The Toyota Urban Cruiser reaches the 5th place in Denmark.

Excellent start of the year for new car sales in Denmark at +18.2% to 12,802 units in January. Toyota (+71.6%) surges into pole position with 16.5% share vs. #7 and 5.6% over the Full Year 2025. Skoda (+126.4%) is in even better shape year-on-year at #2. Leader last month and over the FY2025, Volkswagen (-42.9%) freefalls to #3. Citroen (+1416.7%) posts a surreal gain to #8 and 4.3% share vs. #20 and 1.2% over FY2025. Renault (+92.3%), BMW (+84.8%) and Peugeot (+24.9%) also impress in the remainder of the Top 10. Tesla (+2.5%) is stable at #10. Below, notice MG (+332.4%) and Mazda (+195.8%) while newcomer Zeekr is up to #21 with 1.2% share.

Model-wise, like a year ago the Toyota bZ4X (+95.6%) is the best-selling car in the country with a fantastic 10.5% share vs. just 1.4% over the Full Year 2025. In fact with 1,348 sales it already reaches 51% of its total 2025 volume. Leader over the Full Year 2025, the Skoda Elroq (+1961.5%) is #2 with a strong 6.3% share. The Tesla Model Y (+63.3%) rounds out the podium ahead of the Audi Q4 e-Tron (+131.3). The event of the month is the 5th place of the Toyota Urban Cruiser BEV with 3.4% share, this is a rebadged Suzuki e Vitara. The Cupra Born (+46.4%), Renault 5 (+944%) and BMW ix1 (+48.2%) also soar below. Note the entire Top 12 is composed of BEVs. Finally, the new Renault 4 is up to #17 and 1.5% share which is higher than at home in France.

Previous post: Denmark Full Year 2025: Skoda Elroq instant best-seller

One year ago: Denmark January 2025: Toyota bZ4X secures first win

Full January 2026 Top 55 All brands and Top 219 All models below.

Denmark January 2026 – brands:

PosBrandJan-26%/25Dec1Toyota2,11216.5%+ 71.6%92Skoda1,2439.7%+ 126.4%63Volkswagen1,1639.1%– 42.9%14Renault8987.0%+ 92.3%75BMW8266.5%+ 84.8%56Audi6585.1%+ 18.6%37Mercedes6455.0%+ 16.4%48Citroen5464.3%+ 1416.7%189Peugeot4623.6%+ 24.9%1110Tesla4583.6%+ 2.5%211Cupra4543.5%– 12.2%812Ford3963.1%+ 40.4%1413Volvo3182.5%+ 74.7%1314Kia3022.4%– 44.6%2115MG2942.3%+ 332.4%1516Xpeng2491.9%+ 41.5%1017Suzuki2461.9%– 23.4%2018Hyundai2281.8%– 60.8%1219Nissan2201.7%– 49.0%2220Mazda2101.6%+ 195.8%1621Zeekr1561.2%new2322Leapmotor1180.9%new2723Polestar950.7%– 31.7%1924BYD890.7%+ 71.2%1725Mini730.6%+ 14.1%2826Opel700.5%– 61.5%2427Honda420.3%+ 44.8%3328Seat380.3%– 84.4%3829Lexus340.3%– 50.7%3630Navor300.2%+ 150.0%2531Subaru150.1%– 28.6%3932Porsche140.1%– 76.7%3033KGM130.1%+ 550.0%4134Exlantix110.1%new4435Jaecoo110.1%new –36Skyworth100.1%new –37Fiat90.1%+ 125.0%3238Omoda80.1%new3139Hongqi70.1%+ 250.0%2940Maxus50.0%+ 400.0%4041Lynk & Co40.0%n/a4642Hisun30.0%+ 200.0% –43Maserati30.0%+ 200.0%4944Today Sunshine30.0%new5445Bentley20.0%n/a –46Micro20.0%n/a –47Eagle10.0%n/a4348Evolution10.0%n/a4749Ferrari10.0%n/a –50JAC10.0%new4851Land Rover10.0%– 66.7%3552Man10.0%– 88.9% –53Nilsson10.0%n/a5154NIO10.0%new5055Powerland10.0%n/a –

Denmark January 2026 – models:

PosModelJan-26%/25Dec1Toyota bZ4X1,34810.5%+ 95.6%272Skoda Elroq8046.3%+ 1961.5%43Tesla Model Y4543.5%+ 63.3%14Audi Q4 e-Tron4443.5%+ 131.3%25Toyota Urban Cruiser4313.4%new –6VW ID.43813.0%– 27.3%37Skoda Enyaq3122.4%– 7.7%98Cupra Born2652.1%+ 46.4%169Renault R52612.0%+ 944.0%2310BMW ix12461.9%+ 48.2%1911VW ID.Buzz2381.9%+ 0.4%512VW ID.32291.8%– 36.9%813Citroen C32261.8%+ 606.3%7514BMW X12091.6%+ 1507.7%2215Citroen C3 Aircross2071.6%new3116Xpeng G62061.6%+ 49.3%617Renault R41931.5%new5018VW ID.71901.5%+ 31.9%1119Volvo EX401891.5%+ 81.7%1820Mazda6e1751.4%new2521Toyota Yaris Cross1711.3%– 2.8%1222Renault Scenic1601.2%+ 8.1%723Mercedes CLA1561.2%+ 2500.0%1024Ford Explorer1531.2%+ 47.1%4325Peugeot 2081501.2%+ 2400.0%2026Renault Austral1501.2%+ 226.1% –27Mercedes EQA1431.1%+ 6.7%2428Mercedes EQB1401.1%+ 47.4%1429Zeekr 7X1371.1%new3830Suzuki Vitara1361.1%+ 51.1%4031Peugeot 20081190.9%+ 77.6%4432Leapmotor B101180.9%new7633Citroen C5 Aircross1030.8%#######9734Kia EV31020.8%– 44.9%5435Suzuki Swift1020.8%– 32.0%7236Nissan Qashqai1010.8%– 34.8%5537Peugeot 3008990.8%– 37.3%3238MG 4940.7%+ 248.1%2839Audi A6 e-tron930.7%new1340Peugeot 5008930.7%– 30.6%5641MG ZS880.7%+ 214.3% –42Renault Megane E-Tech840.7%+ 64.7%6843Toyota Aygo X820.6%– 55.7%6544Hyundai Kona810.6%– 49.4%3745Cupra Terramar790.6%– 3.7%13146BMW i4780.6%+ 39.3%2647MG S5780.6%new6248Skoda Kodiaq770.6%+ 492.3%9449Polestar 4760.6%+ 81.0%3050BMW i5750.6%+ 41.5%3551Hyundai Ioniq 5740.6%– 55.2%4952BMW 3 Series700.5%+ 37.3%3453Ford Capri700.5%+ 20.7% –54VW ID.5690.5%– 6.8%3955Ford Puma630.5%+ 6200.0% –56Nissan Micra630.5%new11057Volvo EX30630.5%+ 200.0%5158Toyota Yaris610.5%+ 27.1%9259Kia EV9590.5%+ 436.4%11660Kia EV4540.4%new17961Ford Kuga530.4%+ 178.9%8062Hyundai Inster530.4%+ 152.4%4263Cupra Formentor490.4%– 24.6%2164BMW 5 Series480.4%+ 700.0%8465Audi A3450.4%+ 200.0%4566Cupra Tavascan440.3%– 85.4%1767Kia PV5440.3%new7168BMW 1 Series430.3%+ 126.3%10769Xpeng G9430.3%+ 13.2%4670Kia EV6410.3%– 52.3%10571Nissan Ariya400.3%– 76.0%5972Audi Q2380.3%– 68.1%6773Opel Grandland X370.3%– 14.0%6174Seat Ibiza350.3%– 22.2%13675Mercedes EQE330.3%– 68.3%6476Lexus RZ320.2%+ 3100.0%13277Mercedes GLC320.2%+ 39.1%3378Opel Frontera320.2%new7379Navor E5300.2%+ 150.0%3680Ford Transit/Tourneo Custom290.2%– 67.0%7881Mini Aceman290.2%+ 70.6%8782Volvo EX90290.2%+ 123.1%8283VW T-Roc290.2%– 88.3%4784Mini (incl. Cabriolet)280.2%n/a13585Mazda CX-30260.2%+ 136.4%9086Renault Symbioz260.2%new5387Honda e:Ny1250.2%+ 92.3%14888BMW ix2240.2%– 29.4%8189Mercedes GLB240.2%– 33.3%9190BMW iX230.2%+ 360.0%5791Mercedes GLA230.2%– 17.9%6092Ford Transit220.2%+ 2100.0%7093Mercedes Vito Tourer220.2%+ 1000.0%20094Volvo EC40220.2%+ 4.8%12795Skoda Karoq200.2%+ 0.0% –96BYD Dolphin Surf190.1%new6697BYD Sealion 7190.1%new7798Polestar 2190.1%– 78.2%7499Mercedes C Class180.1%– 14.3%96100Audi Q3170.1%n/a108101Cupra Leon170.1%– 57.5%93102MG S6 EV170.1%new185103Mini Countryman160.1%– 5.9%151104Nissan Juke150.1%– 80.0% –105BYD Seal U140.1%– 17.6%69106Volvo ES90140.1%new190107BYD Atto 2130.1%new117108BYD Seal130.1%+ 8.3%114109KGM Torres EVX130.1%+ 550.0%168110MG HS130.1%+ 62.5%83111Mercedes EQE SUV120.1%– 20.0%41112Renault Clio120.1%– 92.9%111113Skoda Kamiq120.1%– 52.0% –114Subaru Solterra120.1%– 7.7% –115Zeekr X120.1%new137116Audi A5110.1%– 88.7%133117Jaecoo J5110.1%new –118Citroen Berlingo100.1%+ 900.0%163119Hyundai Ioniq 9100.1%new102120Porsche Macan100.1%– 80.4%95121Renault Master100.1%n/a143122Skyworth K100.1%new –123Fiat Grande Panda90.1%new109124Mercedes A Class90.1%– 75.7%103125Toyota Corolla Cross90.1%– 82.7%126126VW Passat90.1%– 40.0%100127BYD Tang80.1%+ 300.0%101128Honda CR-V80.1%+ 300.0%155129Mercedes E Class80.1%+ 0.0%99130Omoda 580.1%new106131Skoda Scala80.1%– 42.9% –132Suzuki SX480.1%– 60.0%144133Exlantix ET 70.1%new165134Hyundai Ioniq 670.1%– 80.0%115135Mercedes Sprinter70.1%– 74.1%85136Toyota Proace City Verso70.1%new –137Zeekr 00170.1%new149138Audi Q560.0%n/a58139Hongqi E-HS760.0%new –140Skoda Superb60.0%+ 50.0%104141VW Polo60.0%– 90.9%113142BMW X350.0%+ 66.7%161143Exlantix ES40.0%new –144Lynk & Co 0240.0%new181145Mercedes GLE40.0%n/a122146VW Tiguan40.0%– 55.6%121147BMW i730.0%– 66.7%154148Ford Mustang Mach-E30.0%– 50.0%147149Hisun HS5DUTV-230.0%n/a –150Honda HR-V30.0%n/a167151Honda Jazz30.0%– 75.0% –152Hyundai Bayon30.0%+ 0.0%141153Maserati Grecale30.0%+ 200.0%197154Mazda230.0%– 91.9%150155Mazda330.0%– 57.1%182156Mercedes EQV30.0%– 25.0%142157Mercedes Vito30.0%n/a183158Skoda Octavia30.0%– 96.3%112159Today Sunshine30.0%n/a213160Audi A620.0%– 90.9%120161Audi Q6 e-tron20.0%– 98.2%29162BYD Atto 320.0%n/a129163Ford Focus20.0%+ 0.0%48164Honda Civic20.0%+ 0.0%166165Kia EV520.0%new –166Lexus LBX20.0%– 91.7% –167Maxus E-deliver 920.0%new198168Maxus Euniq620.0%new –169Mazda CX-8020.0%– 66.7%157170Mercedes EQS20.0%n/a –171Mercedes G Class20.0%+ 0.0%139172Mercedes V Class20.0%– 75.0%171173MG 320.0%– 93.9% –174MG Cyberster20.0%+ 0.0%184175Micro Microlino20.0%new –176Porsche Taycan20.0%– 33.3%208177Renault Trafic20.0%– 33.3%152178Seat Arona20.0%– 95.7%173179Subaru Outback20.0%+ 100.0%212180Tesla Model 320.0%– 98.8%15181Toyota Corolla20.0%– 93.1% –182VW T-Cross20.0%– 98.7%160183VW Touran20.0%– 97.7%98184Bentley Bentayga10.0%n/a –185Bentley Flying Spur10.0%n/a –186BMW 4 Series10.0%– 83.3%52187BMW X510.0%– 66.7%162188BYD Dolphin10.0%– 95.2%130189Eagle Golf Car10.0%n/a164190Evolution Classic 410.0%new –191Ferrari Purosangue10.0%new –192Honda ZR-V10.0%new194193Hongqi EH710.0%new118194JAC E30X10.0%new –195MAN TGE10.0%– 88.9% –196Maxus Euniq510.0%+ 0.0% –197Mazda MX-3010.0%– 87.5%134198Mercedes EQS SUV10.0%n/a –199Mercedes S Class10.0%n/a –200Nilsson Hearse10.0%n/a201201Nio Firefly10.0%new202202Nissan X-Trail10.0%– 97.1% –203Opel Zafira10.0%– 90.0%204204Peugeot 30810.0%– 75.0%205205Porsche 71810.0%n/a –206Porsche Cayenne10.0%n/a207207Powerland Tachyon10.0%n/a –208Range Rover Sport10.0%n/a128209Seat Leon10.0%n/a211210Skoda Fabia10.0%– 92.9% –211Subaru Forester10.0%– 85.7%153212Tesla Model S10.0%n/a188213Tesla Model X10.0%– 50.0% –214Toyota Proace City10.0%new214215Volvo V9010.0%+ 0.0% –216VW Caddy10.0%– 75.0%216217VW Caravelle10.0%– 66.7% –218VW Crafter10.0%– 75.0%146219VW Golf10.0%– 80.0%159

Source: Mobility Denmark