The Toyota Land Cruiser (incl. the 70 Series) ranks #6 in the regular car ranking.

The Japanese new vehicle market is up by a solid 8.6% year-on-year in June to 426,993 units. Toyota (+18.6%) continues to outpaces its home market to a splendid 33.2% share. Suzuki (+2.3%) follows but sells less than half at 14.9% share. Mazda (+18.3%) and Honda (+17.5%) also shine below, while Nissan (+6.5%) and Mitsubishi (+4.2%) are shy and Subaru (-11.6%), Daihatsu (-9.5%), Lexus (-5%) and Isuzu (-1.7%) struggle. Further down, Hino (+24.8%), Porsche (+20.5%) and Mitsubishi Fuso (+17.2%) stand out. BYD (+4.7%) is up one spot to #23 but only grabs 0.1% of the market.

In the regular cars ranking, the Toyota Yaris/Cross (+5.6%) remains at #1 but the real leader when separating Yaris and Yaris Cross is the Toyota Raize (+8.8%). The Toyota Sienta surges 39.9% to #3, overtaking the Toyota Corolla/Cross (+3.4%). The Toyota Roomy (+8.7%) repeats at #5 while the Toyota Land Cruiser (+118.1%) more than doubles its sales YoY and gains 12 spots on May to break its ranking record at #6, its previous best (#7) hit last April. The Alphard (+23.5%) makes sure the Top 7 is entirely composed of Toyotas. The Honda Freed (+3.7%) is the best of the rest once again but retreats two ranks to #8. Notice also the Toyota RAV4 (+180%), Mazda CX-5 (+127.6%), Nissan Kicks (+192.1%) and Leaf (+297.9%). The Toyota bZ4X is down one spot to #25 while the new Honda Super-ONE is down 12 to #43 for its second month in market. 

Looking at kei cars, the Honda N-BOX (+20.9%) and Suzuki Spacia (+18.9%) cement their leadership and become the two best-selling vehicles in the country when adding regular cars. The Daihatsu Tanto (-6.6%) and Move (-24.4%) pay the price of artificially high year-ago volumes when supply caught up after production stoppages in 2024. The Nissan Roox (+42.4%) delivers the biggest gain in  the Top 10, with the Honda N-ONE (+118.5%), Nissan Sakura (+68.2%) and Suzuki Every Wagon (+59.1%) doing even better below.

As for foreign models, the Mini lineup (-11.3%) easily stays on top while the VW Golf (-10.8%) is up one spot on Q1 to #2, overtaking the VW T-Cross (+5.8%). The Mercedes G-Class (+14.2%) manages the extraordinary feat of being the brand’s best-seller in Japan and ranks #4 overall. Another big surprise: the 5th place of the Porsche 911 which is a new record. Notice also the Mercedes GLB up 5.4%, the VW Polo up to #14 and the Audi Q3 (+15.9%) at #15.

Previous month: Japan May 2026: Toyota places 10 models in Top 11 regular cars, Honda Super-ONE lands

One year ago: Japan June 2025: Toyota Raize threatens Yaris/Cross for 1st place

Full June 2026 Top 52 All brands, Top 50 regular cars, Top 31 All kei cars and Q2 2026 Top 20 foreign models below.

Japan June 2026 – brands:

PosBrandJun-26%/25May1Toyota141,56733.2%+ 18.6%12Suzuki63,67914.9%+ 2.3%23Honda57,90413.6%+ 17.5%34Daihatsu45,36110.6%– 9.5%45Nissan37,3278.7%+ 6.5%56Mazda13,8513.2%+ 18.3%67Mitsubishi11,7142.7%+ 4.2%78Subaru7,8541.8%– 11.6%89Lexus7,2761.7%– 5.0%910Isuzu5,8411.4%– 1.7%1011Mercedes4,5121.1%– 4.6%1112Hino3,4510.8%+ 24.8%1313Mitsubishi Fuso3,3900.8%+ 17.2%1214BMW3,3790.8%– 11.2%1515Volkswagen3,3370.8%+ 1.3%1416Audi2,5230.6%+ 5.7%1617Mini1,8930.4%+ 1.9%1718Volvo1,4800.3%+ 10.4%1819Porsche1,0830.3%+ 20.5%2020UD Trucks1,0490.2%+ 7.2%1921Jeep6600.2%– 22.9%2122Peugeot5650.1%– 27.2%2223BYD5380.1%+ 4.7%2424Land Rover4600.1%– 51.7%2325Fiat3590.1%– 15.5%2526Renault3030.1%+ 13.9%2727Citroen2930.1%– 4.2%2628Alfa Romeo1910.0%+ 20.9%2829Ferrari1710.0%+ 5.6%2930Lamborghini1240.0%– 13.3%3131Hyundai1110.0%– 14.6%3032Maserati830.0%– 22.4%3433Alpina700.0%+ 22.8%3234Scania640.0%+ 45.5%3335Rolls-Royce570.0%+ 3.6%3536Aston Martin510.0%+ 8.5%4037Bentley510.0%– 13.6%3738Chevrolet490.0%+ 4.3%3839DS460.0%+ 24.3%3940Cadillac430.0%– 48.2%3641Abarth290.0%– 58.0%4242Ford180.0%+ 5.9%4143McLaren150.0%– 37.5%4544Dodge100.0%+ 150.0%4345Lotus100.0%+ 25.0%4446Lancia40.0%n/a4847GMC30.0%+ 0.0%4748Jaguar30.0%n/a –49Chrysler20.0%+ 100.0% –50Morgan20.0%+ 100.0%5051Buick10.0%n/a4652Opel10.0%n/a – –Others 4,0250.9%+ 178.2% –

Japan June 2026 – regular cars:

PosModelJun-26/25May1Toyota Yaris/Cross12,607+ 5.6%12Toyota Raize12,208+ 8.8%33Toyota Sienta11,730+ 39.9%44Toyota Corolla/Cross11,399+ 3.4%25Toyota Roomy10,291+ 8.7%56Toyota Land Cruiser W8,778+ 118.1%187Toyota Alphard8,519+ 23.5%78Honda Freed7,294+ 3.7%69Honda Vezel7,279+ 51.4%1910Toyota RAV46,990+ 180.0%1111Toyota Voxy6,944– 5.7%812Toyota Noah6,908+ 2.1%913Honda StepWGN6,595+ 21.1%1214Toyota Aqua6,080+ 2.5%1015Nissan Note5,956– 14.3%1316Nissan Serena5,543– 10.7%1717Suzuki Solio5,209+ 5.7%1418Toyota Prius5,034+ 12.8%1619Mazda CX-54,668+ 127.6%2920Suzuki Jimny Wagon4,622+ 10.0%1521Toyota Crown3,536– 34.5%2122Honda Fit3,394– 1.1%2023Toyota Harrier3,334– 5.1%2224Mitsubishi Delica D53,010+ 29.1%2325Toyota Vellfire2,961+ 9.4%2626Toyota bZ4X2,776n/a2527Honda Civic2,676+ 62.2%3728Subaru Impreza2,579+ 3.9%2429Nissan Kicks2,392+ 192.1%n/a30Suzuki Xbee2,248+ 130.8%2731Mazda22,245+ 28.1%3232Daihatsu Rocky2,225+ 39.3%3333Honda ZR-V2,130+ 26.0%3934Subaru Forester2,027– 11.0%2835Lexus NX350H1,959+ 25.3%3036Toyota Hiace W1,834+ 104.9%3437Suzuki Swift1,584– 15.5%4338Lexus LBX1,520+ 3.5%3539Nissan X-Trail1,507– 20.6%3840Nissan Leaf1,504+ 297.9%3641Suzuki Fronx1,394– 30.1%4042Mazda CX-301,065– 0.8%4243Honda Super-ONE1,061new3144Mazda MX-5 (Roadster)920+ 23.2%4645Subaru Levorg816– 26.2%4146Lexus RX350812+ 29.3%4447Mitsubishi Delica D2804+ 54.3%4948Honda WR-V803– 66.0%4549Mazda3796– 26.0%4750Mitsubishi Eclipse Cross735– 2.0%n/a

Japan June 2026 – kei cars:

PosModelJun-26/25May1Honda N-BOX19,527+ 20.9%12Suzuki Spacia13,966+ 18.9%23Daihatsu Tanto10,487– 6.6%44Daihatsu Move9,649– 24.4%35Nissan Roox8,635+ 42.4%56Suzuki Hustler8,026– 3.3%67Mitsubishi Delica Mini/eK5,697– 6.0%98Suzuki WagonR5,107– 30.0%79Daihatsu Mira4,995+ 7.1%810Suzuki Alto4,203– 16.1%1011Nissan Dayz3,409– 2.6%1412Daihatsu Taft2,919– 20.9%1213Suzuki Jimny2,808– 29.1%1314Suzuki Every Wagon2,468+ 59.1%1115Honda N-ONE2,069+ 118.5%1616Nissan Sakura1,913+ 68.2%2017Honda N-WGN1,408– 44.9%1518Mazda Flair Wagon942– 9.2%1719Toyota Pixis751– 5.1%1820Daihatsu Copen648+ 80.5%1921Mazda Flair Crossover563+ 37.0%2222Nissan Clipper Rio535+ 9.0%2123Mazda Carol327+ 56.5%2524Mitsubishi eK Cross EV297+ 180.2%3125Subaru Chiffon273– 43.7%2426Subaru Stella244– 49.2%2327Mazda Flair  185– 41.8%2628Toyota Copen GR Sport184+ 39.4%2729Mazda Scrum Wagon114+ 6.5%2930Subaru Pleo89– 45.4%2831Mitsubishi Town Box46– 9.8%30

Japan Q2 2026 – foreign models:

PosModelQ2 2026/25Q11Mini4,269– 11.3%12VW Golf2,395– 10.8%33VW T-Cross1,880+ 5.8%24Mercedes G-Class1,813+ 14.2%55Porsche 9111,786n/an/a6BMW X11,614– 0.7%157Mercedes GLC1,569– 21.6%68Mercedes GLB1,557+ 5.4%49Audi A31,330– 29.1%710Mercedes C-Class1,122– 11.7%811BMW 2 Series1,042– 18.7%1012Volvo S/V/XC601,041– 5.7%913BMW X31,035– 22.8%1314VW Polo1,009n/an/a15Audi Q31,004+ 15.9%n/a16BMW 3 Series980+ 1.0%n/a17Mercedes GLA976+ 9.5%1118Volvo XC40913+ 25.6%1919Mercedes E-Class895– 5.3%2020VW Tiguan882– 2.2%n/an/aBMW 1 Series830– 31.2%14n/aLand Rover Defender 110781– 7.9%17

Source: JADA, JMVA, JAIA