113Dacia Jogger1,6741.3%– 7.3%1,8061.6%1314Nissan Magnite1,5941.2%+ 2352.3%650.1%15815Hyundai H1001,5661.2%+ 142.4%6460.6%3116VW T-Roc1,5391.2%– 14.9%1,8091.6%1217Audi Q31,4231.1%+ 42.6%9980.9%2318Fiat Doblo1,3291.0%– 3.6%1,3791.2%1519BYD Seal U1,3051.0%+ 0.6%1,2971.2%1720VW Touareg1,1620.9%– 15.1%1,3691.2%1621Hyundai i201,0960.8%+ 6.7%1,0270.9%2222Skoda Kodiaq1,0660.8%+ 49.3%7140.6%2823Kia Picanto1,0470.8%+ 42.8%7330.7%2624Toyota Hilux1,0380.8%+ 1.0%1,0280.9%2125Ford Transit1,0050.8%+ 18.8%8460.8%2426Seat Ateca9720.7%– 18.0%1,1861.1%2027Fiat Ducato9430.7%+ 37.3%6870.6%2928Hyundai Accent9080.7%– 29.3%1,2851.1%1829Mitsubishi L2008960.7%+ 61.7%5540.5%3930Hyundai Grand i10 sedan7890.6%+ 34.6%5860.5%3731Dongfeng Captain W7790.6%+ 171.4%2870.3%7332Seat Ibiza7650.6%+ 29.7%5900.5%3533Toyota Yaris Cross7320.6%+ 23.0%5950.5%3434Deepal S076760.5%new00.0% –35Jetour T2 I-DM6690.5%new00.0% –36Soueast S05 ICE6640.5%new00.0% –37MG36380.5%+ 72.0%3710.3%5338Skoda Octavia6140.5%– 24.5%8130.7%2539Skoda Karoq6130.5%+ 10.8%5530.5%4040Cupra Formentor6060.5%– 15.4%7160.6%2741Fiat Titano6050.5%+ 391.9%1230.1%12842Toyota Corolla Prestige II5890.4%+ 38.9%4240.4%4943Peugeot 3085850.4%+ 107.4%2820.3%7544Peugeot Rifter5690.4%+ 11.4%5110.5%4745Renault Trafic5690.4%+ 45.9%3900.3%5146Hyundai i105590.4%– 18.6%6870.6%3047Hyundai Creta5550.4%+ 7.4%5170.5%4448Dacia Bigster5450.4%+ 263.3%1500.1%11849Peugeot 20085440.4%– 10.2%6060.5%3250DFSK K01H5290.4%– 0.6%5320.5%4251Lynk & Co 085230.4%new00.0% –52Citroen C5 Aircross5140.4%– 0.6%5170.5%4353Peugeot Boxer5020.4%+ 60.9%3120.3%6454Tata Super Ace4860.4%– 11.5%5490.5%4155Toyota Corolla Cross4790.4%+ 23.5%3880.3%5256Seat Leon4700.4%+ 50.6%3120.3%6557Kia K25004630.4%+ 83.0%2530.2%8258DFSK E54490.3%#######30.0%25759GWM Haval Jolion4480.3%+ 75.7%2550.2%8160MG ZS4430.3%+ 101.4%2200.2%8961VW Golf4420.3%– 24.7%5870.5%3662BMW 5 Series4330.3%– 27.3%5960.5%3363Geely EX5 EM-i4170.3%new00.0% –64Ford Territory4120.3%new00.0% –65Chery Tiggo 4 Cross3950.3%new00.0% –66DFSK K01S3950.3%+ 12.9%3500.3%5667Toyota RAV43920.3%+ 30.2%3010.3%6968Peugeot 30083820.3%+ 23.6%3090.3%6669Renault Master3810.3%– 74.4%1,4891.3%1470BMW X33730.3%+ 15.8%3220.3%6271Citroen C3 Aircross3710.3%– 12.9%4260.4%4872Audi Q53680.3%– 28.3%5130.5%4573Citroen C43660.3%+ 10.6%3310.3%5874BYD Atto 23490.3%new00.0% –75Fiat Scudo Combi3440.3%+ 1.8%3380.3%5776BMW X13370.3%+ 44.0%2340.2%8577MG HS3280.2%+ 446.7%600.1%16078GWM Haval H63190.2%+ 24.6%2560.2%7979Changan Alsvin3030.2%– 0.3%3040.3%6780VW Caddy3030.2%+ 260.7%840.1%14881Peugeot 4083010.2%+ 937.9%290.0%18782Chery Tiggo 3X3000.2%new00.0% –83Mercedes E-Class2930.2%– 3.0%3020.3%6884Audi A32850.2%– 13.6%3300.3%5985Changan CS55 PLUS2850.2%– 21.3%3620.3%5586Changan CS35 PLUS2830.2%– 3.1%2920.3%7087Citroen C4 X2810.2%+ 52.7%1840.2%10088Skoda Kamiq2770.2%– 5.1%2920.3%7189Porsche Macan2670.2%+ 46.7%1820.2%10190Renault Megane Sedan2660.2%– 4.7%2790.2%7891VW Taigo2660.2%new00.0% –92BYD Seal 52650.2%new00.0% –93Toyota Yaris2650.2%– 6.0%2820.3%7694Dongfeng Mage2640.2%new00.0% –95Fiat 500X2600.2%+ 46.9%1770.2%10796Soueast S06 DM2560.2%new00.0% –97GWM Poer2540.2%+ 95.4%1300.1%12698Kia Seltos2520.2%+ 65.8%1520.1%11599Geely GX3 Pro2510.2%– 20.1%3140.3%63100Renault Arkana2450.2%+ 35.4%1810.2%102101Renault Kangoo2450.2%– 15.2%2890.3%72102Range Rover Sport2440.2%– 13.8%2830.3%74103Opel Movano2360.2%+ 3271.4%70.0%237104Renault Austral2340.2%+ 45.3%1610.1%110105Mercedes Sprinter 2330.2%+ 7.9%2160.2%91106BMW X22300.2%– 29.2%3250.3%60107Deepal S052250.2%new00.0% –108Seat Arona2250.2%+ 45.2%1550.1%114109Opel Astra L2220.2%+ 46.1%1520.1%116110Cupra Leon2190.2%+ 9.0%2010.2%94111BMW 1 Series2090.2%+ 18.1%1770.2%106112VW Crafter2060.2%– 12.0%2340.2%87113Dongfeng Captain 34002020.2%+ 1.0%2000.2%95114Hyundai Kona2010.2%+ 11.7%1800.2%103115Chery Tiggo 7 Pro2000.2%new00.0% –116Mercedes C-Class1940.1%+ 23.6%1570.1%113117Exeed RX1930.1%new00.0% –118Opel Frontera1920.1%new00.0% –119Chery Tiggo 8 Pro1870.1%new00.0% –120Skoda Scala1870.1%– 4.6%1960.2%98121Mercedes A-Class1840.1%– 34.1%2790.2%77122Skoda Fabia1830.1%– 24.7%2430.2%84123Kia Sonet1810.1%+ 41.4%1280.1%127124Leapmotor C101800.1%new00.0% –125Kia Sorento1790.1%+ 51.7%1180.1%130126Ford Custom1760.1%– 51.5%3630.3%54127Mercedes GLC1750.1%– 12.5%2000.2%96128Mercedes GLA1740.1%+ 8.8%1600.1%112129BMW 3 Series1710.1%– 14.1%1990.2%97130Ford Ranger1700.1%+ 23.2%1380.1%122131Toyota Prado1700.1%– 33.6%2560.2%80132Volvo XC401680.1%+ 20.0%1400.1%121133Citroen C31670.1%– 67.3%5110.5%46134Opel Grandland X1670.1%– 27.7%2310.2%88135Foton TM1660.1%new00.0% –136BYD Seagull1640.1%+ 583.3%240.0%194137Geely Cityray1630.1%– 4.7%1710.2%109138Jeep Avenger1630.1%– 20.5%2050.2%92139Opel Mokka1620.1%– 58.9%3940.4%50140Range Rover1590.1%– 18.0%1940.2%99141Geely Coolray1500.1%+ 27.1%1180.1%129142Leapmotor T031500.1%new00.0% –143Audi A51470.1%+ 250.0%420.0%175144Exeed ET1470.1%new00.0% –145Suzuki Jimny1470.1%+ 32.4%1110.1%134146Mercedes Vito1460.1%– 37.6%2340.2%86147Volvo XC601450.1%+ 62.9%890.1%145148Audi A61430.1%– 34.1%2170.2%90149Nissan Juke1360.1%– 5.6%1440.1%119150Skoda Superb1340.1%+ 18.6%1130.1%132151Jac E30X1290.1%new00.0% –152Range Rover Evoque1260.1%– 7.4%1360.1%123153Kia Tasman1220.1%new00.0% –154Audi Q81170.1%– 32.8%1740.2%108155Toyota Corolla Sport II1170.1%– 10.7%1310.1%125156Alfa Romeo Junior1160.1%– 18.3%1420.1%120157BMW 2 Series Gran Coupe1130.1%– 29.4%1600.1%111158Porsche Cayenne1130.1%+ 7.6%1050.1%138159Dongfeng Shine 1110.1%new00.0% –160BMW X51100.1%– 38.5%1790.2%104161Nissan Qashqai1090.1%– 66.5%3250.3%61162Tata Xenon X21080.1%– 39.7%1790.2%105163BYD Sealion 71070.1%new00.0% –164Soueast S06 ICE1040.1%new00.0% –165Audi Q21000.1%– 4.8%1050.1%137166BMW 4 Series1000.1%+ 26.6%790.1%149167Jac T81000.1%new00.0% –168Jaguar F-Pace970.1%+ 5.4%920.1%143169Cupra Terramar950.1%+ 352.4%210.0%203170Peugeot Partner950.1%+ 66.7%570.1%162171Toyota C-HR940.1%+ 4600.0%20.0%271172Volvo XC90880.1%– 21.4%1120.1%133173Mahindra Scorpio860.1%– 19.6%1070.1%136174Ford Ranger Next Gen840.1%– 1.2%850.1%147175Fiat Doblo 7P830.1%new00.0% –176Hyundai Elantra830.1%+ 80.4%460.0%168177Mercedes GLE830.1%+ 144.1%340.0%180178Jac X200820.1%new00.0% –179Chery Arrizo780.1%new00.0% –180Ssangyong Rexton770.1%n/a00.0% –181Mercedes GLC Coupe750.1%– 22.7%970.1%140182Geely EX2730.1%new00.0% –183DS 4720.1%+ 22.0%590.1%161184Fiat 600710.1%– 1.4%720.1%154185Volkswagen T-Cross710.1%new00.0% –186Chery Tiggo 4 Pro700.1%– 53.3%1500.1%117187Jaecoo 7 SHS690.1%+ 2200.0%30.0%260188Peugeot Landtrek650.0%+ 132.1%280.0%189189Hyundai Santa Fe640.0%– 68.3%2020.2%93190Audi A1610.0%– 11.6%690.1%156191Jeep Compass600.0%– 43.9%1070.1%135192Toyota Fortuner600.0%+ 122.2%270.0%190193BMW X6590.0%– 22.4%760.1%151194Dongfeng Huge560.0%new00.0% –195DS 7 Crossback560.0%– 23.3%730.1%153196Mahindra KUV 100560.0%+ 154.5%220.0%202197Mercedes CLA Coupe550.0%– 37.5%880.1%146198Mahindra XUV 3XO530.0%new00.0% –199BMW X4510.0%– 43.3%900.1%144200GWM Haval H7510.0%new00.0% –201Audi Q7500.0%+ 35.1%370.0%177202Soueast S09 ICE500.0%new00.0% –203Jetour Dashing490.0%new00.0% –204Soueast S07 ICE490.0%new00.0% –205Changan CS15480.0%new00.0% –206Geely Emgrand480.0%+ 29.7%370.0%178207Dongfeng Rich 6460.0%new00.0% –208Lexus NX 350H430.0%– 8.5%470.0%166209Mini Countryman430.0%– 8.5%470.0%167210Honda Jazz420.0%+ 31.3%320.0%181211Kia Carnival420.0%+ 2.4%410.0%176212Peugeot 5008420.0%+ 35.5%310.0%183213Ford Kuga410.0%– 16.3%490.0%165214Range Rover Velar410.0%– 8.9%450.0%170215Renault R5410.0%new00.0% –216Zeekr 7X410.0%new00.0% –217Dongfeng Shine MAX400.0%new00.0% –218Lynk & Co 01400.0%new00.0% –219Dongfeng U-VAN390.0%+ 129.4%170.0%211220Fiat Tipo390.0%– 93.1%5690.5%38221Lexus RX 350H390.0%+ 25.8%310.0%182222Omoda C5380.0%– 15.6%450.0%169223Soueast S08 DM380.0%new00.0% –224Foton Wonder350.0%new00.0% –225Jac Sunray340.0%new00.0% –226Suzuki Swift340.0%+ 183.3%120.0%222227Honda HR-V320.0%+ 100.0%160.0%215228Lexus UX 300H310.0%new00.0% –229Porsche 911 Carrera310.0%+ 3.3%300.0%185230BYD T3300.0%+ 900.0%30.0%256231Mercedes G-Class280.0%+ 16.7%240.0%196232Mini Hatch 5p280.0%– 36.4%440.0%172233Renault Captur260.0%+ 766.7%30.0%262234Jac T8 Pro250.0%new00.0% –235Volvo EX30250.0%– 74.7%990.1%139236GWM Tank 300240.0%+ 4.3%230.0%199237GWM Wey 05240.0%+ 41.2%170.0%212238Mercedes V-Class240.0%– 7.7%260.0%191239Alfa Romeo Tonale230.0%– 45.2%420.0%174240Hyundai Sonata230.0%– 46.5%430.0%173241BMW 4 Series Coupe210.0%+ 31.3%160.0%214242Exeed ES210.0%new00.0% –243Hyundai Staria210.0%– 72.0%750.1%152244Land Rover Defender200.0%+ 33.3%150.0%218245Mercedes GLE Coupe190.0%– 9.5%210.0%206246Dacia Spring180.0%+ 800.0%20.0%264247Hyundai Ioniq5180.0%+ 500.0%30.0%259248Kia EV3180.0%new00.0% –249Mercedes EQE SUV180.0%+ 1700.0%10.0%280250BMW 7 Series170.0%– 22.7%220.0%201251Chery Tiggo 2 Pro170.0%new00.0% –252Honda CR-V170.0%– 76.4%720.1%155253Mercedes CLA170.0%n/a00.0% –254Xpeng G9170.0%new00.0% –255Zeekr X170.0%+ 240.0%50.0%249256Mini Hatch 3p160.0%– 44.8%290.0%186257Xpeng G6160.0%new00.0% –258KGM Torres150.0%new00.0% –259Zeekr 1150.0%+ 36.4%110.0%223260Exeed VX140.0%new00.0% –261Porsche Taycan140.0%+ 100.0%70.0%239262Deepal G318130.0%new00.0% –263Fiat Topolino130.0%– 56.7%300.0%184264Jeep Wrangler130.0%– 23.5%170.0%213265Ssangyong Tivoli130.0%n/a00.0% –266Changan UNI-K120.0%– 84.4%770.1%150267Lexus ES 300H120.0%– 42.9%210.0%205268BYD Han110.0%+ 10.0%100.0%224269BYD Sealion 5110.0%new00.0% –270DFSK C31110.0%– 68.6%350.0%179271Hyundai Ioniq6110.0%+ 83.3%60.0%243272KGM Musso Grand110.0%new00.0% –273Citroen AMI100.0%– 23.1%130.0%221274Alfa Romeo Stelvio90.0%– 67.9%280.0%188275Mercedes EQE90.0%+ 125.0%40.0%252276BMW XM80.0%+ 14.3%70.0%232277Porsche Panamera80.0%+ 14.3%70.0%238278Audi E-Tron70.0%– 46.2%130.0%220279Fiat Abarth 50070.0%+ 16.7%60.0%242280Mahindra XUV30070.0%– 89.4%660.1%157281Mercedes CLE Coupe70.0%+ 0.0%70.0%234282Mercedes EQS70.0%+ 250.0%20.0%269283Mercedes GLS70.0%+ 0.0%70.0%235284Mini Cabriolet70.0%new00.0% –285Volvo C4070.0%+ 40.0%50.0%248286Dongfeng Box60.0%new00.0% –287Hyundai Bayon60.0%– 71.4%210.0%204288Lynk & Co 0260.0%new00.0% –289Byd Seal50.0%– 73.7%190.0%209290Chery EQ150.0%– 37.5%80.0%228291Chery Tiggo 8 Pro E+50.0%– 92.2%640.1%159292Geely Geometry C50.0%+ 150.0%20.0%265293Lynk & Co 0650.0%new00.0% –294Porsche Cayman50.0%+ 25.0%40.0%254295Renault Megane50.0%– 96.2%1320.1%124296Audi A840.0%– 33.3%60.0%240297Mercedes EQB40.0%+ 100.0%20.0%268298Mercedes S-Class40.0%– 50.0%80.0%229299Smart #340.0%new00.0% –300Alfa Romeo Giulia30.0%– 76.9%130.0%219301BMW X730.0%n/a00.0% –302Jac M330.0%new00.0% –303Jeep Grand Cherokee30.0%– 87.5%240.0%195304Kia EV630.0%– 40.0%50.0%246305Mercedes CLE Cabriolet30.0%+ 200.0%10.0%278306MG Cyberster30.0%new00.0% –307Porsche 718 Boxster30.0%– 66.7%90.0%227308Smart #130.0%new00.0% –309Smart #530.0%new00.0% –310BMW iX320.0%new00.0% –311Fiat 600 BEV20.0%new00.0% –312GWM ORA 0320.0%– 50.0%40.0%250313Jaecoo 720.0%– 77.8%90.0%226314KGM Torres EVX20.0%new00.0% –315Alpine A11010.0%+ 0.0%10.0%272316Audi A710.0%– 94.1%170.0%210317BMW ix10.0%+ 0.0%10.0%274318BYD Atto 310.0%– 95.7%230.0%197319GWM Tank 50010.0%new00.0% –320Kia EV510.0%– 80.0%50.0%245321Kia EV6 GT10.0%– 85.7%70.0%233322Kia EV910.0%– 80.0%50.0%247323Lexus RZ 500e10.0%new00.0% –324Mercedes AMG GT10.0%n/a00.0% –325Mercedes EQA10.0%+ 0.0%10.0%279326Mercedes SL Class10.0%n/a00.0% –327MG510.0%– 96.2%260.0%192328Omoda 310.0%– 93.8%160.0%216329Opel Rocks-E10.0%– 87.5%80.0%230330Volvo ES9010.0%new00.0% –331Volvo S9010.0%– 96.0%250.0%193

Source: AIVAM