The Foxtron is less than 50 sales away from the Top 10.

In February new car sales in Taiwan dive -19.9% to just 22,043 units, leading to a year-to-date volume down -8.7% to 57,116. There’s an easy explanation for this poor result: the later start of the Lunar New Year this year, with the Lunar New Year holiday from February 14th to 22nd, followed by the 228 Peace Memorial Day holiday starting on February 27th. This way, the actual number of working days for vehicle registrations in February was only 14.

In this troubled context,. Toyota (-8%) contains its fall to hold a strong 33% share, distancing Honda (-4.2%) at 7.1%. Mercedes (-22.2%) struggles year-on-year but is back up four spots on January to #3, ahead of Lexus (-46.4%) and CMC (-35.1%) both in very bad shape. Ford (+7.4%) and most impressively Suzuki (+32%) defy the negative environment with splendid YoY gains.

Model-wise, the Toyota Corolla Cross (+0.7%) dominates once again with 11.1% share, but this is below the 13.1% it held last month. In 2nd place, the Toyota RAV4 (+12.7%) is starting to reap the benefits of its new generation and is up to 8.1% share. The CMC J Space (-36.1%) freefalls but stays at #3 ahead of the new Ford Territory reaching a record #4. The Lexus NX (-15.3%) rounds out the Top 5. The Toyota bZ4X (+10850%) storms into the Top 10 for the first time at #10, smashing its previous ranking record of #27 established just last month. The big event of the month is the 13th place of the locally-manufactured Foxtron Bria with 390 sales and 1.8% share for its first full month in market. Foxtron also sells 6 units of the Cavira.

Previous month: Taiwan January 2026: Ford Territory up to #5, Foxtron Bria launches

One year ago: Taiwan February 2025: CMC J Space cracks podium

Full February 2026 Top 10 brands and Top 70 models below.

Taiwan February 2026 – brands:

PosBrandFeb-26%/25Jan2026%/24PosFY251Toyota7,27933.0%– 8.0%118,89333.1%– 8.6%112Honda1,5707.1%– 4.2%34,1537.3%+ 38.6%343Mercedes1,3436.1%– 22.2%72,9165.1%– 39.4%554Lexus1,3276.0%– 46.4%24,5007.9%– 25.8%225CMC1,2185.5%– 35.1%43,4346.0%– 13.5%436Ford1,0844.9%+ 7.4%52,8455.0%+ 55.7%6n/a7Mitsubishi9084.1%– 2.4%82,4134.2%+ 26.9%8108Hyundai8894.0%– 15.6%62,5344.4%+ 10.5%769Mazda6923.1%– 22.9%n/a1,5072.6%– 25.2%n/a910Suzuki6152.8%+ 32.0%n/an/an/an/an/an/an/aBMW5842.6%– 39.9%91,7993.1%– 22.8%97n/aNissan5322.4%– 37.9%101,6732.9%– 17.5%10n/an/aKia4932.2%– 55.0%n/a9911.7%– 35.5%n/an/a

Taiwan February 2026 – models:

PosModelFeb-26%/25Jan2026%/24PosFY251Toyota Corolla Cross2,44111.1%+ 0.7%17,04512.3%+ 4.2%112Toyota RAV41,7968.1%+ 12.7%23,6186.3%– 2.2%223CMC J Space8603.9%– 36.1%32,4464.3%– 11.5%334Ford Territory8383.8%new52,1713.8%new5635Lexus NX7083.2%– 15.3%42,2834.0%– 6.5%476Honda HR-V6372.9%+ 66.3%81,7493.1%+ 155.0%797Toyota Yaris Cross6162.8%– 41.9%61,8453.2%– 36.1%658Honda CR-V5892.7%– 26.3%101,4292.5%+ 0.1%9109Toyota Town Ace5422.5%– 47.8%71,6792.9%– 35.0%8410Toyota bZ4X4382.0%+ 10850.0%277291.3%+ 898.6%17n/a11Toyota Corolla Altis4111.9%– 30.7%91,2632.2%– 23.1%10812Mitsubishi Xforce3951.8%new121,0291.8%new11n/a13Foxtron Bria3901.8%newn/a4040.7%new30 –14Mazda CX-53581.6%+ 11.9%286391.1%– 14.9%201315Suzuki Swift3521.6%+ 41.4%714330.8%– 2.5%292816Toyota Camry2941.3%+ 31.8%216901.2%+ 39.4%182517Mitsubishi Delica2861.3%– 40.8%147891.4%– 20.0%131118Mercedes GLC Class2661.2%– 42.8%157621.3%– 48.5%151219CMC Zinger2651.2%– 39.5%177291.3%– 29.8%161520Lexus RX2511.1%– 46.8%119701.7%– 24.4%121421Honda Fit2381.1%– 42.0%137741.4%– 3.1%142122Toyota Vios1950.9%– 34.8%166761.2%– 23.7%192223Hyundai Venue1950.9%– 26.1%255050.9%– 9.7%263124Mercedes GLA Class1950.9%+ 62.5%473370.6%+ 2.1%373825Mercedes E Class1930.9%+ 36.9%413580.6%– 15.6%334126Hyundai Porter1830.8%– 29.3%235370.9%+ 38.0%252327Nissan Kicks1800.8%– 36.6%186381.1%– 5.3%211728Hyundai Custin1800.8%+ 185.7%205921.0%+ 11.1%223029Nissan X-Trail1800.8%– 12.6%225571.0%– 11.7%242430Suzuki Jimny1800.8%n/a294610.8%n/a28n/a31Nissan Sentra1700.8%– 22.0%264640.8%– 10.3%273232Kia Sportage1640.7%– 15.9%333720.7%– 13.1%312733Lexus LBX1520.7%– 44.7%343540.6%– 30.0%343734Toyota Alphard1460.7%– 38.1%443000.5%– 33.5%412935MG G50 Plus1450.7%new195671.0%new23n/a36Hyundai Mufasa1340.6%new303690.6%new324037Mazda CX-301290.6%+ 0.0%383160.6%– 5.7%393538Hyundai Tucson1240.6%– 60.9%323460.6%– 38.9%361939MG HS1230.6%– 55.6%373120.5%– 38.3%403440MG ZS1220.6%n/a392970.5%n/a434741Mercedes GLE Class1130.5%– 45.7%422710.5%– 42.5%455542Ford Focus1060.5%– 78.9%352990.5%– 60.0%421643Lexus ES1040.5%– 34.2%362960.5%– 28.5%444444BMW X31010.5%n/a313340.6%n/a38n/a45Honda Civic1010.5%+ 140.5%661920.3%+ 166.7%586246VW Tiguan990.4%– 12.4%552220.4%n/a50n/a47Toyota Crown960.4%+ 62.7%432540.4%+ 69.3%476148Peugeot 3008960.4%n/an/an/an/an/an/an/a49CMC Veryca930.4%– 1.1%402590.5%+ 51.5%465350Mercedes GLB Class930.4%n/a621970.3%n/a54n/a51Skoda Octavia920.4%– 12.4%482340.4%+ 7.8%484552Volvo XC60880.4%n/a611950.3%n/a56n/a53Mercedes A Class840.4%+ 31.3%n/a1390.2%– 11.5%n/a7054VW T-Roc840.4%– 35.9%n/an/an/an/an/an/a55Fuso Canter830.4%– 49.4%561990.3%– 29.4%523956Lexus LM790.4%– 72.4%591910.3%– 52.8%604257Mercedes V Class780.4%– 42.2%631810.3%– 45.5%625858Mitsubishi Colt Plus760.3%– 61.0%452290.4%– 46.0%494359Volvo EX30760.3%newn/a1490.3%new67n/a60Suzuki Carry750.3%– 15.7%n/an/an/an/an/an/a61Kia Carnival700.3%– 87.4%n/an/an/an/an/a4962Kia Picanto690.3%n/an/a1440.3%n/a69n/a63Toyota Corolla Sport680.3%+ 28.3%n/a1280.2%– 6.6%n/a6664BMW 1 Series670.3%+ 109.4%641650.3%– 40.4%645065Luxgen n7660.3%– 73.7%531940.3%– 76.2%572666Mazda CX-60640.3%– 49.6%521950.3%– 9.3%555467VW Golf640.3%n/a671550.3%n/a65n/a68Peugeot 408640.3%new701450.3%new684669Mercedes C Class620.3%– 43.6%681500.3%– 40.9%665970Audi A1/A3610.3%n/an/a1410.2%n/a7069

Source: u-car.com.tw