BYD scores a third ever monthly win in Uruguay.

After a record 2025, the Uruguayan new light vehicle market starts 2026 with all guns blazing at +29.3% year-on-year in January to 5,363 units. BYD (+160.7%) is up 5 spots on December to score a third ever pole position after last July and September, reaching 12.5% share for the month. Fiat (-29.8%) crashes on a particularly strong year-ago result, while Chevrolet (-9.9%) is also in bad shape at #3 with 7.7% share vs. 11.4% over the Full Year 2025. Renault (+16.3%) and Suzuki (+120.4%) both post fantastic gains below. There are 29 Chinese brands selling at least one unit, adding up to 43.9% share vs. 19.6% a year ago thanks to sales up 189.1%.

Previous post: Uruguay Full Year 2025: Fiat Strada and BYD Yuan Pro top record market

One year ago: Uruguay January 2025: Fiat surges to highest share in 3 years

Full January 2026 Top 59 All brands ranking below.

Uruguay January 2026 – brands:

PosBrandJan-26%/25Dec1BYD67012.5%+ 160.7%62Fiat61911.5%– 29.8%23Chevrolet4117.7%– 9.9%14Renault3937.3%+ 16.3%35Suzuki3466.5%+ 120.4%56Volkswagen3396.3%– 17.7%47Dongfeng2965.5%+ 2176.9%98Hyundai2304.3%– 24.8%79Chery1883.5%+ 100.0%1010Jetour1452.7%+ 85.9%1511Geely1342.5%+ 123.3%812Nissan1242.3%– 23.0%1113JAC1222.3%+ 248.6%2014Peugeot1041.9%+ 42.5%1415Omoda951.8%+ 97.9%1316Toyota841.6%– 24.3%1217BAW831.5%+ 1085.7%2718JMC821.5%+ 1266.7%1619Citroen711.3%– 49.3%1820Ford541.0%+ 157.1%2221DFSK521.0%+ 30.0%3122GAC511.0%+ 537.5%4523Geely Riddara511.0%+ 920.0%3024Changan490.9%+ 390.0%2925Soueast450.8%new –26Karry440.8%+ 109.5%3927Victory440.8%+ 7.3%2428Foton430.8%+ 22.9%1929GWM420.8%+ 133.3%2530BMW390.7%– 7.1%2831Deepal330.6%+ 312.5%3332Honda330.6%– 51.5%2633Mercedes330.6%+ 32.0%2334Jeep260.5%– 18.8%3235Dongfeng Forthing210.4%new –36Ram200.4%+ 0.0%3537Audi150.3%– 25.0%3638Kia130.2%– 27.8%2139Jaecoo110.2%new4140Lynk & Co100.2%+ 233.3%5141Maxus100.2%+ 100.0%4242MG100.2%n/a4443Volvo100.2%n/a3844Bestune90.2%– 43.8%4045Porsche80.1%n/a –46Mitsubishi70.1%– 30.0%1747Subaru70.1%– 30.0%3448Mazda60.1%– 50.0%5049Mini60.1%+ 0.0%4650Zeekr50.1%+ 66.7%4751Xpeng40.1%new4852Leapmotor30.1%n/a3753LMI30.1%n/a5254XEV30.1%n/a6155Opel20.0%n/a5356Tesla20.0%n/a –57Farizon10.0%– 66.7%5758Land Rover10.0%n/a5959Today Sunshine10.0%n/a –